FACTORS INFLUENCING ONLINE IMPULSE BUYING BEHAVIOUR AMONGST GENERATION Y IN KLANG VALLEY, MALAYSIA PDF Download
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Author: LIEW JUN HAO (TP039117)
Publisher:
ISBN:
Category : Electronic commerce
Languages : en
Pages : 114
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Book Description
Author: LIEW JUN HAO (TP039117)
Publisher:
ISBN:
Category : Electronic commerce
Languages : en
Pages : 114
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Book Description
Author: Jacinta Ana Neves
Publisher:
ISBN:
Category : Electronic dissertations
Languages : en
Pages : 254
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Book Description
Impulse buying behaviour -- External factors -- Situational factors -- Consumer behaviour -- Generation Y students -- South Africa.
Author: LIP SHU KEAN (TP031513)
Publisher:
ISBN:
Category :
Languages : en
Pages : 113
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Book Description
Author: Aruna S
Publisher:
ISBN:
Category :
Languages : en
Pages : 22
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Book Description
Impulse purchase or an unplanned decision to buy a product or service, made just before a purchase or on the spot purchase triggered by stimulus. Marketers and retailers tend to exploit these impulses which are tied to the basic want for instant gratification. Generation Y have been found to be materialists, brand oriented, risk takers and keen on business hedonism. The empirical study on impulse purchase behaviour of Gen-Y was conducted with the sample size of 150 respondents, being “youth” in Coimbatore city. Trend, fashion appearance and instant gratification were the factors highly motivated the youth to impulse buy. The impulse buying behaviour of the youth is associated with variables other than their socio economic profile.
Author: ADNAN KHAN (TP043437)
Publisher:
ISBN:
Category :
Languages : en
Pages : 137
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Book Description
Author: YASMIN NUR JAMA.
Publisher:
ISBN:
Category :
Languages : en
Pages : 68
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Author: LAI KAR YAN.
Publisher:
ISBN:
Category :
Languages : en
Pages : 109
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Book Description
Author: Jayaraman Munusamy
Publisher: LAP Lambert Academic Publishing
ISBN: 9783838397092
Category : Consumer behavior
Languages : en
Pages : 112
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Book Description
Retailers have long realized the power of impulse buying, which had contributed a significant amount of revenue to their coffers. The topic has received substantial attention in the marketing literature, yet little is known about the factors that affected impulse buying among Malaysian especially in the Shopping Malls. This study examined the role of customer service, store environment, sales promotion, store communication and consumer mood in influencing impulse buying. The results of this study showed that customer service, store environment and consumer mood have significant positive relationship with impulse buying among the consumers who shop at the Shopping Malls. While the impact of sales promotion is insignificant and store communication has a negative impact on impulse buying. These findings suggests several important implications to the owners of the local retail outlets at the shopping malls in Klang Valley in Malaysia.
Author: LEE KAR HUEI (TP039762)
Publisher:
ISBN:
Category :
Languages : en
Pages : 174
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Book Description
Author: LILIAN PIUS YANDA (TP036844)
Publisher:
ISBN:
Category : Electronic commerce
Languages : en
Pages : 111
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Book Description
