Author: Alexander Davinci
Publisher: BookSummaryGr
ISBN:
Category : Business & Economics
Languages : en
Pages :
Book Description
Are you interested in improving your Facebook ads skills? Look no further, this book is all you need! First, there were the multiple privacy violation scandals, then the Russian conspiracy scandal, and finally, the exposure of the fact that a good chunk of the marketing denominators like likes and comments were mostly fake and were utilized according to the money spent by different brands to bloat the numbers and value of major brands. Combine all these factors, and many would say that Facebook marketing is a thing of the past, but that’s only partially true. Even if we take Facebook’s unethical marketing practices into account, there is still a sizable chunk of the audience out there to whom your brand can reach out and engage with quality content. This reach out is crucial as each post that your brand shares on social media acts as the equivalent of a backlink to your website. Based on these facts alone, it’s safe to say that Facebook has become the third-largest search engine after Google and YouTube, essentially making it an integral part of SEO. Also, let's not forget the fact that paid advertising on Facebook is much, much cheaper than paid advertising on search engines, especially Google. This is why building your social media presence through Facebook is more important than ever in 2020. Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc Get a copy of this summary and learn about the book.
Facebook Ads Secrets
Author: Alexander Davinci
Publisher: BookSummaryGr
ISBN:
Category : Business & Economics
Languages : en
Pages :
Book Description
Are you interested in improving your Facebook ads skills? Look no further, this book is all you need! First, there were the multiple privacy violation scandals, then the Russian conspiracy scandal, and finally, the exposure of the fact that a good chunk of the marketing denominators like likes and comments were mostly fake and were utilized according to the money spent by different brands to bloat the numbers and value of major brands. Combine all these factors, and many would say that Facebook marketing is a thing of the past, but that’s only partially true. Even if we take Facebook’s unethical marketing practices into account, there is still a sizable chunk of the audience out there to whom your brand can reach out and engage with quality content. This reach out is crucial as each post that your brand shares on social media acts as the equivalent of a backlink to your website. Based on these facts alone, it’s safe to say that Facebook has become the third-largest search engine after Google and YouTube, essentially making it an integral part of SEO. Also, let's not forget the fact that paid advertising on Facebook is much, much cheaper than paid advertising on search engines, especially Google. This is why building your social media presence through Facebook is more important than ever in 2020. Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc Get a copy of this summary and learn about the book.
Publisher: BookSummaryGr
ISBN:
Category : Business & Economics
Languages : en
Pages :
Book Description
Are you interested in improving your Facebook ads skills? Look no further, this book is all you need! First, there were the multiple privacy violation scandals, then the Russian conspiracy scandal, and finally, the exposure of the fact that a good chunk of the marketing denominators like likes and comments were mostly fake and were utilized according to the money spent by different brands to bloat the numbers and value of major brands. Combine all these factors, and many would say that Facebook marketing is a thing of the past, but that’s only partially true. Even if we take Facebook’s unethical marketing practices into account, there is still a sizable chunk of the audience out there to whom your brand can reach out and engage with quality content. This reach out is crucial as each post that your brand shares on social media acts as the equivalent of a backlink to your website. Based on these facts alone, it’s safe to say that Facebook has become the third-largest search engine after Google and YouTube, essentially making it an integral part of SEO. Also, let's not forget the fact that paid advertising on Facebook is much, much cheaper than paid advertising on search engines, especially Google. This is why building your social media presence through Facebook is more important than ever in 2020. Here is a Preview of What You Will Get: ⁃ A Full Book Summary ⁃ An Analysis ⁃ Fun quizzes ⁃ Quiz Answers ⁃ Etc Get a copy of this summary and learn about the book.
Facebook Marketing All-in-One For Dummies
Author: Amy Porterfield
Publisher: John Wiley & Sons
ISBN: 1118466802
Category : Business & Economics
Languages : en
Pages : 788
Book Description
Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.
Publisher: John Wiley & Sons
ISBN: 1118466802
Category : Business & Economics
Languages : en
Pages : 788
Book Description
Great new edition covers what you need to know for successful Facebook marketing Facebook keeps evolving, and so does the social mediasphere. Even if you have a Facebook marketing strategy, have you taken into consideration Pinterest? Spotify? Foursquare? Facebook Marketing All-in-One For Dummies, 2nd Edition does. This detailed resource not only reveals how to create successful Facebook marketing strategies, it also shows you how to incorporate and use the entire social network to its full potential. Covers the tools, techniques, and apps you need to know to create successful Facebook marketing campaigns Nine minibooks cover the essentials: Joining the Facebook Marketing Revolution; Claiming Your Presence On Facebook; Adding the Basics; Building, Engaging, Retaining, and Selling; Understanding Facebook Applications; Making Facebook Come Alive; Advanced Facebook Marketing Tactics; Facebook Advertising; Measuring, Monitoring, and Analyzing Explores the new Timeline design for Pages, changes to Facebook Insights, new apps to incorporate into your strategy, and more Facebook Marketing All-in-One For Dummies, 2nd Edition is the perfect resource for any marketer who wants to build or refine a social media marketing presence that includes Facebook.
Facebook Ad Secrets
Author: resell right
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 27
Book Description
FB Ad Secrets is designed for beginners who wants to learn and for existing marketers who wants to sharpen their FB advertising skills. In this 4-week online training program, you will discover the secrets on how to create your FB (and Instagram) ads effectively, how to optimize for better results, and ultimately generate qualified leads and profitable sales Everything taught in this program is a result of hundreds of Ad Campaigns and tens of thousands of own dollars spent. Topics covered: Evergreen FB Marketing Formula How To Create Your BF Business Account How To Create Your FB Page FB Page Crash Course How To Create FB Pixel And Add To Your WordPress Setting Up Your Ads Manager Column Breakdown Understanding Ads Manager & Objectives How To Create Custom Audience How To Create Retargeting Ads & Save Lost Traffic Advanced Retargeting Method How To Tweak Your Ad Targeting How To Spy On Competitors FB Ads And much more
Publisher: 大賢者外語
ISBN:
Category : Business & Economics
Languages : en
Pages : 27
Book Description
FB Ad Secrets is designed for beginners who wants to learn and for existing marketers who wants to sharpen their FB advertising skills. In this 4-week online training program, you will discover the secrets on how to create your FB (and Instagram) ads effectively, how to optimize for better results, and ultimately generate qualified leads and profitable sales Everything taught in this program is a result of hundreds of Ad Campaigns and tens of thousands of own dollars spent. Topics covered: Evergreen FB Marketing Formula How To Create Your BF Business Account How To Create Your FB Page FB Page Crash Course How To Create FB Pixel And Add To Your WordPress Setting Up Your Ads Manager Column Breakdown Understanding Ads Manager & Objectives How To Create Custom Audience How To Create Retargeting Ads & Save Lost Traffic Advanced Retargeting Method How To Tweak Your Ad Targeting How To Spy On Competitors FB Ads And much more
Killer Facebook Ads
Author: Marty Weintraub
Publisher: John Wiley & Sons
ISBN: 9781118151518
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.
Publisher: John Wiley & Sons
ISBN: 9781118151518
Category : Business & Economics
Languages : en
Pages : 288
Book Description
Expert Facebook advertising techniques you won't find anywhereelse! Facebook has exploded to a community of more than half a billionpeople around the world, making it a deliciously fertile playgroundfor marketers on the cutting edge. Whether you want to leverageFacebook Ads to generate "Likes," promote events, sell products,market applications, deploy next-gen PR, ,this unique guide is theultimate resource on Facebook's wildly successful pay-per-clickadvertising platform. Featuring clever workarounds, unprecedentedtricks, and little-known tips for triumphant Facebook advertising,it’s a must-have on the online marketer’s bookshelf.Facebook advertising expert Marty Weintraub shares undocumentedhow-to advice on everything from targeting methods, advancedadvertising techniques, writing compelling ads, launching acampaign, monitoring and optimizing campaigns, and tons more. Killer Facebook Ads serves up immediately actionable tips &tactics that span the gambit. Learn what Facebook ads are good for, how to set goals,and communicate clear objectives to your boss and stakeholders. Master highly focused demographic targeting on Facebook'ssocial graph. Zero in on relevant customers now. Get extraordinary advice for using each available adelement—headline, body text, images, logos, etc.—formaximum effect How to launch a Facebook advertising campaign and crucialmonitoring and optimizing techniques Essential metrics and reporting considerations Captivating case studies drawn from the author's extensiveFacebook advertising experience, highlighting lessons fromchallenges and successes Tasty bonus: a robust targeting appendix jam-packed withamazing targeting combos Packed with hands-on tutorials and expert-level techniquesand tactics for executing an effective advertising campaign, thisone-of-a-kind book is sure to help you develop, implement, measure,and maintain successful Facebook ad campaigns.
Facebook Retargeting | Following Ads Secrets
Author: Wojciech Zalech
Publisher: Wojciech Zalech
ISBN: 8366456196
Category : Business & Economics
Languages : en
Pages : 112
Book Description
Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Facebook and your profits will increase. And that's what you want in your business, right? In this eBook you will learn a practical knowledge: 1. On the planning of development strategies, remarketing campaign schemes; 2. How to use consumer insights; 3. How to target potential customers on Facebook; 4. How to analyze user data collected by Facebook; 4. How to analyze user data collected by Instagram; 5. How to analyze user data collected by your company’s website; 6. How to increase sales and thus profits thanks to Facebook Ads campaigns; 7. Remarketing applications on Facebook; 8. Remarketing applications on Instagram; 9. Remarketing applications on your company’s website. 10. Learn three types of online visitors 11. Seven (7) Facebook ads templates that made me and my clients thousand of dollars Remarketing and how to effectively benefit from it? In other words, it is a simple marketing procedure, aimed at increasing the probability of selling your products or services, through continuous subconscious or unconscious interest of your clients in your brand. Colloquially, remarketing activities are said to be walking advertisement. Why? Because this ad is sent to customers who have somehow reacted to your ads, posts, content on the web, company website, Facebook page, they sent an email, left comments and react in a specific time range, for example 180 days. That is why it follows because it “walks” behind your potential clients, from time to time letting them know about itself.
Publisher: Wojciech Zalech
ISBN: 8366456196
Category : Business & Economics
Languages : en
Pages : 112
Book Description
Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Facebook and your profits will increase. And that's what you want in your business, right? In this eBook you will learn a practical knowledge: 1. On the planning of development strategies, remarketing campaign schemes; 2. How to use consumer insights; 3. How to target potential customers on Facebook; 4. How to analyze user data collected by Facebook; 4. How to analyze user data collected by Instagram; 5. How to analyze user data collected by your company’s website; 6. How to increase sales and thus profits thanks to Facebook Ads campaigns; 7. Remarketing applications on Facebook; 8. Remarketing applications on Instagram; 9. Remarketing applications on your company’s website. 10. Learn three types of online visitors 11. Seven (7) Facebook ads templates that made me and my clients thousand of dollars Remarketing and how to effectively benefit from it? In other words, it is a simple marketing procedure, aimed at increasing the probability of selling your products or services, through continuous subconscious or unconscious interest of your clients in your brand. Colloquially, remarketing activities are said to be walking advertisement. Why? Because this ad is sent to customers who have somehow reacted to your ads, posts, content on the web, company website, Facebook page, they sent an email, left comments and react in a specific time range, for example 180 days. That is why it follows because it “walks” behind your potential clients, from time to time letting them know about itself.
Facebook Marketing | Million Dollars Ads Secrets
Author: Wojciech Zalech
Publisher: Wojciech Zalech
ISBN: 8366456188
Category : Business & Economics
Languages : en
Pages : 122
Book Description
Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Facebook and your profits will increase. And that's what you want in your business, right? In this eBook you will learn a practical knowledge: 1. How to navigate the Facebook business panel; 2. How to target potential customers on Facebook; 3. How to analyze user data collected by Facebook; 4. How to create groups of potential clients of your advertising campaign; 5. How to increase the activity on your fanpage or your company’s website; 6. How to increase sales and thus profits thanks to Facebook Ads; 7. How to apply remarketing to increase sales; 8. #Hashtag applications in operational activities on Facebook; 9. How to create active and sales advertising campaigns on Facebook; 10. How to minimize the costs of advertising campaigns; 11. What are 3 types of online visitors; 12. Seven (7) Facebook ads templates that make me thousands of dollars Facebook has long ceased to be considered only as a meeting place on the Internet, it has become a tool for selling products, targeting and winning thousands of customers from the younger generation. Currently, we have around 2 billion active users of this portal in the world. People put opinions on it, share information, set up groups, entire communities, but also shop like any other online store. Think about what will happen if you lag behind with your business and you will not start to build relationships with your clients now with operational Facebook activities? What will happen to your company? Think about it now, not tomorrow!
Publisher: Wojciech Zalech
ISBN: 8366456188
Category : Business & Economics
Languages : en
Pages : 122
Book Description
Since you are reading this text, you are probably interested in the development of your business. You've come to the right place, because my eBooks are professional tools for building a high market position. They were prepared on the basis of 22 years of experience in building business strategies and my young view on Social Selling. Thanks to them, using this knowledge in practice, you will increase your brand's recognition on the web, create an additional product or service distribution model, and increase the likelihood of selling your products on Facebook and your profits will increase. And that's what you want in your business, right? In this eBook you will learn a practical knowledge: 1. How to navigate the Facebook business panel; 2. How to target potential customers on Facebook; 3. How to analyze user data collected by Facebook; 4. How to create groups of potential clients of your advertising campaign; 5. How to increase the activity on your fanpage or your company’s website; 6. How to increase sales and thus profits thanks to Facebook Ads; 7. How to apply remarketing to increase sales; 8. #Hashtag applications in operational activities on Facebook; 9. How to create active and sales advertising campaigns on Facebook; 10. How to minimize the costs of advertising campaigns; 11. What are 3 types of online visitors; 12. Seven (7) Facebook ads templates that make me thousands of dollars Facebook has long ceased to be considered only as a meeting place on the Internet, it has become a tool for selling products, targeting and winning thousands of customers from the younger generation. Currently, we have around 2 billion active users of this portal in the world. People put opinions on it, share information, set up groups, entire communities, but also shop like any other online store. Think about what will happen if you lag behind with your business and you will not start to build relationships with your clients now with operational Facebook activities? What will happen to your company? Think about it now, not tomorrow!
LinkedIn Marketing
Author: Viveka von Rosen
Publisher: John Wiley & Sons
ISBN: 1118461347
Category : Computers
Languages : en
Pages : 384
Book Description
A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.
Publisher: John Wiley & Sons
ISBN: 1118461347
Category : Computers
Languages : en
Pages : 384
Book Description
A step-by-step guide for succeeding on the for ''business'' social media network LinkedIn Marketing: An Hour a Day helps you create, customize, and optimize a presence on LinkedIn, the world's largest social network for professionals. In this detailed, step-by-step book, LinkedIn expert Viveka von Rosen reveals how to use this powerful platform to ensure that you or your company get noticed by the right audience. Discover previously undocumented tips and tricks for community growth and management, including how to best use Groups, events, and other LinkedIn features and applications. Offers a complete resource for anyone who wants to market and recruit on the world's largest professional network Features hands-on tutorials, case studies, examples, tips, and tactics Reveals how to monitor and maintain a vibrant LinkedIn presence Includes effective tactics for recruiters, job seekers, and entrepreneurs, as well as legal, real estate, and nonprofit professionals Incorporates an exploration of the LinkedIn advertising platform, API, and mobile platform This soup-to-nuts guidebook for tackling every stage of the LinkedIn process ensures your online presence will get noticed.
Self-Publishing Made Simple
Author: April Cox
Publisher:
ISBN: 9781737557012
Category :
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9781737557012
Category :
Languages : en
Pages :
Book Description
The Complete Guide to Facebook Advertising
Author: Brian Meert
Publisher: Advertisemint, Incorporated
ISBN: 9780999308424
Category : Business & Economics
Languages : en
Pages : 344
Book Description
UPDATED FOR 2020. LEARN TO MASTER FACEBOOK ADVERTISING. - Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. - Easy step-by-step instructions for creating Facebook ads. - Discover insider tips and tricks to improve your ROI. Brian Meert is the CEO of AdvertiseMint, the leading advertising agency specializing in Facebook advertising. This book brings a fast paced and simple learning approach to digital marketers looking to learn more about social advertising. Whether you're new to Facebook ads or an expert at digital marketing and and paid social, you'll discover how to select the correct objective, target your perfect audience and create ads that make a connection with your audience. The Complete Guide to Facebook Advertising covers such topics as: - How to set up your Business Manager, Facebook and Instagram accounts. - How to create your ad campaigns on Ads Manager- How to create different ad formats such as Instant Experience and Dynamic Product Ads- How to create marketing funnels, the hight target audience and successful ad creatives. - How to read Facebook reports and choose the right bidding type. REAL BOOK REVIEWS"This is the book to get, folks. Not only does it dive deep into how Facebook advertising works, it also breaks down all the targeting and analytics in very easy-to-follow format. There's so much useful information that is easy to understand." - Duc, California"It's simple enough even for the most social media challenged to start with and detailed enough for an expert to learn from. Whatever your level of experience, this book will absolutely have what you need." - Sergio, Florida"This book is invaluable to anyone who wants to start Facebook advertising at any level. It can bring someone who's never run a Facebook ad to pro status. I found this book incredibly enlightening." - Mackenzie, New York"This complete guide to Facebook advertising is just that - absolutely complete. It walks novices like myself through every step so clearly. Even experienced people will find information they didn't know." - Mary, California
Publisher: Advertisemint, Incorporated
ISBN: 9780999308424
Category : Business & Economics
Languages : en
Pages : 344
Book Description
UPDATED FOR 2020. LEARN TO MASTER FACEBOOK ADVERTISING. - Reach 2.3 billion potential customers instantly on Facebook, Instagram & Messenger. - Easy step-by-step instructions for creating Facebook ads. - Discover insider tips and tricks to improve your ROI. Brian Meert is the CEO of AdvertiseMint, the leading advertising agency specializing in Facebook advertising. This book brings a fast paced and simple learning approach to digital marketers looking to learn more about social advertising. Whether you're new to Facebook ads or an expert at digital marketing and and paid social, you'll discover how to select the correct objective, target your perfect audience and create ads that make a connection with your audience. The Complete Guide to Facebook Advertising covers such topics as: - How to set up your Business Manager, Facebook and Instagram accounts. - How to create your ad campaigns on Ads Manager- How to create different ad formats such as Instant Experience and Dynamic Product Ads- How to create marketing funnels, the hight target audience and successful ad creatives. - How to read Facebook reports and choose the right bidding type. REAL BOOK REVIEWS"This is the book to get, folks. Not only does it dive deep into how Facebook advertising works, it also breaks down all the targeting and analytics in very easy-to-follow format. There's so much useful information that is easy to understand." - Duc, California"It's simple enough even for the most social media challenged to start with and detailed enough for an expert to learn from. Whatever your level of experience, this book will absolutely have what you need." - Sergio, Florida"This book is invaluable to anyone who wants to start Facebook advertising at any level. It can bring someone who's never run a Facebook ad to pro status. I found this book incredibly enlightening." - Mackenzie, New York"This complete guide to Facebook advertising is just that - absolutely complete. It walks novices like myself through every step so clearly. Even experienced people will find information they didn't know." - Mary, California
Ogilvy on Advertising
Author: David Ogilvy
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 613
Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Publisher: Vintage
ISBN: 0804170053
Category : Social Science
Languages : en
Pages : 613
Book Description
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.