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Author: Annika Kristin Baiker
Publisher: GRIN Verlag
ISBN: 3638811026
Category : Business & Economics
Languages : en
Pages : 125
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Book Description
Diploma Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Neuss, language: English, abstract: [...] In the following first chapter of the study, a few basic remarks on brands and Ecommerce are first considered. In addition, the concept of brand and its functions are presented, followed by an overview of the development and use of eBusiness in general. After a brief description of the Nike brand in the second section, the following chapter provides a concrete account of brand and product piracy. Forms in which fake products appear, strategies of counterfeiters, causes and effects are explained. Particular emphasis is placed on the factor of the Internet and the effect of online auction houses as well as the problem of piracy for the Nike brand. [...] The fourth part presents possibilities and measures for fighting brand and product piracy. This includes, as a first step, becoming aware of the problem and recognizing the potential danger for a company. Following recognition of the problem of piracy, the second step is implementing suitable response measures. In addition to the legal situation and international approaches, measures for protecting the value added chain are discussed together with specifically adapted responses of different areas of companies such as Research and Development, Marketing, and Sales. Measures involving company strategies and policies are also considered. The last step deals with some concrete recommendations for how to deal with the problem from the point of view of Nike, which serves as a focus in developing methods for such areas as working together with government authorities, strengthening communication and security, and developing technological means of providing security. Finally, the fifth chapter of the study summarizes essential points and provides some recommendations. In addition to the need for more extensive legislation and great
Author: Annika Kristin Baiker
Publisher: GRIN Verlag
ISBN: 3638811026
Category : Business & Economics
Languages : en
Pages : 125
Get Book Here
Book Description
Diploma Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Neuss, language: English, abstract: [...] In the following first chapter of the study, a few basic remarks on brands and Ecommerce are first considered. In addition, the concept of brand and its functions are presented, followed by an overview of the development and use of eBusiness in general. After a brief description of the Nike brand in the second section, the following chapter provides a concrete account of brand and product piracy. Forms in which fake products appear, strategies of counterfeiters, causes and effects are explained. Particular emphasis is placed on the factor of the Internet and the effect of online auction houses as well as the problem of piracy for the Nike brand. [...] The fourth part presents possibilities and measures for fighting brand and product piracy. This includes, as a first step, becoming aware of the problem and recognizing the potential danger for a company. Following recognition of the problem of piracy, the second step is implementing suitable response measures. In addition to the legal situation and international approaches, measures for protecting the value added chain are discussed together with specifically adapted responses of different areas of companies such as Research and Development, Marketing, and Sales. Measures involving company strategies and policies are also considered. The last step deals with some concrete recommendations for how to deal with the problem from the point of view of Nike, which serves as a focus in developing methods for such areas as working together with government authorities, strengthening communication and security, and developing technological means of providing security. Finally, the fifth chapter of the study summarizes essential points and provides some recommendations. In addition to the need for more extensive legislation and great
Author: Annika Kristin Baiker
Publisher: GRIN Verlag
ISBN: 3638808181
Category : Business & Economics
Languages : en
Pages : 121
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Book Description
Diploma Thesis from the year 2006 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1,3, University of applied sciences, Neuss, language: English, abstract: [...] In the following first chapter of the study, a few basic remarks on brands and Ecommerce are first considered. In addition, the concept of brand and its functions are presented, followed by an overview of the development and use of eBusiness in general. After a brief description of the Nike brand in the second section, the following chapter provides a concrete account of brand and product piracy. Forms in which fake products appear, strategies of counterfeiters, causes and effects are explained. Particular emphasis is placed on the factor of the Internet and the effect of online auction houses as well as the problem of piracy for the Nike brand. [...] The fourth part presents possibilities and measures for fighting brand and product piracy. This includes, as a first step, becoming aware of the problem and recognizing the potential danger for a company. Following recognition of the problem of piracy, the second step is implementing suitable response measures. In addition to the legal situation and international approaches, measures for protecting the value added chain are discussed together with specifically adapted responses of different areas of companies such as Research and Development, Marketing, and Sales. Measures involving company strategies and policies are also considered. The last step deals with some concrete recommendations for how to deal with the problem from the point of view of Nike, which serves as a focus in developing methods for such areas as working together with government authorities, strengthening communication and security, and developing technological means of providing security. Finally, the fifth chapter of the study summarizes essential points and provides some recommendations. In addition to the need for more extensive legislation and greater efforts from companies to take legal steps – both certainly necessary – constant monitoring of the piracy situation must also be ensured, especially on the Internet. The development of effective communication activities as well as fine-tuning of distribution also promise much success in the fight against lost sales and damaged image.
Author: Craig Andrew Stewart
Publisher:
ISBN: 9781616320881
Category : Indian country (United States law)
Languages : en
Pages : 0
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Book Description
This book examines the different types of modern contraband activities, including counterfeiting, diversion of genuine products, and sales in so-called "gray markets." It discusses why and how products have become a part of the contraband trade, and it explores the specific private and public enforcement strategies that may be used to combat the unlawful trafficking in consumer goods.
Author: Craig Andrew Stewart
Publisher:
ISBN: 9781614382270
Category : Product counterfeiting
Languages : en
Pages :
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Book Description
Author: Jie Zhang
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Counterfeiting is a widely spread phenomenon and has seen rapid growth in recent years. In this paper, we adopt the standard vertical differentiation model and allow consumers the choices of purchasing an authentic product, purchasing a counterfeit, or not buying. We focus on how non-deceptive counterfeits, which consumers know at time of purchase that the products are counterfeits with certainty, affect the price, market share and profitability of brand name products. We also consider the strategies for brand name companies to fight counterfeiting. We compare different fighting strategies in a market with one brand name product and its counterfeit, and derive equilibrium fighting strategies in a market with two competing brand name products and a counterfeit under general conditions.
Author: Wilson, Jeremy M.
Publisher: Edward Elgar Publishing
ISBN: 1839105828
Category : Social Science
Languages : en
Pages : 304
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Book Description
Product counterfeits and other brand infringements represent a growing and substantial risk to firms, consumers, and society. While policing such illicit activity is important, there is much that firms can do to protect themselves and their customers. Grounded in field research and practice, this book presents a total business solution approach to brand protection that enables firms to prevent infringement from occurring and respond efficiently when it does.
Author: Peggy E. Chaudhry
Publisher: Edward Elgar Publishing
ISBN: 1785366459
Category : Business & Economics
Languages : en
Pages : 513
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Book Description
This unique Handbook provides multiple perspectives on the growth of illicit trade, primarily exploring counterfeits and internet piracy. It includes expert opinion on a wide range of topics including the evaluation of key global enforcement issues, government and private-sector agency initiatives to stifle illicit trade, and the evolution of piracy on the internet. The authors also assess the efficacy of anti-counterfeiting strategies such as targeted consumer campaigns, working with intermediaries in the supply chain, authentication technology, and online brand protection.
Author: Peggy E Chaudhry
Publisher: Springer Science & Business Media
ISBN: 3540778357
Category : Business & Economics
Languages : en
Pages : 204
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Book Description
The expansion of world trade has brought with it an explosive growth in counterfeit merchandise. Estimates put the world total for counterfeit products at about one half trillion dollars annually, although it is impossible to accurately determine the true size of the counterfeit market. What is known is that this illicit trade has infected nearly every industry from pharmaceuticals to aircraft parts. Software and music piracy are easy targets widely reported in the media. In 2007, the Business Software Alliance (BSA) estimated that 38% of personal computer software installed worldwide was illegal and the losses to the software industry were $48 billion worldwide. The Recording Industry Association of America (RIAA) reported a 58% increase in the seizures of counterfeit CDs. Overall, a wide range of industries agree that there is a severe problem with the protection of intellectual property rights (IPR) throughout the world, yet there have been virtually no attempts to describe all aspects of the problem. This work aims to give the most complete description of various characteristics of the IPR environment in a global context. We believe a holistic understanding of the problem must include consumer complicity to purchase counterfeit products, tactics of the counterfeiters (pirates) as well as actions (or inaction) by home and host governments, and the role of international organizations and industry alliances. This book establishes the full environmental aspects of piracy, describes successful anti-counterfeiting actions and then prescribes measures IPR owners should take to protect their intellectual property.
Author: Riccardo Beltramo
Publisher: BoD – Books on Demand
ISBN: 1789841194
Category : Technology & Engineering
Languages : en
Pages : 116
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Book Description
Fashion is a lot more than providing an answer to primary needs. It is a way of communication, of distinction, of proclaiming a unique taste and expressing the belonging to a group. Sometimes to an exclusive group. Currently, the fashion industry is moving towards hyperspace, to a multidimensional world that is springing from the integration of smart textiles and wearable technologies. It is far beyond aesthetics. New properties of smart textiles let designers experiment with astonishing forms and expressions. There are also surprising contrasts and challenges: a new life for natural fibers, sustainable fabrics and dyeing techniques, rediscovered by eco-fashion, and "artificial apparel," made of wearable electronic components. How is this revolution affecting the strategies of the fashion industry?
Author: Tina R. Donahue
Publisher: Nova Snova
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Brand owners have been sounding the alarm about dangerous counterfeit products plaguing the internet for years. As consumers have moved online, counterfeiters have embraced the internet also. Their tools are becoming more sophisticated and their targeted products becoming more wide ranging as they dupe unwitting consumers into purchasing fakes. It is clear that the fight against dangerous fakes in e-commerce requires proactive measures by the platforms. SHOP SAFE takes an important step in ensuring that what consumers see online is what they will get as reported in chapter 1. Counterfeit goods infringe on IPR, and can harm the U.S. economy and threaten consumer safety. U.S. Customs and Border Protection (CPB), the U.S. agency tasked with enforcement against counterfeits at the border, has reported that the annual number of small packages sent to the U.S. since fiscal year 2013 more than doubled, and small packages seized often contain counterfeit goods. Chapter 2 examines: how elements of the EU and U.S. approaches to combating counterfeit goods in small packages compare, any enforcement challenges posed by these goods, and the extent to which CBP has taken steps to address these challenges. Chapters 3 and 4 examine counterfeit medications.
