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Author: Loizos Heracleous
Publisher: McGraw-Hill
ISBN:
Category : Aeronautics, Commercial
Languages : en
Pages : 256
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Book Description
Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed consistently?
Author: Loizos Heracleous
Publisher: McGraw-Hill
ISBN:
Category : Aeronautics, Commercial
Languages : en
Pages : 256
Get Book Here
Book Description
Singapore Airlines (SIA) is widely acknowledged as one of the leading airlines, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades, in an industry where it is notoriously difficult to succeed consistently?
Author: Loizos Th Heracleous
Publisher: McGraw-Hill Singapore - Professional
ISBN:
Category : Business & Economics
Languages : en
Pages : 276
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Book Description
Singapore Airlines (SIA) is widely acknowledged as one of the world's leading airlines, if not the best airline, globally. This book provides insights into a simple but intriguing question: How has SIA managed to outperform other flag-carriers for decades in an industry where it is notoriously difficult to succeed consistently? This updated second edition of Flying High in a Competitive Industry begins with an analysis of the airline industry and its key trends, moving on to a broad outline of SIA's strategic drivers of success. Empirical research was conducted at SIA to gain a deeper understanding of its strategy, core competencies and internal organisation, innovation processes and human resource practices, in order to instill strategy lessons that can inform the strategies of any organisation competing in intensely competitive industries. This book ends with some strategic lessons that apply to any organisation that aims to achieve sustainable success in hypercompetitive markets.
Author: Ken Hickson
Publisher: World Scientific
ISBN: 9814596469
Category : Business & Economics
Languages : en
Pages : 258
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Book Description
Introducing the life and times of a legend in international aviation — Lim Chin Beng — the man they called Mr SIA.Absorbing the life and work of Lim Chin Beng is like watching a fly past of airlines and aircraft old and new. In this book, his past comes to meet you in many forms — designs, shapes, figures, photographs, episodes, places, people and you discover the connections with business, society and international aviation today and into the future. Here's a man who was instrumental in taking the very basic components of a business — like a potter taking the clay — and creating what has become one of the world's leading brands, Singapore Airlines. But this airline 'specialist', trained as an economist, had more jobs to do. His broad range of interests — arts and sports, property and tourism — led to him being called on to do his 'national service' for Singapore. He was Ambassador to Japan for two terms and trade negotiator, chairman of the Singapore Tourism Board, Changi Airport International, Singapore Airshow, Singapore Press Holdings, Ascott Group, and ST Aerospace. Described as a quiet achiever and a visionary, this modest gentleman was not afraid to make bold decisions and take risks, even to the extent of setting up a budget airline, Valuair. Here was one man, who in his time, played many parts, on the world's stage and at home.
Author: Sotirios Paroutis
Publisher: SAGE
ISBN: 1473955114
Category : Business & Economics
Languages : en
Pages : 329
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Book Description
Shortlisted for the 2013 Chartered Management Institute textbook award Practicing Strategy broke new ground when it first published by focusing on the strategy-as-practice approach, which considers strategy not only as something an organisation has but something which its members do. The new edition deals with a selection of topics that have been central in recent academic debates in the strategy-as-practice area and includes 7 New chapters on topics such as Chief Executive Officers, Middle Managers, Strategic Alignment and Strategic Ambidexterity in line with developments in the field New case studies throughout including Narayana health, the turnaround of Reliant group and relocating a business school Tutor and student access to online resources inlcude additional readings, an Instructor′s Manual, PowerPoint slides, author podcasts and videos. Aimed at undergraduate and postgraduate students taking advanced strategy modules and practitioners alike.
Author: Jochen Wirtz
Publisher: World Scientific
ISBN: 1944659072
Category : Business & Economics
Languages : en
Pages : 704
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Book Description
Winning in Service Markets: Success through People, Technology, and Strategy is the first practitioner book in the market to cover the key aspects of services marketing and management based on sound academic evidence and knowledge. Derived from the globally leading textbook for Services Marketing by the same author, this book offers a comprehensive overview of extant knowledge on the topic. Accessible and practical, Winning in Service Markets bridges the gap between cutting-edge academic research and industry practitioners, and features best practices and latest trends on services marketing and management from around the world.
Author: Loizos Heracleous
Publisher: Cambridge University Press
ISBN: 0521116554
Category : Business & Economics
Languages : en
Pages : 263
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Book Description
This book presents a theoretically informed approach to creative strategizing based on building metaphorical structures that represent organizations.
Author: James Wynbrandt
Publisher: John Wiley & Sons
ISBN: 1118040163
Category : Business & Economics
Languages : en
Pages : 306
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Book Description
Flying High traces the incredible career of the founder and chairman of JetBlue, David Neeleman, from his teenage ventures and beginnings in the travel industry., to his short stint at Southwest Airlines and the ultimate launch of JetBlue. In a series of interviews with Neeleman's friends, associates, and high-ranking officials in both business and aviation, this books tells the store of Neeleman and explores the rules of success he both lives and builds his companies by.
Author: Francis-Luc Perret
Publisher: EPFL Press
ISBN: 9781420046199
Category : Business & Economics
Languages : en
Pages : 536
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Book Description
The Essentials of Logistics and Management provides a broad expertly guided investigation into the knowledge required to maximize the practice of logistics in a way that contributes to a company's growth. The text elaborates upon a conceptual framework in which the role of all stakeholders and possible logistics are analyzed in a systematic approach that explores customer relations management, interactive information support, production optimization, and operations management, as well as human resources and resource allocation. The purpose of this book is help managers employ vision and strategy in developing a methodology that identifies, evaluates, and utilizes all critical factors.
Author: Maximilian Rothkopf
Publisher: LIT Verlag Münster
ISBN: 3643100191
Category : Airlines
Languages : en
Pages : 246
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Book Description
The passenger airline industry is a prominent service industry that is becoming increasingly commoditized. As little empirical work in this field exists, this study contributes to research by exploring how passenger airlines leverage innovation in such market conditions from a strategic and organizational view. Comprehensive case studies of a sample of eight passenger airlines constitute the empirical basis. The analysis detects patterns of innovations and draws conclusions on the strategic innovation behavior in the airline industry. The study proposes an organizational concept and a strategic approach for airlines to innovate in an increasingly commoditized market.
Author: Debashis Sarkar
Publisher: Random House India
ISBN: 8184004141
Category : Business & Economics
Languages : en
Pages : 222
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Book Description
Customer is king. With rising consumer awareness and cut-throat competition, it is important to provide services which are differentiable and memorable for the consumer. With a ring side view to customer service, Debashis Sarkar—author, thought leader, and practitioner, who has held leadership positions with Unilever, Coca Cola, ICICI Bank, and now Standard Chartered—shares valuable observations about customer service excellence. How Can I Help You? hands you the strategies and tactics to retain and nurture your customers by laying down the five major pitfalls to be sidestepped while dealing with customer service. Richly illustrated with case studies and examples, this book is an essential read for every modern professional.
