From Micro to Macro: Dealing with Uncertainties in the Global Marketplace PDF Download
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Author: Felipe Pantoja
Publisher: Springer Nature
ISBN: 3030898830
Category : Business & Economics
Languages : en
Pages : 621
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Book Description
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Author: Felipe Pantoja
Publisher: Springer Nature
ISBN: 3030898830
Category : Business & Economics
Languages : en
Pages : 621
Get Book Here
Book Description
The focus of the volume is on dealing with uncertainties and challenges within the global marketplace brought by digital technology companies that are leveraging artificial intelligence, machine learning, cloud computing, robotic automation, augmented reality, and other recent advancements. Additionally, these companies operate in the sharing economy and offer collaborative consumption opportunities. Featuring contributions presented at the 2020 Academy of Marketing Science (AMS) Virtual Annual Conference, the enclosed contributions assess the impact of these radical and disruptive innovations on long-standing incumbents and traditional industries, as well as consumer experiences. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses, and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complementing the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science
Author: Charles M Vance
Publisher: Routledge
ISBN: 131746558X
Category : Business & Economics
Languages : en
Pages : 480
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Book Description
Revised and updated to incorporate new research insights and findings, Managing a Global Workforce provides balanced and contemporary coverage of human resource management in the international marketplace. Directed at future general managers and international executives rather than HR specialists, it is designed to help readers recognize the critical human resource issues underlying the cultural and economic challenges they face. The book's approach is truly global in nature, not just focused on expatriates from the home office. The authors also recognize contemporary trends in the global business arena, including the growing use of contingent workers, strategic alliances, and the need to have an active influence on the workers in these new organizational relationships. Reader-friendly tools, including an opening case scenario in each chapter to attract interest and emphasize topic importance, enhance the book's practical, real-world emphasis. For this edition new end-of-chapter short cases as well as new topics, ideas, and illustrations featuring current issues and challenges such as the global economic challenge have been added; and updated Internet resource references are provided for each chapter.
Author: Rajagopal,
Publisher: IGI Global
ISBN: 1522548327
Category : Business & Economics
Languages : en
Pages : 364
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Book Description
In an ever-expanding economic world, the need for new businesses with the ability to create and evolve simultaneously is paramount to ensure success. Hybrid business models are essential to foster growth and promote prosperity. Start-Up Enterprises and Contemporary Innovation Strategies in the Global Marketplace is a critical scholarly resource that examines the relationship between worldwide industry and the need for up-to-date technologies and methods to support such an inclusive market. Featuring coverage on a diverse range of topics such as corporate social responsibility, collaborator empowerment, and start-up enterprise ecosystems, this book is geared toward managers, researchers, and students seeking current research on the interaction between modernization and the expansion of markets to accommodate worldwide industry.
Author: Charles M. Vance
Publisher: Routledge
ISBN: 1317516613
Category : Business & Economics
Languages : en
Pages : 459
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Book Description
This new edition of Managing a Global Workforce provides balanced and contemporary coverage of human resource management in the international marketplace. Directed at future general managers and international executives, rather than HR specialists, it is designed to help students as well as professionals recognize the critical human resource issues underlying the cultural and economic challenges they face.
Author: Harinder S. Kohli
Publisher: Oxford University Press
ISBN: 0199095698
Category : Business & Economics
Languages : en
Pages : 872
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Book Description
The world economy has, over the past half century, become increasingly intertwined, and countries mutually dependent. The convergence of emerging market economies (EMEs) with the advanced, richer ones has led to dramatic transformation—where the former have sustained growth rates far higher than the latter. But more recently, given the global economic turbulence since 2007, questions have arisen as to whether the era of rapid convergence is over, and whether more EMEs are destined to get mired in the middle-income trap. This book takes a long-term perspective of the economic and social outlook of the world to 2050, focusing on cross-cutting intergenerational issues that often get overshadowed by the short-term crises and political preoccupations of the day. It argues that for a prosperous economic order, convergence of large developing economies—led by East Asia and India—with the developed world is crucial given the former’s share in the global GDP. Addressing the various aspects of emerging markets such as international trade, urbanization, food security, climate change, and governance, the book brings out the role of the global economic community toward increasing living standards throughout the world while pressuring our fragile planet. A joint effort of a multidisciplinary, multicultural team of 26 authors who were born in twelve different countries on five continents, this book is an analytically rigorous exploration of the future of the global economy and its societies.
Author: Darwish, Dina
Publisher: IGI Global
ISBN:
Category : Computers
Languages : en
Pages : 403
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Book Description
In the field of information retrieval, the challenge lies in the speed and accuracy with which users can access relevant data. With the increasing complexity of digital interactions, the need for a solution that transcends traditional methods becomes evident. Human involvement and manual investigation are not only time-consuming but also prone to errors, hindering the seamless exchange of information in various sectors. Design and Development of Emerging Chatbot Technology emerges as a comprehensive solution to the predicament posed by traditional information retrieval methods. Focusing on the transformative power of chatbots, it delves into the intricacies of their operation, applications, and development. Designed for academic scholars across diverse disciplines, the book serves as a beacon for those seeking a deeper understanding of chatbots and their potential to revolutionize information retrieval in customer service, education, healthcare, e-commerce, and more.
Author:
Publisher: John Wiley & Sons
ISBN: 1405161787
Category : Business & Economics
Languages : en
Pages : 1775
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Book Description
With over 300 entries from hundreds of global experts, this is one of the premier marketing reference resources available worldwide. The 6-volume WIEM provides scholars and professionals with an international guide to marketing concepts and applications The far-reaching new developments, challenges and opportunities that have arisen in recent years are fully reflected in the entries Scholars and professionals will enjoy the flexible, multi-level structure, with entries ranging from topics summaries to short essays reviewing areas of development and debate Entries are further extended by sophisticated cross-referencing both among volumes and between encyclopedia entries and external sources The encyclopedia is also available online For ease of reference, the entries are arranged alphabetically within each of the subject volumes. Designed to encompass the scope of modern marketing, the volumes cover: Volume 1: Marketing Strategy Volume 2: Marketing Research Volume 3: Consumer Behavior Volume 4: Advertising and Integrated Communication Volume 5: Product Innovation and Management Volume 6: International Marketing
Author: Antoni Kukliński
Publisher: Oficyna Wydawnicza "Rewasz"
ISBN: 8362460067
Category : Asia
Languages : en
Pages : 309
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Book Description
Author: Hans Jansson
Publisher: Edward Elgar Publishing
ISBN: 9781781008362
Category : Business & Economics
Languages : en
Pages : 324
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Book Description
The book outlines and develops an integrated and pragmatic socio-economic approach towards undertaking effective MNC strategy in emerging country markets. This, labelled the 'institutional network approach' (INA), applies a new strategic perspective to international business operations and emphasises the continuous interplay between institutions and networks in designing and executing global strategies. The INA integrates the shareholder and stakeholder viewpointinto a comparative holistic perspective of international business strategy based on a broader societal approach.
Author: Jules Pretty
Publisher: SAGE
ISBN: 1446250083
Category : Science
Languages : en
Pages : 641
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Book Description
"A monumental and timely contribution to scholarship on society and environments. The handbook makes it easy and compelling for anyone to learn about that scholarship in its full manifestations and as represented by some of the most highly respected researchers and thinkers in the English-speaking world. It is wide-reaching in scope and far-reaching in its implications for public and private action, a definite must for serious researchers and their libraries." - Bonnie J McCay, Rutgers University "This is the desert island book for anyone interested in the relationship between society and the environment. The editors have assembled a masterful collection of contributions on every conceivable dimension of environmental thinking in the social sciences and humanities. No library should be without it!′ - Robyn Eckersley, University of Melbourne The SAGE Handbook of Environment and Society focuses on the interactions between people, societies and economies, and the state of nature and the environment. Editorially integrated but written from multi-disciplinary perspectives, it is organised in seven sections: Environmental thought: past and present Valuing the environment Knowledges and knowing Political economy of environmental change Environmental technologies Redesigning natures Institutions and policies for influencing the environment Key themes include: locations where the environment-society relation is most acute: where, for example, there are few natural resources or where industrialization is unregulated; the discussion of these issues at different scales: local, regional, national, and global; the cost of damage to resources; and the relation between principal actors in the environment-society nexus. Aimed at an international audience of academics, research students, researchers, practitioners and policy makers, The SAGE Handbook of Environment and Society presents readers in social science and natural science with a manual of the past, present and future of environment-society links.
