FMCG: The Power of Fast-Moving Consumer Goods PDF Download
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Author: Greg Thain
Publisher: First Edition Design Pub.
ISBN: 1622876474
Category : Business & Economics
Languages : en
Pages : 525
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Book Description
This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever
Author: Greg Thain
Publisher: First Edition Design Pub.
ISBN: 1622876474
Category : Business & Economics
Languages : en
Pages : 525
Get Book Here
Book Description
This book is a history of the some of the world's most famous brands, from humble beginnings to current exalted status, from smudged, kitchen-table pamphlets to $ multi-million ad campaigns, from backyard experiments to global research. It examines the most recent developments in these glittering trajectories and reveals the very DNA of the brands themselves. Is it mastery of absorbency, the virtuoso integration of acquisitions, developing incomparable consumer trust, the ability to think in decades? All is revealed. If you work in Retail, FMCG, Marketing or Consumer Goods, this is a must–read book. Keywords: FMCG , History, Manufactures, Brands, Innovation, Global, Consumer, Retail, Market, Emerging Markets, Coke, Colgate-Palmolive, Danone, Dean Foods, Estée Lauder, General Mills, Heinz, Henkel, Kellog, Kimberly-Clark, Kraft, L'Oréal, Mars, Nestlé, Procter & Gamble, Pepsi, Reckitt Benckiser, Unilever
Author: Buddy Setianto
Publisher: BSK Capital
ISBN:
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
Buying shares either to invest in the short or long term or for trading only requires information on how the issuer or company places its shares on the IDX. Information regarding the type of business run by the issuer, ownership information and composition must at least be known by investors and traders or even prospective stock players who are still in the learning stage. This book briefly reveals the business background of all issuers listed on the IDX. As of January 2022, 769 issuers with 769 stock codes have been listed on the IDX from various industries.
Author: Ashok Charan
Publisher: World Scientific
ISBN: 9811275114
Category : Business & Economics
Languages : en
Pages : 300
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Book Description
As the use of analytics becomes increasingly important in today's business landscape, The Marketing Analytics Practitioner's Guide (MAPG) provides a thorough understanding of marketing management concepts and their practical applications, making it a valuable resource for professionals and students alike.The four-volume compendium of MAPG provides an in-depth look at marketing management concepts and their practical applications, equipping readers with the knowledge and skills needed to effectively inform daily marketing decisions and strategy development and implementation. It seamlessly blends the art and science of marketing, reflecting the discipline's evolution in the era of data analytics. Whether you're a seasoned marketer or new to the field, the MAPG is an essential guide for mastering the use of analytics in modern marketing practices.Volume IV is divided into two parts — Retail and Statistics for Marketing Analytics. Retail delves into the various aspects of retail tracking, sales and distribution, retail analytics, and category management.The chapter on retail tracking covers in detail the processes that make up a retail measurement service, including the metrics supported by the service, the key benefits of the service, and how the data is interpreted.The sales and distribution chapter covers five key managerial objectives — building distribution, targeting the right channels and chains, optimizing assortment, securing retailer support, and managing stocks in trade.The retail analytics chapter covers a range of diagnostic analytic tools used to extract insights from disaggregate outlet-level data.Category management offers a framework for retailers to manage their business and for suppliers to understand the dynamics of trade marketing.Statistics for Marketing Analytics covers basic statistics, sampling, and marketing mix modelling. It aims to equip readers with the statistical knowledge and tools necessary to analyse and interpret marketing data. The chapters in this part provide a comprehensive understanding of statistical methods and their applications in marketing analytics, including sampling techniques, probability distributions, hypothesis testing, and regression analysis.
Author: Jason W. Clay
Publisher: Oxfam
ISBN: 0855985666
Category : Social Science
Languages : en
Pages : 67
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Book Description
Foreign direct investment is recognized to be important for economic development, in terms of wealth creation, employment, skills development, and technology transfer. But there is an ongoing debate about the extent to which these contributions translate into real benefits for people living in poverty. In an attempt to evaluate the impacts of international business on people living in poverty, two organizations with very different aims and perspectivese"Unilever (a major company operating in some of the poorest countries in the world) and Oxfam (an international development and humanitarian organization)e"collaborated on an ambitious research project. The research considered the impacts of Unilever Indonesia across the entire business value chain, from producers and suppliers, through the company's core business operations, to its distributors, retailers, and consumers. This report presents the findings of the research. It is a contribution to the debates among the wider business community, governments, civil-society organizations, and academics who seek to understand how the wealth, employment, and products that a large company creates could bring increased benefits to people living in poverty.
Author: Jarnawi Afgani
Publisher: European Alliance for Innovation
ISBN: 1631903578
Category : Social Science
Languages : en
Pages : 615
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Book Description
The 1st International Conference on Social, Science, and Technology (ICSST) 2021 was organized by Universitas Islam Syekh Yusuf Tangerang. This conference was held on November 25, 2021, in Tangerang, Indonesia. ICSST provides a platform for lecturers, teachers, researchers, and practitioners to share their insights and perspectives related to the theme "Transformation of Science and Culture during the Pandemic Era and Afterwards". From the theme above, the detailed sub-theme of the conference was formulated to cover the general theme of education, science, social, and technology. The selected paper presented are then documented in this proceeding book entitled The Proceedings of the 1st International Conference on Social, Science, and Technology, ICSST 2021. This proceeding is expected to provide an insightful perspective and point of view in developing the innovation for overcoming future challenges and obstacles in the field of education, social, science, and technology during the pandemic era and afterward. The success of the conference till the compilation of the articles in this book is definitely the result of the effort of people who contribute and work wholeheartedly. We sincerely appreciate the Steering Committee, Keynote Speakers, Organizing Committee Team, and Participants for their contributions to the conference. Finally, we hope that The Proceeding of 1st ICSST 2021- Universitas Islam Syekh Yusuf Tangerang, Indonesia will be useful for all participants and readers to present the innovative novel in the future. See you all in the next ICSST.
Author: Buddy Setianto
Publisher: BSK Capital
ISBN:
Category : Business & Economics
Languages : en
Pages : 153
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Book Description
Up to present time total issuers listed in Indonesia stock exchange have reached 517 and this book lists all the 517 companies with brief profiles of each company.
Author:
Publisher: Oxford Business Group
ISBN: 1902339649
Category :
Languages : en
Pages : 196
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Book Description
Author: Suet May Karen Ann Lam
Publisher: World Scientific
ISBN: 9813235144
Category : Business & Economics
Languages : en
Pages : 242
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Book Description
What drives success in Asia?How did the pioneers do what they did, how are they planning their succession?What are their views on life and family?After six seasons of Channel News Asia's Power List Asia, with 73 episodes high-powered guests, over 26,000 manhours of pre- and post-production and 130,000 airmiles, comes Power Talk. Distilling the very best and most memorable conversations with various head honchos, Karen Lam sits down (not on television this time) to compile the best business ideas, personal philosophies, attitudes and intriguing stories into common themes of leadership and entrepreneurship in Asia.Featuring more than 20 Powerlisters and a range of topics such as crisis management, brand building, expanding westward and succession planning, Power Talk is a must-read for any Asian entrepreneur on the cusp of that next league.
Author: Sri Urip
Publisher: John Wiley & Sons
ISBN: 0470826290
Category : Science
Languages : en
Pages : 262
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Book Description
Globalization has changed the nature of many markets. Previously protected local industries have been forced to become more competitive, a situation that provides both opportunities and challenges. Key among these is the challenge of implementing responsible business practices. Corporate social responsibility (CSR) is widely recognized as a worthy commitment to ensure sustainable benefit for both corporations and communities. CSR is also becoming an important base for businesses to build trust and confidence in their stakeholders, with the potential to provide a competitive edge. To ensure sustainable growth opportunities, companies should pursue the three key dimensional values of creation: Profit People Planet Well defined and strategic CSR activities will ensure an optimum balance between social, environmental, and economic factors for sustainable profits. Hence, CSR has to be embedded within the business strategy to provide a competitive edge in the areas of brand equity, corporate reputation, employee retention, and environmental conservation. Although the principles of CSR are essentially the same globally, each location still calls for different emphasis in the implementation process. Successful application of CSR principles is directly influenced by the business understanding of its business strategy in proportion to the needs of the local community. As someone who has implemented all the above activities successfully, author Sri Urip is well placed to discuss effective CSR strategies to 21st century companies.
Author: Teck Meng Tan
Publisher:
ISBN:
Category : Business enterprises
Languages : en
Pages : 414
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Book Description
In Business Opportunities in Indonesia, the ninth volume in the Nanyang Business Report Series, the editors profile the vast business environment emerging within this newly awakened giant. This book is comprehensive, but practical, in focusing on new reforms spanning manufacturing and trade, foreign investment trends and bold initiatives in the financial, petroleum and banking sectors. Business Opportunities in Indonesia is an essential reference for potential international investors and global entrepreneurs, professional and government agencies, researchers and students.
