Foundations of Logo Design: Illustrating Logo Marks PDF Download
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Author: Von Glitschka
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Von Glitschka
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Book Description
Author: Alex W. White
Publisher: Simon and Schuster
ISBN: 1621536033
Category : Design
Languages : en
Pages : 224
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Book Description
A Visually Stunning Guide to Learning the Art of Logo Design Designers looking to learn the art of designing logos need look no further than The Elements of Logo Design by world-renowned designer Alex W. White. Unique in its approach to explaining how to design marks, The Elements of Logo Design explores design unity, typography and its expression as frozen sound, how a logo fits into a greater branding strategy, and how to build a logo. With more than four hundred examples culled from advertising, editorial, and web use, readers will gain a comprehensive understanding of universally shared graphic design principles. These principles are then applied to logo design specifically, relating the discipline to all other graphic design. Chapters include such topics as: Logic in design Relationships, hierarchy, and structure Differences and similarities in design Research and planning an identity How to build a logo using type, image, and space Letterforms, type, and fonts Type alteration Semiotics: icons and symbols Image-to-image relationships With a foreword by Jerry Kuyper, who is widely recognized as one of the top twenty-five logo designers of all time, The Elements of Logo Design is a formidable resource for learning the art of branding and making marks.
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Category :
Languages : en
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Take your logo designs to the next level. Learn techniques for creating vector-based logos that display beautifully in any format.
Author:
Publisher:
ISBN:
Category :
Languages : en
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Book Description
This logo design course is all about craftsmanship of the artwork, the minutia of building logo marks. It's focused on what goes into the execution of a good logo-because it won't matter what the idea is if you design it poorly. Von Glitschka explains how drawing complements the brainstorming and design process, introduces time-tested build methods for vector-based graphics, and explains how to make the critical decisions around format, color, and other aspects of brand identity. These creative tactics and workflows will help you create better, stronger workflows that display beautifully in all formats: in print, on the web, or in motion.
Author: Lisa Silver
Publisher:
ISBN: 156496759X
Category : Advertising
Languages : en
Pages : 148
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Book Description
Logo design titles continue to sell the most copies of all graphic design subjects. This hard-working title examines 100 logo designs by illustrating how and why the design works. Sidebars compare and contrast rough drafts of popular logos with their final versions, and short tips address issues such as testing designs, sourcing inspiration, and typography. As well, the evolution of well-known logos are traced by examining why design changes were made and how those changes benefited the client and were successful on the market.
Author: Sean Adams
Publisher: Rockport Publishers
ISBN: 1616736348
Category : Design
Languages : en
Pages : 240
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Book Description
Logo Design Workbook focuses on creating powerful logo designs and answers the question, "What makes a logo work?" In the first half of this book, authors Sean Adams and Noreen Morioka walk readers step-by-step through the entire logo-development process. Topics include developing a concept that communicates the right message and is appropriate for both the client and the market; defining how the client's long-term goals might affect the look and needs of the mark; choosing colors and typefaces; avoiding common mistakes; and deciphering why some logos are successful whereas others are not. The second half of the book comprises in-depth case studies on logos designed for various industries. Each case study explores the design brief, the relationship with the client, the time frame, and the results.
Author: Von Glitschka
Publisher: Rockport Publishers
ISBN: 1610589432
Category : Design
Languages : en
Pages : 272
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Book Description
DIVIt’s inevitable. At some point in your career as a designer, you’re bound to work on a logo. Design: Logo, the exciting new book in our Design: series, is an inspirational resource created for everyone who works or wants to work on logo design. Design: Logo showcases over 300 eye-catching logo designs chosen by two leading identity designers. In addition to being an inspirational guide, this book also includes helpful information such as “Close Ups,� in which the authors dissect 20 projects and point out the details that make each so successful, and five insightful essays by prominent logo designers./divDIV/divThis must-have resource puts inspiration right in your hands, allowing you to peruse your ideas and see what other designers are doing in the field. With over 300 exemplary logo designs, you’ll be primed and ready to create outstanding designs of your own.
Author: Gareth Hardy
Publisher: John Wiley & Sons
ISBN: 1119993563
Category : Computers
Languages : en
Pages : 597
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Book Description
The ultimate guide to Logo Design from the world's most popular resource for web designers and developers Web designers and developers now find themselves tasked with designing not only a client's Web site, but also their logo and brand identity. By adding Logo Design to your portfolio, you also add brand skills and unique content. This unparalleled guide dives into the topic of design theory and tells you everything you need to know in order to build remarkable logo. No matter your level of experience, Smashing Magazine covers techniques and best practices in understandable way. You'll look behind the scenes at the art of creating identities. From theory to instruction to inspiration, this must-have book addresses the challenges and rewards of creating a logo that adheres to specific rules of successful design. Details the process of creating a memorable and unique logo, from finding inspiration to executing the design Looks at what makes a logo successful, various typefaces to explore, ways to use color, the pros and cons of vector, how to prepare for print, and more Zeroes in on the research, concepts, and techniques that go into designing an amazing logo Includes more than 400 never-before-published logos, interviews with established designers, and biographies of logo design masters with case studies of their iconic work Appeals to a wide range of readers, from aspiring designer to experienced professional Encompassing everything about the art of creating identities, this is the only book you need to get started designing today.
Author: George Bokhua
Publisher: Rockport Publishers
ISBN: 0760376522
Category : Design
Languages : en
Pages : 226
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Book Description
Learn to design simple, powerful, and timeless logos. *Winner of the 2022 American Graphic Design Award for Book Design from Graphic Design USA* When you think of a brand, often the first thing that comes to mind is the logo, the visual representation of that product, place, thing, or business. The power of simplicity for these marks can never be underestimated—a logo that comprises simple shapes can communicate a stronger message than a complex one, leaving a lasting impression in a viewer’s mind. In Principles of Logo Design, noted logo designer George Bokhua shares his process for creating logotypes that will stand the test of time. Applying the enduring principles of classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong, Bokhua elaborates on his popular online classes, demonstrating in detail how to maximize communicationwith minimal information to create logos using, simple, monochromatic shapes. This comprehensive volume includes: How to apply a strong, simple, and minimal design aesthetic to logo design Why gridding is important, and understanding the golden ratio and when to use it How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator Fine-tuning techniques to ensure visual integrity Knowing how to design a great logo is a core skill for any graphic designer. Principles of Logo Design helps designers at all levels of skill and experience conceive, develop, and create logos that are not only pleasing to the eye but evoke a sense of perfection.
Author: Jack Gernsheimer
Publisher: Simon and Schuster
ISBN: 1581157517
Category : Design
Languages : en
Pages : 312
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Book Description
How to design great logos, step by step by step. * Lavishly illustrated with 750 color images * How-tos, case studies, and detailed analysis of well-known logos What makes a logo good? What makes it bad? What makes it great? The entire process of logo design is examined, from the initial client interview to brainstorming, from first presentation to delivery of the final standards manual. Through 750 color illustrations, classic logos are analyzed, and readers will learn a thirteen-point system for measuring the effectiveness of any logo. Learn about the uses of positive and negative space, balance, color, and typography; follow intriguing case studies; discover how to make effective presentations to clients. Designers, marketing and branding specialists, educators, and students everywhere need this definitive guide to creating great logos.
