Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN PDF Download
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Author: Almunawar, Mohammad Nabil
Publisher: IGI Global
ISBN: 1799849856
Category : Business & Economics
Languages : en
Pages : 883
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Book Description
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.
Author: Almunawar, Mohammad Nabil
Publisher: IGI Global
ISBN: 1799849856
Category : Business & Economics
Languages : en
Pages : 883
Get Book Here
Book Description
Business-to-consumer (B2C) and consumer-to-consumer (C2C) e-commerce transactions, including social commerce, are rapidly expanding, although e-commerce is still small when compared to traditional business transactions. As the familiarity of making purchases using smart devices continues to expand, many global and regional investors hope to target the ASEAN region to tap into the rising digital market in this region. The Handbook of Research on Innovation and Development of E-Commerce and E-Business in ASEAN is an essential reference source that discusses economics, marketing strategies, and mobile payment systems, as well as digital marketplaces, communication technologies, and social technologies utilized for business purposes. Featuring research on topics such as business culture, mobile technology, and consumer satisfaction, this book is ideally designed for policymakers, financial managers, business professionals, academicians, students, and researchers.
Author: Kim Sheehan
Publisher: Routledge
ISBN: 1317700058
Category : Business & Economics
Languages : en
Pages : 330
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Book Description
This edited collection presents cutting edge research into the topic of green messages and subsequent consumer responses. The research studies draw on a rich tradition of communication, psychological and sociological theories that examine consumer responses in a nuanced way. At the same time, the studies present important implications for advertising practitioners and academics alike. Written by communications scholars from North America, Europe and Asia, the studies encompass a range of research techniques including experiments, surveys, content analyses and depth interviews. The book provides important insights into current practice as well as directions for future research. This book was originally published as a special issue of the Journal of Advertising.
Author: Darren George
Publisher: Duxbury Resource Center
ISBN:
Category : Computers
Languages : en
Pages : 344
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Book Description
This text is a complete, step-by-step, guide to learning SPSS for the raw beginner. The introductory chapters orient students to the logic and working of SPSS. The remainder of the text is organized by statistical command and can be used in any order.
Author: Tereza Semerádová
Publisher: Springer Nature
ISBN: 3030931315
Category : Business & Economics
Languages : en
Pages : 247
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Book Description
The COVID-19 pandemic has been a very strong reminder that the future economic development of any country is more than ever influenced by its ability to ramp-up digital competitiveness. Consequently, enterprises were pushed to assess and develop the possibilities offered by e-commerce and online marketing tools. In this book, experts outline the prerequisites for such online marketing competitiveness and compare the current level of digital marketing competitiveness in Europe by using publicly available macro and micro-level data. The authors present their analyses and recommendations including interviews with over 125 online marketers and e-commerce specialists and present the lessons from digitalization of over 600 SMEs.
Author: David W. Cravens
Publisher: Irwin/McGraw-Hill
ISBN:
Category : Business & Economics
Languages : en
Pages : 760
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Book Description
Strategic Marketing 8/e by Cravens and Piercy is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The authors examine many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective andextends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. Author David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Sciencećs Outstanding Marketing Educator Award. Co-author Nigel Piercy, has a particular research interest in market-led strategic change and sales management, for which he has attracted academic and practitioner acclaim in the UK and USA.
Author: Shimp
Publisher:
ISBN: 9781408093566
Category : Advertising
Languages : en
Pages : 250
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Book Description
Advertising, Promotion, and Other Aspects of Integrated Marketing Communications, SouthAfrican Edition provides a contemporary view of the role and importance of marketingcommunications. Emerging topics such as the enormous popularity of social media outlets,online and digital practices, viral communications, and personal selling – along with all of their effects on traditional marketing – are also discussed in this edition.
Author: Graeme Turner
Publisher: SAGE Publications
ISBN: 1848601670
Category : Social Science
Languages : en
Pages : 201
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Book Description
The 'demotic turn' is a term coined by Graeme Turner to describe the increasing visibility of the 'ordinary person' in the media today. In this dynamic and insightful book he explores the 'whys' and 'hows' of the 'everyday' individual's willingness to turn themselves into media content through: · Celebrity culture, · Reality TV, · DIY websites, · Talk radio, · User-generated materials online. Initially proposed in order to analyse the pervasiveness of celebrity culture, this book further develops the idea of the demotic turn as a means of examining the common elements in a range of 'hot spots' in debates within media and cultural studies today. Refuting the proposition that the demotic turn necessarily carries with it a democratising politics, this book examines the political and cultural function of the demotic turn in media production and consumption across the fields of reality TV, print and electronic news and current affairs journalism, citizen and online journalism, talk radio, and user-generated content online. It examines these fields in order to outline a structural shift in what the western media has been doing lately, and to suggest that these media activities represent something much more fundamental than contemporary media fashion.
Author: Tania Murray Li
Publisher: CIFOR
ISBN: 6021504798
Category :
Languages : en
Pages : 61
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Book Description
Oil palm plantations and smallholdings are expanding massively in Indonesia. Proponents highlight the potential for job creation and poverty alleviation, but scholars are more cautious, noting that social impacts of oil palm are not well understood. This report draws upon primary research in West Kalimantan to explore the gendered dynamics of oil palm among smallholders and plantation workers. It concludes that the social and economic benefits of oil palm are real, but restricted to particular social groups. Among smallholders in the research area, couples who were able to sustain diverse farming systems and add oil palm to their repertoire benefited more than transmigrants, who had to survive on limited incomes from a 2-ha plot.
Author: Dr. Ganesh Shermon
Publisher: Lulu.com
ISBN: 1483464164
Category : Business & Economics
Languages : en
Pages : 722
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Book Description
Comments by global thought leaders on Business of Staffing: A Talent Agenda: "Your section on how HR needs to change in a digital context is spot on with those twenty points" (M. S. Krishnan, Associate Dean, Global Initiatives, Accenture Professor of Computer Information Systems, Professor of Technology and Operations, Ross School of Business, University of Michigan, Ann Arbor, Michigan). "Ganesh Shermon has really nailed it. He really knows this area well. Well worth reading for anyone interested in this field" (Mark Smith, National Industry Leader, Financial services, KPMG LLP; earlier Global Head of People & Change Practice). "A must-read for today's HR professionals as they seek to learn evidence-based practices as they transform their talent management performance" (Laura Croucher, Americas leader, KPMG HR, Transformation Centre of Excellence).
Author: Martin Kellermann
Publisher: World Bank Publications
ISBN: 1464813728
Category : Business & Economics
Languages : en
Pages : 275
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Book Description
In a modern world with rapidly growing international trade, countries compete less based on the availability of natural resources, geographical advantages, and lower labor costs and more on factors related to firms' ability to enter and compete in new markets. One such factor is the ability to demonstrate the quality and safety of goods and services expected by consumers and confirm compliance with international standards. To assure such compliance, a sound quality infrastructure (QI) ecosystem is essential. Jointly developed by the World Bank Group and the National Metrology Institute of Germany, this guide is designed to help development partners and governments analyze a country's quality infrastructure ecosystems and provide recommendations to design and implement reforms and enhance the capacity of their QI institutions.
