Author: Charles J. Fombrun
Publisher: FT Press
ISBN: 9780130937377
Category : Business & Economics
Languages : en
Pages : 316
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Book Description
Companies with strong reputations are better able to attract customers, investors, and quality employees-and to survive crises that would destroy weaker firms. Fame and Fortune shows how to quantitatively measure your company's reputation, estimate its business value, and systematically enhance it over both the short- and long-term. First, you'll learn how to benchmark your firm's reputation against key rivals in six key areas, ranging from product quality to emotional appeal. Next, you'll discover that the winners of global reputation surveys get to the top by following a set of core principles through which they build visibility, distinctiveness, consistency, authenticity, and transparency. Then, starting from where you are now, you'll learn how to implement genuine corporate initiatives that strengthen two-way dialogue with all your stakeholders, and build the "reputational capital" you will need to succeed-and thrive. Why reputations matter: the proof, in cold, hard cash. Quantifying the "unquantifiable": the value of your corporate image. The reputation audit: discovering where you stand. Six key measures of your corporate reputation. Using the "Reputation Value Cycle" to your advantage. Creating a "virtuous circle" in which reputation enhances business corporate value. Making it real: the elements of trustworthiness. Building and communicating authenticity, consistency, and transparency. Standing apart from the crowd. Improving your visibility and your distinctiveness. How FedEx did it: lessons for your organization. Reputational best practices from a company built on trust. Create quantifiable business value by building your company's reputation. The definitive business reputation guide for every corporate officer, strategist, corporate communicator, and marketing professional How to audit your reputation-and benchmark your competitor An integrated approach that cuts across communications, strategy, marketing, and organization Techniques for strengthening your reputation with investors, customers, partners, regulators, citizens, and employees Includes detailed tools from the Reputation Institute's own StellarRep(r) model, the world's #1 reputation management toolkit Companies with great reputations do better on virtually every business metric. Now, you have unprecedented access to a roadmap for building the kind of reputation you need and deserve. Drawing on unsurpassed experience and the field's best research, two leading experts illuminate reputation management for executives, business communicators, marketers, and strategists alike. You'll first review the powerful business case for actively managing your reputation. Next, you'll realistically assess where you stand in areas ranging from product quality to financial strength, vision to social responsibility... discovering how to make the most of your strengths as you overcome your weaknesses. The authors show that to improve reputation, you have to improve visibility, distinctiveness, authenticity, transparency, and consistency throughout the enterprise-not just in traditional silos like PR, advertising, or IR! Want the powerful business value that arises from a world-class reputation? One book will show you how to get it: Fame and Fortune. "A strong reputation is an enduring source of competitive advantage. In Fame and Fortune, Fombrun and van Riel show how successful companies mobilize the support of employees, consumers, and investors to strengthen their reputational capital. An excellent read!" --Frederick W. Smith, Chairman, President & CEO, FedEx Corp.
Author: Kate Coscarelli
Publisher:
ISBN: 9780312280208
Category : Fiction
Languages : en
Pages : 408
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Book Description
Author: Osho
Publisher: St. Martin's Griffin
ISBN: 1429937718
Category : Body, Mind & Spirit
Languages : en
Pages : 217
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Book Description
A provocative look at the pursuit of material success and influential power from one of the twentieth century’s greatest spiritual teachers. “I want you to be rich in every possible way—material, psychological, spiritual. I want you to live the richest life that has ever been lived on the earth.”—Osho Fame, Fortune, and Ambition: What is the Real Meaning of Success? examines the symptoms and psychology of preoccupations with money and celebrity. Where does greed come from? Do values like competitiveness and ambition have a place in bringing innovation and positive change? Why do celebrities and the wealthy seem to have so much influence in the world? Is it true that money can’t buy happiness? These questions are tackled with a perspective that is thought-provoking, surprising—and particularly relevant to our troubled economic times. Osho challenges readers to examine and break free of the conditioned belief systems and prejudices that limit their capacity to enjoy life in all its richness. He has been described by the Sunday Times of London as one of the “1000 Makers of the 20th Century” and by Sunday Mid-Day (India) as one of the ten people—along with Gandhi, Nehru, and Buddha—who have changed the destiny of India. Since his death in 1990, the influence of his teachings continues to expand, reaching seekers of all ages in virtually every country of the world.
Author: Frederic Raphael
Publisher: White Lion Publishing
ISBN:
Category : Fiction
Languages : en
Pages : 312
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Book Description
Adam Morris, successful novelist and screenwriter, now in his late forties, remains the central character, but many of his contemporaries continue to feature in his life. These include the ambitious and endlessly scheming movie director Mike Clode, the Australian-born TV star Alan Parks, who now seems to front every other serious or semi-serious programme on the box, and Joyce Hadleigh, whose career on TV Alan has fostered, just as years earlier, at Cambridge, he fathered her child whom Dan Bradley, now a primary school headmaster in Wandsworth, raised as his own
Author: Osho
Publisher: St. Martin's Griffin
ISBN: 9780312595449
Category : Body, Mind & Spirit
Languages : en
Pages : 0
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Book Description
A provocative look at the pursuit of material success and influential power from one of the twentieth century’s greatest spiritual teachers. “I want you to be rich in every possible way—material, psychological, spiritual. I want you to live the richest life that has ever been lived on the earth.”—Osho Fame, Fortune, and Ambition: What is the Real Meaning of Success? examines the symptoms and psychology of preoccupations with money and celebrity. Where does greed come from? Do values like competitiveness and ambition have a place in bringing innovation and positive change? Why do celebrities and the wealthy seem to have so much influence in the world? Is it true that money can’t buy happiness? These questions are tackled with a perspective that is thought-provoking, surprising—and particularly relevant to our troubled economic times. Osho challenges readers to examine and break free of the conditioned belief systems and prejudices that limit their capacity to enjoy life in all its richness. He has been described by the Sunday Times of London as one of the “1000 Makers of the 20th Century” and by Sunday Mid-Day (India) as one of the ten people—along with Gandhi, Nehru, and Buddha—who have changed the destiny of India. Since his death in 1990, the influence of his teachings continues to expand, reaching seekers of all ages in virtually every country of the world.
Author: T Moss
Publisher: Lulu.com
ISBN: 0981612202
Category : Religion
Languages : en
Pages : 94
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Book Description
Author: Marty Kelley
Publisher: Holiday House
ISBN: 0823427269
Category : Juvenile Fiction
Languages : en
Pages : 163
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Book Description
Simon's latest scheme is to gain everlasting fame and glory by winning the school talent show. What stands in his way? A lot. There's the fact that he doesn't sing, dance, or play a musical instrument. There's nasty Mike McAlpine and his cronies. There's Stacy and her distracting brown eyes. And last, but certainly not least, is Mrs. Annand, who insists on bombarding Simon and his friends with dangerously hard muffins while they rehearse their act. Utter humiliation is looking a lot more likely than fame and glory for Simon's band, The Groovy Guys.
Author: Arthur C Throovest
Publisher: Lulu.com
ISBN: 1291574042
Category :
Languages : en
Pages : 96
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Book Description
Author: Susan Estrich
Publisher: Creators Publishing
ISBN: 1949673278
Category : Political Science
Languages : en
Pages : 213
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Book Description
With decades of experience on the front lines of law, politics and women’s issues, nine-time author and nationally syndicated columnist Susan Estrich has seen it all. The polarization and upsets in America today rarely surprise her, often seeming like a never-ending bad reality show. But nevertheless, she is relentless in confronting those in power and demanding more from our leaders. In this collection of her 2019 columns, Estrich takes on large-scale issues such as the Mueller report, those under the Me Too microscope, the 2020 presidential race, and President Donald Trump’s impeachment, and articulates them in a personal, relatable manner. Even more impactful are her columns about life, in which she brings readers into her world with refreshing honesty and vulnerability.
Author: Baltasar Gracian Morales
Publisher: Mega Niche Media
ISBN: 1604870117
Category : Philosophy
Languages : en
Pages : 268
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Book Description
There is, perhaps, no better time than now to go back to the basics. The world has become so chaotic, so out of control, yet with everything that has changed, the desire for fame and fortune will always remain constant. Whether you want to have more money, uncover your true purpose so you can help others, look and feel better, or attract true love, it's now time for you to claim your share. The basics, so simple yet profound, are exactly what Baltasar Gracian Morales has laid out for us in this book. The Lost Secrets of Fame and Fortune contains over 300 maxims for getting - and keeping - everything you desire. The keeping is just as important as the getting. We have all witnessed too many people achieve their dreams, have it all, then lose everything as quickly as a sandcastle when the tide comes in. This is NOT the Law of Attraction, and this is NOT the Secret. These are real, actionable, practicable secrets of how to get your share of the fame and fortune you deserve. You can get MORE out of your life. Don't wait, the time to start putting this life-changing principles into action is now!
