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Author: Crow
Publisher: Routledge
ISBN: 1136219579
Category : Social Science
Languages : en
Pages : 314
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Book Description
"No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so." But will they?. "400 Million Customers" is essential reading for all foreigners seeking to do business in the booming economies of Asia, and all analysts of globalization and cultural difference. Carl Crow opened the first western advertising agency in Shanghai and ran it for twenty-five years, promoting everything from American lipsticks and moisturizers to French brandy and pharmaceuticals, and nothing was straightforward. In this highly readable account of his work in Shanghai, illustrated with delightful line drawings, Crow uses anecdotes and examples to illustrate the particular challenges of doing business in China. In Crow's time, no foreigners managed to dominate the Chinese market, and today -- when the population of China has trebled - the question remains whether the country is a potential mass market for the west, or a golden illusion. Crow's book remains as apt now as when it was written in 1937, and leading business schools recommend it as one of the best accounts of Chinese business culture.
Author: Crow
Publisher: Routledge
ISBN: 1136219579
Category : Social Science
Languages : en
Pages : 314
Get Book Here
Book Description
"No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so." But will they?. "400 Million Customers" is essential reading for all foreigners seeking to do business in the booming economies of Asia, and all analysts of globalization and cultural difference. Carl Crow opened the first western advertising agency in Shanghai and ran it for twenty-five years, promoting everything from American lipsticks and moisturizers to French brandy and pharmaceuticals, and nothing was straightforward. In this highly readable account of his work in Shanghai, illustrated with delightful line drawings, Crow uses anecdotes and examples to illustrate the particular challenges of doing business in China. In Crow's time, no foreigners managed to dominate the Chinese market, and today -- when the population of China has trebled - the question remains whether the country is a potential mass market for the west, or a golden illusion. Crow's book remains as apt now as when it was written in 1937, and leading business schools recommend it as one of the best accounts of Chinese business culture.
Author: Carl Crow
Publisher: Routledge
ISBN: 0710312121
Category : China
Languages : en
Pages : 314
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Book Description
"No matter what you may be selling, your business in China should be enormous, if the Chinese who should buy your goods would only do so." But will they? Carl Crow opened the first western advertising agency in Shanghai and ran it for twenty-five years, promoting everything from American lipsticks and moisturizers to French brandy and pharmaceuticals, and nothing was straightforward. In this highly readable account of his work in Shanghai, illustrated with delightful line drawings, Crow uses anecdotes and examples to illustrate the particular challenges of doing business in China.
Author: Rev. A. E. Moule
Publisher: BoD – Books on Demand
ISBN: 3382108712
Category : Fiction
Languages : en
Pages : 241
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Book Description
Reprint of the original. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.
Author: Mary Augusta Nourse
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: C. Sailaja, Smita Ratish, Lata Wishram
Publisher: Vikas Publishing House
ISBN: 9352592751
Category : Mathematics
Languages : en
Pages : 236
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Book Description
Understanding Mathematics is a carefully written series of mathematics to help students encourage the study of mathematics in the best interactive form. It contains ample practice material, attractive illustrations and real-life examples for the students to relate the topics with their everyday life. Special care has been taken while teaching topics like geometry and probability to the students. Keeping in mind the development status and comprehension level of students, the text has been presented in a well graded manner.
Author: James Thomson
Publisher:
ISBN:
Category : Arithmetic
Languages : en
Pages : 320
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Book Description
Author: American Gas Light Association
Publisher:
ISBN:
Category : Gas
Languages : en
Pages : 400
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Book Description
Vol. 11-22 include: "United States patents relating to gas," "Current gas literature," and "New publications."
Author: John Darby
Publisher: BoD – Books on Demand
ISBN: 3385074282
Category : Fiction
Languages : en
Pages : 230
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Book Description
Reprint of the original, first published in 1843.
Author: Annie Jose
Publisher: Ratna Sagar
ISBN: 9788170709879
Category :
Languages : en
Pages : 244
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Book Description
The books, in strict accordance with the latest NCERT syllabus, aid in laying a strong foundation in mathematics. Well structured and graded, the clear presentation encourages the learning of concepts. Lively, attractive and stimulating illustrations, support and supplement the mathematical content and motivate the child to work through with ease. Books 3 5 have Test Papers to help revision.
Author: Eminent Literary Men
Publisher: BoD – Books on Demand
ISBN: 3382109794
Category : Fiction
Languages : en
Pages : 638
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Book Description
Reprint of the original. The publishing house Anatiposi publishes historical books as reprints. Due to their age, these books may have missing pages or inferior quality. Our aim is to preserve these books and make them available to the public so that they do not get lost.
