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Author: Martin Lindstrom
Publisher: Crown Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
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Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Martin Lindstrom
Publisher: Crown Currency
ISBN: 0385523890
Category : Business & Economics
Languages : en
Pages : 274
Get Book Here
Book Description
NEW YORK TIMES BESTSELLER • “A fascinating look at how consumers perceive logos, ads, commercials, brands, and products.”—Time How much do we know about why we buy? What truly influences our decisions in today’s message-cluttered world? In Buyology, Martin Lindstrom presents the astonishing findings from his groundbreaking three-year, seven-million-dollar neuromarketing study—a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered various ads, logos, commercials, brands, and products. His startling results shatter much of what we have long believed about what captures our interest—and drives us to buy. Among the questions he explores: • Does sex actually sell? • Does subliminal advertising still surround us? • Can “cool” brands trigger our mating instincts? • Can our other senses—smell, touch, and sound—be aroused when we see a product? Buyology is a fascinating and shocking journey into the mind of today's consumer that will captivate anyone who's been seduced—or turned off—by marketers' relentless attempts to win our loyalty, our money, and our minds.
Author: Aage Moller
Publisher: Elsevier
ISBN: 0323141935
Category : Science
Languages : en
Pages : 956
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Book Description
Basic Mechanisms in Hearing is a collection of papers that discusses the function of the auditory system covering its ultrastructure, physiology, and the mechanism's connection with experimental psychology. Papers review the mechanics, morphology, and physiology of the cochlear, including the physiology of individual hair cells and their synapses. One paper examines the combined physiological and anatomical studies of stimulus coding in the mammalian auditory nervous system. The results of these studies pertain to the latency, frequency selectivity, and time pattern of responses to short tone bursts. Other research compare the cochlear nerve, behavioral, and psychophysical frequency selectivity which show that frequency selectivity of the auditory system occurs at the level of the cochlear nerve, becoming downgraded in end-organ deafness. Other papers discuss neural coding at higher levels such as the feature extraction in the auditory system of bats. Some papers also analyze the specialized hearing mechanisms in animals, for example, the echolocation of bats and in some insects, the function of the swimbladder in fish hearing, as well as the "invertebrate frequency analyzer" in the locust ear. Physiologists, neurophysiologists, neurobiologists, general medical practioners, and EENT specialists will find this collection valuable.
Author: Fan-Gang Zeng
Publisher: Springer Science & Business Media
ISBN: 1441994343
Category : Medical
Languages : en
Pages : 397
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Book Description
Cochlear implants are currently the standard treatment for profound sensorineural hearing loss. In the last decade, advances in auditory science and technology have not only greatly expanded the utility of electric stimulation to other parts of the auditory nervous system in addition to the cochlea, but have also demonstrated drastic changes in the brain in responses to electric stimulation, including changes in language development and music perception. Volume 20 of SHAR focused on basic science and technology underlying the cochlear implant. However, due to the newness of the ideas and technology, the volume did not cover any emerging applications such as bilateral cochlear implants, combined acoustic-electric stimulation, and other types of auditory prostheses, nor did it review brain plasticity in responses to electric stimulation and its perceptual and language consequences. This proposed volume takes off from Volume 20, and expands the examination of implants into new and highly exciting areas. This edited book starts with an overview and introduction by Dr. Fan-Gang Zeng. Chapters 2-9 cover technological development and the advances in treating the full spectrum of ear disorders in the last ten years. Chapters 10-15 discuss brain responses to electric stimulation and their perceptual impact. This volume is particularly exciting because there have been quantum leap from the traditional technology discussed in Volume 20. Thus, this volume is timely and will be of real importance to the SHAR audience.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages :
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Author: Ruby Speechley
Publisher:
ISBN: 9780954309107
Category : Automobile license plates
Languages : en
Pages : 302
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Author: Roy W. Jastram
Publisher: Edward Elgar Publishing
ISBN:
Category : Business & Economics
Languages : en
Pages : 374
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Book Description
The Golden Constant is a unique examination of how gold's purchasing power has remained consistent over the centuries. First published in 1977, this new edition has additional material to bring it up to date. The book is the only in-depth examination of how the purchasing power of gold has performed over the centuries in both England and the USA. It contains a thorough explanation of how the gold market evolved and how this is related to economic and political developments, from 1560 in England, and from 1800 in the USA, up to 2007. The book also contains detailed historical statistics on gold, wholesale and consumer prices and the real price of gold. This important book will be an essential resource for institutional and individual investors in the gold industry. Academics, economic historians and economists interested in monetary and financial history will find this book to be a fascinating read.
Author: Frank Böhnke
Publisher: S. Karger AG (Switzerland)
ISBN: 9783805569880
Category : Cochlea
Languages : en
Pages : 0
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Book Description
This special issue collects our current knowledge of the mechanical processing of acoustic signals by the cochlea and its containing structures. Many workers in diverse disciplines in otology use the facts from cochlear mechanics for the interpretation of their results. Presented here for the first time is the development of a three-dimensional mechanical model of the curved cochlea including fluid-structure couplings. An important approach for future cochlear modeling is shown by the provision of geometrical data for the input of three-dimensional finite element models by microtomographic imaging. A remarkable article tries to demonstrate a connection between outer hair cell mechanics and the complex phenomenon of tinnitus and will be of special interest for stress engineers. Owing to its strong interdisciplinarity, this issue is not only intended for biophysicists, ENT clinicians and audiologists but also for radiologists, biomechanical engineers and computer engineers.
Author: Peter Salway
Publisher: Oxford University Press, USA
ISBN: 9780198229841
Category : History
Languages : en
Pages : 0
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Book Description
Noted classical historian Peter Salway provides a rich account of Britain's centuries under Roman rule. Salway notes that Britain was a place of fascination for the Romans--a fascination he brings to life with hundreds of beautiful illustrations and a thorough, authoritative narrative. 24 pages of color plates; halftones and line drawings.
Author: Hallowell Davis
Publisher:
ISBN:
Category : Deafness
Languages : en
Pages : 544
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Book Description
Author: Dave Ingram
Publisher:
ISBN: 9780830614745
Category : Technology & Engineering
Languages : en
Pages : 260
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Book Description
