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Author: Mark Siebert
Publisher: Entrepreneur Press
ISBN: 1613084706
Category : Business & Economics
Languages : en
Pages : 434
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Book Description
Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Use other people’s money to grow your business Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for “growth on steroids” Evaluate legal risk, obtain necessary documents, and protect intellectual property Control quality better than in corporate operations Create marketing plans and tools to attract franchises Sell franchises to the right candidates while avoiding potential problems Help your franchisees establish their franchise businesses Cultivate the franchisee-franchisor relationship Prepare your franchise business for an ultimate sale when it is time to exit Franchise Your Business will teach you everything they need to know about the most dynamic growth strategy ever created.
Author: Mark Siebert
Publisher: Entrepreneur Press
ISBN: 1613084706
Category : Business & Economics
Languages : en
Pages : 434
Get Book Here
Book Description
Join franchise expert and consultant Mark Siebert as he delivers the ultimate how-to guide to employing the greatest growth strategy ever—franchising. In this revised and updated second edition Siebert tells you what to expect, how to move forward, and avoid costly mistakes as he imparts decades of experience, insights, and practical advice to help grow your business exponentially through franchising. Learn how to: Use other people’s money to grow your business Evaluate your existing businesses for franchisability Identify the advantages and disadvantages of franchising Develop a business plan for “growth on steroids” Evaluate legal risk, obtain necessary documents, and protect intellectual property Control quality better than in corporate operations Create marketing plans and tools to attract franchises Sell franchises to the right candidates while avoiding potential problems Help your franchisees establish their franchise businesses Cultivate the franchisee-franchisor relationship Prepare your franchise business for an ultimate sale when it is time to exit Franchise Your Business will teach you everything they need to know about the most dynamic growth strategy ever created.
Author: Ed Teixeira
Publisher: Routledge
ISBN: 1000602516
Category : Business & Economics
Languages : en
Pages : 128
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Book Description
A comprehensive and accessible companion to a proven business model, this book shows how to franchise an existing business, supported by case studies, data, and research reports on the franchise industry. For small to medium sized businesses, franchising can lead to successful and profitable growth, and plays an important role within the US economy. Utilizing a proprietary dataset with the most up-to-date statistics regarding a range of franchising trends, this analytical guide is based on management research frameworks that will lead to better understanding of a range of franchising strategies. Issues covered include: The franchising business model, including its history, economic impact, and regulations Critical factors that significantly influence franchising success, enabling a comprehensive feasibility analysis of franchising potential or existing business ideas Implementation components of franchising strategies, such as different franchise structures, regional development plans, and future trends With its clear focus and practical orientation, this book will be a valuable resource for entrepreneurs, as well as undergraduate and postgraduate students, interested in acquiring the knowledge, skills, and abilities to succeed in franchising.
Author: Dr. S. Md. Shakir Ali
Publisher: BFC Publications
ISBN: 9363702189
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
"Franchise 6.0: Digital Strategies for Growing Your Business in India" is a comprehensive guide designed for business owners, franchisees, anddigital marketers aiming to leverage the power of digital media to expand and scale their franchise operations in India and beyond. "Franchise 6.0" covers a broad spectrum of topics, starting with the foundational elements of digital franchising,including building a robust online presence and mastering social media. It explores how Indian and international brands have successfully navigated the digital landscape to expand their franchises, offering actionable case studies and real-world examples. The book also addresses crucial aspects such as leveraging e-commerce, utilizing data analytics, and overcoming common challenges in digital franchising. Each chapter provides valuable insights into practical strategies, tools, and best practices that are essential for anyone looking to excel in the digital realm of franchising. Whether you are a franchise owner seeking to optimize your digital marketing efforts or a business coach guiding others in their franchise journey, this book serves as a practical roadmap for achieving franchise growth and success.
Author: Andrew J. Sherman
Publisher: AMACOM/American Management Association
ISBN: 9780814427798
Category : Business & Economics
Languages : en
Pages : 454
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Book Description
Annotation. For more than a decade, this book has been the definitive guide to franchises and licensing programs. In this third edition, author and prominent attorney Andrew J. Sherman expands his in-depth coverage to include international franchising initiatives. In addition, every chapter has been thoroughly updated to reflect new information on market responsiveness, compliance, and other key issues. The result is a truly global reference that will prove indispensable to companies and entrepreneurs alike. If you're involved in any aspect of franchising and licensing, you can't afford to be without the latest edition of this book. It became the industry standard immediately upon its original publication, opening up enticing opportunities for entrepreneurs as well as presenting new strategic options for corporations. Now the third edition gives it truly global reach. Expanded to include international as well as domestic (U.S.) franchising and licensing, it comprehensively covers the strategic, legal, financial, and operational aspects of these complex but highly profitable business structures.
Author: Robert W. Palmatier
Publisher: Routledge
ISBN: 1315506432
Category : Business & Economics
Languages : en
Pages : 678
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Book Description
For advanced undergraduate and/or graduate-level courses in Distribution Channels, Marketing Channels or Marketing Systems. Marketing Channel Strategy shows students how to design, develop, maintain and manage effective relationships among worldwide marketing channels to achieve sustainable competitive advantage by using strategic and managerial frames of reference. This program will provide a better teaching and learning experience—for you and your students. Here’s how: Bring Concepts to Life with a Global Perspective: Varied topics are covered, bringing in findings, practice, and viewpoints from multiple disciplines. Teach Marketing Channels in a More Flexible Manner: Chapters are organized in a modular format, may be read in any order, and re-organized. Keep your Course Current and Relevant: New examples, exercises, and research findings appear throughout the text.
Author: Josef Windsperger
Publisher: Springer Science & Business Media
ISBN: 3790826626
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
Franchising networks are experiencing great success in international business organization. Few books try to explain the characteristics of these networks. Contrary to the existing literature this book tackles more theoretical problems related to governance, organization, knowledge management, contract design, incentive and regulation issues both from the economic and management view point. It delivers new theoretical and empirical results regarding plural forms, contract design, and knowledge and strategic management issues. Its purpose is to offer researchers and practitioners new theoretical and empirical insights in one of the most important economic phenomenon at the beginning of the 21st century: Franchising networks as organizational arrangement for growth and internationalization of firms.
Author: Joachim Zentes
Publisher: Springer Science & Business Media
ISBN: 3834992720
Category : Business & Economics
Languages : en
Pages : 358
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Book Description
The authors demonstrate the broad and complex topics of retail management in 15 lessons. Each lesson includes a thematic overview of key issues and a comprehensive case study. International best practice companies are used to highlight managerial implications and the key discussion points.
Author: Cathy A. Enz
Publisher: SAGE
ISBN: 1412905907
Category : Business & Economics
Languages : en
Pages : 1081
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Book Description
This state-of-the-art handbook approaches the topics of hospitality strategy with an emphasis on immediate application of ideas to current practice. Top hospitality scholars make original contributions with the inclusion of senior level executives input, insights and current best practices. By incorporating the latest research and thinking on various strategic topics with the commentary and insights of successful executives this handbook blends cutting edge ideas and comprehensive reviews of the subject with innovative illustrations and examples from practice. The strength of the handbook is its combination of academic rigour and hospitality application. The handbook will have a clear reference orientation and focus on key topical issues and problem of interest to practitioners and advanced students of hospitality strategy.
Author: Kiruba J. B. Levi
Publisher: Springer Science & Business Media
ISBN: 383509453X
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Kiruba Jeyaseeli Benjamin Levi highlights why the Indian telecom market is so attractive to foreign investors. She describes the rules and regulations for telecoms in India, and examines the reasons for success and failure of the foreign telecom companies in India. She identifies the prime sectors of the Indian telecom market for investment and provides recommendations to foreign companies intending to enter the Indian telecom market.
Author: Stephen Spinelli
Publisher: FT Press
ISBN: 9780130097170
Category : Business & Economics
Languages : en
Pages : 266
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Book Description
Hundreds of potential entrepreneurs investigate franchising every year, but this enormous business opportunity remains hugely misunderstood. Franchising: Pathway to Wealth Creation delivers that guidance, from start to finish.
