Author: Chitra Narayanan
Publisher: Portfolio
ISBN: 9780143428374
Category : Hospitality industry
Languages : en
Pages : 288
Book Description
"HOW DID THE TOP THREE-THE TAJ, THE OBEROI, ITC HOTELS-COME TO DOMINATE THE INDIAN HOTEL LANDSCAPE?WHAT ARE THE CHALLENGES THROWN BY THE DISRUPTERS-OYO, AIRBNB, TREEBO?WHAT DOES THE FUTURE HOLD? A hotel, both emotionally and experientially, touches lives-the first date, the first job interview, wedding anniversaries and so on; many celebrations and memorable experiences are linked to it. Based on the author's years of observation of the industry and interactions with key stakeholders, this book takes you through the tumultuous history and evolution of the Indian hotel industry. It captures the enormous shifts and changes including guest preferences, consumer profiles and disruptions brought in by technology, in this colourful industry. Who are the players and how are they coping with these changes? The book answers these and many more such questions. Packed with some exciting profiles and analysis of strategies, it also attempts to provide a glimpse of what lies in store for the future."
From Oberoi to Oyo
Author: Chitra Narayanan
Publisher: Portfolio
ISBN: 9780143428374
Category : Hospitality industry
Languages : en
Pages : 288
Book Description
"HOW DID THE TOP THREE-THE TAJ, THE OBEROI, ITC HOTELS-COME TO DOMINATE THE INDIAN HOTEL LANDSCAPE?WHAT ARE THE CHALLENGES THROWN BY THE DISRUPTERS-OYO, AIRBNB, TREEBO?WHAT DOES THE FUTURE HOLD? A hotel, both emotionally and experientially, touches lives-the first date, the first job interview, wedding anniversaries and so on; many celebrations and memorable experiences are linked to it. Based on the author's years of observation of the industry and interactions with key stakeholders, this book takes you through the tumultuous history and evolution of the Indian hotel industry. It captures the enormous shifts and changes including guest preferences, consumer profiles and disruptions brought in by technology, in this colourful industry. Who are the players and how are they coping with these changes? The book answers these and many more such questions. Packed with some exciting profiles and analysis of strategies, it also attempts to provide a glimpse of what lies in store for the future."
Publisher: Portfolio
ISBN: 9780143428374
Category : Hospitality industry
Languages : en
Pages : 288
Book Description
"HOW DID THE TOP THREE-THE TAJ, THE OBEROI, ITC HOTELS-COME TO DOMINATE THE INDIAN HOTEL LANDSCAPE?WHAT ARE THE CHALLENGES THROWN BY THE DISRUPTERS-OYO, AIRBNB, TREEBO?WHAT DOES THE FUTURE HOLD? A hotel, both emotionally and experientially, touches lives-the first date, the first job interview, wedding anniversaries and so on; many celebrations and memorable experiences are linked to it. Based on the author's years of observation of the industry and interactions with key stakeholders, this book takes you through the tumultuous history and evolution of the Indian hotel industry. It captures the enormous shifts and changes including guest preferences, consumer profiles and disruptions brought in by technology, in this colourful industry. Who are the players and how are they coping with these changes? The book answers these and many more such questions. Packed with some exciting profiles and analysis of strategies, it also attempts to provide a glimpse of what lies in store for the future."
Hubbing for Tourists
Author: Evan R. Ward
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111326640
Category : History
Languages : en
Pages : 234
Book Description
Dubai International Airport (DXB), Emirates Airlines, and the Burj al-Arab. Changi International Airport (SIN), Singapore Airlines, and Marina Bay Sands. Chek Lap Kok (HGK), Cathay Pacific, and The Peninsula Hotel. Kingsford Smith (SYD), Qantas Airlines, and the Wentworth Hotel. What do these collective entities have in common? Not only do they link global air hubs with city-centric long-haul airlines and destination-worthy hotels, but they are the product of a distinct strategy to boost tourism development through the synergies created by aviation development. This volume explores the evolution of tourism development through synergies created by airline, airport, and hotel development in the Persian Gulf (namely Dubai); Southeast Asia (primarily Singapore); and East Asia (mainly Hong Kong) during the twentieth and twenty-first centuries. These "hubs" included, but went beyond traditional models of hotel development as models for economically viable tourism programs, particularly after World War II. The book also examines how such systems integrated travelers, airlines, and airports in Australasia and Europe, while at the same time competing with imperial systems of airport and airline development. This book illuminates the strategies behind and competition between cities during the current century for air traffic, tourists, and airlines transiting between Europe, Southeast Asia, and Australasia.
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3111326640
Category : History
Languages : en
Pages : 234
Book Description
Dubai International Airport (DXB), Emirates Airlines, and the Burj al-Arab. Changi International Airport (SIN), Singapore Airlines, and Marina Bay Sands. Chek Lap Kok (HGK), Cathay Pacific, and The Peninsula Hotel. Kingsford Smith (SYD), Qantas Airlines, and the Wentworth Hotel. What do these collective entities have in common? Not only do they link global air hubs with city-centric long-haul airlines and destination-worthy hotels, but they are the product of a distinct strategy to boost tourism development through the synergies created by aviation development. This volume explores the evolution of tourism development through synergies created by airline, airport, and hotel development in the Persian Gulf (namely Dubai); Southeast Asia (primarily Singapore); and East Asia (mainly Hong Kong) during the twentieth and twenty-first centuries. These "hubs" included, but went beyond traditional models of hotel development as models for economically viable tourism programs, particularly after World War II. The book also examines how such systems integrated travelers, airlines, and airports in Australasia and Europe, while at the same time competing with imperial systems of airport and airline development. This book illuminates the strategies behind and competition between cities during the current century for air traffic, tourists, and airlines transiting between Europe, Southeast Asia, and Australasia.
The Company We Keep
Author: Divya Khanna
Publisher: Penguin Random House India Private Limited
ISBN: 9354928889
Category : Business & Economics
Languages : en
Pages : 248
Book Description
There are many challenges facing business corporations today-the pandemic we have barely moved on from, economic recession, rapid changes in consumer behaviour and technological and competitive disruptions. These challenges stick out like the visible tip of an iceberg, while culture, the biggest challenge, is like the slow-moving, gigantic mass that lurks deep under the surface. We cannot deal sufficiently with superficial problems if we do not understand the depths that drive them. 'Culture eats strategy for breakfast' is a widely accepted saying in the business world, often attributed to Peter Drucker. This is as true for corporate India as it is for its consumers. Yet, we spend more time and money studying our consumers and their cultures than we do ourselves. The Company We Keep is a market research-based exploration of Indian corporate culture. It looks beyond the glamour and jargon of the business world to individual stories that share real personal insights into the aspirations, vulnerabilities, pressures and possibilities of corporate careers and lives. These are urgent conversations we need to keep having as we reflect, review and decide where we can go from here.
Publisher: Penguin Random House India Private Limited
ISBN: 9354928889
Category : Business & Economics
Languages : en
Pages : 248
Book Description
There are many challenges facing business corporations today-the pandemic we have barely moved on from, economic recession, rapid changes in consumer behaviour and technological and competitive disruptions. These challenges stick out like the visible tip of an iceberg, while culture, the biggest challenge, is like the slow-moving, gigantic mass that lurks deep under the surface. We cannot deal sufficiently with superficial problems if we do not understand the depths that drive them. 'Culture eats strategy for breakfast' is a widely accepted saying in the business world, often attributed to Peter Drucker. This is as true for corporate India as it is for its consumers. Yet, we spend more time and money studying our consumers and their cultures than we do ourselves. The Company We Keep is a market research-based exploration of Indian corporate culture. It looks beyond the glamour and jargon of the business world to individual stories that share real personal insights into the aspirations, vulnerabilities, pressures and possibilities of corporate careers and lives. These are urgent conversations we need to keep having as we reflect, review and decide where we can go from here.
The 10 - Day Hotel Management
Author: Neeraj Chandhok
Publisher: Notion Press
ISBN: 1648929982
Category : Business & Economics
Languages : en
Pages : 270
Book Description
The 10-Day Hotel Management offers invaluable insights and handholds every aspiring professional in the hospitality sector through a step- by- step guide to Hotel Management Fundamentals WHAT YOU WILL LEARN IN THIS BOOK: Fundamentals of Hotel Management Professional Hotel Terminology Management Concepts THIS BOOK SERVES: Those doing INTERVIEW PREPARATION Those who want to revise HOTEL BASICS Beginners who are about to join HOTEL JOB To learn KEY MANAGEMENT CONCEPTS To brush up knowledge FOR EXAM PREPARATIONS
Publisher: Notion Press
ISBN: 1648929982
Category : Business & Economics
Languages : en
Pages : 270
Book Description
The 10-Day Hotel Management offers invaluable insights and handholds every aspiring professional in the hospitality sector through a step- by- step guide to Hotel Management Fundamentals WHAT YOU WILL LEARN IN THIS BOOK: Fundamentals of Hotel Management Professional Hotel Terminology Management Concepts THIS BOOK SERVES: Those doing INTERVIEW PREPARATION Those who want to revise HOTEL BASICS Beginners who are about to join HOTEL JOB To learn KEY MANAGEMENT CONCEPTS To brush up knowledge FOR EXAM PREPARATIONS
Dare to Dream
Author: Bachi J. Karkaria
Publisher: Penguin Group
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 296
Book Description
This Biography Of M.S. Oberoi Describes How A Man Of Modest Bringings Became The Head Of A Celebrated Hotel House. Gives An Insight Into How Oberoi Views His Life, The Events That Shaped It And The Times He Lived In. Contains Select Bibliography, Appendices And Index.
Publisher: Penguin Group
ISBN:
Category : Biography & Autobiography
Languages : en
Pages : 296
Book Description
This Biography Of M.S. Oberoi Describes How A Man Of Modest Bringings Became The Head Of A Celebrated Hotel House. Gives An Insight Into How Oberoi Views His Life, The Events That Shaped It And The Times He Lived In. Contains Select Bibliography, Appendices And Index.
Secrets for Thriving in the Gig Zone
Author: Ketaki Karnik
Publisher: Hay House, Inc
ISBN: 9388302575
Category : Business & Economics
Languages : en
Pages : 136
Book Description
What is gig-ing? Will your job be gig-ed out? How do you succeed in the gig world? You think that gig-ing is the future of work? Wrong! The gig era is already here. The gig economy is, arguably, the biggest disrupter of organisational models. Driven by digitisation, remote working, and platform economies, it is transforming the traditional system of employment. More jobs are now being assigned to individual independent contractors. Covid-19 has exponentially accelerated this momentum. Gig is no longer the future; it is now. Whether by choice or perforce, you either are a gig-er or will turn into one very soon. While companies are scrambling to adapt, the impact is most severe at the individual level. Rules of a full-time job do not apply any longer. You will have to reinvent yourself. Thriving in the gig world is not merely about getting your skill set right. It requires mastering four complementary dimensions—Gig Attitude, Gig Lifestyle, Gig Personality, and Gig Functional Skills. Secrets for Thriving in the Gig Zone offers practical hacks to win in this booming world. Based on the author’s first-hand experiences, this book lays out actionable secrets. Peppered with real-life examples, quotes from other gig-ers, and ready-to-use templates for self-evaluation, this book will steer you to success.
Publisher: Hay House, Inc
ISBN: 9388302575
Category : Business & Economics
Languages : en
Pages : 136
Book Description
What is gig-ing? Will your job be gig-ed out? How do you succeed in the gig world? You think that gig-ing is the future of work? Wrong! The gig era is already here. The gig economy is, arguably, the biggest disrupter of organisational models. Driven by digitisation, remote working, and platform economies, it is transforming the traditional system of employment. More jobs are now being assigned to individual independent contractors. Covid-19 has exponentially accelerated this momentum. Gig is no longer the future; it is now. Whether by choice or perforce, you either are a gig-er or will turn into one very soon. While companies are scrambling to adapt, the impact is most severe at the individual level. Rules of a full-time job do not apply any longer. You will have to reinvent yourself. Thriving in the gig world is not merely about getting your skill set right. It requires mastering four complementary dimensions—Gig Attitude, Gig Lifestyle, Gig Personality, and Gig Functional Skills. Secrets for Thriving in the Gig Zone offers practical hacks to win in this booming world. Based on the author’s first-hand experiences, this book lays out actionable secrets. Peppered with real-life examples, quotes from other gig-ers, and ready-to-use templates for self-evaluation, this book will steer you to success.
Saudi Arabia
Author: Grace Edwards
Publisher: Bradt Travel Guides
ISBN: 1804692379
Category : Travel
Languages : en
Pages : 516
Book Description
Written by a female Middle East expert, Bradt’s Saudi Arabia is the first English-language travel guide from a mainstream publisher that focuses exclusively on the Kingdom, which has now opened for general tourism as part of rapid political, economic and social reforms. With detailed advice on what to see and do, listings for accommodation and restaurants, guidance on cultural etiquette and advice for women and other diverse travellers, this book provides the practical information adventurous tourists need to explore this new, exciting destination. Saudi Arabia will appeal to adventure travellers, offering activities ranging from pristine, world-class scuba diving to mountain-trekking. With dramatic scenery including a desert that stretches for hundreds of kilometres (where you can camp like a Bedouin) and several accessible nature reserves, visitors looking for undisturbed landscapes are spoilt for choice. Culture vultures will appreciate pre-Islamic rock art, Nabatean heritage, Mada’in Saleh (the sister city to Jordan’s Petra in Jordan) and six UNESCO World Heritage Sites rarely visited by international tourists. Particularly after sundown, when Saudi Arabia truly comes alive, urbanites can explore the cities of Riyadh and Jeddah, where shopping opportunities range from traditional souqs to top-end malls where the wealthy go to see and be seen. Gastronomists can enjoy varied cuisine, from fine dining worthy of a Michelin star to traditional meals served on the floor, shared by all and eaten by hand. This guide dispels misinformation by providing an unbiased, up-to-date and comprehensive resource that accurately reflects what Saudi Arabia now offers visitors from all backgrounds. Most outsiders know little about the Kingdom other than from typically negative media coverage, so may be pleasantly surprised at its rich history and youthful population eager to extend hospitality to guests respecting their culture and traditions. A comprehensive guide combining detailed travel information about the entire Kingdom (from the Northern Borders to Asir, and from Hejaz to Eastern Province) with a chapter explaining some of the main practices of and reasons for the hajj and umrah pilgrimages, plus contextual insights covering cultural etiquette, reforms and women travellers, Bradt’s Saudi Arabia is the perfect companion for people who thrive on off-the-beaten-path travel.
Publisher: Bradt Travel Guides
ISBN: 1804692379
Category : Travel
Languages : en
Pages : 516
Book Description
Written by a female Middle East expert, Bradt’s Saudi Arabia is the first English-language travel guide from a mainstream publisher that focuses exclusively on the Kingdom, which has now opened for general tourism as part of rapid political, economic and social reforms. With detailed advice on what to see and do, listings for accommodation and restaurants, guidance on cultural etiquette and advice for women and other diverse travellers, this book provides the practical information adventurous tourists need to explore this new, exciting destination. Saudi Arabia will appeal to adventure travellers, offering activities ranging from pristine, world-class scuba diving to mountain-trekking. With dramatic scenery including a desert that stretches for hundreds of kilometres (where you can camp like a Bedouin) and several accessible nature reserves, visitors looking for undisturbed landscapes are spoilt for choice. Culture vultures will appreciate pre-Islamic rock art, Nabatean heritage, Mada’in Saleh (the sister city to Jordan’s Petra in Jordan) and six UNESCO World Heritage Sites rarely visited by international tourists. Particularly after sundown, when Saudi Arabia truly comes alive, urbanites can explore the cities of Riyadh and Jeddah, where shopping opportunities range from traditional souqs to top-end malls where the wealthy go to see and be seen. Gastronomists can enjoy varied cuisine, from fine dining worthy of a Michelin star to traditional meals served on the floor, shared by all and eaten by hand. This guide dispels misinformation by providing an unbiased, up-to-date and comprehensive resource that accurately reflects what Saudi Arabia now offers visitors from all backgrounds. Most outsiders know little about the Kingdom other than from typically negative media coverage, so may be pleasantly surprised at its rich history and youthful population eager to extend hospitality to guests respecting their culture and traditions. A comprehensive guide combining detailed travel information about the entire Kingdom (from the Northern Borders to Asir, and from Hejaz to Eastern Province) with a chapter explaining some of the main practices of and reasons for the hajj and umrah pilgrimages, plus contextual insights covering cultural etiquette, reforms and women travellers, Bradt’s Saudi Arabia is the perfect companion for people who thrive on off-the-beaten-path travel.
Neither a Hawk Nor a Dove
Author: Khurshid Mahmud Kasuri
Publisher: Oxford University Press, USA
ISBN: 9780199401932
Category : Biography & Autobiography
Languages : en
Pages : 0
Book Description
The book is the first comprehensive account by a Pakistani Foreign Minister who directly contributed in moving the peace process with India forward. This was hailed as the most promising dialogue between Pakistan and India since Independence. It provides a detailed analysis of the Kashmir issue and the complex Pakistan-US-Afghanistan-India quadrangular relationship. Kasuri believes that, whenever two statesmen are at the helm in India and Pakistan, for improvement of relations, they would have to revert to the framework formulated during the author's tenure as Foreign Minister. The author speaks frankly about his Indian counterparts, Pranab Mukherjee, Natwar Singh, and Yashwant Sinha, and also about Manmohan Singh and Atal Bihari Vajpayee. Rare insights are provided into the workings of the Pakistan Army, the contributions of the Foreign Office, and the author's warm but complex relationship with President Pervez Musharraf. He also writes about Pakistan's vitally important and close relations with China, Saudi Arabia, Turkey, and Iran. On Bangladesh, his comments reflect great nostalgia for old connections. The narrative is intricately balanced with the author providing interesting anecdotes, both personal and political, alongside his observations on serious issues. Importantly, on foreign policy matters, he has shown objectivity in dealing with those on the other side of the political divide.
Publisher: Oxford University Press, USA
ISBN: 9780199401932
Category : Biography & Autobiography
Languages : en
Pages : 0
Book Description
The book is the first comprehensive account by a Pakistani Foreign Minister who directly contributed in moving the peace process with India forward. This was hailed as the most promising dialogue between Pakistan and India since Independence. It provides a detailed analysis of the Kashmir issue and the complex Pakistan-US-Afghanistan-India quadrangular relationship. Kasuri believes that, whenever two statesmen are at the helm in India and Pakistan, for improvement of relations, they would have to revert to the framework formulated during the author's tenure as Foreign Minister. The author speaks frankly about his Indian counterparts, Pranab Mukherjee, Natwar Singh, and Yashwant Sinha, and also about Manmohan Singh and Atal Bihari Vajpayee. Rare insights are provided into the workings of the Pakistan Army, the contributions of the Foreign Office, and the author's warm but complex relationship with President Pervez Musharraf. He also writes about Pakistan's vitally important and close relations with China, Saudi Arabia, Turkey, and Iran. On Bangladesh, his comments reflect great nostalgia for old connections. The narrative is intricately balanced with the author providing interesting anecdotes, both personal and political, alongside his observations on serious issues. Importantly, on foreign policy matters, he has shown objectivity in dealing with those on the other side of the political divide.
Technology Application in Tourism in Asia
Author: Azizul Hassan
Publisher: Springer Nature
ISBN: 9811654611
Category : Business & Economics
Languages : en
Pages : 489
Book Description
This book very specifically focuses on technology application in tourism in Asia. The book contains twenty-seven chapters in four sections (i.e., theories, innovations, practices, and future research directions), based on the intriguing qualities and importance of technology applications in the Asian tourism business. This book, a blend of comprehensive and extensive efforts by the contributors and editor, is designed to extensively cover technology applications in tourism in Asia, including distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility, the post crisis situation of COVID-19, etc. This book is a significant contribution towards the very limited knowledge of technology applications in tourism, with selected examples of Asian countries. The importance of technology in Asian tourism is rapidly increasing, and has led to a rise in luxury, allowing citizens to enjoy leisure travel over both long and short distances. The rise of low-cost airlines and the region’s growing, affluent middle class have changed the tourism environment dramatically. More tourists are booking their holidays online as a result of technological advancements. Online travel is the most important and well-established aspect of Asia's Internet economy. Considering the ongoing trend of technology applications in the tourism industry in Asia, more research attempts like this book need to be made aiming towards exploring diverse aspects. As tourism is an expanding area, this book can serve as a reading companion for tourism students, policy planners and industry professionals. This book is expected to be appreciated by expatriate researchers and researchers having a keen interest in the Asian tourism industry.
Publisher: Springer Nature
ISBN: 9811654611
Category : Business & Economics
Languages : en
Pages : 489
Book Description
This book very specifically focuses on technology application in tourism in Asia. The book contains twenty-seven chapters in four sections (i.e., theories, innovations, practices, and future research directions), based on the intriguing qualities and importance of technology applications in the Asian tourism business. This book, a blend of comprehensive and extensive efforts by the contributors and editor, is designed to extensively cover technology applications in tourism in Asia, including distinct topics such as mobile computing, new product designs, innovative technology usages in tourism promotion, technology-driven sustainable tourism development, location-based apps, mobility, accessibility, the post crisis situation of COVID-19, etc. This book is a significant contribution towards the very limited knowledge of technology applications in tourism, with selected examples of Asian countries. The importance of technology in Asian tourism is rapidly increasing, and has led to a rise in luxury, allowing citizens to enjoy leisure travel over both long and short distances. The rise of low-cost airlines and the region’s growing, affluent middle class have changed the tourism environment dramatically. More tourists are booking their holidays online as a result of technological advancements. Online travel is the most important and well-established aspect of Asia's Internet economy. Considering the ongoing trend of technology applications in the tourism industry in Asia, more research attempts like this book need to be made aiming towards exploring diverse aspects. As tourism is an expanding area, this book can serve as a reading companion for tourism students, policy planners and industry professionals. This book is expected to be appreciated by expatriate researchers and researchers having a keen interest in the Asian tourism industry.
The Routledge Companion to International Hospitality Management
Author: Marco A. Gardini
Publisher: Routledge
ISBN: 0429762178
Category : Business & Economics
Languages : en
Pages : 454
Book Description
The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry. While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and related cases like the international dimensions of strategy, organization, marketing, sales, staffing, control, culture, and others to the hospitality industry are rarely identifiable so far. The core rationale of this book is therefore to present newest insights from research and industry in the field of international hospitality, drawing together recent scientific knowledge and state-of-the-art expertise to suggest directions for future work. It is designed to raise awareness on the international factors influencing the strategy and performance of hospitality organizations, while analyzing and discussing the present and future challenges for hospitality firms going or being international. This book will provide a comprehensive overview and deeper understanding of trends and issues to researchers, practitioners, and students by showing how to master current and future challenges when entering and competing in the global hospitality industry.
Publisher: Routledge
ISBN: 0429762178
Category : Business & Economics
Languages : en
Pages : 454
Book Description
The hospitality sector is facing increasing competition and complexity over recent decades in its development towards a global industry. The strategic response to this is still that hospitality companies try to grow outside their traditional territories and domestic markets, while the expansion patterns and M&A activities of international hotel and restaurant chains reflect this phenomenon. Yet, interestingly, the strategies, concepts, and methods of internationalization as well as the managerial and organizational challenges and impacts of globalizing the hospitality business are under-researched in this industry. While the mainstream research on international management offers an abundance of information and knowledge on topics, players, trends, concepts, frameworks, or methodologies, its ability to produce viable insights for the hospitality industry is limited, as the mainstream research is taking place outside of the service sector. Specific research directions and related cases like the international dimensions of strategy, organization, marketing, sales, staffing, control, culture, and others to the hospitality industry are rarely identifiable so far. The core rationale of this book is therefore to present newest insights from research and industry in the field of international hospitality, drawing together recent scientific knowledge and state-of-the-art expertise to suggest directions for future work. It is designed to raise awareness on the international factors influencing the strategy and performance of hospitality organizations, while analyzing and discussing the present and future challenges for hospitality firms going or being international. This book will provide a comprehensive overview and deeper understanding of trends and issues to researchers, practitioners, and students by showing how to master current and future challenges when entering and competing in the global hospitality industry.