Author: Joan Garry
Publisher: John Wiley & Sons
ISBN: 111929309X
Category : Business & Economics
Languages : en
Pages : 251
Book Description
Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss... And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
Five Strategies to Increase Annual Fund Revenue
Author: Pamela H. Witter
Publisher: Charitychannel LLC
ISBN: 9781938077975
Category : Business & Economics
Languages : en
Pages : 212
Book Description
The annual fund is the most critical form of fundraising. The author has brilliantly distilled down the entire process into five strategies that she uses to successfully grow the annual funds she manages: perfecting messaging, utilizing data to improve systems, segmentation, relationship building, and best practices.
Publisher: Charitychannel LLC
ISBN: 9781938077975
Category : Business & Economics
Languages : en
Pages : 212
Book Description
The annual fund is the most critical form of fundraising. The author has brilliantly distilled down the entire process into five strategies that she uses to successfully grow the annual funds she manages: perfecting messaging, utilizing data to improve systems, segmentation, relationship building, and best practices.
Joan Garry's Guide to Nonprofit Leadership
Author: Joan Garry
Publisher: John Wiley & Sons
ISBN: 111929309X
Category : Business & Economics
Languages : en
Pages : 251
Book Description
Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss... And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
Publisher: John Wiley & Sons
ISBN: 111929309X
Category : Business & Economics
Languages : en
Pages : 251
Book Description
Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss... And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
Capital Campaigns
Author: Andrea Kihlstedt
Publisher: Jones & Bartlett Learning
ISBN: 0763758310
Category : Business & Economics
Languages : en
Pages : 439
Book Description
CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.
Publisher: Jones & Bartlett Learning
ISBN: 0763758310
Category : Business & Economics
Languages : en
Pages : 439
Book Description
CD-ROM contains: resources (charts, graphs, and checklists) and campaign samples.
Achieving Excellence in Fundraising
Author: Eugene R. Tempel
Publisher: John Wiley & Sons
ISBN: 1118853822
Category : Business & Economics
Languages : en
Pages : 610
Book Description
Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.
Publisher: John Wiley & Sons
ISBN: 1118853822
Category : Business & Economics
Languages : en
Pages : 610
Book Description
Achieving Excellence in Fundraising is the go-to reference for fundraising principles, concepts, and techniques. With comprehensive guidance toward the fundraising role, this book reflects the latest advances in fundraising knowledge. Coverage includes evolving technologies, the importance of high net worth donors, global fundraising perspectives, results analysis and performance evaluation, accountability, and credentialing, with contributions from noted experts in the field. You'll gain essential insight into the practice of fundraising and the fundraising cycle, reinforced by ancillary discussion questions, case studies, and additional readings. With contributions from members of The Fund Raising School and the faculty of Indiana University's Lilly Family School of Philanthropy, this new edition includes detailed guidance on nonprofit accounting practices as defined by the Financial Accounting Standards Board and the American Institute of Certified Public Accountants, rounding out the complete, thorough coverage of the fundraising profession. Designed to provide both theory and practical knowledge, this book is an all-in-one resource for anyone who performs fundraising duties. Understand donor dynamics and craft an institutional development plan Explore essential marketing and solicitation techniques Learn effective volunteer recruitment, retention, and management strategies Fundraising merges a variety of fields including psychology, business management, accounting, and marketing, making it a unique role that requires a uniquely well rounded yet focused skillset. Amidst economic uncertainty and a widening wealth gap the world over, it's more important than ever for fundraisers to have a firm grasp on the tools at their disposal. Achieving Excellence in Fundraising is the ultimate guide to succeeding in this critical role.
The Intentional Board
Author: M Kent Stroman
Publisher:
ISBN: 9781941050514
Category :
Languages : en
Pages : 214
Book Description
Ever feel like you're just spinning your wheels in the boardroom? That you aren't on the same page with other members of the board and senior staff? Do you sometimes wonder if you're really accomplishing the purpose for which the organization was created? If so, please realize this: You are not alone! The Intentional Board was written specifically with these frustrations in mind. It's written in a the conversational style common to all In the Trenches books published by CharityChannel Press. Intentional vs. Accidental Board Kent Stroman coined the term "accidental board" to describe the governance condition he has too-frequently encountered in his decades in the nonprofit field. It makes no difference how old or new. Large or small. Sophisticated or simple. Local or international. Boards tend to fall prey to the same reality that plagues every other entity: Left to their own devices, they will decay. And, unfortunately, most don't have to decline very far for the decay to become noticeable. Accidental boards result from the forces of human nature. A handful of well-intentioned individuals with a boatload of passion joins together to solve a specific problem. They form a nonprofit organization, and someone tells them they must have a board. No problem. Several of them know attorneys (maybe someone who practices family law) and ask for assistance. These kind and generous attorneys provide pro bono services--well beyond their area of expertise--to help get the organization started on the right foot. The formal structure for governing a charitable entity is born, and everyone goes happily about their respective business. But trouble is brewing. It's invisible. It's just below the surface. The governance capabilities of the board are not keeping up with the demands of the mission. The governance framework laid out in the bylaws is not aligned with the structure required of a charitable entity. And just like a Kansas tornado, the winds are shifting, and the shift goes unnoticed. Initially. Next thing we know Toto is flying. And, we're not in Kansas anymore! Yikes! Unless an intervention occurs, the result will be the formation of one more accidental board. A roomful of dedicated, generous, passionate members will gradually create a governance structure that does not work. If left untreated, this will eventually become a major distraction from the charitable programs and threaten the very existence of the organization. The intentional board, however, is the result of purposeful, deliberate action. In The Intentional Board, Stroman expertly weaves his powerful but easy-to-grasp 17 Laws of the Intentional Board to give you a framework for getting your board back on track. The intentional board is a journey--not a destination. It involves a collective striving for excellence. And it's a rewarding endeavor for all who are involved. No one who has served on an intentional board will ever be content returning to an accidental board. Rather, these enlightened board members will become change agents for transforming other organizations from survival to significance in their governance practices. Who Will Benefit? The Intentional Board is for anyone who wants a healthy, well-governed organization. It's indespensible for: Executive Directors Aspiring Executive Directors Board Chairs Board Members Prospective Board Members Governance Consultants Emerging Leaders Young Professionals Students of Nonprofit Leadership
Publisher:
ISBN: 9781941050514
Category :
Languages : en
Pages : 214
Book Description
Ever feel like you're just spinning your wheels in the boardroom? That you aren't on the same page with other members of the board and senior staff? Do you sometimes wonder if you're really accomplishing the purpose for which the organization was created? If so, please realize this: You are not alone! The Intentional Board was written specifically with these frustrations in mind. It's written in a the conversational style common to all In the Trenches books published by CharityChannel Press. Intentional vs. Accidental Board Kent Stroman coined the term "accidental board" to describe the governance condition he has too-frequently encountered in his decades in the nonprofit field. It makes no difference how old or new. Large or small. Sophisticated or simple. Local or international. Boards tend to fall prey to the same reality that plagues every other entity: Left to their own devices, they will decay. And, unfortunately, most don't have to decline very far for the decay to become noticeable. Accidental boards result from the forces of human nature. A handful of well-intentioned individuals with a boatload of passion joins together to solve a specific problem. They form a nonprofit organization, and someone tells them they must have a board. No problem. Several of them know attorneys (maybe someone who practices family law) and ask for assistance. These kind and generous attorneys provide pro bono services--well beyond their area of expertise--to help get the organization started on the right foot. The formal structure for governing a charitable entity is born, and everyone goes happily about their respective business. But trouble is brewing. It's invisible. It's just below the surface. The governance capabilities of the board are not keeping up with the demands of the mission. The governance framework laid out in the bylaws is not aligned with the structure required of a charitable entity. And just like a Kansas tornado, the winds are shifting, and the shift goes unnoticed. Initially. Next thing we know Toto is flying. And, we're not in Kansas anymore! Yikes! Unless an intervention occurs, the result will be the formation of one more accidental board. A roomful of dedicated, generous, passionate members will gradually create a governance structure that does not work. If left untreated, this will eventually become a major distraction from the charitable programs and threaten the very existence of the organization. The intentional board, however, is the result of purposeful, deliberate action. In The Intentional Board, Stroman expertly weaves his powerful but easy-to-grasp 17 Laws of the Intentional Board to give you a framework for getting your board back on track. The intentional board is a journey--not a destination. It involves a collective striving for excellence. And it's a rewarding endeavor for all who are involved. No one who has served on an intentional board will ever be content returning to an accidental board. Rather, these enlightened board members will become change agents for transforming other organizations from survival to significance in their governance practices. Who Will Benefit? The Intentional Board is for anyone who wants a healthy, well-governed organization. It's indespensible for: Executive Directors Aspiring Executive Directors Board Chairs Board Members Prospective Board Members Governance Consultants Emerging Leaders Young Professionals Students of Nonprofit Leadership
101 Biggest Mistakes Nonprofits Make and How You Can Avoid Them
Author: Andrew Olsen, CFRE
Publisher: Newport One Press
ISBN: 1642375705
Category : Business & Economics
Languages : en
Pages : 344
Book Description
Nonprofits are some of the scrappiest organizations you’ll ever experience. In many respects, they resemble start-ups. Think about it. Small groups (generally) of highly dedicated, focused believers coming together to achieve something greater than they could ever achieve on their own. They’re often cash-strapped, moving faster than their infrastructures can keep up with, and frequently learning and adapting as quickly as they can. The majority of nonprofit staff are able to do so much good with so few resources. The general public has come to expect nonprofits to behave this way. But one thing I’ve noticed is that unlike the corporate sector, there is little in the way of generally accepted “best practices” across the nonprofit sector. This results in organizations that serially make mistakes — often resulting in detrimental impacts to their staff, their donors, their revenue, and ultimately to the achievement of their mission. In 101 Biggest Mistakes Nonprofits Make and How You Can Avoid Them, you’ll hear directly from industry veterans who have over 300 years of combined experience inside nonprofit organizations and leading consulting firms serving nonprofits. They are experts in strategic planning, government relations, leadership, finance and administration, program development, marketing, and philanthropy. Contrary to what the title might suggest, this book is NOT an admonishment of the nonprofit sector and those who make their career within it. Far from it. I know that one of the least-funded areas in the nonprofit sector is staff training and development. That is at the core of what brought me to envision this book, to assemble this group of expert contributors, and to bring this work to market. Everyone makes mistakes, whether you work in the nonprofit sector, the commercial sector, or anywhere in between. In the corporate sector there are entire industries designed to provide coaching and teaching at all levels of an organization, even customized to market niches. These industries help teach leaders how to improve and do their jobs at the highest possible levels. There are also plenty of works outlining best practices in strategy, design, staffing, leadership, management, finance, etc. Roadmaps, if you will, to help corporate executives, leaders, and individual contributors avoid costly mistakes and maximize impact for their customers and businesses. The same can’t yet be said for the nonprofit sector. In this book I’ve compiled the 101 biggest mistakes that cost nonprofits the most, and given you expert recommendations to help you avoid making these mistakes yourself.
Publisher: Newport One Press
ISBN: 1642375705
Category : Business & Economics
Languages : en
Pages : 344
Book Description
Nonprofits are some of the scrappiest organizations you’ll ever experience. In many respects, they resemble start-ups. Think about it. Small groups (generally) of highly dedicated, focused believers coming together to achieve something greater than they could ever achieve on their own. They’re often cash-strapped, moving faster than their infrastructures can keep up with, and frequently learning and adapting as quickly as they can. The majority of nonprofit staff are able to do so much good with so few resources. The general public has come to expect nonprofits to behave this way. But one thing I’ve noticed is that unlike the corporate sector, there is little in the way of generally accepted “best practices” across the nonprofit sector. This results in organizations that serially make mistakes — often resulting in detrimental impacts to their staff, their donors, their revenue, and ultimately to the achievement of their mission. In 101 Biggest Mistakes Nonprofits Make and How You Can Avoid Them, you’ll hear directly from industry veterans who have over 300 years of combined experience inside nonprofit organizations and leading consulting firms serving nonprofits. They are experts in strategic planning, government relations, leadership, finance and administration, program development, marketing, and philanthropy. Contrary to what the title might suggest, this book is NOT an admonishment of the nonprofit sector and those who make their career within it. Far from it. I know that one of the least-funded areas in the nonprofit sector is staff training and development. That is at the core of what brought me to envision this book, to assemble this group of expert contributors, and to bring this work to market. Everyone makes mistakes, whether you work in the nonprofit sector, the commercial sector, or anywhere in between. In the corporate sector there are entire industries designed to provide coaching and teaching at all levels of an organization, even customized to market niches. These industries help teach leaders how to improve and do their jobs at the highest possible levels. There are also plenty of works outlining best practices in strategy, design, staffing, leadership, management, finance, etc. Roadmaps, if you will, to help corporate executives, leaders, and individual contributors avoid costly mistakes and maximize impact for their customers and businesses. The same can’t yet be said for the nonprofit sector. In this book I’ve compiled the 101 biggest mistakes that cost nonprofits the most, and given you expert recommendations to help you avoid making these mistakes yourself.
Nonprofit Fundraising 101
Author: Darian Rodriguez Heyman
Publisher: John Wiley & Sons
ISBN: 1119100461
Category : Business & Economics
Languages : en
Pages : 368
Book Description
Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.
Publisher: John Wiley & Sons
ISBN: 1119100461
Category : Business & Economics
Languages : en
Pages : 368
Book Description
Raise more money for your cause! Based on expert advice and insights from a variety of respected industry experts, Nonprofit Fundraising 101 is an essential text for nonprofit professionals, volunteers, activists, and social entrepreneurs who want to leverage best practices to promote their cause. Built upon the success of the best-selling Nonprofit Management 101, this easy to digest book provides practical, comprehensive guidance for nonprofit fundraising around the globe. With tips and tools, expert advice, and real-world insights from almost fifty industry leaders, this robust resource addresses the entire spectrum of fundraising for nonprofits, including: Planning, hiring, and tracking progress Individual donors, major gifts, events, and direct mail Board and volunteer engagement Foundation and government grants Corporate partnerships Online and email fundraising Social media and mobile crowdfunding Earned income and social enterprise Written by and for front line practitioners and geared towards a global audience of emerging and established leaders, this field guide offers step-by-step formulas for success. Nonprofit Fundraising 101 features a foreword by fundraising guru and Soul of Money author Lynne Twist, insights from notable non-profit professionals such as CNN's Van Jones, and an afterword by Kiva.org Co-Founder & President Premal Shah. This book also provides indispensible ideas and diverse case studies ranging from grassroots efforts to the ALS Ice Bucket Challenge, and advice for organizations of all sizes and focus. Chapters are brief and easily digestible, featuring extensive resources for additional learning, concrete best practices, and pitfalls to avoid. Enjoy this must-read manual to learn tried and true ways to raise more money for your cause, nonprofit, or charity.
Fundraising for Social Change
Author: Kim Klein
Publisher: John Wiley & Sons
ISBN: 111920979X
Category : Business & Economics
Languages : en
Pages : 594
Book Description
The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget. Develop and maintain a large base of individual donors Utilize strategies that pay off sooner rather than later Expand your reach and get your message out to the donor pool Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.
Publisher: John Wiley & Sons
ISBN: 111920979X
Category : Business & Economics
Languages : en
Pages : 594
Book Description
The bible of grassroots fundraising, updated with the latest tools and methods Fundraising for Social Change is the preeminent guide to securing funding, with a specific focus on progressive nonprofit organizations with budgets under $5 million. Used by nonprofits nationally and internationally, this book provides a soup-to-nuts prescription for building, maintaining, and expanding an individual donor program. Author Kim Klein is a recognized authority on all aspects of fundraising, and this book distills her decades of expertise into fundraising strategies that work. This updated seventh edition includes new information on the impact of generational change, using social media effectively, multi-channel fundraising, and more, including expanded discussion on retaining donors and on legacy giving. Widely considered the 'bible of grassroots fundraising,' this practically-grounded guide is an invaluable resource for anyone who has to raise money for important causes. A strong, sustainable fundraising strategy must possess certain characteristics. You need people who are willing to ask and realistic goals. You need to gather data and use it to improve results, and you need to translate your ideas in to language donors will understand. A robust individual donor program creates stable and long-term cash flow, and this book shows you how to structure your fundraising appropriately no matter how tight your initial budget. Develop and maintain a large base of individual donors Utilize strategies that pay off sooner rather than later Expand your reach and get your message out to the donor pool Translate traditional fundraising methods into strategies that work for social justice organizations with little or no front money Basing your fundraising strategy on the contributions of individual donors may feel like herding cats—but it's the best way for your organization to maintain maximum freedom to pursue the mission that matters. A robust, organized, planned approach can help you reach your goals sooner, and Fundraising for Social Change is the field guide for putting it all together to make big things happen.
How to Write Successful Fundraising Appeals
Author: Mal Warwick
Publisher: John Wiley & Sons
ISBN: 1118573218
Category : Business & Economics
Languages : en
Pages : 387
Book Description
How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.
Publisher: John Wiley & Sons
ISBN: 1118573218
Category : Business & Economics
Languages : en
Pages : 387
Book Description
How to Write Successful Fundraising Appeals Now in a completely revised third edition, this classic book shows how to create winning appeals that will realize the full potential of direct mail and online fundraising. Written by fundraising guru Mal Warwick, with assistance from Eric Overman, this comprehensive resource gives nonprofit fundraising staff the information needed to write compelling fundraising appeals for any medium. If you follow Warwick’s guidelines, your direct mail and online fundraising campaigns will produce better results, year after year. Written in an easy-to-read style, the book is filled with practical techniques, proven approaches, and illustrative examples of both successful and unsuccessful appeals based on the authors’ wealth of experience fundraising for hundreds of nonprofits. Step-by-step and appeal by appeal, the book shows how to navigate the fundraising appeal process with ease. To meet the demands of today’s socially connected donors, this new edition explains how to mesh today’s online technologies with direct mail to produce optimal fundraising results. You’ll learn how to use e-mail, websites, Facebook, Twitter, and mobile technology to recruit more donors and raise more money. The book includes current research on timely topics such as online vs. offline behavior, online giving statistics, demographics, and best practices in integrated fundraising. If you’re a nonprofit professional eager to master the latest methods in fundraising, or simply need to write direct mail appeals for your organization, How to Write Successful Fundraising Appeals will help you hone your skills and create appeals that will hit the mark every time.
Monthly Giving
Author: Erica Waasdorp
Publisher:
ISBN: 9780985968311
Category : Fund raising
Languages : en
Pages : 132
Book Description
Publisher:
ISBN: 9780985968311
Category : Fund raising
Languages : en
Pages : 132
Book Description