For God, Country, and Coca-Cola PDF Download
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Author: Mark Pendergrast
Publisher:
ISBN: 9780465054688
Category : Business & Economics
Languages : en
Pages : 666
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Book Description
An illustrated history of the Coca-Cola soft drink company.
Author: Mark Pendergrast
Publisher:
ISBN: 9780465054688
Category : Business & Economics
Languages : en
Pages : 666
Get Book
Book Description
An illustrated history of the Coca-Cola soft drink company.
Author: Neville Isdell
Publisher: Macmillan + ORM
ISBN: 1429988894
Category : Business & Economics
Languages : en
Pages : 271
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Book Description
The first book by a Coca-Cola CEO tells the remarkable story of the company's revival Neville Isdell was a key player at Coca-Cola for more than 30 years, retiring in 2009 as CEO after regilding the tarnished brand image of the world's leading soft-drink company. This first book by a Coca-Cola CEO tells an extraordinary personal and professional world-wide story, ranging from Northern Ireland to South Africa to Australia, the Philippines, Russia, Germany, India, South Africa and Turkey. Isdell helped put out huge public relations fires (India and Turkey), opened markets(Russia, Eastern Europe, Philippines and Africa), championed Muhtar Kent, the current Turkish-American CEO, all while living the ideal of corporate responsibility. Isdell's, and Coke's, story is newsy without being gossipy; principled without being preachy. Inside Coca-Cola is filled with stories and lessons appealing to anybody who has ever taken "the pause that refreshes." It's also a readable and important look at how companies can market and govern themselves more-ethically and to great success.
Author: Mark Pendergrast
Publisher: Macmillan Reference USA
ISBN:
Category : Business & Economics
Languages : en
Pages : 610
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Book Description
For more than a century, Coca-Cola has helped define America's image at home and abroad. Now Pendergrast tells the full story of why Coke--more than 99% sweetened water--is the quintessential American product, and how it changed the course of American capitalism.
Author: Mark Pendergrast
Publisher: Basic Books
ISBN: 0465024041
Category : Cooking
Languages : en
Pages : 474
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Book Description
The definitive history of the world's most popular drug. Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages.
Author: Sara Green
Publisher: Bellwether Media
ISBN:
Category : Juvenile Nonfiction
Languages : en
Pages : 32
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Book Description
Coca-Cola is one of the world’s most popular beverages! But the brand had much more humble beginnings. In its first year, only nine glasses of Coke were served per day! Through engaging text and bright photos, this title explores the history of the iconic brand, including people involved at the beginning, well-known products, and important events. Special features profile an important person, map company headquarters, show off Coca-Cola products, highlight important events in a timeline, and more. This title is sure to be a refreshing read!
Author: Mark Pendergrast
Publisher: Basic Books
ISBN: 0465046991
Category : Business & Economics
Languages : en
Pages : 560
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Book Description
For God, Country and Coca-Cola is the unauthorized history of the great American soft drink and the company that makes it. From its origins as a patent medicine in Reconstruction Atlanta through its rise as the dominant consumer beverage of the American century, the story of Coke is as unique, tasty, and effervescent as the drink itself. With vivid portraits of the entrepreneurs who founded the company—and of the colorful cast of hustlers, swindlers, ad men, and con men who have made Coca-Cola the most recognized trademark in the world—this is business history at its best: in fact, “The Real Thing.”
Author: Bartow J. Elmore
Publisher: W. W. Norton & Company
ISBN: 0393245934
Category : Business & Economics
Languages : en
Pages : 386
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Book Description
"Citizen Coke demostrate[s] a complete lack of understanding about…the Coca-Cola system—past and present." —Ted Ryan, the Coca-Cola Company By examining “the real thing” ingredient by ingredient, this brilliant history shows how Coke used a strategy of outsourcing and leveraged free public resources, market muscle, and lobbying power to build a global empire on the sale of sugary water. Coke became a giant in a world of abundance but is now embattled in a world of scarcity, its products straining global resources and fueling crises in public health.
Author: Frederick Allen
Publisher: Open Road Media
ISBN: 1504019830
Category : Business & Economics
Languages : en
Pages : 587
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Book Description
A "highly entertaining history [of] global hustling, cola wars and the marketing savvy that carved a niche for Coke in the American social psyche” (Publishers Weekly). Secret Formula follows the colorful characters who turned a relic from the patent medicine era into a company worth $80 billion. Award-winning reporter Frederick Allen’s engaging account begins with Asa Candler, a nineteenth-century pharmacist in Atlanta who secured the rights to the original Coca-Cola formula and then struggled to get the cocaine out of the recipe. After many tweaks, he finally succeeded in turning a backroom belly-wash into a thriving enterprise. In 1919, an aggressive banker named Ernest Woodruff leveraged a high-risk buyout of the Candlers and installed his son at the helm of the company. Robert Woodruff spent the next six decades guiding Coca-Cola with a single-minded determination that turned the soft drink into a part of the landscape and social fabric of America. Written with unprecedented access to Coca-Cola’s archives, as well as the inner circle and private papers of Woodruff, Allen’s captivating business biography stands as the definitive account of what it took to build America’s most iconic company and one of the world’s greatest business success stories.
Author: Jim Harrison
Publisher: Univ of South Carolina Press
ISBN: 1611177278
Category : Art
Languages : en
Pages : 121
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Book Description
The story of how a summer job spawned a long and rewarding career as an artist Coca-Cola is a true American original and one of the world's most recognized and popular American products. In The Coca-Cola Art of Jim Harrison, the artist traces his lifelong love affair with the Coca-Cola trademark that began during his childhood in rural South Carolina. Harrison enjoyed drinking the sweet and effervescent beverage, but he also was attracted to the Coca-Cola trademark that was blazoned on buildings and signs in his home town. After years of marveling at the work of local sign painter J. J. Cornforth, Harrison approached the seventy-year-old for a summer job. During several summers Cornforth taught Harrison the craft. When the young artist climbed atop the scaffold in the summer of 1952 to paint his first Coca-Cola sign, little did he know that he was launching a career as one of America's foremost landscape artists. In 1975 Harrison created a painting of a country store that featured a fading Coca-Cola sign he and Cornforth had painted twenty years earlier. The painting, titled "Disappearing America," was offered as one of the first limited-edition Coca-Cola collector prints for $40 by Frame House Gallery. All 1,500 copies sold out quickly, propelling him into the national spotlight through the publisher's network of 600 dealers. Harrison soon became the undisputed leader in rural Americana art, with this and many of his other prints appreciating up to 3,000 percent of their original value. Since entering into a licensee relationship with the Coca-Cola Company in 1995, Harrison has continued developing limited-edition prints, including his popular annual Coca-Cola calendar. Not surprisingly, Harrison has become an avid collector of old Coca-Cola signs. His studio is lined with a vast array of this collection, which serves as inspiration for new works of art.
Author: Howard Applegate
Publisher: Enthusiast Books
ISBN: 9781882256464
Category : Antiques & Collectibles
Languages : en
Pages : 132
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Book Description
A history of the world's most recognized company in photos from the archives of The Coca-Cola Company. Here are nostalgic photos of billboards, signs, bottling trucks, store fronts, soda fountains, bottling plants & more. The years of the depression, World War II, the 50s and the space age are all reflected in this impressive collection.
