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Author: Robert W. Bly
Publisher: John Wiley & Sons
ISBN: 0471467723
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Make Your Business Thrive in Any Economy From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy. Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice, including: Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value With Bob Bly's simple and effective marketing strategies, you'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you'll find creative ways to streamline your organization and prepare for unexpected problems. Don't just watch your business dwindle--make your organization stronger through these proven techniques for making the most of your marketing dollar.
Author: Robert W. Bly
Publisher: John Wiley & Sons
ISBN: 0471467723
Category : Business & Economics
Languages : en
Pages : 290
Get Book Here
Book Description
Make Your Business Thrive in Any Economy From bestselling author Bob Bly, this easy-to-read, hands-on guide offers fifteen methods for maximizing business performance in any economy. Depression and recession are real fears for businesses, but every industry has its ups and downs regardless of the economy. In response, Fool-Proof Marketing presents proven techniques for reversing any sales decline and developing business-generating ideas for sustaining momentum when business is good. Fool-Proof Marketing offers hands-on advice, including: Personal strategies, from harnessing positive thought to gearing up for massive action, finding time for marketing during a boom, and maximizing downtime Time-tested marketing strategies for finding new customers and generating new leads, orders, and sales Proven business strategies for cutting costs, improving efficiency, and adapting your operating procedures to the current business climate The latest customer service trends and methods for building customer loyalty, increasing customer retention, and maximizing lifetime customer value With Bob Bly's simple and effective marketing strategies, you'll find new sources of revenue, cut costs, improve your customer service, and create stronger relationships with your clients. Even if your business is currently on track, you'll find creative ways to streamline your organization and prepare for unexpected problems. Don't just watch your business dwindle--make your organization stronger through these proven techniques for making the most of your marketing dollar.
Author: Greg Ip
Publisher: Little, Brown
ISBN: 031628596X
Category : Business & Economics
Languages : en
Pages : 278
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Book Description
How the very things we create to protect ourselves, like money market funds or anti-lock brakes, end up being the biggest threats to our safety and wellbeing. We have learned a staggering amount about human nature and disaster -- yet we keep having car crashes, floods, and financial crises. Partly this is because the success we have at making life safer enables us to take bigger risks. As our cities, transport systems, and financial markets become more interconnected and complex, so does the potential for catastrophe. How do we stay safe? Should we? What if our attempts are exposing us even more to the very risks we are avoiding? Would acceptance of danger make us more secure? Is there such a thing as foolproof? In Foolproof, Greg Ip presents a macro theory of human nature and disaster that explains how we can keep ourselves safe in our increasingly dangerous world.
Author: Tess Whitty
Publisher: Createspace Independent Publishing Platform
ISBN: 9781502507792
Category : Marketing
Languages : en
Pages : 0
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Book Description
A must-have for high-aiming translatorsTess Whitty's 'Marketing Cookbook For Translators' is a simple and easy to follow guide that ensures any translator reading it will not get lost in the crowd. Whitty, herself a translator, shares over ten years of her experience, where she rose from being just-another-one to a renowned successful translator with a thriving business.The book, written in a friendly "cookbook" manner explores various aspects of marketing like "pantry", the basic assessment of requirements; "appetizers", where she lays stress on the ways to plan marketing; "main course", where the big guns come out: finding clients and winning over them, and retaining the existing ones with the best marketing practices. She even goes a step ahead and suggests the pricing models and effective marketing techniques commonly in use to give the reader a better picture on how marketing works.The book starts by giving an introductory perspective of marketing so that the newbies get an insight of the basic functioning. That way, they are prepared for the subsequent chapters which form the crux.Whitty turns the complex process of marketing which even the professionals find exhaustive into simple steps which are clear and action oriented.Learning from others' experience is a big step towards success. Having this book is strongly recommended whether you are a translator just starting out or an already established one.
Author: Christopher Downing
Publisher: Independently Published
ISBN: 9781973191599
Category :
Languages : en
Pages : 126
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Book Description
Dictation exercises alone worth every penny! Fool Proof Dictation can help anyone learn to dictate prose proficiently and fluently. How? By taking the fear and mystery out of dictation. By providing exercises designed to nurture and connect parts of the brain used during dictation. By offering specific tips to remove the discomfort that causes most writers to abandon dictation. Fool Proof Dictation is the only ebook of its kind, focusing primarily on the mental process of dictation. It's a self-paced training system that streamlines the dictation process. There are warm-ups, practical exercises, and an easy to follow routine for dictating your scenes. Fool Proof Dictation serves both absolute beginners and writers who've tried dictation but grew discouraged, eventually giving it up. This system offers an ease-of-use that will surprise everyone with how effective and gratifying dictation can be! This ebook details the method I use when I dictate fiction. It also explains all the exercises I've used over time to train my brain for effective dictation. On top of that, it includes enough prompts to keep those exercises working for months!
Author: Steve Cuno
Publisher: John Wiley & Sons
ISBN: 0470462604
Category : Business & Economics
Languages : en
Pages : 214
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Book Description
Combining hard science and marketing practice, Prove It Before You Promote It draws on marketing case studies and scientific evidence to help marketers eliminate bias, emotion, and common cognitive errors in order to make better, evidence-based marketing decisions. This book explodes the most common and costly marketing myths and draws on real, proven science to reveal how people actually behave in the marketplace—and how you can use that to your advantage.
Author: Linda Coles
Publisher: John Wiley & Sons
ISBN: 0730345777
Category : Business & Economics
Languages : en
Pages : 264
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Book Description
The quick-and-easy guide to effective social media marketing Social Media for Business is the essential guide to navigating the social media maelstrom and effectively promoting your business online. You'll learn how to develop a simple marketing plan, use social media effectively and measure the results of your efforts as you turn contacts and followers into customers. This new third edition has been updated to reflect the expanding influence of Instagram, and includes Snapchat, Security, Social Influence and updated case studies that illustrate the rapid evolution of social media as a business tool. You'll learn about the recent changes to Facebook, LinkedIn, YouTube and Pinterest and how to factor them into your strategy — as well as when to decide to transition toward or away from any specific platform. Social media can help you expand your networks, engage with your customers and help you grow your business, but not all platforms work for all businesses. The best results come from directed effort and stellar execution, and this book shows you how to make it happen from setup to sale. Learn where to focus your efforts for maximum gain Discover the newest platforms, their demographics and their potential Understand key changes that can affect the way you use major platforms Build an effective social media presence that translates into business Not every business needs a Facebook page, but every business does need some sort of online presence — and social media can be a high-impact, cost-effective way to reach thousands of potential customers. From building a profile to creating and curating content, Social Media for Business is packed with guidance every business owner needs.
Author: Shu Chen Hou
Publisher: KOKOSHUNGSAN®
ISBN:
Category : Business & Economics
Languages : en
Pages : 155
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Book Description
Do you struggle to write copy that converts? Do you find yourself spending hours trying to craft the perfect message, only to see lackluster results? If so, you're not alone. Writing copy that sells is one of the most challenging aspects of marketing. But with the right guidance, anyone can learn to write copy that engages their audience and drives conversions. Introducing "Copywriting Demystified: The Foolproof Guide to Writing Copy That Sells". This comprehensive guide is the ultimate resource for anyone looking to master the art of copywriting. Whether you're a business owner, marketer, or freelance writer, this guide will teach you everything you need to know to write copy that converts. Written by a team of seasoned copywriters and marketers, "Copywriting Demystified" is packed with practical tips, real-world examples, and actionable advice. You'll learn how to identify your target audience and craft messaging that resonates with them. You'll discover the secrets of writing headlines and subheadings that grab attention and keep readers engaged. You'll learn how to use storytelling techniques to build trust and establish credibility with your audience. But "Copywriting Demystified" isn't just about the basics. This guide goes beyond the fundamentals of copywriting to cover advanced techniques for optimizing your copy. You'll learn how to write effective calls-to-action that drive conversions and boost sales. You'll discover how to optimize your copy for search engines and increase your online visibility. What sets "Copywriting Demystified" apart from other copywriting guides is its focus on practicality. This guide doesn't just tell you what to do, it shows you how to do it. You'll find plenty of real-world examples and case studies to illustrate key concepts and help you apply them to your own writing. But don't take our word for it. Here's what some of our readers have to say: "This guide is a game-changer. I've been struggling to write effective copy for years, but "Copywriting Demystified" has given me the tools and confidence to take my writing to the next level." - John, small business owner "I've read plenty of copywriting guides, but this one stands out. It's comprehensive, practical, and easy to follow. I've already started seeing better results from my writing." - Sarah, marketing professional So what are you waiting for? If you're ready to take your copywriting skills to the next level, "Copywriting Demystified" is the guide you've been looking for. Order your copy today and start writing copy that sells.
Author: Rebecca Diaz-Bonilla
Publisher: Aspen Publishing
ISBN: 1601567936
Category : Law
Languages : en
Pages : 208
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Book Description
If you want to successfully lead a meeting, make your case before a judge or jury, pitch a new client, counsel a client over the phone, or lecture to an audience of hundreds, you need to communicate with ease, confidence, and style. Foolproof: The Art of Communication for Lawyers and Professionals, written by international communications expert Rebecca Diaz-Bonilla, is a personal laboratory for improving your preparation for any oral communication, achieving vocal success, enhancing body language techniques, and expressing the right emotion. With a new chapter on women and communication, this second edition will help all readers speak with confidence and command the attention of their audience. Some are born with great skills in rhetoric. With practice, those talented few can become amazing. Others are terrified at the idea of speaking in public, and there are strategies to cope with that challenge. And then, there is everyone in between. After working through the advice and exercises in Foolproof, you will walk away more confident, armed with practical tools for developing your communication skills.
Author: David Brock
Publisher: Scribl
ISBN: 1633481417
Category : Business & Economics
Languages : en
Pages : 37
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Book Description
In this ebook, you will learn about various methods of getting free and paid traffic to your website. * You will learn the difference between quantity and quality of traffic. * You will learn about the importance of quality content and the power of search engine optimization (SEO), viral marketing, and social media marketing. * You will also learn about how Google Analytics can help you le...
Author: J. S. Chapman
Publisher: Weatherly Books
ISBN:
Category : Language Arts & Disciplines
Languages : en
Pages : 147
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Book Description
WHEN IT COMES TO INDIE PUBLISHING, IT USED TO BE HARD AND EXPENSIVE TO PUBLISH YOUR OWN BOOK. But thanks to the digital publishing revolution, not only is it easy, it’s easy on the wallet … provided you know how to get it done. FOOLPROOF! INDIE PUBLISHING: The Cheapskate Guide for Publishing Your Way to Success promises to: · Demystify the digital bookscape · Show you how to put your books up for sale without going broke · Explain the macro picture so you can micromanage your career · Guide you from written word to published author Before charging headlong into self-publishing, you must first educate yourself about the digital bookscape. The indie publishing world is much larger than you might have imagined … filled with a vast network of bookstores, publishing services, distributors, aggregators, and vanity presses … along with countless specialists and experts who want your business. This book will provide all the information needed to be an indie author without going into debt. Simple terms, valuable resources, and easy-to-follow instructions will guide you from initial preparation to formatting and finally to publication. If you want to guide your own writing career and be your own boss, FOOLPROOF! INDIE PUBLISHING may be the only book you’ll ever need. It’s been written for cost-conscious authors who want to maximize earnings and minimize expenses the do-it-yourself way. In this book, you’ll learn about — · Publishing on a shoestring while making a professional splash · Earnings potential and the power of exponential sales · Why keywords and categories are critical to publishing success · How to do it yourself and why you should · Formatting your books for easy self-publishing · Where to publish your books · Ways to increase your productivity · Basics of marketing & advertising · What’s hot and what’s not in fiction and nonfiction · Selling yourself and your books · Putting your ebook up on Amazon with step-by-step instructions · Building your platform with social media · Determining whether you should ‘go wide’ or ‘go exclusive’ · Why Amazon may be the only place you need to publish your books If you can turn on your computer, you can self-publish your book. Find out how to do it by getting your copy of FOOLPROOF! INDIE PUBLISHING now!
