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Author: Žarko Paić
Publisher: Cambridge Scholars Publishing
ISBN: 1527585832
Category : Design
Languages : en
Pages : 221
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Book Description
Instead of the logic of representation of fashion in the light of modern society and postmodern culture, this book argues that contemporary fashion should be regarded as a performative-conceptual turn in the very core of body iconograms. The text presents a theoretical perspective of the phenomenon of fashion within fashion theory as establishing a new approach from visual semiotics. Through this lens, fashion, therefore, emerges as a visual code of contemporary societies and cultures in the networked matrices of hyperreality and visions of that coming time that will determine the combination of cybernetics, fetishism and transgression.
Author: Žarko Paić
Publisher: Cambridge Scholars Publishing
ISBN: 1527585832
Category : Design
Languages : en
Pages : 221
Get Book Here
Book Description
Instead of the logic of representation of fashion in the light of modern society and postmodern culture, this book argues that contemporary fashion should be regarded as a performative-conceptual turn in the very core of body iconograms. The text presents a theoretical perspective of the phenomenon of fashion within fashion theory as establishing a new approach from visual semiotics. Through this lens, fashion, therefore, emerges as a visual code of contemporary societies and cultures in the networked matrices of hyperreality and visions of that coming time that will determine the combination of cybernetics, fetishism and transgression.
Author: Usep Muttaqin
Publisher: Springer Nature
ISBN: 2384761404
Category : Literary Criticism
Languages : en
Pages : 300
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Book Description
This is an open access book. The biennial Conference of Language, Linguistics, and Literature (Colalite) always attempts to accommodate intriguing themes. This year, the 5th International Colalite presents "Dressed to Kill: Fashion, Body, and Identity" as a theme to accommodate the growing interest in fashion and lifestyle in the fields of language, literature, cultural studies, translation, and business communication. For this reason, the 5th Colalite encourages researchers, authors, academic practitioners, and those who are interested in exploring this issue to participate in the conference.
Author: Roland Barthes
Publisher: A&C Black
ISBN: 1472534328
Category : Language Arts & Disciplines
Languages : en
Pages : 224
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Book Description
Roland Barthes was one of the most widely influential thinkers of the 20th Century and his immensely popular and readable writings have covered topics ranging from wrestling to photography. The semiotic power of fashion and clothing were of perennial interest to Barthes and The Language of Fashion - now available in the Bloomsbury Revelations series - collects some of his most important writings on these topics. Barthes' essays here range from the history of clothing to the cultural importance of Coco Chanel, from Hippy style in Morocco to the figure of the dandy, from colour in fashion to the power of jewellery. Barthes' acute analysis and constant questioning make this book an essential read for anyone seeking to understand the cultural power of fashion.
Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
ISBN: 1527509761
Category : Design
Languages : en
Pages : 293
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Book Description
The chapters in this book consist of selected papers that were presented at the 2nd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in October 2015. They investigate the theme of the Conference, Culture of Seduction [the seduction of culture] and look at Seduction as in “deception”, not sexual enticement, but as a mechanism of attraction and appeal which has often been the case in many communication strategies and approaches used by mass and popular culture. Seduction has historic and increasing agency in visual communication—the urgency to entice viewers is ever more powerful in difficult economic times, in an increasingly hyper-real world – and designers are led to become exceedingly complicit in its strategies. The contributions here cover a range of approaches from theoretical aspects of seduction in verbal and nonverbal communication, public spaces, design and meaning, seductive strategies, and advertising design, as well as fashion representations and packaging design.
Author: Malcolm Barnard
Publisher: Routledge
ISBN: 1136412972
Category : Language Arts & Disciplines
Languages : en
Pages : 224
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Book Description
What kinds of things do fashion and clothing say about us? What does it mean to wear Gap or Gaultier, Milletts or Moschino? Are there any real differences between Hip-Hop style and Punk anti-styles? In this fully revised and updated edition, Malcolm Barnard introduces fashion and clothing as ways of communicating and challenging class, gender, sexual and social identities. Drawing on a range of theoretical approaches from Barthes and Baudrillard to Marxist, psychoanalytic and feminist theory, Barnard addresses the ambivalent status of fashion in contemporary culture.
Author: Evripides Zantides
Publisher: Cambridge Scholars Publishing
ISBN: 1527543323
Category : Literary Criticism
Languages : en
Pages : 673
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Book Description
The chapters in this book consist of selected papers that were presented at the 3rd International Conference and Poster Exhibition on Semiotics and Visual Communication at the Cyprus University of Technology in November 2017. They investigate the theme of the third conference, “The Semiotics of Branding”, and look at branding and brand design as endorsing a reputation and inhabiting a status of almost mythical proportion that has triumphed over the past few decades. Emerging from its forerunner (corporate identity) to incorporate advertising, consumer lifestyles and attitudes, image-rights, market-research, customisation, global expansion, sound and semiotics, and “the consumer-as-the-brand”, the word “branding” currently appears to be bigger than its own umbrella definition. From tribal markers, such as totems, scarifications and tattoos, to emblems of power, language, fashion, architectural space, insignias of communal groups, heraldic devices, religious and political symbols, national flags and the like, a form of branding is at work that responds to the need to determine the presence and interaction of specific groups, persons or institutions through shared codes of meaning.
Author: David Machin
Publisher: Walter de Gruyter GmbH & Co KG
ISBN: 3110255499
Category : Language Arts & Disciplines
Languages : en
Pages : 768
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Book Description
The primary goal of the volume on "Visual Communication" is to provide a collection of high quality, accessible papers that offer an overview of the different academic approaches to Visual Communication, the different theoretical perspectives on which they are based, the methods of analysis used and the different media and genre that have come under analysis. There is no such existing volume that draws together this range of closely related material generally found in much less related areas of research, including semiotics, art history, design, and new media theory. The volume has a total of 34 individual chapters that are organized into two sections: theories and methods, and areas of visual analysis. The chapters are all written by quality theorists and researchers, with a view that the research should be accessible to non-specialists in their own field while at the same time maintaining a high quality of work. The volume contains an introduction, which plots and locates the different approaches contained in it within broader developments and history of approaches to visual communication across different disciplines as each has attempted to define its terrain sometimes through unique concepts and methods sometimes through those borrowed and modified from others.
Author: Louise Wallenberg
Publisher: Bloomsbury Publishing
ISBN: 1350198544
Category : Business & Economics
Languages : en
Pages : 305
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Book Description
How are aesthetics and ethics related to the practical realities of the global fashion industry? Both have played an important role in academic fashion studies to this point, but they are most often discussed in the context of abstract phenomena such as modernity and capitalism, or identity issues such as sexuality, class and gender. The essays in this volume strive instead to show how the realities of the global fashion industry have important and pertinent aesthetic and ethical consequences. This collection provides critical and philosophical analysis of the interplay of aesthetics and ethics within the global fashion industry. Characterized by an increasingly fast spinning production, the industry is highly exploitative in terms of environment and labor force: underpaid textile workers, retailers working under brutal competition from the mass-merchandise discounters, young designers, seamstresses and curators often working for free, and a vast body of aspiring models. In addition, fashion-related aesthetic ideals are becoming more influential than ever in directing consumers in their social and personal identification processes and bodily practices with sometimes fatal consequences. Covering a wide range of subjects such as fashion's highly problematic production and consumption practices, the possibility of producing and consuming fashion ethically, fashion's intimate connection with nature and technology, Fashion Aesthetics and Ethics highlights the powerful aesthetical presence of fashion in relation to its ethical premises and often problematic outcomes.
Author: Dawn Woolley
Publisher: Springer Nature
ISBN: 3031400178
Category : Social Science
Languages : en
Pages : 354
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Book Description
This book explores the intersections between wearable objects and human health, with particular emphasis on how artists and designers are creatively responding to and rethinking these relations. Addressing a rich range of wearable artefacts, from mobility aids and prosthetics to clothing and accessories to digital health tracking devices, its themes include care and cure; wellness culture and the commoditization of health; and the complex interactions between (human) bodies and (non-human) objects. With a theoretical framework inspired by the work of materialist thinkers including Sherry Turkle, Bruno Latour and Jane Bennett, and bringing the disciplinary fields of fashion studies, art and design practice, and medical and health humanities into dialogue for the first time, this volume draws attention to the complex agencies entangled in the things we wear, and situates fashion and art in relation to broader cultural and historical contexts of health, illness and disability.
Author: Andrew Reilly
Publisher: Bloomsbury Publishing
ISBN: 1350091936
Category : Design
Languages : en
Pages : 161
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Book Description
How does a style become a fashion? Why do trends spread and decline? Introducing Fashion Theory explores these questions and more to help you quickly get up-to-speed with fashion theories, from scarcity to conformity, through clear practical examples and fascinating case studies. This second edition, re-titled from Key Concepts for the Fashion Industry, includes expanded coverage on cultural appropriation, corporate greenwashing, and the criminal world of counterfeit goods. - Illustrated examples, from Apple's post-postmodernist iWatch to Savage X Fenty's body image message on diversity - Covers core fashion theories, from trickle-down to trickle-up, to political dress and conspicuous consumption - Filled with learning activities, key terms, chapter summaries, and discussion questions to inspire and inform
