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Author: Mark Mathis
Publisher: Purdue University Press
ISBN: 9781557533975
Category : Business & Economics
Languages : en
Pages : 308
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Book Description
Annotation In Feeding the Media Beast former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way from the newsperson's point of view. Feeding the Media Beast establishes 12 rules that cover everything any PR person ever needs to know.
Author: Mark Mathis
Publisher: Purdue University Press
ISBN: 9781557533975
Category : Business & Economics
Languages : en
Pages : 308
Get Book Here
Book Description
Annotation In Feeding the Media Beast former news anchor and reporter Mark Mathis gives publicity seekers a simple and highly practical formula to follow. Unlike other books, Feeding the Media Beast explains how to deal with journalists in a systematic way from the newsperson's point of view. Feeding the Media Beast establishes 12 rules that cover everything any PR person ever needs to know.
Author: Mark Mathis
Publisher: Purdue University Press
ISBN: 9781557532473
Category : Business & Economics
Languages : en
Pages : 312
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Book Description
This work addresses a fundamental need of all CEO's, marketing directors, politicians and other leaders: "How can I safely harness the power of the news media to send my message to the public?". It provides the answer to this question through a powerful methodology that demystifies the media process.
Author: Michael D. Trotter
Publisher: Purdue University Press
ISBN: 9781557532596
Category : Business & Economics
Languages : en
Pages : 100
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Book Description
This is a support pack for supervisor's in call centres. Using a ""workbook"" format, its goal is to offer suggestions on how to solve the most frequently encountered problems for this group. It is based on research with 70 call/contact centre supervisors.
Author: Thomas Schillemans
Publisher: Policy Press
ISBN: 1447341430
Category : Political Science
Languages : en
Pages : 204
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Book Description
First published as a special issue of Policy & Politics, this updated volume explores the intersections between governance and media in western democracies, which have undergone profound recent changes. Many governmental powers have been shifted toward a host of network parties such as NGOs, state enterprises, international organizations, autonomous agencies, and local governments. Governments have developed complex networks for service delivery and they have a strategic interest in the news media as an arena where their interests can be served and threatened. How do the media relate to and report on complex systems of government? How do the various governance actors respond to the media and what are the effects on their policies? This book considers the impact of media-related factors on governance, policy, public accountability and the attribution of blame for failures.
Author: Michael Bliss
Publisher: SIU Press
ISBN: 9780809318230
Category : Performing Arts
Languages : en
Pages : 372
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Book Description
In the first book to critically examine each of the fourteen feature films Sam Peckinpah directed during his career, Michael Bliss stresses the persistent moral and structural elements that permeate Peckinpah’s work. By examining the films in great detail, Bliss makes clear the moral framework of temptation and redemption with which Peckinpah was concerned while revealing the director’s attention to narrative. Bliss shows that each of Peckinpah’s protagonists is involved with attempting, in the words of Ride the High Country’s Steve Judd, "to enter my house justified." The validity of this systematic method is clearly demonstrated in the chapter devoted to The Wild Bunch. By enumerating the doublings and triplings of action and dialogue found in the film, Bliss underscores its symbolic and structural complexity. Beginning the chapters treating Junior Bonner and The Getaway with analyses of their important title sequences, Bliss shows how these frequently disregarded pieces present in miniature the major moral and narrative concerns of the films. In his chapter on The Osterman Weekend, Bliss makes apparent Peckinpahs awareness of and concern with the self-reflexive nature of filmmaking itself. Bliss shows that like John Ford, Peckinpah moved from optimism to pessimism. The films of the director’s early period, from The Deadly Companions to Cable Hogue, support the romantic ideals of adventure and camaraderie and affirm a potential for goodness in America. In his second group of films, which begins with Straw Dogs and ends with Bring Me the Head of Alfredo Garcia, both heroes and hope have vanished. It is only in The Osterman Weekend that Peckinpah appears finally to have renewed his capacity for hope, allowing his career to close in a positive way.
Author: John Jantsch
Publisher: Thomas Nelson
ISBN: 1418535702
Category : Business & Economics
Languages : en
Pages : 287
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Book Description
Is Your Marketing as Simple, Effective, and Affordable as Duct Tape? Let's face it, as a small business owner, you are really in the business of marketing. The problem for most small business owners is that they suffer from "marketing idea of the week" syndrome instead of implementing a systematic approach to the problem of small business marketing. In Duct Tape Marketing, renowned Small Business Marketing guru John Jantsch shows you how to develop and execute a marketing plan that will give your business the life and longevity you knew you could have when you made that decision to go out on your own. CAREFUL! Duct tape is a serious tool... it sticks where you put it. So are the ideas in this book. If you're ready to make a commitment and are willing to make something happen, John's book is a great place to start. ?Seth Godin, author of Purple Cow For all those who wonder why John Jantsch has become the leading advisor and coach to small businesses everywhere, Duct Tape Marketing is the answer. I have never read a business book that is as packed with hands-on, actionable information as this one. There are takeaways in every paragraph, and the success of John's blog is living proof that they work. Duct Tape Marketing should be required reading for anyone who is building a business, or thinking about it. ?Bo Burlingham, editor-at-large, Inc. magazine, and author of Small Giants: Companies That Choose To Be Great Instead of Big Duct Tape Marketing is a worthy addition to the growing library of how-to books on small business marketing?concise, clear, practical, and packed with great ideas to boost your bottom line. ?Bob Bly, author of The White Paper Handbook With the world suffering from depleted reserves of trust, a business that sells plenty of it every day tends to create the most value. The great thing about trust as a product feature is that it delivers exceptional returns. With this book, John Jantsch has zeroed in on exactly what small businesses need to sell every day, every hour. ?Ben McConnell, co-author of Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force John Jantsch has provided small businesses with the perfect perspective for maximizing all marketing activities - offline and on. Jantsch has the plan to help you thrive in the world of business today. Read it, all your competitors will. ?John Battelle, cofounding editor or Wired and author of The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture Duct Tape Marketing is a great read for anyone in business. It has fresh ideas laid out in a practical and useable way. I highly recommend this book for growing any business. ?Dr. Ivan Misner, Founder of BNI and Co-author of the New York Times bestseller, Masters of Networking
Author: John P. Burke
Publisher: Texas A&M University Press
ISBN: 9781603440981
Category : Biography & Autobiography
Languages : en
Pages : 508
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Book Description
Examines the history of the office of national security in the United States from its inception, describing how the role of the national security advisor to the president has evolved between the 1950s and 2000s, and discusses the influence of the national security advisor on the commander in chief's decisions.
Author: Thomas G. Reid
Publisher: Morgan James Publishing
ISBN: 1683505948
Category : Self-Help
Languages : en
Pages : 453
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Book Description
The Sustained Leader WBS provides a comprehensive tool for assessing and improving leadership potential. A Work Breakdown Structure decomposes every part of the work to be done in a project. Through extensive research and surveys the author has identified 229 WBS elements that apply to building yourself into a sustained leader. Each element provides a self-assessment, additional resources, and a place to record personal goals and due dates giving each reader a personal program plan to build themselves into a better leader.
Author: Mitch Diamantopoulos
Publisher: University of Regina Press
ISBN: 9780889772250
Category : Language Arts & Disciplines
Languages : en
Pages : 436
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Book Description
This insightful, eloquent and entertaining anthology paints a compelling portrait of Canada and Canadian journalism in a rapidly changing world. It brings together, in one volume, thirty years of the prestigious James M. Minifie Lecture at the University of Regina's School of Journalism. Touching on a wide range of topics from war to climate change to our ongoing constitutional crisis, these lectures, delivered by some of Canada's leading journalists, stand as a tribute to press freedom and journalistic imagination in Canada.
Author: Adam von Gootkin
Publisher: Red Wheel/Weiser
ISBN: 1632659840
Category : Business & Economics
Languages : en
Pages : 288
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Book Description
Living Proof tells the story of how, in just a few short years, Connecticut natives Adam and Pete took Onyx Spirits Company from a start-up concept born in a restored Civil War-era factory to a multimillion-dollar, award-winning spirit distillery by breaking rules, learning from failures, and challenging the status quo. Business lessons distilled from the mind of a moonshiner include: Finding your purpose in business (and life). Setting goals, reaching goals—then setting more goals. Founding a small business and growing it into a big company. Building a highly unique brand. Making money out of thin air (almost). Adam’s ancestors were arrested in 1864 for tax evasion on a shipment of moonshine bound for Canada, resulting in the collapse of Chafee & Co. Distilling. Undaunted by their demise, the family opened the grand Chafee’s Hotel in Middletown, Connecticut, at the dawn of the Roaring twenties, hosting an opulent and infamous speakeasy. The family legacy continues today with Onyx Moonshine.
