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Author: Roman Meinhold
Publisher: transcript Verlag
ISBN: 3839424372
Category : Social Science
Languages : en
Pages : 167
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Book Description
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.
Author: Roman Meinhold
Publisher: transcript Verlag
ISBN: 3839424372
Category : Social Science
Languages : en
Pages : 167
Get Book Here
Book Description
Besides products and services multinational corporations also sell myths, values and immaterial goods. Such »meta-goods« (e.g. prestige, beauty, strength) are major selling points in the context of successful marketing and advertising. Fashion adverts draw on deeply rooted human values, ideals and desires such as values and symbols of social recognition, beautification and rejuvenation. Although the reference to such meta-goods is obvious to some consumers, their rootedness in philosophical theories of human nature is less apparent, even for the marketers and advertisers themselves. This book is of special interest for researchers and students in the fields of Cultural Studies, Media Studies, Marketing, Advertising, Fashion, Cultural Critique, Philosophy, Sociology, Anthropology and Psychology, and for anyone interested in the ways in which fashion operates.
Author: Alice Temperley
Publisher: Rizzoli Publications
ISBN: 0847848817
Category : Design
Languages : en
Pages : 338
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Book Description
Alice Temperley, one of the most accomplished British designers working today, creates clothing that is coveted by the likes of Kate Hudson, Sarah Jessica Parker, Olga Kurylenko, Rita Ora, Poppy Delevingne, Helen Mirren, Adele, Naomie Harris, and The Duchess of Cambridge. This book is conceived as a celebration of Alice Temperley's aesthetic and conveys the effortless decadence and handcrafted allure of her brand. This book highlights the key moments that have inspired the last decade of work—focusing on the personal moments that have shaped her brand. Filled with captivating photographs from Temperley London photo shoots and fashion editorials, ALICE TEMPERLEY: ENGLISH MYTHS AND LEGENDS gives an in-depth look into the inspirations and processes behind the creation of the collections. While her first Rizzoli book, TRUE BRITISH (2011), was a chronological story about the first 10 years of the brand, ENGLISH MYTHS AND LEGENDS gives a more intimate view of what defines Temperley London today and its evolution; revealing both practical and sentimental moments of the designer’s generative history.
Author: Biderman
Publisher: BRILL
ISBN: 9004451943
Category : Philosophy
Languages : en
Pages : 407
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Book Description
Myths and Fictions — the third in a series of books on comparative philosophy and religion — is a collection of original essays, none previously published, on the theory and the actuality of myths and fictions in the different cultures of the world. Through all the essays there runs the question of the relation of literal truth to truth conceived in other ways or dimensions. Taken as a whole, the book makes a serious attempt to get beyond the confines of any single culture and enter into the mythical imagination of the ancient Hindus, Chinese, Hebrews and Christians, and by this act of imagination to escape (in Italo Calvino's words) "the limited perspective of the individual ego, not only to enter into selves like our own but to give speech to that which has no language..."
Author: Véronique Hyland
Publisher: HarperCollins
ISBN: 006305082X
Category : Social Science
Languages : en
Pages : 288
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Book Description
In the spirit of works by Jia Tolentino and Anne Helen Peterson, a smart and incisive essay collection centered on the fashion industry—its history, its importance, why we wear what we wear, and why it matters—from Elle Magazine’s fashion features director. Why does fashion hold so much power over us? Most of us care about how we dress and how we present ourselves. Style offers clues about everything from class to which in-group we belong to. Bad Feminist for fashion, Dress Code takes aim at the institutions within the fashion industry while reminding us of the importance of dress and what it means for self-presentation. Everything—from societal changes to the progress (or lack thereof) of women’s rights to the hidden motivations behind what we choose to wear to align ourselves with a particular social group—can be tracked through clothing. Veronique Hyland examines thought-provoking questions such as: Why has the “French girl” persisted as our most undying archetype? What does “dressing for yourself” really mean for a woman? How should a female politician dress? Will gender-differentiated fashion go forever out of style? How has social media affected and warped our sense of self-presentation, and how are we styling ourselves expressly for it? Not everyone participates in painting, literature, or film. But there is no “opting out” of fashion. And yet, fashion is still seen as superficial and trivial, and only the finest of couture is considered as art. Hyland argues that fashion is a key that unlocks questions of power, sexuality, and class, taps into history, and sends signals to the world around us. Clothes means something—even if you’re “just” wearing jeans and a T-shirt.
Author: Carolyn Mair
Publisher: Routledge
ISBN: 1317217624
Category : Psychology
Languages : en
Pages : 151
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Book Description
The Psychology of Fashion offers an insightful introduction to the exciting and dynamic world of fashion in relation to human behaviour, from how clothing can affect our cognitive processes to the way retail environments manipulate consumer behaviour. The book explores how fashion design can impact healthy body image, how psychology can inform a more sustainable perspective on the production and disposal of clothing, and why we develop certain shopping behaviours. With fashion imagery ever present in the streets, press and media, The Psychology of Fashion shows how fashion and psychology can make a positive difference to our lives.
Author: Barbara McBride-Smith
Publisher: august house
ISBN: 9780874835243
Category : Juvenile Fiction
Languages : en
Pages : 130
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Book Description
Inserts the elements of classical Greek mythology into twentieth-century Texas and pokes fun at celebrities, current events, and scandals
Author: Naomi Wolf
Publisher: Harper Collins
ISBN: 006196994X
Category : Social Science
Languages : en
Pages : 372
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Book Description
The bestselling classic that redefined our view of the relationship between beauty and female identity. In today's world, women have more power, legal recognition, and professional success than ever before. Alongside the evident progress of the women's movement, however, writer and journalist Naomi Wolf is troubled by a different kind of social control, which, she argues, may prove just as restrictive as the traditional image of homemaker and wife. It's the beauty myth, an obsession with physical perfection that traps the modern woman in an endless spiral of hope, self-consciousness, and self-hatred as she tries to fulfill society's impossible definition of "the flawless beauty."
Author: Jay Calderin
Publisher: Ilex Press
ISBN: 1781575592
Category : Business & Economics
Languages : en
Pages : 213
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Book Description
A career guide for fashion designers and professionals, covering everything you need to know about building a successful business after graduating. How do you navigate the confusing and competitive fashion world after the relative comfort of fashion school? How do you learn to adapt to an industry that constantly evolves and throws new challenges your way? And above all, how do you play to your strengths as a designer, and build a successful career in business. What They Didn't Teach You in Fashion School is your survival guide to the fashion industry. Providing expert advice, and lots of inspiration, Jay Calderin shows you how to make a brilliant career in the exhilarating world of fashion.
Author: MARIA-LUIZA DUMITRU OANCEA
Publisher: Editura Universității din București - Bucharest University Press
ISBN: 6061610378
Category : Fiction
Languages : en
Pages : 432
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Book Description
The present volume insists on the policies derived from the social ideas generated by myths, the updating of myths as an arsenal of social pedagogy, on the ethnic condition of the relevance of myths, but also on the resumption by mass media of the pejorative sense of the myth. This volume is part of the scientific series “Mythology and Folklore”.
Author: Marina Warner
Publisher: University of Texas Press
ISBN: 9780292702042
Category : Religion
Languages : en
Pages : 436
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Book Description
A compilation of myths from cultures around the world which have been translated from their original languages.
