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Digital Marketing

Digital Marketing PDF Author: Charles F. Hofacker
Publisher: Edward Elgar Publishing
ISBN: 178811535X
Category : Business & Economics
Languages : en
Pages : 306

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Book Description
Technology has forever changed the way that businesses engage with customers, and has changed the role of marketing significantly. Across 27 chapters, this textbook provides a complete introduction to the background of digital marketing, particularly the ways in which customers use digital media, and how technology can be used to fulfil the three key goals of digital marketing:effectively engaging with customers, selling to customers and using the power of networks to make connections with customers.