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Author: Debbie Qaqish
Publisher: Forbesbooks
ISBN: 9781950863686
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
Author: Debbie Qaqish
Publisher: Forbesbooks
ISBN: 9781950863686
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
From Backroom to Boardroom is not a book about technology, data models or the latest in a series of bright and shiny toys so loved by marketers. It is a book about building a strategic marketing operations organization that transports marketing from the backroom to the boardroom. The journey begins with defining the new breed of marketing leadership and continues by exploring the integration of business acumen, marketing experience and the power of the digital age. This book is a practical guide that will help you reimagine, rescript and rearchitect the role of marketing forever.
Author: Debbie Qaqish
Publisher: BookLogix
ISBN: 1610054091
Category : Business & Economics
Languages : en
Pages : 160
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Book Description
This book is written for the B2B marketing executive who is responsible for answering the question "What are you going to do about revenue?" This one question begins the transformation of marketing from a cost center to a revenue center, a journey for which most executives are not fully prepared. To describe this transformation, Debbie Qaqish and The Pedowitz Group coined the term Revenue Marketing in 2010. This book was written as a Playbook for the executive responsible for leading this change. Marketing executives reading this book will: gain insight from the Revenue Marketing practices of twenty-four marketing executives interviewed for this book; learn about a new discipline called Revenue Marketing and how it transforms marketing from a cost center to a revenue center; find out how to move Revenue Marketing from a strategy to an executable plan; discover how to manage the key areas of change required on this journey; and understand and be able to apply the key plays for building a repeatable, predictable, and scalable Revenue Marketing practice.
Author: Owen Walker
Publisher: Pearson UK
ISBN: 1292114010
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Activist investors have sent shockwaves through corporations in recent years, personally targeting directors and executives at some of the world’s largest companies. No longer satisfied with operating on the fringes of business, they are now a firm fixture in the boardroom. Up to a quarter of public companies could be targeted by activist campaigns in the coming years, with directors and executives at those corporations threatened with losing their jobs. The trend, which began in corporate America, has spread to the UK, Europe and Asia, taking in several high profile companies. Barbarians in the Boardroom tells a compelling story of boardroom bust ups, dumped CEOs triumphant activists and pared back companies. It reveals real-life examples and interviews with executives and investors to explain why and how activist investors have managed to storm Wall Street and tear down City citadels. Owen Walker provides an insight into the way activists think, how they decide to target a company and how directors and executives could possibly work with them rather than against them. The full text downloaded to your computer With eBooks you can: search for key concepts, words and phrases make highlights and notes as you study share your notes with friends eBooks are downloaded to your computer and accessible either offline through the Bookshelf (available as a free download), available online and also via the iPad and Android apps. Upon purchase, you'll gain instant access to this eBook. Time limit The eBooks products do not have an expiry date. You will continue to access your digital ebook products whilst you have your Bookshelf installed.
Author: Mr. Rohit Manglik
Publisher: EduGorilla Community Pvt. Ltd.
ISBN: 9368752443
Category : Education
Languages : en
Pages : 290
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Book Description
EduGorilla Publication is a trusted name in the education sector, committed to empowering learners with high-quality study materials and resources. Specializing in competitive exams and academic support, EduGorilla provides comprehensive and well-structured content tailored to meet the needs of students across various streams and levels.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 84
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Book Description
For more than 20 years, Network World has been the premier provider of information, intelligence and insight for network and IT executives responsible for the digital nervous systems of large organizations. Readers are responsible for designing, implementing and managing the voice, data and video systems their companies use to support everything from business critical applications to employee collaboration and electronic commerce.
Author: Emiko Banfield
Publisher: John Wiley & Sons
ISBN: 9780471349754
Category : Business & Economics
Languages : en
Pages : 390
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Book Description
Der Begriff 'strategische Akquisition' findet gegenwärtig große Beachtung, auch in der Fachliteratur. Dieses Buch kann als Ergänzung zur vorhandenen Literatur dienen, denn es bietet eine schrittweise Anleitung für die Einführung erfolgreicher Kaufprogramme für Unternehmen jeder Größe. Als Grundlage dient das strategische Akquisitionsprogramm, das bei SCE - dem drittgrößten Versorgungsunternehmen in den USA - läuft. Mit vielen nützlichen Anleitungen und Beispielen sowie Arbeitsblättern und Vorlagen für eigene Akquisitionsprogramme. (08/99)
Author: Jason Fickett
Publisher:
ISBN:
Category :
Languages : en
Pages : 122
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Book Description
CEO Barry Halton is beginning to think he's not cut out to carry a company from ordinary to extraordinary. After a great start-up, his second company has hit an all-too-familiar wall.Frustrated and discouraged, he runs into an old friend who introduces him to The Collaborative Way(R), a way of working together that not only builds a great place to work but also generates the competitive advantage Barry is looking for.Three years after that chance encounter, the result is a dramatic change in Barry's leadership and in the leadership throughout his company-a tremendous growth in collaboration that's moving the company forward in a powerful and inspiring way.
Author: V Pattabhi Ram
Publisher: Notion Press
ISBN: 1637145799
Category : Business & Economics
Languages : en
Pages : 333
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Book Description
This book is about the various career choices that lie before graduates, MBAs, and Accounting & Financial professionals. Beyond 2020… walks you through options in the traditional, the modern, and the emerging spaces. A structured format plus interviews with experts should make it an enjoyable read. CA, CMA, CMA(USA), CISA, Cs, MBA, CFE, CFP, and CFS professionals, as well as commerce graduates must read this. There is a foreword by P R Ramesh, Former Chairman, Deloitte India.
Author: Joe Weinman
Publisher: John Wiley & Sons
ISBN: 1118282884
Category : Computers
Languages : en
Pages : 416
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Book Description
The ultimate guide to assessing and exploiting the customer value and revenue potential of the Cloud A new business model is sweeping the world—the Cloud. And, as with any new technology, there is a great deal of fear, uncertainty, and doubt surrounding cloud computing. Cloudonomics radically upends the conventional wisdom, clearly explains the underlying principles and illustrates through understandable examples how Cloud computing can create compelling value—whether you are a customer, a provider, a strategist, or an investor. Cloudonomics covers everything you need to consider for the delivery of business solutions, opportunities, and customer satisfaction through the Cloud, so you can understand it—and put it to work for your business. Cloudonomics also delivers insight into when to avoid the cloud, and why. Quantifies how customers, users, and cloud providers can collaborate to create win-wins Reveals how to use the Laws of Cloudonomics to define strategy and guide implementation Explains the probable evolution of cloud businesses and ecosystems Demolishes the conventional wisdom on cloud usage, IT spend, community clouds, and the enterprise-provider cloud balance Whether you're ready for it or not, Cloud computing is here to stay. Cloudonomics provides deep insights into the business value of the Cloud for executives, practitioners, and strategists in virtually any industry—not just technology executives but also those in the marketing, operations, economics, venture capital, and financial fields.
Author: Yaron Weitzman
Publisher: Grand Central Publishing
ISBN: 1538749742
Category : Sports & Recreation
Languages : en
Pages : 308
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Book Description
Enter the City of Brotherly Love and see how the NBA's Philadelphia 76ers trusted The Process–using a bold plan to get to first by becoming the worst. When a group of private equity bigwigs purchased the Philadelphia 76ers in 2011, the team was both bad and boring. Attendance was down. So were ratings. The Sixers had an aging coach, an antiquated front office, and a group of players that could best be described as mediocre. Enter Sam Hinkie—a man with a plan straight out of the PE playbook, one that violated professional sports' Golden Rule: You play to win the game. In Hinkie's view, the best way to reach first was to embrace becoming the worst—to sacrifice wins in the present in order to capture championships in the future. And to those dubious, Hinkie had a response: Trust The Process, and the results will follow. The plan, dubbed "The Process," seems to have worked. More than six years after handing Hinkie the keys, the Sixers have transformed into one of the most exciting teams in the NBA. They've emerged as a championship contender with a roster full of stars, none bigger than Joel Embiid, a captivating seven-footer known for both brutalizing opponents on the court and taunting them off of it. Beneath the surface, though, lies a different story, one of infighting, dueling egos, and competing agendas. Hinkie, pushed out less than three years into his reign by a demoralized owner, a jealous CEO, and an embarrassed NBA, was the first casualty of The Process. He'd be far from the last. Drawing from interviews with nearly 175 people, Tanking to the Top brings to life the palace intrigue incited by Hinkie's proposal, taking readers into the boardroom where the Sixers laid out their plans, and onto the courts where those plans met reality. Full of uplifting, rags-to-riches stories, backroom dealings, mysterious injuries, and burner Twitter accounts, Tanking to the Top is the definitive, inside story of the Sixers' Process and a fun and lively behind-the-scenes look at one of America's most transgressive teams. Including exclusive interviews with Joel Embiid, Ben Simmons, and Coach Brett Brown, Sam Hinkie, and more.
