Flower Market

Flower Market PDF Author: M. Mason
Publisher: Pimpernel Press
ISBN: 9781910258200
Category : Architecture
Languages : en
Pages : 0

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Book Description
This book is brimming with texture, color, pattern and exciting and inspiring ways to group and display flowers, plants and succulents

Flower Market

Flower Market PDF Author: M. Mason
Publisher: Pimpernel Press
ISBN: 9781910258200
Category : Architecture
Languages : en
Pages : 0

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Book Description
This book is brimming with texture, color, pattern and exciting and inspiring ways to group and display flowers, plants and succulents

After the Flower Market

After the Flower Market PDF Author:
Publisher:
ISBN: 9781910566015
Category : East End (London, England)
Languages : en
Pages : 0

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Book Description
East London photographer Johanna Neurath has ventured down Hackneyùs Columbia Road every Sunday for the last 10 years to visit its flower market. But rather than depicting the obvious prettiness of the people and flowers, she focuses her attention on the colour and patterns left behind as the market clears out. This book fuses still life and street photography to celebrate the beauty and chaos of one of East Londonùs most famous markets.

Sending Flowers to America

Sending Flowers to America PDF Author: Peggi Ridgway
Publisher: Peggi Ridgway
ISBN: 9780979828508
Category : Biography & Autobiography
Languages : en
Pages : 290

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Book Description


Living with Flowers

Living with Flowers PDF Author: Gary Kawaguchi
Publisher:
ISBN:
Category : Cut flower industry
Languages : en
Pages : 170

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Book Description
Founded by Japanese immigrant flower growers at the turn of the century, the story of the California Flower Market, Inc. spans nearly the entire history of Japanese in America. Through depressions, earthquakes, racial hostility, restrictive legislation and internment during World War II, the members of the California Flower Market have overcome adversity to serve the growers who built a thriving industry from the ground up. One of the oldest and most successful Japanese-American-owned corporations in the United States, the California Flower Market has been the center of the wholesale flower industry in the San Francisco Bay Area for nearly a century. It is one of the few wholesale markets in the United States owned and run for and by flower growers. This book tells the history of the California Flower Market from its very beginnings, when growers hawked their flowers openly on the streets, to the present, from 640 Brannan Street in downtown San Francisco, where it serves as the heartbeat of the local flower industry. This is also the story of the Japanese growers who began with a few greenhouses which they built themselves and who eventually came to dominate the flower industry in the Bay Area. With many interviews, historical photographs, and colorful flower photos, Living with Flowers: The History of the California Flower Market provides a glimpse into the world of the Japanese-American flower grower, past, present and future.

Flower Confidential

Flower Confidential PDF Author: Amy Stewart
Publisher: Algonquin Books
ISBN: 1565126459
Category : Nature
Languages : en
Pages : 320

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Book Description
A globe-trotting, behind-the-scenes look at the dazzling world of flowers and the fascinating industry it has created. Award-winning author Amy Stewart takes readers on an around-the-world, behind-the-scenes look at the flower industry and how it has sought—for better or worse—to achieve perfection. She tracks down the hybridizers, geneticists, farmers, and florists working to invent, manufacture, and sell flowers that are bigger, brighter, and sturdier than anything nature can provide. There's a scientist intent on developing the first genetically modified blue rose; an eccentric horticultural legend who created the most popular lily; a breeder of gerberas of every color imaginable; and an Ecuadorean farmer growing exquisite roses, the floral equivalent of a Tiffany diamond. And, at every turn she discovers the startling intersection of nature and technology, of sentiment and commerce.

Paris in Bloom

Paris in Bloom PDF Author: Georgianna Lane
Publisher: ABRAMS
ISBN: 1683350189
Category : Photography
Languages : en
Pages : 170

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Book Description
“Get ready for a beauty overload. It’s food for the soul, it’s a book of dreams and details, of flowers so perfect you want to hug them to you.” —Carla Coulson, author of Paris Tango Paris—City of Love, City of Light, City of Flowers. From elegant floral boutiques to lively flower markets to glorious blooming trees and expansive public gardens, flowers are the essential ingredient to the lush sensory bouquet that is Parisian life. With beautiful photography, Paris in Bloom transports readers on a stunning floral tour of the city, and provides recommendations to the best flower markets and a detailed guide to spring blooms. Timeless in content, Paris in Bloom is a book for Paris lovers to savor again and again, one to keep on the nightstand to conjure fond memories of their first visit and inspire dreams of the next. “Brilliantly captures the splendor of French fleurs with lush photographs and elegant prose . . . A masterpiece!” —Laura Dowling, former chief floral designer at the White House “I don’t know how Georgianna does it. She manages to make Paris, already the most beautiful city in the world, appear even more charming, more elegant and more beautiful than it already is . . . Paris in Bloom is filled with a veritable carpet of pinks and whites, pastels and green portraits that make me let out an audible sigh of joy. This book can re-inspire you to believe that yes, life really is quite beautiful.” —Doni Belau, author of Paris Cocktails “Destined to become a classic of its type, Paris in Bloom is Georgianna Lane’s love letter to Paris and to flowers.”—Gray Levett, editor of Nikon Owner magazine

New Consumer Culture in China

New Consumer Culture in China PDF Author: Xi Liu
Publisher: Routledge
ISBN: 1000413411
Category : Business & Economics
Languages : en
Pages : 175

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Book Description
This book looks at the recent emergence of "new ordinary consumption," in urban China and defines new ordinary consumption as a consumer practice in which people routinely integrate products and items, traditionally reserved for special occasions, into their daily lives, to accentuate their own well-being. The book, through the case study on the adoption of cut flowers and upscaling non-floral goods, provides insights on how deal proneness and high price sensitivity pose challenges to many market retailers. It also proposes how to go about resolving these challenging issues in retail through the alteration of perceived reasons to consume. The author also examined social media marketing narrative that two direct-to-consumer floral goods sellers used, to guide consumers away from the social and cultural baggage of consumption, thereby giving more consideration to products reshaping consumers’ motivation, and driving the purchase. Heeding the findings of floral startups that awakened consumers’ aspirations to redefine their everyday personal lives, and making such aspirations a profitable business, this interesting case study suggests that it is time to revisit the appeal of conspicuous consumption in the present-day Chinese markets. Anyone interested to learn more about the Chinese consumers and their novel consumption habits would find the book a useful reference.

The Flower Farmer

The Flower Farmer PDF Author: Lynn Byczynski
Publisher: Chelsea Green Publishing
ISBN: 1933392657
Category : Business & Economics
Languages : en
Pages : 467

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Book Description
From taking cuttings to winning new customers, this is the guide to growing beautiful organic flowers for enjoyment or profit Over 75,000 copies sold! The first edition of The Flower Farmer: An Organic Grower's Guide to Raising and Selling Cut Flowers helped thousands of small growers start successful cut-flower businesses. This expanded and thoroughly revised second edition has become equally influential for backyard novices and experienced growers alike. New sections in this edition include: Utilizing greenhouses Recommendations for flower cultivars Post-harvest handling Also updated is the acclaimed resource directory, complete with sources of seeds, plants and supplies, and expert information on organic production under the National Organic Program. For the beginner and backyard gardener, there is an extensive section on the basics, including Variety selection Soil preparation Planting, cultivation & harvest Floral design For the commercial grower, The Flower Farmer, 2nd Edition includes information about: Larger-scale production Advice about selling to florists, wholesalers, and supermarkets Understanding the wedding and farmers market customers This updated edition also includes revised profiles of successful growers, offering behind-the-scenes insight into the operation of some of the most cutting-edge flower farmers in the country. Because of the extensive revisions and enhanced content, The Flower Farmer, 2nd Edition is essential reading for those already in the flower business, as well as those who dream of growing flowers for enjoyment or profit.

Botanical Style

Botanical Style PDF Author: Selina Lake
Publisher: Ryland Peters & Small
ISBN: 9781849757133
Category : Gardening
Languages : en
Pages : 0

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Book Description
In her latest book, 'Botanical Style', stylist Selina Lake shows how to tap into the current trend for bringing nature, plants, and florals into the heart of the home. In her latest book, 'Botanical Style', stylist Selina Lake shows how to tap into the current trend for bringing nature, plants, and florals into the heart of the home. The first chapter, Botanical Inspirations, takes a look at the ingredients of the look—antique botanical prints and artworks, flower stalls, potting sheds, and houseplants—and draws upon these sources for fresh ideas to transform your home into a leafy haven. Moving on, Selina explores five different facets of the botanical look. Vintage Botanicals celebrates the gentle palette and delicate style of floral watercolors and pressed flowers, while Boho Botanicals has more of a free-spirited 1970s vibe, with jungly potted plants, flower garlands, and even a decorated teepee. The varied textures and contemporary appeal of Industrial Botanicals give it a modern edge, utilizing materials such as polished concrete, rusted metal, and laboratory glass and combining them with peeling paint and vintage science posters on the walls. Next, Natural Botanicals is based around antique botanical prints and museum specimen cases for a nostalgic feel while Tropical Botanicals features bold leafy prints, spiny cacti, and palm trees for a distinctly glamorous retro flavor. Throughout the book, Selina‘s imaginative ‘DIY Makes’ and insightful ‘Style Tips’ provide a wealth of inspiring suggestions for how to recreate the textures, tones, and ambience of Botanical Style in your own home.

Floret Farm's Discovering Dahlias

Floret Farm's Discovering Dahlias PDF Author: Erin Benzakein
Publisher: Chronicle Books
ISBN: 1452181853
Category : Gardening
Languages : en
Pages : 229

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Book Description
A stunning guide to growing, harvesting, and arranging gorgeous dahlia blooms from celebrated farmer-florist and New York Times bestselling author Erin Benzakein, founder of Floret Flower Farm. World-renowned flower farmer and floral designer Erin Benzakein reveals all the secrets to growing, cultivating, and arranging gorgeous dahlias. These coveted floral treasures come in a dazzling range of colors, sizes, and forms, with enough variety for virtually every garden space and personal preference, making them one of the most beloved flowers for arrangements. In these pages, readers will discover: • Expert advice for planting, harvesting, and arranging garden-fresh dahlias • A simple-to-follow overview of the dahlia classification system • An A–Z guide with photos and descriptions of more than 350 varieties • Step-by-step how-to's for designing show-stopping dahlia bouquets that elevate any occasion Expert Author: Erin Benzakein's gorgeous flowers are celebrated throughout the world. Her book Floret Farm's A Year in Flowers was a New York Times bestseller and her first book, Floret Farm's Cut Flower Garden, won the American Horticultural Society Book Award. Filled with Wisdom: Overflowing with hundreds of lush photographs and invaluable advice, DISCOVERING DAHLIAS is an essential resource for gardeners and a must-have for anyone who loves flowers, including flower lovers, avid and novice gardeners, floral designers, florists, small farmers, stylists, and designers.