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Author: Gordon C. Bruner
Publisher:
ISBN: 9781587992056
Category : Advertising
Languages : en
Pages : 842
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Book Description
Author: Gordon C. Bruner
Publisher:
ISBN: 9781587992056
Category : Advertising
Languages : en
Pages : 842
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Book Description
Author: Clare-Marie Karat
Publisher: Springer Science & Business Media
ISBN: 1402021488
Category : Computers
Languages : en
Pages : 351
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Book Description
How do you design personalized user experiences that delight and provide value to the customers of an eCommerce site? Personalization does not guarantee high quality user experience: a personalized user experience has the best chance of success if it is developed using a set of best practices in HCI. In this book 35 experts from academia, industry and government focus on issues in the design of personalized web sites. The topics range from the design and evaluation of user interfaces and tools to information architecture and computer programming related to commercial web sites. The book covers four main areas: -Theoretical, Conceptual, and Architectural Frameworks of Personalization, -Research on the Design and Evaluation of Personalized User Experiences in Different Domains, -Approaches to personalization Through Recommender Systems, -Lessons Learned and Future Research Questions. This book will be a valuable tool in helping the reader to understand the range of factors to take into consideration in designing and building a personalized user experience. The authors of each of the chapters identify possibilities and alert the reader to issues that can be addressed in the beginning of a project by taking a 'big picture' view of designing personalized user interfaces. For anyone working or studying in the field of HCI, information architecture or eCommerce, this book will provide a solid foundation of knowledge and prepare for the challenges ahead.
Author: Joseph F. Hair, Jr.
Publisher: SAGE Publications
ISBN: 1483377431
Category : Social Science
Languages : en
Pages : 385
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Book Description
A Primer on Partial Least Squares Structural Equation Modeling (PLS-SEM) by Joseph F. Hair, Jr., G. Tomas M. Hult, Christian Ringle, and Marko Sarstedt is a practical guide that provides concise instructions on how to use partial least squares structural equation modeling (PLS-SEM), an evolving statistical technique, to conduct research and obtain solutions. Featuring the latest research, new examples using the SmartPLS software, and expanded discussions throughout, the Second Edition is designed to be easily understood by those with limited statistical and mathematical training who want to pursue research opportunities in new ways.
Author: Francis Fukuyama
Publisher:
ISBN:
Category : Business & Economics
Languages : en
Pages : 488
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Book Description
The bestselling author of The End of History explains the social principles of economic life and tells readers what they need to know to win the coming struggle for global economic dominance.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1522526005
Category : Business & Economics
Languages : en
Pages : 1584
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Book Description
In the era of digital technology, business transactions and partnerships across borders have become easier than ever. As part of this shift in the corporate sphere, managers, executives, and strategists across industries must acclimate themselves with the challenges and opportunities for conducting business. Mobile Commerce: Concepts, Methodologies, Tools, and Applications provides a comprehensive source of advanced academic examinations on the latest innovations and technologies for businesses. Including innovative studies on marketing, mobile commerce security, and wireless handheld devices, this multi-volume book is an ideal source for researchers, scholars, business executives, professionals, and graduate-level students.
Author: Gary M. Armstrong
Publisher:
ISBN: 9781488620102
Category : Customer relations
Languages : en
Pages :
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Book Description
An introduction to marketing concepts, strategies and practices with a balance of depth of coverage and ease of learning. Principles of Marketing keeps pace with a rapidly changing field, focussing on the ways brands create and capture consumer value. Practical content and linkage are at the heart of this edition. Real local and international examples bring ideas to life and new feature 'linking the concepts' helps students test and consolidate understanding as they go. The latest edition enhances understanding with a unique learning design including revised, integrative concept maps at the start of each chapter, end-of-chapter features summarising ideas and themes, a mix of mini and major case studies to illuminate concepts, and critical thinking exercises for applying skills.
Author: Álvaro Rocha
Publisher: Springer Nature
ISBN: 9811657920
Category : Technology & Engineering
Languages : en
Pages : 600
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Book Description
This book features selected papers from the International Conference on Communication and Applied Technologies (ICOMTA 2021), jointly organized by Universidad del Rosario (Bogotá, Colombia); the University of Vigo (Galicia, Spain); the University of Santiago de Compostela-Equipo de Investigaciones Políticas (Galicia, Spain); the University of A Coruña (Galicia, Spain); and the Information and Technology Management Association (ITMA), during September 2021. It covers recent advances in the field of digital communication and processes digital social media, software, big data, data mining, and intelligent systems.
Author: Ravi Kalakota
Publisher: Addison-Wesley Professional
ISBN: 9780201880670
Category : Business & Economics
Languages : en
Pages : 450
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Book Description
This book is the ideal starting point for business managers involved with electronic commerce, as well as technical professionals who want to keep abreast of the latest trends and issues in management practices affected by electronic commerce technology. You will learn about firewalls, transaction security, electronic payment methods, and the management issues facing Internet Service Providers. Also fully covered are electronic commerce applications internal to the corporation-supply-chain management, manufacturing, and finance.
Author: Klaus Schwab
Publisher: Crown Currency
ISBN: 1524758876
Category : Business & Economics
Languages : en
Pages : 194
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Book Description
World-renowned economist Klaus Schwab, Founder and Executive Chairman of the World Economic Forum, explains that we have an opportunity to shape the fourth industrial revolution, which will fundamentally alter how we live and work. Schwab argues that this revolution is different in scale, scope and complexity from any that have come before. Characterized by a range of new technologies that are fusing the physical, digital and biological worlds, the developments are affecting all disciplines, economies, industries and governments, and even challenging ideas about what it means to be human. Artificial intelligence is already all around us, from supercomputers, drones and virtual assistants to 3D printing, DNA sequencing, smart thermostats, wearable sensors and microchips smaller than a grain of sand. But this is just the beginning: nanomaterials 200 times stronger than steel and a million times thinner than a strand of hair and the first transplant of a 3D printed liver are already in development. Imagine “smart factories” in which global systems of manufacturing are coordinated virtually, or implantable mobile phones made of biosynthetic materials. The fourth industrial revolution, says Schwab, is more significant, and its ramifications more profound, than in any prior period of human history. He outlines the key technologies driving this revolution and discusses the major impacts expected on government, business, civil society and individuals. Schwab also offers bold ideas on how to harness these changes and shape a better future—one in which technology empowers people rather than replaces them; progress serves society rather than disrupts it; and in which innovators respect moral and ethical boundaries rather than cross them. We all have the opportunity to contribute to developing new frameworks that advance progress.
Author: Md Rabiul Islam
Publisher: European Alliance for Innovation
ISBN: 1631904264
Category : Computers
Languages : en
Pages : 1115
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Book Description
The 2nd International Conference on Public Management, Digital Economy and Internet Technology (ICPDI 2023) was successfully held on 1-3 September 2023 in Chongqing, China. This conference aimed to bring together researchers, scholars, and practitioners from various fields to exchange ideas and discuss advancements in the areas of public management, digital economy, and internet technology. The conference featured a diverse range of research topics, including but not limited to Public Management, Digital Economy and Internet Technology. The conference fostered a rich and stimulating intellectual environment. The program included keynote speeches by renowned experts in the field, parallel sessions for paper presentations, and panel discussions addressing emerging trends and challenges. The conference proceedings showcased a wide array of research papers, providing valuable insights into the latest theoretical and practical developments in the field of public management, digital economy, and internet technology. Participants had the opportunity to engage in constructive discussions, offer feedback, and establish potential collaborations for future research endeavors. We extend our gratitude to all participants, presenters, organizers, and sponsors for their contributions in making this conference a resounding success. We look forward to the 3rd edition of this conference, where we can further explore the dynamic intersections of public management, digital economy, and internet technology.
