Fresh Perspectives: Marketing PDF Download
Are you looking for read ebook online? Search for your book and save it on your Kindle device, PC, phones or tablets. Download Fresh Perspectives: Marketing PDF full book. Access full book title Fresh Perspectives: Marketing by . Download full books in PDF and EPUB format.
Author:
Publisher: Pearson South Africa
ISBN: 9781868912902
Category : Marketing
Languages : en
Pages : 520
Get Book Here
Book Description
Author:
Publisher: Pearson South Africa
ISBN: 9781868912902
Category : Marketing
Languages : en
Pages : 520
Get Book Here
Book Description
Author: Jagdish N Sheth
Publisher: Routledge
ISBN: 1317472888
Category : Business & Economics
Languages : en
Pages : 361
Get Book Here
Book Description
Many marketers fear that the field's time-worn principles are losing touch with today's realities. "Does Marketing Need Reform?" collects the insights of a select group of leading marketing thinkers and practitioners who are committed to restoring marketing's timeless values. The book sets the agenda for a new generation of marketing principles. As the editors note in their introduction; "Marketing is a powerful force backed up by huge resources. It must be entrusted only to those with the wisdom to use it well." The contributors seek to understand and explain how and why marketing has veered significantly off course in order to steer it back in the right direction. The concepts and perspectives presented in this book will inspire a renewed commitment to the highest ideals of marketing - serving customers individually and society as a whole by synergistically aligning company, customer, and social interests.
Author: Julie Cottineau
Publisher: Ecademy Press
ISBN: 1784522465
Category : Business & Economics
Languages : en
Pages : 130
Get Book Here
Book Description
Is your small business or non-profit having trouble standing out in today's crowded and competitive markets? In your efforts to look legitimate, you're likely promoting your brand with promises, words and images that blend in instead of break through. The solution? Find your TWIST. In this book, Julie Cottineau, former VP of Brand for Virgin, founder of Brand School and a global authority on impactful and effective branding, shares her unique TWIST approach which helps businesses remove their brand blinders and look outside of their categories for actionable insights that build stronger brands and better business results. She uses easy to follow examples of actual small businesses that have successfully applied her methodology. Don't waste another minute on "me-too" marketing until you read this book and build your own TWIST.
Author: N. T. Wright
Publisher: Fortress Press
ISBN: 0800663578
Category : Religion
Languages : en
Pages : 210
Get Book Here
Book Description
Ranks the Apostle Paul as "one of the most powerful and seminal minds of the first or any century," and argues that we can now sketch with confidence a new and more nuanced picture of Paul and the radical way in which his encounter with Jesus redefined his life, his mission and his expectations for a world made new in Christ. Reprint.
Author:
Publisher: Pearson South Africa
ISBN: 9781868914029
Category : Entrepreneurship
Languages : en
Pages : 408
Get Book Here
Book Description
Author: David Mosby
Publisher: Jossey-Bass
ISBN:
Category : Business & Economics
Languages : en
Pages : 232
Get Book Here
Book Description
All too often, customers take performance--particularly excellent performance--for granted, creating expectations that are difficult to live up to for businesses. The authors provide an entertaining and practical model for building and maintaining high customer loyalty and brand value.
Author:
Publisher: Pearson South Africa
ISBN: 9781770253230
Category : Industrial management
Languages : en
Pages : 520
Get Book Here
Book Description
Author: Christian Homburg
Publisher: McGraw-Hill Europe
ISBN: 9780077146047
Category : Business & Economics
Languages : en
Pages : 641
Get Book Here
Book Description
Intended to target an international audience by including scholarly international research contributing to the field of marketing and by providing examples and insights from markets and companies in Europe, Asia, the Americas etc., a particular focus of this book is on the application of concepts and theories.
Author: Rishi, Bikramjit
Publisher: IGI Global
ISBN: 1466681403
Category : Business & Economics
Languages : en
Pages : 411
Get Book Here
Book Description
In today’s increasingly connected business world, there is new pressure for local brands to go global, and a need for already global corporations to cater to new audiences that were previously ignored. Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control brings together the best practices for entry and expansion of global brands into Islamic countries. This book is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company and presents a cutting edge look at worldwide retail for marketing researchers and academics.
Author: Darren G. Lilleker
Publisher: Manchester University Press
ISBN: 9780719068713
Category : Business & Economics
Languages : en
Pages : 258
Get Book Here
Book Description
Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 1997. It raises fresh perspectives on the more established political marketing practices in the UK and US, such as how to incorporate political leadership within the market-oriented framework and the democratic implications when faced with the actual business of governing. This book also highlights how the market-oriented party approach has spread around the world, including Europe and the new democracies of Brazil and Peru. The collection also introduces the debate on whether such practices enhance or undermine democracy, raising important questions on the future of political marketing.
