Author: NITIN SABLOAK (TP051885)
Publisher:
ISBN:
Category : Brand name products
Languages : en
Pages : 96
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Book Description
This paper examined some of the key antecedents that drive purchase intention of online luxury fashion goods in Jakarta. E-commerce in Indonesia is currently growing twice as fast as fragmented trade, forcing many of Indonesian company to turn to the e-commerce model. However, past literature on online purchase intention is mostly focused on answering factors relating to online shopping in general, not to specific kind of luxury product. And with the luxury goods sales in Indonesia have move significant with the growth by 84 percent and become Asia's most massive online luxury goods sales growth (Rahmiasri, 2016) there is a shortage of research on the purchase intention of online luxury fashion goods. The present study attempts to fill the research gap by focusing on factors that influence consumers online purchase behavior for luxury fashion goods in Jakarta, Indonesia. In addition to investigate whether there is a significant difference between generation x and generation y consumers' intention to purchase for online luxury fashion goods in Jakarta, Indonesia. This was quantitative research and using a survey method; data was collected from 216 online consumers in Jakarta, Indonesia. SPSS was used to analyze the data and justify the relationship between independent variables and dependent variable. The findings revealed that brand consciousness and ease of use have a significant impact on online purchase intention of luxury fashion goods. However, no significant relationship exists between website quality and purchase intention of online luxury fashion goods. Besides, there is no significant difference between Generation X and Generation Y consumers' intention to purchase for online luxury fashion goods. The findings supported the results from some earlier studies and brought out several new ideas such as the importance of factors which results in consumers purchase intention. The findings provide theoretical and practical implications for marketers and policy makers, to recognize the importance of knowing customer online purchase intention particularly for online luxury fashion goods. Results of this study provides valuable insights for creating effective branding and advertising strategy in e-commerce in order to influence consumer online purchase behavior towards luxury fashion goods to capture the opportunity of the growth in e-commerce.
Author: Natalie Bluschke
Publisher: GRIN Verlag
ISBN: 3640884493
Category : Business & Economics
Languages : en
Pages : 65
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Book Description
Master's Thesis from the year 2011 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1.0, Thames Valley University, London, language: English, abstract: This dissertation is a study in the area of e-commerce. The aim of this study was to examine the adoption of online shopping and online shopping for clothing in particular and factors influencing the intention to purchase clothing online. A quantitative research method was used and a questionnaire designed on the website www.surveymonkey.com and then distributed by sending out the link leading to the survey via facebook and emails. 94 useful questionnaires were gathered from female and male UK students. SPSS 17 was used to analyse the collected data by conducting chi-square tests and Spearman's rho correlation tests to examine the relation between different variables. The constructs of the technology acceptance model (TAM) were used as a framework and basis for this research and were extended by further constructs. Therefore, the impact of perceived usefulness, perceived ease of use, prior online shopping experience, perceived risk and product involvement on the intention to purchase clothing online was analysed. Perceived usefulness, perceived ease of use and prior online shopping experience had positive effects on the intention to purchase clothing online. Perceived risk had a negative effect on the intention to purchase clothing online. These findings supported the hypotheses. Other than hypothesised, clothing product involvement did not have a significant positive effect on the intention to purchase clothing online.
Author: Erlyn Tamara
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
Due to the advancement of technology, e-commerce has reached a whole new level and has seen consistent growth over the last few years, especially in Indonesia. Thousands of businesses can now reach customers worldwide and boost their sales thanks to cutting-edge software and applications. In the era of technology, consumers have been empowered through improved access to the latest trends, products, and services. Consumer behavior is evolving, and in order to remain relevant and profitable, companies must anticipate and adapt to these rapid changes. People have different tastes, budgets and preferences that make consumer behavior different. It is crucial for marketers to comprehend consumer expectations and the factors that influence online purchasing behavior. This study aims to examine the factors that affect the consumer purchase decision within e-commerce to unravel how certain subjective and objective factors impact the consumer purchase decision, and also examine which type of factor (subjective or objective) has stronger effect on consumers' online purchasing and decision making behavior. Understanding consumer buying behavior and decision-making processes is critical for businesses to effectively target and satisfy their customers, leading to increased success and growth. Companies are able to develop marketing strategies, goods, and services that effectively satisfy the requirements of their target audience if they get insights into the motivations, preferences, and behaviors of their target audience's consumers. A quantitative approach was adopted by means of self-administered questionnaires. 307 consumers were sampled. IBM SPSS Statistics and SPSS Amos were used to analyze and evaluate Cronbach's Alpha, EFA, CFA, regression, SEM, and direct effect. According to the findings, three factors, such as price, quality, and online reviews positively influence purchasing behavior of Indonesian consumers, with quality being the most important factor.
Author: Shadma Shahid
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Book Description
The Indian luxury market is seen as 'Next China', but little has been studied about this upcoming luxury market. With the growing number of luxury products for consumers in India, there is a need to understand the factors driving these consumers' luxury purchase behavior. The aim of this paper is to develop and understand the Indian luxury products consumers' buying behavior and test the mediating role of brand attachment between behavioral intention and luxury products actual purchase relationship. The study is based on a survey of real-time luxury consumers who have bought international luxury brands in three categories (Apparels, Footwear and Handbags). Structural equation modeling was applied to test the proposed hypotheses. The results of our study indicate a positive impact of brand attitude on social, functional and personal values, followed by a positive influence on purchase intention, which in turn positively influences actual purchase consumption. Brand attachment was found to partially mediate the relationship between consumer purchase intention towards luxury goods and their actual purchase.
Author: Murphy Brianne Aycock
Publisher:
ISBN:
Category :
Languages : en
Pages : 174
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The second-hand luxury fashion market is growing four times faster than the primary luxury fashion market and already represents a $24 billion market today (Beauloye, 2019; Siwak, 2020). Younger generations such as millennials and Gen Z are buying and selling preowned luxury products almost three times faster than any other age group (Beauloye, 2019). Digital selling platforms such as The RealReal and Vestiaire Collective are fueling the growth of the second-hand luxury fashion market (Beauloye, 2019). Despite the increased consumer interests and sales growth in the second-hand luxury fashion market, existing research has not concentrated on the underlying motivations of second-hand luxury fashion consumption. Most previous studies focused on motivational drivers for new luxury fashion products (e.g., Turunen & Pöyry, 2019). The purpose of this study is to examine consumers' motivations and perceived value from online second-hand luxury fashion retailers. In particular, this study targeted millennial and Gen Z consumers. The current study developed a theoretical framework based on the mental accounting theory (Thaler, 1985, 2008). The framework examined the impacts of five motivations- economic, critical, hedonic, fashion, status seeking-on perceived value, which leads to purchase intention toward online second-hand luxury fashion retailers. A total of 216 participants from a Mid-Southern university completed an online survey distributed through an email invitation. Data screening resulted in a usable sample of 190 participants for data analysis. The majority of respondents were Caucasian or European American female college students (86.8%) with a median age of 22. Most participants had purchased second-hand luxury fashion products (72.1%) and owned one to five second-hand luxury fashion products. Results of exploratory factor analysis with varimax rotation confirmed one factor for each variable. Each construct demonstrated sufficient internal consistency with a Cronbach's alpha value of Ü =.74 to .90. The results of regression analysis demonstrated that economic, critical, fashion, and status seeking motivations significantly enhanced perceived value. Hedonic motivation did not significantly influence perceived value. The perceived value significantly influenced purchase intention toward online second-hand luxury fashion retailers. Stepwise multiple regression showed that the model containing economic, critical, and fashion motivation had the highest correlation with the dependent variable, perceived value. Whereas previous studies found that economic motivation is the key driver of second-hand non-luxury purchases, the results of this study highlight that fashion and critical motivations are much more important factors for online second-hand luxury fashion purchases among millennials and Gen Z consumers. In conclusion, findings from the present study expanded the body of literature that uses mental accounting theory by examining monetary and non-monetary determinants of value in online second-hand luxury fashion shopping. Theoretically, the results confirmed that Thaler's (1985) mental accounting theory is applicable for studying consumer decision-making in an online shopping context since multiple factors (e.g., economic, critical, fashion, and status-seeking) can affect consumers' online shopping decisions. Findings suggest that online second-hand luxury fashion retailers should provide trend-driven garments and accessories designed for digitally native millennial and Gen Z customers.
Author: Rizki M. Y. Ismail
Publisher:
ISBN:
Category :
Languages : en
Pages : 10
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Book Description
Objective - The success of e-commerce depends on the numbers that is taken into consideration. At the customer side, the trend of online shopping triggers more people to do purchase by online and it also reflects on the business side where they will start to upgrade their business one step ahead by creating e-commerce website.Methodology/Technique - Jakarta, as Indonesia's capital city is the place of the survey of the study with 100 respondents where the result from the questionnaire feedback will portray on what are people take into consideration about the website and justification as well as the result provide a better understanding about web user behaviour or in the other words willingness to stick, trust and understand the consequences of perceived risk to a website.Findings - The result gives the suggestions to the businesses to create an overall reliable website design and structure to engage their customers and translate to the success of e-commerce.Novelty - However, the lack of overall website structure will affect to the web user behaviour which indirectly impact to the success of e-commerce.Type of Paper: Conceptual.
Author: Dondapati; Renita
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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The aim of this research will be to gain a deeper understanding of Israeli consumers especially in the e-commerce domain pertaining to luxury goods consumption in the fashion industry.The main research question which will be studied is what role do the hedonic, normative and utilitarian motives play in influencing online shopping behavior from luxury fashion brands among generation Y & Z Israelis? It is also contributing to consumer behavior research in Israel where there is a lack of research on the topic.In summary, the findings of this study will aim to provide valuable information about gen Y and Z Israeli consumers and their purchasing motives from luxury brands online.Further, the study will aim to contribute to the minimal existing literature in Israel about the given topic.It will also intend to provide information for luxury brand marketers in Israel, in order for them to have information about how to best target their consumers. The study demonstrated that there were no significant influences between the three motives and gen Y and Z Israeli ́s consuming habits from luxury brands online. The major gap in research was that there was a lack in research behind the motives of such vast consumption among Israeli consumers ́s especially in the luxury brand sectors online.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 0
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Author: Nida Rubab
Publisher:
ISBN:
Category :
Languages : en
Pages :
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This is the age of advertisement. Advertisement is considered a more effective tool for commercial success even in e-markets. The purpose of this study is to explain how website designing factors work and how they attract the customers. Website designing factors influence the online purchase intention in fashion brands, especially women-centric brands. To conduct this study on online shopping, advertisement convenience sampling method has been used and the total sample size was 384. The data has been analyzed using the research technique PLS-SEM. The results of the study show that some website designing factors like Interactivity, Security and Information Quality are valuable methods to attract the customers, generating awareness among the customers, besides providing information to the viewers. However, at times, website designing is unsuccessful in building the perception of the viewers for purchasing the product. The findings of the study are especially relevant to those situations where the marketers are planning to launch their products and also where it is expected that the commercials will be viewed only once. Further, the study is limited to fashion brands and can be expanded to other brands.
Author: AYESHA AHMED NOON (TP040791)
Publisher:
ISBN:
Category : Consumer behaviour
Languages : en
Pages : 84
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