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Author: Kim Golombisky
Publisher: Lexington Books
ISBN: 1498528279
Category : Language Arts & Disciplines
Languages : en
Pages : 409
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Book Description
Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.
Author: Kim Golombisky
Publisher: Lexington Books
ISBN: 1498528279
Category : Language Arts & Disciplines
Languages : en
Pages : 409
Get Book Here
Book Description
Women and advertising are both globally ubiquitous. Yet advertising remains one of the most unabashedly misogynist, heterosexist, and racist industries. This edited volume of original unpublished chapters is the first ever to offer explicitly feminist views on advertising. Feminists, Feminisms, and Advertising provides feminist analyses of the historical relationships between the advertising industry and the women’s movement in the United States. Contributors consider the ways that advertisers encode race, ethnicity, gender, and heteronormativity into advertising practices and messages exported around the world. They further explore the ways that intersectional audiences such as women of color, Latinas, and lesbian and gay audiences decode, reinterpret, resist, and subvert advertising. With this book, the editors and contributors address the present lack of feminist scholarship, research, knowledge, or curriculum in advertising, and begin a more honest dialogue about diversity and intersectional gender in the advertising academy as well as the advertising industry.
Author: Kim Golombisky
Publisher: Rowman & Littlefield
ISBN: 1498528333
Category : Language Arts & Disciplines
Languages : en
Pages : 397
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Book Description
This volume, edited by Kim Golombisky, applies an intersectional lens to advertising, focusing on gender, race, ethnicity, sexuality, disability, age, class, and nationality. Intersectional feminist perspectives on advertising are rare in the advertising industry, even as it faces pressure to reform. This anthology focuses on advertising messaging to follow up the professional practices covered in Feminists, Feminisms, and Advertising, edited by Kim Golombisky and Peggy Kreshel. In this new collection, contributors write from a variety of perspectives, including Black, African, lesbian, transnational, poststructuralist, material, commodity, and environmental feminisms. The authors also discuss the reproductive justice framework, feminist disability studies, feminist ethnography, feminist discourse analysis, and feminist visual rhetoric. Together, these scholars introduce big ideas for feminist advertising studies. The first section, titled “Historicize This!,” includes work dealing with historicized analyses of advertising, ranging from more than a century of stereotypes about black women to early twentieth-century white women purchasing automobiles, all contextualized with women’s complex relations with technologies from cars to Twitter. The second section, “Advertising Body Politics,” groups work on topics related to body politics in advertising, including lesbians, disabled women, aging women, and Chinese “promotion girls.” The third section, “Media Reps,” revisits advertising representation in novel ways from operational definitions of race and advertising news about gay men to advertising twenty-first-century masculinities in Ghana and the United States. The last section, “Reproduction and Postfeminist Empowerment,” ends the book with a selection of case studies on the advertising industry’s cooptation and commodification of feminism, particularly in regressive postfeminist ideologies about women’s reproductive health and mothering.
Author: Andi Zeisler
Publisher: Public Affairs
ISBN: 1610395891
Category : Social Science
Languages : en
Pages : 306
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Book Description
Draws on stories from institutions and everyday women to discuss how feminism has been compromised by popular culture, politics, and market forces, with strategies for reversing such trends.
Author: Stephanie Gilmore
Publisher: University of Illinois Press
ISBN: 0252075390
Category : Second-wave feminism
Languages : en
Pages : 322
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Book Description
A fresh new look at the productive partnerships forged among second-wave feminists
Author: Liza Taylor
Publisher: Duke University Press
ISBN: 1478023783
Category : Social Science
Languages : en
Pages : 173
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Book Description
In Feminism in Coalition Liza Taylor examines how US women of color feminists’ coalitional politics provides an indispensable resource to contemporary political theory, feminist studies, and intersectional social justice activism. Taylor charts the theorization of coalition in the work of Bernice Johnson Reagon, Audre Lorde, Barbara Smith, the Combahee River Collective, Gloria Anzaldúa, Cherríe Moraga, and others. For these activist-scholars, coalition is a dangerous struggle that emerges from a shared political commitment to undermining oppression and an emphasis on self-transformation. Taylor shows how their coalitional understandings of group politics, identity, consciousness, and scholarship have transformed how activists and theorists build alliances across race, class, gender, sexuality, faith, and ethnicity to tackle systems of domination. Their coalitional politics enrich current discussions surrounding the impetus and longevity of effective activism, present robust theoretical accounts of political subject formation and political consciousness, and demonstrate the promise of collective modes of scholarship. In this way, women of color feminists have been formulating solutions to long-standing problems in political theory. By illustrating coalition’s vitality to a variety of practical and philosophical interdisciplinary discussions, Taylor encourages us to rethink feminist and political theory.
Author: M. Waller
Publisher: Springer
ISBN: 1137078839
Category : Social Science
Languages : en
Pages : 285
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Book Description
Calling for inclusion and dialogue, these essays by an international group of feminist scholars and activists stress the need to put into relation seemingly discrepant approaches to reality and to scholarship in order to build coalitions across the usual North/South and East/West divides. This diverse group of authors, who spent fourteen weeks working collaboratively, dispense with unity and seek instead to use dialogue and difference in their production of knowledge about effective political action. The dialogues materialized here among women's movements that have emerged within different contexts and cosmologies take feminisms' challenges to contemporary corporate globalization in new empirical and theoretical directions.
Author: Leslie Heywood
Publisher: U of Minnesota Press
ISBN: 9780816630059
Category : Social Science
Languages : en
Pages : 282
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Book Description
In the length of time from Gloria Steinem to Courtney Love, young feminists have grown up with a plethora of cultural choices and images. In THIRD WAVE AGENDA, feminists born between the years 1964 and 1973 discuss the things that matter NOW, both in looking back at the accomplishments and failures of the past--and in planning for the challenges of the future. 10 halftones.
Author: Amy Lind
Publisher: Penn State Press
ISBN: 0271076364
Category : Political Science
Languages : en
Pages : 186
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Book Description
Since the early 1980s Ecuador has experienced a series of events unparalleled in its history. Its “free market” strategies exacerbated the debt crisis, and in response new forms of social movement organizing arose among the country’s poor, including women’s groups. Gendered Paradoxes focuses on women’s participation in the political and economic restructuring process of the past twenty-five years, showing how in their daily struggle for survival Ecuadorian women have both reinforced and embraced the neoliberal model yet also challenged its exclusionary nature. Drawing on her extensive ethnographic fieldwork and employing an approach combining political economy and cultural politics, Amy Lind charts the growth of several strands of women’s activism and identifies how they have helped redefine, often in contradictory ways, the real and imagined boundaries of neoliberal development discourse and practice. In her analysis of this ambivalent and “unfinished” cultural project of modernity in the Andes, she examines state policies and their effects on women of various social sectors; women’s community development initiatives and responses to the debt crisis; and the roles played by feminist “issue networks” in reshaping national and international policy agendas in Ecuador and in developing a transnationally influenced, locally based feminist movement.
Author: June Hannam
Publisher: Routledge
ISBN: 1317869818
Category : History
Languages : en
Pages : 206
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Book Description
Feminism is a cultural as well as a political movement. It changes the way women think and feel and affects how women and men live their lives and interpret the world. For this reason it has provoked lively debate and fierce antagonisms that have continued to the present day. Contemporary feminism and its concerns are rooted in a history stretching over at least two centuries. Feminism explores this history in a range of countries spanning the world. It asks does ‘feminism’ exist? Or are the differences among feminist today so great that we should speak of ‘feminisms’? The book looks at the challenge made by feminists to prevailing ideas about a ‘woman’s place’, the complex relationship between equality and difference, women’s solidarity and the relationship between feminism and other social and political reform movements.
Author: Kristen Hogan
Publisher: Duke University Press
ISBN: 0822374331
Category : Social Science
Languages : en
Pages : 313
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Book Description
From the 1970s through the 1990s more than one hundred feminist bookstores built a transnational network that helped shape some of feminism's most complex conversations. Kristen Hogan traces the feminist bookstore movement's rise and eventual fall, restoring its radical work to public feminist memory. The bookwomen at the heart of this story—mostly lesbians and including women of color—measured their success not by profit, but by developing theories and practices of lesbian antiracism and feminist accountability. At bookstores like BookWoman in Austin, the Toronto Women’s Bookstore, and Old Wives’ Tales in San Francisco, and in the essential Feminist Bookstore News, bookwomen changed people’s lives and the world. In retelling their stories, Hogan not only shares the movement's tools with contemporary queer antiracist feminist activists and theorists, she gives us a vocabulary, strategy, and legacy for thinking through today's feminisms.
