Author: Brian Icenhower
Publisher: Lulu.com
ISBN: 1483470059
Category : Business & Economics
Languages : en
Pages : 142
Book Description
Learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice. Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.
Farm: The Real Estate Agent's Ultimate Guide to Farming Neighborhoods
Author: Brian Icenhower
Publisher: Lulu.com
ISBN: 1483470059
Category : Business & Economics
Languages : en
Pages : 142
Book Description
Learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice. Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.
Publisher: Lulu.com
ISBN: 1483470059
Category : Business & Economics
Languages : en
Pages : 142
Book Description
Learn the strategies and methods top producing real estate agents use to successfully farm neighborhoods to become the community real estate expert of choice. Learn the systems that real estate coach Brian Icenhower implements with many of the top producing agents in the world to create steady and predictable sources of commission income from targeted geographic communities. Get the business generation strategies, techniques, scripts and tools to build your real estate geographic farming business from the ground up.
Farming, for Real Estate Agents
Author: Meredith Fogle
Publisher: Greenleaf Book Group
ISBN: 1632993341
Category : Business & Economics
Languages : en
Pages : 146
Book Description
Harvest real success through real estate farming Are you a real estate agent ready to transform your business? Experts agree that building and operating a real estate farm is the most direct path to success. Like a traditional farm, a real estate farm is a limited geographic area in which you plant seeds via marketing and leads, tend your crops by strengthening client relationships, and harvest the fruits of your labor through repeat business and referrals, resulting in market dominance. In this essential, step-by-step guide, real estate expert Meredith Fogle shows you how to select a farm area, create farm dominance, and even how to sell an established farm business. You’ll have access to practical exercises, worksheets, and charts, plus secrets of “Famous Farmers”—top-producing real estate bloggers, TV contributors, and market leaders—who share the keys to their success. Farming, for Real Estate Agents is also filled with fundamental principles and systems that can be applied to almost any sales business to immediately increase leads and income. Whether you’re starting a career and seeking quick success or you’re an established agent looking to achieve top-producer status and transform your business, this innovative book is the only one you’ll need to reap immeasurable rewards from your real estate farm.
Publisher: Greenleaf Book Group
ISBN: 1632993341
Category : Business & Economics
Languages : en
Pages : 146
Book Description
Harvest real success through real estate farming Are you a real estate agent ready to transform your business? Experts agree that building and operating a real estate farm is the most direct path to success. Like a traditional farm, a real estate farm is a limited geographic area in which you plant seeds via marketing and leads, tend your crops by strengthening client relationships, and harvest the fruits of your labor through repeat business and referrals, resulting in market dominance. In this essential, step-by-step guide, real estate expert Meredith Fogle shows you how to select a farm area, create farm dominance, and even how to sell an established farm business. You’ll have access to practical exercises, worksheets, and charts, plus secrets of “Famous Farmers”—top-producing real estate bloggers, TV contributors, and market leaders—who share the keys to their success. Farming, for Real Estate Agents is also filled with fundamental principles and systems that can be applied to almost any sales business to immediately increase leads and income. Whether you’re starting a career and seeking quick success or you’re an established agent looking to achieve top-producer status and transform your business, this innovative book is the only one you’ll need to reap immeasurable rewards from your real estate farm.
The High-Performing Real Estate Team
Author: Brian Icenhower
Publisher: John Wiley & Sons
ISBN: 1119801850
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Transform your real estate business into a sales powerhouse In The High-Performing Real Estate Team, experienced real estate coach Brian Icenhower shares the systems and secrets of top real estate agents and brokerages. The book offers actionable systems and processes that can be immediately implemented to take you, your fellow agents, and your team or brokerage to the next level. Focusing on the 20% of activities that drive expansion, this book shows you how to create renewed enthusiasm, productivity, engagement, and exponential growth at your real estate team. With this book, you will: Discover how to create a viral goal that spreads throughout your team and drives change Learn to focus on core activities that result in the majority of your growth and productivity Cultivate personal responsibility with public accountability and accelerate growth with a custom team dashboard that measures metrics for success Written for real estate agents, teams, brokerages and franchise owners, The High-Performing Real Estate Team is an indispensable resource that will guide you toward growth while providing you with the resources and downloadable materials to reach your goals faster.
Publisher: John Wiley & Sons
ISBN: 1119801850
Category : Business & Economics
Languages : en
Pages : 274
Book Description
Transform your real estate business into a sales powerhouse In The High-Performing Real Estate Team, experienced real estate coach Brian Icenhower shares the systems and secrets of top real estate agents and brokerages. The book offers actionable systems and processes that can be immediately implemented to take you, your fellow agents, and your team or brokerage to the next level. Focusing on the 20% of activities that drive expansion, this book shows you how to create renewed enthusiasm, productivity, engagement, and exponential growth at your real estate team. With this book, you will: Discover how to create a viral goal that spreads throughout your team and drives change Learn to focus on core activities that result in the majority of your growth and productivity Cultivate personal responsibility with public accountability and accelerate growth with a custom team dashboard that measures metrics for success Written for real estate agents, teams, brokerages and franchise owners, The High-Performing Real Estate Team is an indispensable resource that will guide you toward growth while providing you with the resources and downloadable materials to reach your goals faster.
Hire
Author: Brian Icenhower
Publisher: Createspace Independent Publishing Platform
ISBN: 9781720555254
Category :
Languages : en
Pages : 286
Book Description
Hire the right person for the job, and they will make you money, ease your life, and eliminate the need to rehire another person for the same job. Hire the wrong person, and they will not only cost you time, money, and well-being, but you will have to go through the hiring process time and again until you get the right person in place. Even then, they might not stay long enough to make your efforts worthwhile. No busy professional can afford that sort of loss of time, resources and money. So, how do you hire the right person? This book answers that question. In nine simple but vital steps, this book walks you through the optimal hiring process so that you can get the right person hired the first time around. The whole hiring process is designed for busy professionals who don't have a lot of time to invest in hiring but still need to make a smart and selective hire. Our strategy includes generating hundreds of applicants and quickly whittling them down, through carefully designed eliminative criteria, until you get to the golden needle in the haystack that you're looking for. Your time is primarily spent on the most talented final candidates generated by this funneled hiring process and never wasted on unqualified applicants. Whether you're hiring administrative staff or commission-based sales agents, we walk you through every step carefully and completely and make the entire process very simple and accessible. Brian Icenhower is the author of several business performance training books and is the CEO & Founder of Icenhower Coaching & Consulting (ICC). ICC has established its elite status by consulting many of the real estate industry's top performing companies and organizations. The principles contained in this book are ingrained in every member of the ICC coaching staff and implemented with their clients. Now, HIRE can serve as your organization's hiring operations manual to allow you to make smart and strategic hires in the future. Visit IcenhowerCoaching.com
Publisher: Createspace Independent Publishing Platform
ISBN: 9781720555254
Category :
Languages : en
Pages : 286
Book Description
Hire the right person for the job, and they will make you money, ease your life, and eliminate the need to rehire another person for the same job. Hire the wrong person, and they will not only cost you time, money, and well-being, but you will have to go through the hiring process time and again until you get the right person in place. Even then, they might not stay long enough to make your efforts worthwhile. No busy professional can afford that sort of loss of time, resources and money. So, how do you hire the right person? This book answers that question. In nine simple but vital steps, this book walks you through the optimal hiring process so that you can get the right person hired the first time around. The whole hiring process is designed for busy professionals who don't have a lot of time to invest in hiring but still need to make a smart and selective hire. Our strategy includes generating hundreds of applicants and quickly whittling them down, through carefully designed eliminative criteria, until you get to the golden needle in the haystack that you're looking for. Your time is primarily spent on the most talented final candidates generated by this funneled hiring process and never wasted on unqualified applicants. Whether you're hiring administrative staff or commission-based sales agents, we walk you through every step carefully and completely and make the entire process very simple and accessible. Brian Icenhower is the author of several business performance training books and is the CEO & Founder of Icenhower Coaching & Consulting (ICC). ICC has established its elite status by consulting many of the real estate industry's top performing companies and organizations. The principles contained in this book are ingrained in every member of the ICC coaching staff and implemented with their clients. Now, HIRE can serve as your organization's hiring operations manual to allow you to make smart and strategic hires in the future. Visit IcenhowerCoaching.com
Recruit: Recruiting Real Estate Agents
Author: Brian Icenhower
Publisher: Independently Published
ISBN: 9781791947446
Category : Business & Economics
Languages : en
Pages : 330
Book Description
If your business isn't growing then it's dying. To attract agents to your real estate team or brokerage, you must evidence your ability to increase their productivity and help them sell more real estate. In his most important work to date, veteran coach and real estate consultant, Brian Icenhower, shares the systems and strategies he used to build some of the fastest growing real estate companies in the United States. Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, it is essential that you operate a committed and systematic recruitment practice. From sourcing recruits and recruiting with technology to setting, conducting, and closing recruiting appointments, this exhaustive book provides invaluable insights and practical instruction for creating a production-centric growth environment that attracts agents to your real estate team or brokerage. With our consultative approach, recruits guide agents to a place where they self-discover that the best way to sell more real estate, become more successful, and increase their net income is by joining your team or company.
Publisher: Independently Published
ISBN: 9781791947446
Category : Business & Economics
Languages : en
Pages : 330
Book Description
If your business isn't growing then it's dying. To attract agents to your real estate team or brokerage, you must evidence your ability to increase their productivity and help them sell more real estate. In his most important work to date, veteran coach and real estate consultant, Brian Icenhower, shares the systems and strategies he used to build some of the fastest growing real estate companies in the United States. Recruiting is the single most valuable skillset in real estate and the linchpin of all successful real estate businesses. To exponentially and sustainably increase the net profit of your real estate business, it is essential that you operate a committed and systematic recruitment practice. From sourcing recruits and recruiting with technology to setting, conducting, and closing recruiting appointments, this exhaustive book provides invaluable insights and practical instruction for creating a production-centric growth environment that attracts agents to your real estate team or brokerage. With our consultative approach, recruits guide agents to a place where they self-discover that the best way to sell more real estate, become more successful, and increase their net income is by joining your team or company.
Finding Good Farmland
Author: Ann Larkin Hansen
Publisher: Storey Publishing
ISBN: 1612120865
Category : Business & Economics
Languages : en
Pages : 129
Book Description
Buying your first farm can be a challenge. This practical guide contains all of the information you need to have before purchasing farmland, covering everything from the characteristics of the land (soil type, slope, water sources, drainage) and the surrounding area to permits, codes, taxes, roads, loans, mortgages, government assistance programs, and more. Checklists and questionnaires are included to help you decide exactly what you need and how to find it.
Publisher: Storey Publishing
ISBN: 1612120865
Category : Business & Economics
Languages : en
Pages : 129
Book Description
Buying your first farm can be a challenge. This practical guide contains all of the information you need to have before purchasing farmland, covering everything from the characteristics of the land (soil type, slope, water sources, drainage) and the surrounding area to permits, codes, taxes, roads, loans, mortgages, government assistance programs, and more. Checklists and questionnaires are included to help you decide exactly what you need and how to find it.
Soi
Author: Brian Icenhower
Publisher: Createspace Independent Publishing Platform
ISBN: 9781981953721
Category :
Languages : en
Pages : 208
Book Description
Like all Icenhower training books, SOI : Building A Real Estate Agent's Sphere of Influence training manual is for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results. You are not an 'average agent', so you need to employ the tried and tested ways of the nation's Top Producers for always having an abundance of prospective buyers and sellers lined up - people who know who you are by name and 'brand', who come to you first to list their property or to show them their next new one. Regardless of your specialty, location or client base, we'll show you how to systematize your approach to SOI : Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control - or grabbing it perhaps for the first time - of your ability to generate a predictable number of Closed Transactions month after month. We'll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business's SOI Referral Database like a master.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781981953721
Category :
Languages : en
Pages : 208
Book Description
Like all Icenhower training books, SOI : Building A Real Estate Agent's Sphere of Influence training manual is for those real estate agents wanting to move from a mere real estate practice to a systematized real estate business with the control and mastery of your results. You are not an 'average agent', so you need to employ the tried and tested ways of the nation's Top Producers for always having an abundance of prospective buyers and sellers lined up - people who know who you are by name and 'brand', who come to you first to list their property or to show them their next new one. Regardless of your specialty, location or client base, we'll show you how to systematize your approach to SOI : Building A Real Estate Agent's Sphere of Influence and employ the tried and tested way of taking back control - or grabbing it perhaps for the first time - of your ability to generate a predictable number of Closed Transactions month after month. We'll show you step-by-step how to grow your results year after year, and do it with no gaps in productivity or slumps in transaction activity, as you approach your business's SOI Referral Database like a master.
Door to Door Real Estate Prospecting
Author: Linda Schneider
Publisher: Createspace Independent Publishing Platform
ISBN: 9781497400191
Category : Real estate business
Languages : en
Pages : 0
Book Description
Want More Real Estate Listings? Then go directly to the source...knock and ask home owners when they plan to move. Sounds simple, right? But of course the devil is in the details: what to say, how to dress, how to get them to talk, how to track results, how to get motivated, how to improve results, what to hand out, how to handle rejection, how to follow up, and most importantly, how to convert leads to appointments. This book was born of experience, not theory. The information comes from both successful and failed door-to-door real estate prospecting efforts. In these pages, you'll see how some agents make over half a million dollars a year from door knocking, and you'll see how others struggle -- giving you a chance to learn from their mistakes. You'll see how new agents got started, and how long it took them to get their first listing. You'll discover what's hard, and how to make it easy. Most importantly, you'll see that it is both possible and realistic to use door knocking as a real estate prospecting approach to generate 10 to 20 listings per year.
Publisher: Createspace Independent Publishing Platform
ISBN: 9781497400191
Category : Real estate business
Languages : en
Pages : 0
Book Description
Want More Real Estate Listings? Then go directly to the source...knock and ask home owners when they plan to move. Sounds simple, right? But of course the devil is in the details: what to say, how to dress, how to get them to talk, how to track results, how to get motivated, how to improve results, what to hand out, how to handle rejection, how to follow up, and most importantly, how to convert leads to appointments. This book was born of experience, not theory. The information comes from both successful and failed door-to-door real estate prospecting efforts. In these pages, you'll see how some agents make over half a million dollars a year from door knocking, and you'll see how others struggle -- giving you a chance to learn from their mistakes. You'll see how new agents got started, and how long it took them to get their first listing. You'll discover what's hard, and how to make it easy. Most importantly, you'll see that it is both possible and realistic to use door knocking as a real estate prospecting approach to generate 10 to 20 listings per year.
The Millionaire Real Estate Agent
Author: Gary Keller
Publisher: McGraw Hill Professional
ISBN: 0071502084
Category : Business & Economics
Languages : en
Pages : 370
Book Description
Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income
Publisher: McGraw Hill Professional
ISBN: 0071502084
Category : Business & Economics
Languages : en
Pages : 370
Book Description
Take your real estate career to the highest level! "Whether you are just getting started or a veteran in the business, The Millionaire Real Estate Agent is the step-by-step handbook for seeking excellence in your profession and in your life." --Mark Victor Hansen, cocreator, #1 New York Times bestselling series Chicken Soup for the Soul "This book presents a new paradigm for real estate and should be required reading for real estate professionals everywhere." --Robert T. Kiyosaki, New York Times bestselling author of Rich Dad, Poor Dad The Millionaire Real Estate Agent explains: Three concepts that drive production Economic, organizational, and lead generation models that are the foundations of any high-achiever's business How to "Earn a Million," "Net a Million," and "Receive a Million" in annual income
Organic Hobby Farming
Author: Andy Tomolonis
Publisher: Fox Chapel Publishing
ISBN: 1620081253
Category : Gardening
Languages : en
Pages : 330
Book Description
In Organic Hobby Farming, Andy Tomolonis, a longtime organic gardener, part-time hobby farmer, and award-winning Boston-area journalist, strips down the concept of “organic” and explains why natural farming has emerged as the healthiest and most viable method of growing for hobby farms and other small-scale operations. In addition to the improved taste and the appeal of excluding toxic materials, organic farming benefits farmers, their families, and the environment. It offers economic plusses as well. The current consumer demand for “local” and “organic” food underscores the need for small hobby farms that offer unique high-end goods. Tomolonis explains the basic principles of organic farming and describes how hobby farmers and their families can eat healthier, save money, help preserve the environment, and even turn their passion into a small-scale side business. Chapter 1 will help you assess the land you live on to determine whether it’s suited for organic vegetables, fruit, berries, or livestock. Farmers who are looking to lease or buy land will find practical advice on how to evaluate properties and find their best use, taking climate, soil, water and geography into consideration. In Chapter 2, Tomolonis continues with practical advice on how to choose the right tools without overspending—starting slowly with quality hand implements and then expanding as you determine the need for costlier power equipment. Chapter 3 moves on to the heart of any successful organic farm—building the soil. “The Good Earth” brings readers down to earth, i.e., the soil. You’ll learn how to evaluate and improve your soil with compost and cover crops and protect it from erosion, chemical contamination and other harm. The author also stresses the importance of understanding the complex relationship between underground soil organisms that play such a crucial role in natural plant health. The best soil, with the right balance of nutrients and a healthy population of microbes, will help your plants survive hardship, resist diseases and produce healthier more bountiful harvests, the author explains. Chapter 4 walks you through the steps needed to develop an organized farm plan. The chapter presents a convenient month-by-month overview of the farmer’s year, offering a timeline and detailed instructions for sowing seeds indoors, transplanting seedlings, guarding against insects and weeds, harvesting, planting cover crops extending the season and developing a schedule for successive food crops. Whether you want to feed your growing family all summer long or produce enough food for a small-scale agribusiness, the information here is invaluable. This chapter also covers organic methods for harnessing the power of nature by luring beneficial insects that will help control farm and garden pests. Learn about heirlooms, hybrids, and eclectic vegetable varieties in the comprehensive directory of vegetable crops and herbs introduced in Chapter 5. Tomolonis reveals his favorite varieties, including many alluring heirlooms that have grown in popularity. Each crop description offers detailed information on soil preparation, sowing, companion planting, and battling weeds and insects without harmful chemicals. The author, a former produce manager for a national grocery chain, also includes tips for harvesting crops, prepping them for display, and bringing the goods to market. If you’re looking for advice on fruits and berries, Organic Hobby Farms introduces new options in Chapter 6, where the author suggests ways to branch out with Asian pears, peaches, and apples, as well as nutritious blueberries, blackberries, raspberries and strawberries. As he does in other chapters, Tomolonis explains in common terms, how to choose the best varieties for your region, prepare the soil for maximum production, and deal with pests and diseases organically. Organic Hobby Farming also describes the basics of adding chickens to your farm—for wholesome organic eggs or pastured meat. Select the right breeds, raise a flock from day-old chicks and protect the birds from predators and pests the natural way. Tomolonis also delves into the fascinating world of apiculture in Chapter 8. He and his wife, Valerie, are avid beekeepers with hives that produce gallons of healthy unpasteurized local honey. In addition to bees, the book provides insight into keeping such small livestock as meat rabbits and dairy goats. Hobby farmers who want to turn their agricultural skills into a money-making operation will find practical advice in Chapter 9, which discusses commercial options. Learn how to sell your goods to local restaurants, at farmers’ markets, or as part of a community-supported-agriculture (CSA) program. And, once you make a decision to turn commercial, you’ll find advice in developing a business plan, crafting a mission statement, setting goals, and creating farm budgets. You’ll also learn the myriad benefits—and challenges—of becoming USDA certified organic. Finally, Organic Hobby Farming steers you to multiple sources of additional information with an extensive listing of resources, broken down by subject and chapter. With Organic Hobby Farming, creative-thinking readers will learn ways to increase the profitability of their organic ventures. The reader can decide to transform his hobby farm into a specialty destination for heirloom varieties, organic raw honey, preserves, dried herbs, or a particularly desirable breed of heritage livestock. As Tomolonis states in the book’s introduction, “eat safer, more nutritious food, learn about your soil and plants, support the local food movement and help save the planet—one acre at a time.”
Publisher: Fox Chapel Publishing
ISBN: 1620081253
Category : Gardening
Languages : en
Pages : 330
Book Description
In Organic Hobby Farming, Andy Tomolonis, a longtime organic gardener, part-time hobby farmer, and award-winning Boston-area journalist, strips down the concept of “organic” and explains why natural farming has emerged as the healthiest and most viable method of growing for hobby farms and other small-scale operations. In addition to the improved taste and the appeal of excluding toxic materials, organic farming benefits farmers, their families, and the environment. It offers economic plusses as well. The current consumer demand for “local” and “organic” food underscores the need for small hobby farms that offer unique high-end goods. Tomolonis explains the basic principles of organic farming and describes how hobby farmers and their families can eat healthier, save money, help preserve the environment, and even turn their passion into a small-scale side business. Chapter 1 will help you assess the land you live on to determine whether it’s suited for organic vegetables, fruit, berries, or livestock. Farmers who are looking to lease or buy land will find practical advice on how to evaluate properties and find their best use, taking climate, soil, water and geography into consideration. In Chapter 2, Tomolonis continues with practical advice on how to choose the right tools without overspending—starting slowly with quality hand implements and then expanding as you determine the need for costlier power equipment. Chapter 3 moves on to the heart of any successful organic farm—building the soil. “The Good Earth” brings readers down to earth, i.e., the soil. You’ll learn how to evaluate and improve your soil with compost and cover crops and protect it from erosion, chemical contamination and other harm. The author also stresses the importance of understanding the complex relationship between underground soil organisms that play such a crucial role in natural plant health. The best soil, with the right balance of nutrients and a healthy population of microbes, will help your plants survive hardship, resist diseases and produce healthier more bountiful harvests, the author explains. Chapter 4 walks you through the steps needed to develop an organized farm plan. The chapter presents a convenient month-by-month overview of the farmer’s year, offering a timeline and detailed instructions for sowing seeds indoors, transplanting seedlings, guarding against insects and weeds, harvesting, planting cover crops extending the season and developing a schedule for successive food crops. Whether you want to feed your growing family all summer long or produce enough food for a small-scale agribusiness, the information here is invaluable. This chapter also covers organic methods for harnessing the power of nature by luring beneficial insects that will help control farm and garden pests. Learn about heirlooms, hybrids, and eclectic vegetable varieties in the comprehensive directory of vegetable crops and herbs introduced in Chapter 5. Tomolonis reveals his favorite varieties, including many alluring heirlooms that have grown in popularity. Each crop description offers detailed information on soil preparation, sowing, companion planting, and battling weeds and insects without harmful chemicals. The author, a former produce manager for a national grocery chain, also includes tips for harvesting crops, prepping them for display, and bringing the goods to market. If you’re looking for advice on fruits and berries, Organic Hobby Farms introduces new options in Chapter 6, where the author suggests ways to branch out with Asian pears, peaches, and apples, as well as nutritious blueberries, blackberries, raspberries and strawberries. As he does in other chapters, Tomolonis explains in common terms, how to choose the best varieties for your region, prepare the soil for maximum production, and deal with pests and diseases organically. Organic Hobby Farming also describes the basics of adding chickens to your farm—for wholesome organic eggs or pastured meat. Select the right breeds, raise a flock from day-old chicks and protect the birds from predators and pests the natural way. Tomolonis also delves into the fascinating world of apiculture in Chapter 8. He and his wife, Valerie, are avid beekeepers with hives that produce gallons of healthy unpasteurized local honey. In addition to bees, the book provides insight into keeping such small livestock as meat rabbits and dairy goats. Hobby farmers who want to turn their agricultural skills into a money-making operation will find practical advice in Chapter 9, which discusses commercial options. Learn how to sell your goods to local restaurants, at farmers’ markets, or as part of a community-supported-agriculture (CSA) program. And, once you make a decision to turn commercial, you’ll find advice in developing a business plan, crafting a mission statement, setting goals, and creating farm budgets. You’ll also learn the myriad benefits—and challenges—of becoming USDA certified organic. Finally, Organic Hobby Farming steers you to multiple sources of additional information with an extensive listing of resources, broken down by subject and chapter. With Organic Hobby Farming, creative-thinking readers will learn ways to increase the profitability of their organic ventures. The reader can decide to transform his hobby farm into a specialty destination for heirloom varieties, organic raw honey, preserves, dried herbs, or a particularly desirable breed of heritage livestock. As Tomolonis states in the book’s introduction, “eat safer, more nutritious food, learn about your soil and plants, support the local food movement and help save the planet—one acre at a time.”