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Author: Sarah-Jayne Gratton
Publisher: John Wiley & Sons
ISBN: 1118461894
Category : Computers
Languages : en
Pages : 290
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Book Description
Make the most of Twitter as a tool for creating a personal brand Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand. Details ways in which you can use Twitter to build a personal brand Shows you how to maximize Twitter?s potential as a powerful marketing tool for your own benefit Encourages you to take advantage of Twitter?s vast audience Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.
Author: Sarah-Jayne Gratton
Publisher: John Wiley & Sons
ISBN: 1118461894
Category : Computers
Languages : en
Pages : 290
Get Book Here
Book Description
Make the most of Twitter as a tool for creating a personal brand Twitter boasts more than 100 million active users with 50 million of them actively tweeting every day, making Twitter an indisputably powerful marketing platform. With this insightful book, author and Twitter guru Sarah-Jayne Gratton offers real-world examples and proven techniques for capturing a Twitter audience and using that audience to spread the word about you to build a personal brand. Details ways in which you can use Twitter to build a personal brand Shows you how to maximize Twitter?s potential as a powerful marketing tool for your own benefit Encourages you to take advantage of Twitter?s vast audience Follow Me! Creating a Personal Brand with Twitter escorts you through using Twitter to create and execute a surefire personal marketing campaign that spans the globe.
Author: Sarah-Jayne Gratton
Publisher: John Wiley & Sons
ISBN: 1118336348
Category : Business & Economics
Languages : en
Pages : 290
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Book Description
Twitter boasts more than 100 million active users, making the social media site an indisputably powerful marketing platform. This book shows how you can make the most of Twitter as a tool for creating a personal brand.
Author: Susan Meyer
Publisher: The Rosen Publishing Group, Inc
ISBN: 1477776486
Category : Juvenile Nonfiction
Languages : en
Pages : 51
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Book Description
Whether you're in business or just enjoying some free time on social media, creating an identity on the Web is more important than ever. Readers will learn how companies of all shapes and sizes use the Internet to form an image and increase sales. This instructive volume also provides examples of how one's personal brand online is more important than one might think. Myths and facts dispel some common misconceptions about online branding, and 10 Great Questions to Ask a Social Media Specialist will help readers focus on the important aspects of their online presence.
Author: Dean A. Gratton
Publisher: Cambridge University Press
ISBN: 0521197260
Category : Computers
Languages : en
Pages : 417
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Book Description
This definitive handbook demystifies personal-area networking technologies and protocols and explores their application potential in a unique real-world context.
Author: Bevy Smith
Publisher: Andy Cohen Books
ISBN: 1250311772
Category : Biography & Autobiography
Languages : en
Pages : 200
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Book Description
"Bevy knows what's what, and she is the kind of woman you want in your corner. If you don't believe me . . . buy the book." —Whoopi Goldberg "Funny, wise, well-experienced, empathetic, colorful—Bevy brings the spirit of humanity wherever she goes." —Pharrell Williams From the host of the fabulous and popular show Bevelations on SiriusXM’s Radio Andy channel, Bevy Smith’s irreverent and inspiring memoir about learning to live a big, authentic, and unapologetic life—and how you can, too Bevy Smith was living what seemed like a glamorous dream as a fashion advertising executive, blazing a lucrative career for herself in the whitewashed magazine world. She jetsetted to Europe for fashion shows, dined and danced at every hot spot, and enjoyed a mighty roster of lovers. So it came as quite a shock to Bevy when one day, after arriving at her luxury hotel in Milan, she collapsed on the Frette bedsheets and sobbed. Years of rolling with the in-crowd had taken its toll. Her satisfaction with work and life had hit rock bottom. But Bevy could not be defeated, and within minutes (okay, days) she grabbed a notepad and started realizing a truer path—one built on self-reflection and, ultimately, clarity. She figured out how to redirect her life toward meaningful creativity and freedom. In her signature lively and infectious voice (there’s no one like Bevy!), Bevelations candidly shares how she reclaimed her life’s course and shows how we too can manifest our most bodacious dreams. From repossessing her bold childhood nature to becoming her own brand to envisioning her life’s next great destination (which will feature natural hair, important charitable giving, and a midcentury house overlooking the Pacific Ocean), Bevy invites readers along on the route of her personal transformation to reveal how each of us can live our best lives with honesty, joy, and, when we’re in the mood, a killer pair of shoes.
Author: Susan Chritton
Publisher: John Wiley & Sons
ISBN: 1118238184
Category : Business & Economics
Languages : en
Pages : 361
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Book Description
The fun way to create and maintain personal branding Distinguishing yourself from the competition is important in any facet of business. Creating a clear and concise image, reputation, and status in the professional world provides an edge, whether searching for a first job, exploring a change in career, or looking to be more viable and successful in your current career. Personal Branding For Dummies is a guide through the steps of creating and maintaining a personal trademark by equating self-impression with other people's perception. Personal Branding For Dummies covers everything you need to create your personal branding, including: using different organizations and associations to increase visibility and exposure to both clients and competitors; making the most of networking; tapping into Social Media outlets like Facebook, Twitter, and LinkedIn to showcase a personal brand; building a persona through websites and blogging; evaluating personal style and appearance; using conversation, negotiation, and sales techniques best suited to a personal brand; monitoring your brand reputation and successfully implementing feedback as it grows and develops, and more. Tips on utilizing Social Media to showcase your personal brand How personal branding can help advance your career Guidance on creating a clear and concise image With the hands-on, friendly help of Personal Branding For Dummies, you'll establish a professional presence and personal "brand" identity to keep yourself distinguished in the business world.>
Author: Ryan Rhoten
Publisher:
ISBN: 9781938015632
Category : Business & Economics
Languages : en
Pages : 298
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Book Description
Like it or not, we live in a digital-first age, where your first interaction with someone will likely be online. Which means, it is now possible to make a first impression even while you sleep. How does this impact your career? Studies have shown over 9o% of recruiters today, search for candidates online before they decide to give them a call. Is your brand ready for this? I have spent the last five years understanding how this digital-first world applies to and impacts our careers. This book is the culmination of what I have learned. Credibility has always been the key to unlocking career opportunities. In the not so distant past, credibility was earned by your time in a position, perceived company loyalty, and of course your level of expertise in your field. The challenge with this is that credibility was only recognized locally, within the four walls of your company. However, thanks to the Internet, you can now earn your career credibility, or CareerKred as I call it, globally, by intentionally building your personal brand, establishing your digital brand, providing thought leadership, and engaging with those interested in your field of study. In fact, with the right digital brand you can be recognized for your expertise globally. You are no longer confined by your company's four walls. During the course of this book, you will learn how to build your digital brand and use it to establish your CareerKred online. By following the 4 simple steps of the process I call D.I.C.E., you will learn how to define your brand, integrate your brand online, position your brand in your area of expertise and engage with your audience. This simple 4-step process will help you build a modern day digital brand that will set you apart from your competition and help you get recognized for your expertise, even if you don't know where to start. With the changes to the career landscape accelerating, it's time to take your brand global. It's time to establish your digital brand now, before you need it. This book will show you how.
Author: Cynthia Johnson
Publisher: Lorena Jones Books
ISBN: 0399581391
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
The indispensable guide to developing a personal brand, building an audience, and nurturing followers, by digital marketing thought-leader Cynthia Johnson. In the modern world, influence is everything and personal branding equals influence. Platform is the why-to, how-to handbook by top expert Cynthia Johnson for everyone who wants to develop and manage a personal brand. In Platform, Johnson explains the process of going from unknown to influencer by achieving personal proof, social proof, recognition, and association. Johnson herself went from an on-staff social media manager to social media influencer, entrepreneur, and marketing thought-leader in just three years using her process of accelerated brand development, continuous brand management, and strategic growth. Fans of #GirlBoss and #AskGaryVee, who wonder how their favorite influencers found their voices and built their audiences, will find the answers here and discover that the process is technical, creative, tactical, and much easier than they might have expected.
Author: Trevor Young
Publisher: John Wiley & Sons
ISBN: 1118505654
Category : Business & Economics
Languages : en
Pages : 246
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Book Description
How to harness your passion, develop your platform, and build a community of fans to sustain your micro-business If you dream of launching your own business, but aren't sure what that business should be, microDomination has the answer. This new book from entrepreneur and communications guru Trevor Young, shows you how to tap into your particular area of expertise and build a small business around what you know and love. No matter what particular subject you're knowledgeable in, from dog training to cooking to financial planning, microDomination shows you how to build a brand around yourself and turn that brand and expertise into profits even from the comfort of your own home. In the first part of the book, Young uses real-life examples to introduce you to the businesspeople—or "micro mavens"—who are living their dreams and earning money doing what they love. The second part of the book reveals the nuts-and-bolts strategies and tactics you can use to emulate their success and achieve your goal of "microdominating." Includes inspirational case studies and practical advice on starting a micro-business based on your talent or expertise Features actionable guidance on using content marketing and social media to grow your brand and business Written by a leading thinker in the fields of public relations, marketing, and communications If you're stuck in a dead-end job or just dream of turning your hobby into a business, microDomination gives you a proven plan for turning your passion into prosperity.
Author: Neal Schaffer
Publisher: John Wiley & Sons
ISBN: 1118756681
Category : Business & Economics
Languages : en
Pages : 226
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Book Description
Create and maintain a successful social media strategy for your business Today, a large number of companies still don't have a strategic approach to social media. Others fail to calculate how effective they are at social media, one of the critical components of implementing any social media strategy. When companies start spending time and money on their social media efforts, they need to create an internal plan that everyone can understand. Maximize Your Social offers a clear vision of what businesses need to do to create—and execute upon—their social media for business road map. Explains the evolution of social media and the absolute necessity for creating a social media strategy Outlines preparation for, mechanics of, and maintenance of a successful social media strategy Author Neal Schaffer was named a Forbes Top 30 Social Media Power Influencer, is the creator of the AdAge Top 100 Global Marketing Blog, Windmill Networking, and a global social media speaker Maximize Your Social will guide you to mastery of social media marketing strategies, saving you from spending a chunk of your budget on a social media consultant. Follow Neal Schaffer's advice, and you'll be able to do it yourself—and do it right.
