Author: Hillary Scholl
Publisher: Estalontech
ISBN: 8869096998
Category : Business & Economics
Languages : en
Pages : 317
Book Description
Both Facebook and Instagram Video Stories exhibit many benefits for your business and one of its biggest advantages is the ability to tap into the massive amount of free traffic that this popular Social Live Video feature can receive from both desktop and mobile messaging application Story creation on Instagram and Facebook has been growing by leaps and bounds since image and video driven content has become a top priority. Visual stories appeal to a variety of target markets from young adults to the over-30 group. Now, it’s easier than ever to create stories and reach your target market due to the growing amount of apps and tools available. If you are not using Instagram ads with story telling feature , it’s time to start. Like most new things, there is a learning curve, depending on your skills and past experiences. As Instagram Ads with stories features grow in popularity, there will be even more to learn. In addition, the more people create stories, the more competition you’ll have. The ebook " Facebook Instagram Stories Marketing Ads Pictorial Training Guide " is great guide consisting of 130 pages of snapshots pictures specifically designed to show both marketers or beginners on how Instagram Ads with Stories features can be used to promote any business, establish Branding effectively and build a community of followers who are interested on making money online . It focus especially on the tools feature of Instagram and Facebook through a lot of other techniques you will be able to find inside to take care of your account, your images and your followers, and how to make money by sharing your ads on this portal. It is a comprehensive guide with simple easy to understand Mobile sceenshots picture which starts from basic steps to clients approach from doing market research, utilizing Instagram ads storytelling features and FB features to attract subscribers, driving traffic to your websites, and much more. Furthermore, with the power of social live video features of both Instagram and Facebook , you can utilize curated stories as a way to create "interactive virtual scene" projects and shared social proof with your business, as well as established yourself as the authority figure in your niche. It also means that you can always utilize free traffic as a way to build massive subscribers base for your business on a daily basis.
Facebook Instagram Stories Marketing Ads Pictorial Training Guide
Author: Hillary Scholl
Publisher: Estalontech
ISBN: 8869096998
Category : Business & Economics
Languages : en
Pages : 317
Book Description
Both Facebook and Instagram Video Stories exhibit many benefits for your business and one of its biggest advantages is the ability to tap into the massive amount of free traffic that this popular Social Live Video feature can receive from both desktop and mobile messaging application Story creation on Instagram and Facebook has been growing by leaps and bounds since image and video driven content has become a top priority. Visual stories appeal to a variety of target markets from young adults to the over-30 group. Now, it’s easier than ever to create stories and reach your target market due to the growing amount of apps and tools available. If you are not using Instagram ads with story telling feature , it’s time to start. Like most new things, there is a learning curve, depending on your skills and past experiences. As Instagram Ads with stories features grow in popularity, there will be even more to learn. In addition, the more people create stories, the more competition you’ll have. The ebook " Facebook Instagram Stories Marketing Ads Pictorial Training Guide " is great guide consisting of 130 pages of snapshots pictures specifically designed to show both marketers or beginners on how Instagram Ads with Stories features can be used to promote any business, establish Branding effectively and build a community of followers who are interested on making money online . It focus especially on the tools feature of Instagram and Facebook through a lot of other techniques you will be able to find inside to take care of your account, your images and your followers, and how to make money by sharing your ads on this portal. It is a comprehensive guide with simple easy to understand Mobile sceenshots picture which starts from basic steps to clients approach from doing market research, utilizing Instagram ads storytelling features and FB features to attract subscribers, driving traffic to your websites, and much more. Furthermore, with the power of social live video features of both Instagram and Facebook , you can utilize curated stories as a way to create "interactive virtual scene" projects and shared social proof with your business, as well as established yourself as the authority figure in your niche. It also means that you can always utilize free traffic as a way to build massive subscribers base for your business on a daily basis.
Publisher: Estalontech
ISBN: 8869096998
Category : Business & Economics
Languages : en
Pages : 317
Book Description
Both Facebook and Instagram Video Stories exhibit many benefits for your business and one of its biggest advantages is the ability to tap into the massive amount of free traffic that this popular Social Live Video feature can receive from both desktop and mobile messaging application Story creation on Instagram and Facebook has been growing by leaps and bounds since image and video driven content has become a top priority. Visual stories appeal to a variety of target markets from young adults to the over-30 group. Now, it’s easier than ever to create stories and reach your target market due to the growing amount of apps and tools available. If you are not using Instagram ads with story telling feature , it’s time to start. Like most new things, there is a learning curve, depending on your skills and past experiences. As Instagram Ads with stories features grow in popularity, there will be even more to learn. In addition, the more people create stories, the more competition you’ll have. The ebook " Facebook Instagram Stories Marketing Ads Pictorial Training Guide " is great guide consisting of 130 pages of snapshots pictures specifically designed to show both marketers or beginners on how Instagram Ads with Stories features can be used to promote any business, establish Branding effectively and build a community of followers who are interested on making money online . It focus especially on the tools feature of Instagram and Facebook through a lot of other techniques you will be able to find inside to take care of your account, your images and your followers, and how to make money by sharing your ads on this portal. It is a comprehensive guide with simple easy to understand Mobile sceenshots picture which starts from basic steps to clients approach from doing market research, utilizing Instagram ads storytelling features and FB features to attract subscribers, driving traffic to your websites, and much more. Furthermore, with the power of social live video features of both Instagram and Facebook , you can utilize curated stories as a way to create "interactive virtual scene" projects and shared social proof with your business, as well as established yourself as the authority figure in your niche. It also means that you can always utilize free traffic as a way to build massive subscribers base for your business on a daily basis.
Research Anthology on Social Media Advertising and Building Consumer Relationships
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1668462885
Category : Computers
Languages : en
Pages : 2012
Book Description
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Publisher: IGI Global
ISBN: 1668462885
Category : Computers
Languages : en
Pages : 2012
Book Description
Social media has become a key tool that businesses must utilize in all areas of their practices to build relationships with their customer base and promote their products. This technology is no longer optional as those who do not take advantage of the many benefits it offers continue to struggle with outdated practices. In order for businesses to flourish, further study on the advantages social media provides in the areas of marketing and developing consumer relationships is required. The Research Anthology on Social Media Advertising and Building Consumer Relationships considers best practices and strategies of utilizing social media successfully throughout various business fields to promote products, build relationships, and maintain relevancy. This book also discusses common pitfalls and challenges companies face as they attempt to create a name for themselves in the online world. Covering topics such as marketing, human aspects of business, and branding, this major reference work is crucial for managers, business owners, entrepreneurs, researchers, scholars, academicians, practitioners, instructors, and students.
Self-Publishing Boot Camp Guide for Independent Authors, 5th Edition
Author: Carla King
Publisher: Self-Pub Boot Camp
ISBN: 1945703156
Category : Language Arts & Disciplines
Languages : en
Pages : 324
Book Description
“...the most comprehensive and up-to-date guide for anyone new to self-publishing. Highly recommended.” —Joel Friedlander, The Book Designer “...a must-read for anyone thinking about publishing their own works. She’s a great friend to the indie community and provides this valuable resource as a gift of love.” —Robin Cutler, Director of IngramSpark This 2020 5th edition of the Self-Publishing Boot Camp Guide for Independent Authors offers advice on marketing, editing, design, book production, and business author needs. It's meant for authors willing to do the work to create a readership and make real money from their books. It's meant for authors who want to do it all themselves and for those who want to hire out all or part of the tasks toward publishing. Authors who wish to set up a business as a small press will also benefit from the processes spelled out here. From beta publishing to distribution to media relations, authors will learn how to set a foundation for success from the idea stage to a quality, finished book. The step-by-step process includes recommendations for self-publishing products, tools, and services from reputable companies that are proven and trusted to help authors succeed. Reader's updates keep authors abreast of new offerings and changes in the self-publishing industry. Carla King has more than twenty years of experience as a writer, self-publisher, web developer, and book consultant. She started self-publishing in 1995 as a technology and travel writer. In 2010, she founded the Self-Publishing Boot Camp series of books, workshops, and online courses. She has been connected with the Silicon Valley self-publishing technology industry from its inception and has served as a trusted advisor to authors eager to use the tools to reach readers.
Publisher: Self-Pub Boot Camp
ISBN: 1945703156
Category : Language Arts & Disciplines
Languages : en
Pages : 324
Book Description
“...the most comprehensive and up-to-date guide for anyone new to self-publishing. Highly recommended.” —Joel Friedlander, The Book Designer “...a must-read for anyone thinking about publishing their own works. She’s a great friend to the indie community and provides this valuable resource as a gift of love.” —Robin Cutler, Director of IngramSpark This 2020 5th edition of the Self-Publishing Boot Camp Guide for Independent Authors offers advice on marketing, editing, design, book production, and business author needs. It's meant for authors willing to do the work to create a readership and make real money from their books. It's meant for authors who want to do it all themselves and for those who want to hire out all or part of the tasks toward publishing. Authors who wish to set up a business as a small press will also benefit from the processes spelled out here. From beta publishing to distribution to media relations, authors will learn how to set a foundation for success from the idea stage to a quality, finished book. The step-by-step process includes recommendations for self-publishing products, tools, and services from reputable companies that are proven and trusted to help authors succeed. Reader's updates keep authors abreast of new offerings and changes in the self-publishing industry. Carla King has more than twenty years of experience as a writer, self-publisher, web developer, and book consultant. She started self-publishing in 1995 as a technology and travel writer. In 2010, she founded the Self-Publishing Boot Camp series of books, workshops, and online courses. She has been connected with the Silicon Valley self-publishing technology industry from its inception and has served as a trusted advisor to authors eager to use the tools to reach readers.
Ultimate Guide to Social Media Marketing
Author: Eric Butow
Publisher: Entrepreneur Press
ISBN: 1613084323
Category : Business & Economics
Languages : en
Pages : 285
Book Description
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
Publisher: Entrepreneur Press
ISBN: 1613084323
Category : Business & Economics
Languages : en
Pages : 285
Book Description
Create Focused Social Media Campaigns Tailored to Your Business Ultimate Guide to Social Media Marketing takes readers through a 360-degree perspective of social media marketing in businesses, from strategy to tactics, from organic to paid, from B2B to B2C, encompassing all of the current networks. Topics include: Why businesses need to embrace social media marketing Understanding today’s social networks from big ones like Facebook and YouTube to emerging platforms Learning how to craft your business’s social media strategy using today’s formats How to leverage images and video in your social media outreach Leveraging chat bots, paid social media, and influencer marketing Building your business social marketing team Measure your social media outreach progress and improve your performance over time
The Beginner's Guide to Starting Your Own CrossFit Gym Business
Author: Barrett Williams
Publisher: Barrett Williams
ISBN:
Category : Business & Economics
Languages : en
Pages : 105
Book Description
Unlock the secrets to launching your own thriving CrossFit gym with "The Beginner's Guide to Starting Your Own CrossFit Gym Business." This comprehensive eBook is your step-by-step roadmap to success in one of the most dynamic and fast-paced fitness markets. Learn to define your unique CrossFit gym concept by diving into core CrossFit culture and shaping a unique selling proposition to attract your ideal clientele. Discover how to pick a location that maximizes visibility and growth by conducting thorough demographic research, analyzing competitors, and securing the perfect lease. Put your ideas into action with a winning business plan. Set ambitious goals, create financial projections, and design a marketing strategy that fuels success. Navigate the often-overwhelming legal and regulatory landscape with confidence as you establish the right business structure, understand insurance requirements, and comply with all safety regulations. Design a functional, inviting gym space that enhances your brand's identity. From selecting equipment and creating an inspiring interior to ensuring optimal flow and accessibility, every detail is covered. Build a coaching team that shares your vision and commitment to excellence. Learn how to hire and cultivate top talent and how to foster professional growth among your coaches. Establish a robust membership framework that keeps clients coming back. Develop pricing models that fit your market, create retention strategies, and build a community that feels like family. Engage your members with unforgettable class experiences. Discover techniques for WOD design, high-quality class delivery, and integrating community events that keep members motivated and inspired. Market your gym effectively using cutting-edge strategies for building an online presence, local outreach, and powerful social media tactics. Leverage technology to streamline operations and manage your gym with precision. Whether you're a budding entrepreneur or a fitness enthusiast with big dreams, this guide offers everything you need to start, grow, and succeed in the competitive CrossFit industry. Are you ready to make your CrossFit gym dream a reality? Dive in and get started today!
Publisher: Barrett Williams
ISBN:
Category : Business & Economics
Languages : en
Pages : 105
Book Description
Unlock the secrets to launching your own thriving CrossFit gym with "The Beginner's Guide to Starting Your Own CrossFit Gym Business." This comprehensive eBook is your step-by-step roadmap to success in one of the most dynamic and fast-paced fitness markets. Learn to define your unique CrossFit gym concept by diving into core CrossFit culture and shaping a unique selling proposition to attract your ideal clientele. Discover how to pick a location that maximizes visibility and growth by conducting thorough demographic research, analyzing competitors, and securing the perfect lease. Put your ideas into action with a winning business plan. Set ambitious goals, create financial projections, and design a marketing strategy that fuels success. Navigate the often-overwhelming legal and regulatory landscape with confidence as you establish the right business structure, understand insurance requirements, and comply with all safety regulations. Design a functional, inviting gym space that enhances your brand's identity. From selecting equipment and creating an inspiring interior to ensuring optimal flow and accessibility, every detail is covered. Build a coaching team that shares your vision and commitment to excellence. Learn how to hire and cultivate top talent and how to foster professional growth among your coaches. Establish a robust membership framework that keeps clients coming back. Develop pricing models that fit your market, create retention strategies, and build a community that feels like family. Engage your members with unforgettable class experiences. Discover techniques for WOD design, high-quality class delivery, and integrating community events that keep members motivated and inspired. Market your gym effectively using cutting-edge strategies for building an online presence, local outreach, and powerful social media tactics. Leverage technology to streamline operations and manage your gym with precision. Whether you're a budding entrepreneur or a fitness enthusiast with big dreams, this guide offers everything you need to start, grow, and succeed in the competitive CrossFit industry. Are you ready to make your CrossFit gym dream a reality? Dive in and get started today!
Ultimate Guide to Facebook Advertising
Author: Perry Marshall
Publisher: Perry Marshall
ISBN:
Category : Business & Economics
Languages : en
Pages : 1
Book Description
NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight "If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing." —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.
Publisher: Perry Marshall
ISBN:
Category : Business & Economics
Languages : en
Pages : 1
Book Description
NEW CUSTOMERS ARE WAITING... FIND THEM ON FACEBOOKFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Keith Krance and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment. Now in its third edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after—10 seconds later, 10 minutes later, and in the following days and weeks. You'll discover how to: Maximize your ad ROI with newsfeeds, videos, and branded content Create custom audiences from your contact lists, video views, and page engagement Use the Facebook Campaign Blueprint proven to generate your first 100 conversions Boost your Facebook ads using the Audience Network and Instagram Follow the three-step formula for successful video ads Maximize campaigns and increase conversions on all traffic to your website Track and retarget engaged users by leveraging the Power of the Pixel Make every page on your website 5-10 percent more effective overnight "If anybody can make practical sense of Facebook for marketers, it's Perry. He has his finger on its truth—as advertising media, not social media. He also realizes there is a short window of time during which it offers greatest opportunity. He identified this with Google AdWords. Now, this book shows how to capitalize on ideal timing with this media. Finally, he is a well-disciplined direct-response practitioner who holds this accountable for ROI. I bestow my 'No B.S.' blessing." —Dan S. Kennedy, legendary direct marketing advisor and author of the No B.S. series.
Instagram Marketing Full Course
Author: thesurajkori
Publisher: Dream Publisher
ISBN:
Category : Business & Economics
Languages : en
Pages : 25
Book Description
thesurajkori is known to be the youngest digital entrepreneur and also a musical artist from Mumbai. He was born on 1 August 2002 in Bandra , Mumbai. he is doing a great job and making an effort the succeed in the campaign THE INDIES TIMES , INDFLUENCIVE He is also known as the youngest Blogger and Digital Entrepreneur in India and a very young age 19-year boy. Suraj Kori creaks Google Digital Unlocked and Google Ads Display Certificate Courses and Google provide Certificate online. Digital Marketing topic is an excellent topic for today and unique marketing strategies and customers dealing with a lot of celebrities and aids them in the field of digital promotions and marketing. He aims at creating creative content that is visually appealing in recent times as traditional media has taken the back seat and digital space is taking the lead. Suraj Kori Aka thesurajkori is the digital marketing expect , Blogger and youngest Digital Entrepreneur in India. He found the digital marketing company Bandra Tech . he has over 2+ years of experience in this industry. He films the majority of works with fashion, films, Influencer, and celebrities.
Publisher: Dream Publisher
ISBN:
Category : Business & Economics
Languages : en
Pages : 25
Book Description
thesurajkori is known to be the youngest digital entrepreneur and also a musical artist from Mumbai. He was born on 1 August 2002 in Bandra , Mumbai. he is doing a great job and making an effort the succeed in the campaign THE INDIES TIMES , INDFLUENCIVE He is also known as the youngest Blogger and Digital Entrepreneur in India and a very young age 19-year boy. Suraj Kori creaks Google Digital Unlocked and Google Ads Display Certificate Courses and Google provide Certificate online. Digital Marketing topic is an excellent topic for today and unique marketing strategies and customers dealing with a lot of celebrities and aids them in the field of digital promotions and marketing. He aims at creating creative content that is visually appealing in recent times as traditional media has taken the back seat and digital space is taking the lead. Suraj Kori Aka thesurajkori is the digital marketing expect , Blogger and youngest Digital Entrepreneur in India. He found the digital marketing company Bandra Tech . he has over 2+ years of experience in this industry. He films the majority of works with fashion, films, Influencer, and celebrities.
Museums and Interactive Virtual Learning
Author: Allyson Mitchell
Publisher: Routledge
ISBN: 1000566439
Category : Art
Languages : en
Pages : 181
Book Description
Museums and Interactive Virtual Learning provides informal educators with practical resources that will help them to build dynamic digital engagement experiences within their own cultural organizations. Presenting vignettes from experienced museum educators and end users, as well as scientific data and practical resources, the book highlights the mutual benefits that Interactive Virtual Learning (IVL) programs offer to the museum and those visiting from a distance. Chapters mirror the step-by-step process of developing reputable IVL programs and emphasize how important it is for cultural organizations to encourage cross-departmental collaboration, if they wish to ensure that their programs align with the overall goals of the organization. Providing a thorough overview of the technologies, budget, marketing and staff requirements, the authors offer a realistic depiction of the work involved in building content for digital engagement. Emphasizing the importance of assessing existing programming, the book shows how institutions can adapt content to fit a virtual format and create inclusive digital engagement opportunities that reach local, national, and international audiences. Museums and Interactive Virtual Learning is an essential guide for professionals who are tasked with interpreting the content of a cultural organization and building lasting digital engagement opportunities. It will be particularly useful to those looking to reach diverse audiences.
Publisher: Routledge
ISBN: 1000566439
Category : Art
Languages : en
Pages : 181
Book Description
Museums and Interactive Virtual Learning provides informal educators with practical resources that will help them to build dynamic digital engagement experiences within their own cultural organizations. Presenting vignettes from experienced museum educators and end users, as well as scientific data and practical resources, the book highlights the mutual benefits that Interactive Virtual Learning (IVL) programs offer to the museum and those visiting from a distance. Chapters mirror the step-by-step process of developing reputable IVL programs and emphasize how important it is for cultural organizations to encourage cross-departmental collaboration, if they wish to ensure that their programs align with the overall goals of the organization. Providing a thorough overview of the technologies, budget, marketing and staff requirements, the authors offer a realistic depiction of the work involved in building content for digital engagement. Emphasizing the importance of assessing existing programming, the book shows how institutions can adapt content to fit a virtual format and create inclusive digital engagement opportunities that reach local, national, and international audiences. Museums and Interactive Virtual Learning is an essential guide for professionals who are tasked with interpreting the content of a cultural organization and building lasting digital engagement opportunities. It will be particularly useful to those looking to reach diverse audiences.
Portfolio Building Activities in Social Media
Author: Karen Freberg
Publisher: SAGE Publications
ISBN: 1071828045
Category : Business & Economics
Languages : en
Pages : 153
Book Description
Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. Designed to be used with Freberg’s Social Media for Strategic Communication.
Publisher: SAGE Publications
ISBN: 1071828045
Category : Business & Economics
Languages : en
Pages : 153
Book Description
Shows students how to communicate on social media professionally and strategically by giving them hands-on experiences with real-world challenges. Designed to be used with Freberg’s Social Media for Strategic Communication.
They Ask, You Answer
Author: Marcus Sheridan
Publisher: John Wiley & Sons
ISBN: 1119611024
Category : Business & Economics
Languages : en
Pages : 253
Book Description
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.
Publisher: John Wiley & Sons
ISBN: 1119611024
Category : Business & Economics
Languages : en
Pages : 253
Book Description
The revolutionary guide that challenged businesses around the world to stop selling to their buyers and start answering their questions to get results; revised and updated to address new technology, trends, the continuous evolution of the digital consumer, and much more In today’s digital age, the traditional sales funnel—marketing at the top, sales in the middle, customer service at the bottom—is no longer effective. To be successful, businesses must obsess over the questions, concerns, and problems their buyers have, and address them as honestly and as thoroughly as possible. Every day, buyers turn to search engines to ask billions of questions. Having the answers they need can attract thousands of potential buyers to your company—but only if your content strategy puts your answers at the top of those search results. It’s a simple and powerful equation that produces growth and success: They Ask, You Answer. Using these principles, author Marcus Sheridan led his struggling pool company from the bleak depths of the housing crash of 2008 to become one of the largest pool installers in the United States. Discover how his proven strategy can work for your business and master the principles of inbound and content marketing that have empowered thousands of companies to achieve exceptional growth. They Ask, You Answer is a straightforward guide filled with practical tactics and insights for transforming your marketing strategy. This new edition has been fully revised and updated to reflect the evolution of content marketing and the increasing demands of today’s internet-savvy buyers. New chapters explore the impact of technology, conversational marketing, the essential elements every business website should possess, the rise of video, and new stories from companies that have achieved remarkable results with They Ask, You Answer. Upon reading this book, you will know: How to build trust with buyers through content and video. How to turn your web presence into a magnet for qualified buyers. What works and what doesn’t through new case studies, featuring real-world results from companies that have embraced these principles. Why you need to think of your business as a media company, instead of relying on more traditional (and ineffective) ways of advertising and marketing. How to achieve buy-in at your company and truly embrace a culture of content and video. How to transform your current customer base into loyal brand advocates for your company. They Ask, You Answer is a must-have resource for companies that want a fresh approach to marketing and sales that is proven to generate more traffic, leads, and sales.