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Author: Jeana Wirtenberg
Publisher:
ISBN:
Category : Minorities in literature
Languages : en
Pages : 26
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Book Description
Author: Jeana Wirtenberg
Publisher:
ISBN:
Category : Minorities in literature
Languages : en
Pages : 26
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Book Description
Author: United States Commission on Civil Rights
Publisher:
ISBN:
Category : Church and state
Languages : en
Pages : 32
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Author: Sylvia (pseud.)
Publisher:
ISBN:
Category :
Languages : en
Pages : 116
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Book Description
Author: Philip G. Altbach
Publisher: Routledge
ISBN: 1134261330
Category : Business & Economics
Languages : en
Pages : 776
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Book Description
First Published in 1996. This encyclopedia is unique in several ways. As the first international reference source on publishing, it is a pioneering venture. Our aim is to provide comprehensive discussion and analysis of key subjects relating to books and publishing worldwide. The sixty-four essays included here feature not only factual and statistical information about the topic, but also analysis and evaluation of those facts and figures. The chapters are significantly more comprehensive than those typically found in an encyclopedia.
Author: Rowland Lorimer
Publisher: CCSP Press
ISBN: 0973872705
Category : Book industries and trade
Languages : en
Pages : 376
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Author:
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1106
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1044
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Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 1394
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Author: Stephanie Kurschus
Publisher: Springer
ISBN: 3658080604
Category : Social Science
Languages : en
Pages : 376
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Book Description
Stephanie Kurschus analyses the idea of a common "European" book culture that integrates the book market as an essential aspect and employs book promotion as balancing instrument. Characteristics of book culture are identified; the resultant concept of book culture provides an overview of the values and myths ascribed to the book. Furthermore, applied book promotion measures are analyzed for their effectiveness and best practice models. Since, in a context determined by culture and market, preservation and innovation, book promotion fulfills two functions: it is to protect the unique national characteristics of book culture as well as to support its continuous development. To adapt and to advance within a changing environment is critical to the survival of book culture in the digital reality.
Author: National Council of Educational Research and Training (India)
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 330
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Book Description
