Favorite Brand Name Christmas Collection PDF Download
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Author:
Publisher:
ISBN: 9780785307969
Category : Cooking
Languages : en
Pages : 232
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Book Description
Author:
Publisher:
ISBN: 9780785307969
Category : Cooking
Languages : en
Pages : 232
Get Book Here
Book Description
Author:
Publisher:
ISBN: 9780785303107
Category : Cooking
Languages : en
Pages : 228
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Book Description
Discover the culinary secrets of the Orient with thiscollection of authentic and innovative Chinese recipes. The over 250 outstanding recipes from America's leading brand name food companies will enable you to create exciting, aromatic Oriental dishes at home with ease.
Author:
Publisher:
ISBN: 9780785323990
Category : Brand name products
Languages : en
Pages : 392
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Book Description
Author: Heidi Reuter Lloyd
Publisher:
ISBN: 9781412721707
Category : Brand name products
Languages : en
Pages : 232
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Book Description
Author: Steve Robinson
Publisher: HarperChristian + ORM
ISBN: 1400213193
Category : Business & Economics
Languages : en
Pages : 244
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Book Description
The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. Covert Cows will help you… Discover unexpected, out-of-the-box marketing methods and new ways of approaching business problems. Understand the positive impact of building a business based on biblical principles. Receive an insider’s look at the evolution of one of America’s most beloved brands. Learn key marketing and business insights from the man who was the chief marketing officer for Chick-fil-A for thirty-four years. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company’s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015--and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.
Author: Bob M. Fennis
Publisher: Psychology Press
ISBN: 1317398955
Category : Psychology
Languages : en
Pages : 451
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Book Description
Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charitable causes, voting for political candidates, and changing our health-related lifestyles for better or worse. The impact of advertising is often subtle and implicit, but sometimes blatant and impossible to overlook. This revised and fully updated new edition of The Psychology of Advertising offers a comprehensive and state-of-the-art overview of the psychological findings on the impact of advertising, and discusses the research in the context of recent developments in the fields of social and consumer psychology. Key questions covered in the volume include: What impact does advertising have on consumer behavior? What causes this impact? What are the psychological processes responsible for the effectiveness of advertising? How do consumers make sense of advertising messages? Which messages "get across" successfully and when, and why? How do new online and digital technologies affect consumer judgement and choice? Engagingly written, and including a comprehensive glossary of frequently used concepts, The Psychology of Advertising is a unique and invaluable resource for advanced undergraduate and graduate students, and for researchers and lecturers in social psychology, marketing, and communications. It is also a valuable guide for professionals working in advertising, public health, public services and political communication.
Author: Taste of Home Editorial Staff
Publisher:
ISBN: 9780785383741
Category : Brand name products
Languages : en
Pages : 226
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Book Description
Author:
Publisher: Publications International Limited
ISBN: 9781561737574
Category : Cooking
Languages : en
Pages : 224
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Book Description
Author:
Publisher:
ISBN: 9780785377467
Category : Cooking
Languages : en
Pages : 392
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Book Description
Tried and true recipes for classic recipes.
Author: United States. Congress. Senate. Committee on Labor and Human Resources
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 368
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Book Description
Abstract: The hearing examines the problems of contaminated poultry which tests show that well over half the raw chickesn in the U.S. are contaminated with a bacteria that claims 2,000 lives annually, makes 4 million people sick and results in $2 billion medical and lost work bills every year.
