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Author: P. Verdin
Publisher: Springer
ISBN: 0230514324
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.
Author: P. Verdin
Publisher: Springer
ISBN: 0230514324
Category : Business & Economics
Languages : en
Pages : 221
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Book Description
Globalisation. What exactly does it mean for you? Drawing on their extensive experience of internationalisation and globalisation in practice, the authors focus on the obstacles faced by companies making the transition from local champions to global masters and provide a simple but structured framework to think about how it will affect your business. Examining the mistakes and successes of real companies the book links questions regarding if and how companies should internationalize, the opportunities, challenges and threats and the strategic framework and tools for thinking about internationalization.
Author: Linda E. Swayne
Publisher: SAGE
ISBN: 1412973821
Category : Business & Economics
Languages : en
Pages : 1960
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Book Description
The first reference resource to bring both sports management and sports marketing all together in one place.
Author: Julian Birkinshaw
Publisher: John Wiley & Sons
ISBN: 0470868368
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
Recent Events -from September 11, to the anti-globalization protests to the collapse of the high-tech boom have accentuated the sense that the global economy is moving into uncharted waters Bringing together the leading authorities on globalization and international business The Future of the Multinational Company looks ahead to the new challenges facing multinational firms and predicts what the multinational company will look like in ten years time. Brings together the leading authorities in the field of global / international busi-ness. Accademically rigourous but accessible · Addresses a topic of concern to practitioners and academics alike
Author: Pankaj Ghemawat
Publisher: Harvard Business Press
ISBN: 1633696073
Category : Business & Economics
Languages : en
Pages : 313
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Book Description
New Tools for Succeeding Globally Why do so many global strategies fail--despite companies' powerful brands and other border-crossing advantages? Because a one-size-fits-all strategy no longer stands a chance. When firms believe in the illusions of a "flat" world and the death of distance, they charge across borders as if the globe were one seamless marketplace. But cross-border differences are larger than we assume. Most economic activity--including trade, real and financial investment, tourism, and communication--happens locally, not internationally. In this "semiglobalized" approach, companies can cross borders more profitably by basing their strategies on the geopolitical differences that matter; they must identify the barriers their strategies will have to overcome, and they must build bridges to cross those barriers. Based on rigorous research, Pankaj Ghemawat shows how to create successful strategies and provides practical management tools so you can: Assess the cultural, administrative, geographic, and economic differences between regions at the industry level--and decide which ones require attention Track the implications of the specific border-crossing actions that will impact your company's ability to create value the most Generate superior performance through strategies that are optimized for the three A's: adaptation (adjusting to differences), aggregation (overcoming differences), and arbitrage (exploiting differences) Using in-depth examples, Ghemawat reveals how companies such as Cemex, Toyota, Procter & Gamble, Tata Consultancy Services, IBM, and GE Healthcare are adroitly managing cross-border differences. He also shares examples of other well-known companies that have failed at this challenge. Crucial for any business competing across borders, Redefining Global Strategy will help you make the most of our semiglobalized world.
Author: Hubert Ooghe
Publisher: Springer Science & Business Media
ISBN: 1461513839
Category : Business & Economics
Languages : en
Pages : 441
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Book Description
The Economic and Business Consequences of the EMU A Challenge for Governments, Financial Institutions and Firms Hubert Ooghe Conference Chairman, Vlerick Leuven Gent Management School alld Ghent University EMU finally got under way on 1 st January 1999. Since then 11 European countries share a common currency, the Euro, and pursue a common monetary policy managed by the European Central Bank (ECB). After forty years of economic integration, Euroland has the wherewithal with which to enter the 21 st century. However monetary union has implications for nearly all areas of economic activity and decision-making. Throughout the academic world researchers are fully occupied with the theoretical analysis of the impact of the Euro and the effects of incorporating the new operational framework into their economic models. Businesses and government departments are concerned primarily with the practical implementation of the single currency. For all those who playa part in the economy, it is a question of making the most of the macro and micro economic opportunities offered by the Euro and minimising any threats. On 17th and 18th March 2000, after the EMU and Euro were in operation for one year, an international conference was held in Ghent (Belgium) on the economic consequences of the introduction of the EMU and the Euro for governments, financial institutions and firms.
Author: Marin A. Marinov
Publisher: Edward Elgar Publishing
ISBN: 1784713171
Category : Business & Economics
Languages : en
Pages : 326
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Book Description
Recently, emerging economies have contributed significantly to the world economic growth and output. This Research Handbook attempts to fill in the gap of sparse publications on marketing in emerging economies. It addresses diverse issues from a universal as well as regional and country-specific perspective, shedding light on general topics such as data collection procedure equivalence and marketing accountability, and also exploring various contexts like Central & Eastern Europe and India. Comparing the ways in which marketing is performed in emerging and advanced economies, the chapters explore various aspects including business-to-business marketing relationships, the role of multi-cultural markets in marketing and retail marketing of multinational corporations, corporate social responsibility and consumer loyalty.
Author: François Gipouloux
Publisher: Edward Elgar Publishing
ISBN: 0857934252
Category : Political Science
Languages : en
Pages : 289
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Book Description
'Gateways to Globalisation makes a significant contribution to the understanding of the emerging East Asian regional system of financial centres within the broader global context and how they interact within the global circuits of finance. In particular, it focuses on the emergence of the financial centres of Tokyo, Shanghai, Hong Kong and Singapore and the attempts by both national governments and the private sector to position them so that they become more competitive in the global and regional context. The volume shows much historical sensitivity showing that while the increase in the importance of these financial centres is principally post 1945, their emergence has been aided by the deep historical roots that go back several centuries. The book will be of great value in the interpretation of the role of East Asia in what many commentators have called the "Asian Century".' – Terry McGee, The University of British Columbia, Canada 'Gateways to Globalisation cogently demonstrates that Hong Kong, Singapore, Beijing, Shanghai, and Tokyo operate as gateways to Asia and as linchpins for Asia to the global economy. The authors' theoretical frameworks and original empirical research support provocative findings that challenge conventional thinking. Tokyo may decline as a global city. As Beijing and Shanghai ride China's rapid growth they face uncertainty about its future openness to the global economy. Vibrant Hong Kong and Singapore confront challenges from other rising centers.' – David Meyer, Washington University in St Louis, US 'This book distinguishes itself in its emphasis on historical and cultural links as well as contemporary globalization processes on large East Asian cities. Arising from a research program and four seminars, the editor has picked scholars who can relate past and present trends. Historical links of Japanese cities are explored. Leading world cities in the region are analysed in their evolution from entrepôts to modern gateways, service integrators, transport hubs and financial centres. It is a study of the integration and interrelationships of East Asian cities in the global economy.' – Yue-man Yeung, Chinese University of Hong Kong Asia's trading and financial hubs have become global cities which frequently have more in common and closer linkages with each other than with their corresponding hinterlands. As this book expounds, these global cities illustrate to what extent world trends deeply penetrate and permeate the national territorial interiors and processes that were otherwise presumed to be controlled by the State. Gateways to Globalisation is soundly based on accurate and extensive research (including perspectives from historians, economists, geographers and sociologists) from China, Japan, Singapore and Hong Kong, in order to grasp the regional character of trade and finance, beyond national borders and traditional academic frameworks. The book documents that today, major urban centres such as Tokyo, Beijing, Singapore, Hong Kong and Shanghai situated on the periphery of the maritime corridor of East Asia, form a system characterised by the intensity of their economic linkages and integration into the world economy. Since the mid-1980s, these major Asian cities have become the worldwide-oriented centres for production, trade, finance and research. This collective effort offers, in addition to its regional framework, up-to-date information that strengthens an original trans-disciplinary analysis of a region and its economic characteristics, which will be of interest to readers within academia and beyond. This well-detailed and thorough work will interest academics and post-graduate students in economics, geography, finance, history, regional studies and Asian studies, as well as those who have a general interest in globalisation.
Author: Ferran, Carlos
Publisher: IGI Global
ISBN: 1599045338
Category : Computers
Languages : en
Pages : 419
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Book Description
Local functional systems that create inefficient islands of information are being replaced by expensive enterprise-wide applications that unify the functional areas; however, while we have not yet been able to completely and seamlessly integrate across functions, we find that the new islands of information are no longer functional but political, cultural, linguistic, and geographical. The global village is a reality and enterprise resource planning (ERP) implementations face new issues and challenges. Enterprise Resource Planning for Global Economies: Managerial Issues and Challenges provides authoritative research on the theoretical frameworks and pragmatic discussions on global implementations of information systems, particularly ERP systems. This book offers professionals, managers, and researchers, who want to improve their understanding of the issues and challenges that arise when information systems cross national boundaries, with an authoritative, essential research resource.
Author: Keiran J. Dunne
Publisher: John Benjamins Publishing
ISBN: 9027293864
Category : Language Arts & Disciplines
Languages : en
Pages : 365
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Book Description
Over the past two decades, international trade agreements such as GATT and NAFTA have lowered international trade barriers. At the same time, the information revolution has fueled profound shifts in the ways companies conduct business and communicate with their customers, and worldwide acceptance of the ISO 9000 standard has established the notion that quality must be defined in terms of customer satisfaction. Falling trade barriers and rising quality standards have made linguistic and cultural issues increasingly important. To successfully compete in today’s global on-demand economy, companies must localize their products and services to fit the needs of the local market in terms of language, culture, functionality, work practices, as well as legal and regulatory requirements. In recognition of the growing importance of localization, this volume explores a certain number of key issues, including: • Return on investment and the localization business case • Localization cost drivers and cost-containment strategies • Localization quality and customer-focused quality management • Challenges posed by localization of games, including Massively Multiplayer Online Role-Playing Games (MMORPGs) • Using a meta-language to facilitate accurate translation of disembodied content • The case for managing source-language terminology • Terminology management in the localization process • Reconciling industry needs and academic objectives in localization education • Localization standards and the commoditization of linguistic information • The creation and application of language industry standards • Rethinking customer-focused localization through user-centered design • Moving from translation reuse to language reuse
Author: David Zielinski
Publisher: John Wiley & Sons
ISBN: 1118654595
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
For anyone who wants to become a more persuasive and tech-savvy presenter, Master Presenter offers an accessible collection of the best tips, tactics, and hard-won lessons from top presentation skill coaches who write for PresentationXpert newsletter. Designed to be a hands-on resource, the book includes advice drawn from real-world, time-starved businesspeople who create compelling presentations that get results. Now, you too can tap into the power of the little-used, but valuable features of PowerPoint® that can save time or enhance slide design and make your presentation stand out in a crowd. This groundbreaking book also includes practical advice on getting the most from mobile devices to enhance presentations and shows how to apply social media tools like Twitter to aid in delivering compelling messages. Learn how web conferencing can be used not only to reduce travel costs, but to deliver more effective informational, training or motivational presentations across time zones. In addition to putting the spotlight on the high-tech, Master Presenter contains valuable information on the critical low-tech presentation skills. Contributors show how to best use your voice, hands, and body and what it takes to move your listeners to take action when making a well-prepared pitch. And even if you are inexperienced, you can use the book's techniques to become a great storyteller that will win over audiences and help earn you a reputation as a master presenter. Praise for Master Presenter "Master Presenter arms you with the method and magic to present with poise and power. David Zielinski has assembled the best and brightest mentors to teach greatness in business presenting." Chip R. Bell, author of Managers as Mentors "Master Presenter is the most comprehensive collection of useful articles I've ever seen in one place. After reading more than 200 books on public speaking in my lifetime and teaching the subject in eight countries, I can easily recommend this book for beginners and seasoned speakers. Great tips on PowerPoint®, for example, with dozens of articles and illustrations on all aspects of speaking by leaders in the field." Michael Buschmohle, president, Applause Associates "As a 30-year veteran of presenting and a certified professional facilitator, I found myself reading through this book's articles and still gaining new insights into things I can do to improve my presentations. I was impressed by the perspectives shared by this top-notch team of experts. This is one of the few books I would strongly recommend to my network of customers, who are purchasers of facilitation and engagement tools." Dr. Scott Simmerman, managing partner, Performance Management Company "I make presentations for a living and I've been doing it for a long time, but I'm keeping a copy of this book within reach on my desk at all times. I could have used it when I was starting out, but I also have learned enough over the years to recognize how valuable this book will be as an ongoing and wide-ranging resource for telling compelling stories." Brian McDermott, co-author of Leading Innovation and Time Out for Leaders
