Luxury Fashion Brand Management

Luxury Fashion Brand Management PDF Author: Olga Mitterfellner
Publisher: Taylor & Francis
ISBN: 1000893308
Category : Business & Economics
Languages : en
Pages : 332

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Book Description
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.

Luxury Fashion Brand Management

Luxury Fashion Brand Management PDF Author: Olga Mitterfellner
Publisher: Taylor & Francis
ISBN: 1000893308
Category : Business & Economics
Languages : en
Pages : 332

Get Book Here

Book Description
This textbook examines fashion luxury brand management, providing students with a comprehensive understanding of its origins, unique components, current practices, global trade and, most importantly, the application of sustainable models to the industry. It also highlights what makes brands fail and how they can become more resilient. The key content covers the heritage of luxury brands, the importance of craftsmanship and creative direction, the role of luxury conglomerates, cultural awareness and internationalisation, risks of failure and opportunities for revitalisation as well as the application of sustainable measures for a resilient and ethical brand future. Each chapter includes a combination of industry insights, case studies or expert interviews. Coupled with theoretical frameworks and business models, these examples and case studies show how sustainable models can be applied to existing luxury brands and how practices can be embedded into the brand concept. Students are encouraged to think about opportunities and solutions, unique to luxury brand management, and will gain knowledge and skills for a successful future career. A truly global and holistic textbook, Luxury Fashion Brand Management and Sustainability should be core and recommended reading for advanced undergraduate and postgraduate students studying luxury fashion management, luxury brand management, sustainable fashion and responsible business and fashion marketing and communications. Supplementary online resources include chapter-by-chapter PowerPoint slides and a test bank.

Fashion House Special Edition

Fashion House Special Edition PDF Author: Megan Hess
Publisher: Hardie Grant Publishing
ISBN: 1761440322
Category : Design
Languages : en
Pages : 178

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Book Description
Now in a beautiful tenth-anniversary special edition, Fashion House is the first book from international illustration sensation and bestselling author Megan Hess, full of inspirational interiors from the world of fashion, past and present. Ever dreamed you could live in the suite of a Manhattan socialite? Or the grand estate of one of London's men-about-town, or a Parisian vintage loft? Within the sumptuously illustrated pages of this collection, Megan Hess has assembled some of the most decadent and indulgent interior designs from around the world, along with suggestions for how you can incorporate their fashionable style into your own spaces. With a gorgeous updated design and format, Fashion House will inspire and delight anyone with a love of fashion, a penchant for interior design or an appreciation for the signature illustrations of Megan Hess.

Style

Style PDF Author: Carol King
Publisher: Character-19
ISBN:
Category : Design
Languages : en
Pages : 127

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Book Description
From haute couture to ready to wear, fashion designers influence what women wear every day, to work, to play, and even to relax on a beach. Fashion has become a huge, global industry as women opt for designer brands for everything from sunglasses to sneakers. Now you can read the story of how influential fashion houses and their designers around the world created a market and helped liberate women to create their own style. It chronicles developments from the early chemise dresses that promoted mobility, to the capsule wardrobe for the working woman, and contemporary eco-friendly lingerie that helps save the environment. Packed with information on what has inspired top designers to create their own aesthetic, with photographs of landmark styles and key designs from leading fashion houses, this charts how what is seen on the runway has changed how women dress, giving them more freedom to express themselves than ever before in history.

The Fashion House

The Fashion House PDF Author: Lisa Lovatt-Smith
Publisher: Antique Collectors Club Limited
ISBN: 9781850298984
Category : Architecture
Languages : en
Pages : 208

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Book Description
Designers from Armani to Yves St. Laurent open their doors for this dramatic offering. Here are the grand interiors of Versace, Geoffrey Beene, Oscar de la Renta, and many others. Designers create and edit their own living spaces as they design their collections, shown here in a coffee table book that is visually dynamic and matched with personal quotes and a readable text. 280 color illustrations.

The Great Fashion Designers

The Great Fashion Designers PDF Author: Brenda Polan
Publisher: Berg
ISBN: 0857851756
Category : Design
Languages : en
Pages : 273

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Book Description
Over the course of the last 180 years, designers have propelled fashion from an elite craft into a cornerstone of popular culture. This brilliantly written guide to the lives and collections of 55 iconic fashion designers draws on the latest academic research and the best of fashion journalism, including the authors' own interviews with designers. Beginning with 19th century couturier Charles Frederick Worth and concluding with the star names of the 2010s, Polan and Tredre detail each designer's working methods and career highlights with engaging essays that capture the spirit of their times. This revised edition has hundreds of inspiring colour photos and features five new designer profiles: Hedi Slimane, Raf Simons, Phoebe Philo, Alessandro Michele and Demna Gvasalia. It's also been updated throughout to reflect a fashion world in constant ferment, with designers swapping jobs and fashion houses at unprecedented speed. The industry has expanded into a global phenomenon and designers have emerged as true celebrities; The Great Fashion Designers explores their passion and flair, showing us fashion at its most inspirational.

Sneakers

Sneakers PDF Author: Neal Heard
Publisher: Welbeck
ISBN: 180279459X
Category : Design
Languages : en
Pages : 480

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Book Description
Now in its fifth edition, this comprehensive and highly illustrated edition of Sneakers spans over 300 shoes, while also giving advice on shoe care and maintenance.

Historical Dictionary of the Fashion Industry

Historical Dictionary of the Fashion Industry PDF Author: Francesca Sterlacci
Publisher: Rowman & Littlefield
ISBN: 1442239093
Category : Design
Languages : en
Pages : 748

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Book Description
From the first animal skin body coverings, to today’s high fashion collections, fashion has held an important role in the evolution of mankind. The fashion industry has, and continues to make, major contributions to our cultural and social environment. It is an industry that responds to our inherent longing for tribal belonging, our socio-economic needs, individual lifestyles, status stratification and profession apparel requirements. The fashion industry is fast-paced, complex and ever changing, in response to consumer needs. Throughout the world, vast numbers of people contribute to this industry, each with the shared goal of supplying an end product of a particular price point directed at a target consumer. This second edition of Historical Dictionary of the Fashion Industry contains a chronology, an introduction, appendixes, and an extensive bibliography. The dictionary section has over 1,400 cross-referenced entries on designers, models, couture houses, significant articles of apparel and fabrics, trade unions, and the international trade organizations. This book is an excellent resource for students, researchers, and anyone wanting to know more about the fashion industry.

140 Great Fashion Designs, 1950-2000

140 Great Fashion Designs, 1950-2000 PDF Author: Tom Tierney
Publisher: Courier Corporation
ISBN: 0486995054
Category : Design
Languages : en
Pages : 60

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Book Description
Five decades of glamorous, royalty-free designs include classic costumes by top designers, including Chanel, St. Laurent, Courrèges, Mary Quant, Halston, Laura Ashley, Carolina Herrera, Galliano, and many others. All carefully researched and meticulously rendered, the designs are appropriate for either computer or traditional cut-and-paste use. 140 full-color figures.

Inventions in Fashion

Inventions in Fashion PDF Author: Lisa Hiton
Publisher: Cavendish Square Publishing, LLC
ISBN: 1502623056
Category : Juvenile Nonfiction
Languages : en
Pages : 114

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Book Description
Fashion is much more than what we wear. In fact, designing, fabricating, and styling clothes is an art form that relies on up-to-the-minute technology. Inventions in Fashion: From Rawhide to Rayon explores the trajectory of fashion from the first clothing worn by primitive humans to scientifically engineered fabrics. The book examines the development of rawhide, blue jeans, sewing machines, and rayon in chronological order. These inventions have applications well beyond the runway, and the book explains these effects, the stories of their inventors, and the ways earlier inventions influenced those that came after.

Fashion and Tourism

Fashion and Tourism PDF Author: Maria Gravari-Barbas
Publisher: Emerald Group Publishing
ISBN: 1802629777
Category : Business & Economics
Languages : en
Pages : 298

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Book Description
Fashion and tourism have common structures and similarities on many fronts. Both phenomena and their operations have been through their ‘mass’ cycles, currently seeking alternative ways of expression and development. Both industries are also important business sectors globally.