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Author: Taylor Lorenz
Publisher: Simon and Schuster
ISBN: 1982146869
Category : Business & Economics
Languages : en
Pages : 384
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Book Description
"For over a decade, Taylor Lorenz has been the authority on Internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the Internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the Internet. Emerging seemingly out of nowhere, these shifts in how we use the Internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the inside, untold story of what we have done to the Internet, and what it has done to us"--
Author: Taylor Lorenz
Publisher: Simon and Schuster
ISBN: 1982146869
Category : Business & Economics
Languages : en
Pages : 384
Get Book Here
Book Description
"For over a decade, Taylor Lorenz has been the authority on Internet culture, documenting its far-reaching effects on all corners of our lives. Her reporting is serious yet entertaining and illuminates deep truths about ourselves and the lives we create online. In her debut book, Extremely Online, she reveals how online influence came to upend the world, demolishing traditional barriers and creating whole new sectors of the economy. Lorenz shows this phenomenon to be one of the most disruptive changes in modern capitalism. By tracing how the Internet has changed what we want and how we go about getting it, Lorenz unearths how social platforms' power users radically altered our expectations of content, connection, purchasing, and power. Lorenz documents how moms who started blogging were among the first to monetize their personal brands online, how bored teens who began posting selfie videos reinvented fame as we know it, and how young creators on TikTok are leveraging opportunities to opt out of the traditional career pipeline. It's the real social history of the Internet. Emerging seemingly out of nowhere, these shifts in how we use the Internet seem easy to dismiss as fads. However, these social and economic transformations have resulted in a digital dynamic so unappreciated and insurgent that it ultimately created new approaches to work, entertainment, fame, and ambition in the 21st century. Extremely Online is the inside, untold story of what we have done to the Internet, and what it has done to us"--
Author: Jonathan Matusitz
Publisher: John Wiley & Sons
ISBN: 1119878098
Category : Language Arts & Disciplines
Languages : en
Pages : 580
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Book Description
The most comprehensive and up-to-date textbook on public communication campaigns currently available Fundamentals of Public Communication Campaigns provides students and practitioners with the theoretical and practical knowledge needed to create and implement effective messaging campaigns for an array of real-world scenarios. Assuming no prior expertise in the subject, this easily accessible textbook clearly describes more than 700 essential concepts of public communication campaigns. Numerous case studies illustrate real-world media campaigns, such as those promoting COVID–19 vaccinations and social distancing, campaigns raising awareness of LGBTQ+ issues, entertainment and Hollywood celebrity campaigns, and social activist initiatives including the #MeToo movement and Black Lives Matter (BLM). Opening with a thorough introduction to the fundamentals of public communication campaigns, the text examines a wide array of different health communication campaigns, social justice and social change campaigns, and counter-radicalization campaigns. Readers learn about the theoretical foundations of public communication campaigns, the roles of persuasion and provocation, how people’s attitudes can be changed through fear appeals, the use of ethnographic research in designing campaigns, the ethical principles of public communication campaigns, the potential negative effects of public messaging, and much more. Describes each of the 10 steps of public communication campaigns, from defining the topic and setting objectives to developing optimal message content and updating the campaign with timely and relevant information Covers public communication campaigns from the United States as well as 25 other countries, including Australia, Brazil, Canada, China, Egypt, India, Israel, Singapore, South Korea, and the United Kingdom Offers a template for creating or adapting messages for advertising, public relations, health, safety, entertainment, social justice, animal rights, and many other scenarios Incorporates key theories such as the Diffusion of Innovations (DoI) theory, social judgment theory (SJT), the Health Belief Model (HBM), social cognitive theory (SCT), and self–determination theory (SDT) Includes in-depth case studies of communication campaigns of Islamophobia, antisemitism, white supremacism, and violent extremism. Fundamentals of Public Communication Campaigns is the perfect textbook for undergraduate students across the social sciences and the humanities, and a valuable resource for general readers with interest in the subject.
Author: Daniel Trottier
Publisher: Taylor & Francis
ISBN: 1040119492
Category : Social Science
Languages : en
Pages : 102
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Book Description
This book offers a common set of concepts to help make sense of online shaming practices, accounting for instances of discrimination and injury that morally divide readers and at times risk unjust and disproportionate harm to those under scrutiny. Digital media denunciation has become a primary form of expression and entertainment across media environments, with new socially desirable forms of accountability under movements such as #MeToo and #BlackLivesMatter addressing longstanding forms of systematic and interpersonal abuse. Building on recent scholarship on shaming, surveillance and denunciation in fixed contexts, this study generates a cross-contextual and multi-actor account of practices like ‘cancel culture’, ‘doxing’ and ‘status degradation ceremonies’. It addresses instances of moral ambivalence by discussing how digital shaming becomes normalised and embedded across socio-cultural and institutional settings. The authors establish key actors and practices in online denunciations of individuals in a range of cases and contexts, including responses to COVID-19, political polarisation, and social justice movements, as well as more local and quotidian circumstances. They draw from empirical data including interviews with nearly 100 individuals targeted by mediated shaming and/or involved in these practices, as well as ethnographic observations of digital vigilantism and discourse analysis of press coverage and online comments relating to online shaming. Diverse applications and contexts, including China, the UK, Russia, and Central Asia, are considered, advancing an ambivalent understanding of media and denunciation that reconciles progressive and regressive practices, as well as celebratory and critical accounts of these practices. This book is recommended reading for advanced students and researchers of online visibility and harm across media studies, cultural studies and sociology.
Author: Lauren Oyler
Publisher: HarperCollins UK
ISBN: 0008366543
Category : Fiction
Languages : en
Pages : 286
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Book Description
SHORTLISTED FOR THE BOLLINGER EVERYMAN WODEHOUSE PRIZE A wry, provocative and very funny debut novel about identity, authenticity and the self in the age of the internet ‘I loved it’ Zadie Smith ‘Brilliant, very funny’ Guardian ‘Prepare to feel very seen’ I-D
Author: Patricia Lockwood
Publisher: Penguin
ISBN: 0593189604
Category : Fiction
Languages : en
Pages : 224
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Book Description
FINALIST FOR THE 2021 BOOKER PRIZE & A NEW YORK TIMES TOP 10 BOOK OF 2021 WINNER OF THE DYLAN THOMAS PRIZE “A book that reads like a prose poem, at once sublime, profane, intimate, philosophical, witty and, eventually, deeply moving.” —New York Times Book Review, Editors’ Choice “Wow. I can’t remember the last time I laughed so much reading a book. What an inventive and startling writer…I’m so glad I read this. I really think this book is remarkable.” —David Sedaris From "a formidably gifted writer" (The New York Times Book Review), a book that asks: Is there life after the internet? As this urgent, genre-defying book opens, a woman who has recently been elevated to prominence for her social media posts travels around the world to meet her adoring fans. She is overwhelmed by navigating the new language and etiquette of what she terms "the portal," where she grapples with an unshakable conviction that a vast chorus of voices is now dictating her thoughts. When existential threats--from climate change and economic precariousness to the rise of an unnamed dictator and an epidemic of loneliness--begin to loom, she posts her way deeper into the portal's void. An avalanche of images, details, and references accumulate to form a landscape that is post-sense, post-irony, post-everything. "Are we in hell?" the people of the portal ask themselves. "Are we all just going to keep doing this until we die?" Suddenly, two texts from her mother pierce the fray: "Something has gone wrong," and "How soon can you get here?" As real life and its stakes collide with the increasingly absurd antics of the portal, the woman confronts a world that seems to contain both an abundance of proof that there is goodness, empathy, and justice in the universe, and a deluge of evidence to the contrary. Fragmentary and omniscient, incisive and sincere, No One Is Talking About This is at once a love letter to the endless scroll and a profound, modern meditation on love, language, and human connection from a singular voice in American literature.
Author: Van Badham
Publisher: Hardie Grant Publishing
ISBN: 1743587856
Category : Social Science
Languages : en
Pages : 394
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Book Description
Shortlisted for the Walkley Book Award 2022 In QAnon and On, Guardian columnist Van Badham delves headfirst into the QAnon conspiracy theory, unpicking the why, how and who behind this century’s most dangerous and far-fetched internet cult. From Gamergate to Pizzagate and beyond to QAnon, internet manipulation and disinformation campaigns have grown to a geopolitical scale and spilled into real life with devastating consequences, entangling everyone from politicians to Hollywood celebrities. But what would motivate followers to so forcefully avoid the facts and surrender instead to made-up stories designed to influence and control? It’s a question that has haunted Van, herself a veteran of social media’s relentless trolling wars. In this daring investigation, Van exposes some of the internet’s most extreme communities to understand conspiracy cults from the inside. QAnon and On is the story of the modern internet, the farscape of political belief and a disinformation pipeline built between the two that poses an ongoing threat to democracy itself. Shocking and mesmerising in equal measure, this book will open our eyes to the dangers of partisan belief.
Author: Patricia Lockwood
Publisher: Penguin
ISBN: 069818839X
Category : Biography & Autobiography
Languages : en
Pages : 354
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Book Description
ONE OF THE NEW YORK TIMES BOOK REVIEW'S 10 BEST BOOKS OF THE YEAR NAMED ONE OF THE 50 BEST MEMOIRS OF THE PAST 50 YEARS BY THE NEW YORK TIMES SELECTED AS A BEST BOOK OF THE YEAR BY: The Washington Post * Elle * NPR * New York Magazine * Boston Globe * Nylon * Slate * The Cut * The New Yorker * Chicago Tribune WINNER OF THE THURBER PRIZE FOR AMERICAN HUMOR “Affectionate and very funny . . . wonderfully grounded and authentic. This book proves Lockwood to be a formidably gifted writer who can do pretty much anything she pleases.” – The New York Times Book Review From Booker Prize finalist Patricia Lockwood, author of the novel No One Is Talking About This, a vivid, heartbreakingly funny memoir about balancing identity with family and tradition. Father Greg Lockwood is unlike any Catholic priest you have ever met—a man who lounges in boxer shorts, loves action movies, and whose constant jamming on the guitar reverberates “like a whole band dying in a plane crash in 1972.” His daughter is an irreverent poet who long ago left the Church’s country. When an unexpected crisis leads her and her husband to move back into her parents’ rectory, their two worlds collide. In Priestdaddy, Lockwood interweaves emblematic moments from her childhood and adolescence—from an ill-fated family hunting trip and an abortion clinic sit-in where her father was arrested to her involvement in a cultlike Catholic youth group—with scenes that chronicle the eight-month adventure she and her husband had in her parents’ household after a decade of living on their own. Lockwood details her education of a seminarian who is also living at the rectory, tries to explain Catholicism to her husband, who is mystified by its bloodthirstiness and arcane laws, and encounters a mysterious substance on a hotel bed with her mother. Lockwood pivots from the raunchy to the sublime, from the comic to the deeply serious, exploring issues of belief, belonging, and personhood. Priestdaddy is an entertaining, unforgettable portrait of a deeply odd religious upbringing, and how one balances a hard-won identity with the weight of family and tradition.
Author: Rob J Hyndman
Publisher: OTexts
ISBN: 0987507117
Category : Business & Economics
Languages : en
Pages : 380
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Book Description
Forecasting is required in many situations. Stocking an inventory may require forecasts of demand months in advance. Telecommunication routing requires traffic forecasts a few minutes ahead. Whatever the circumstances or time horizons involved, forecasting is an important aid in effective and efficient planning. This textbook provides a comprehensive introduction to forecasting methods and presents enough information about each method for readers to use them sensibly.
Author: Matt Sullivan
Publisher: HarperCollins
ISBN: 0063036827
Category : Sports & Recreation
Languages : en
Pages : 313
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Book Description
“Brilliantly audacious…written with the profundity of a sage baller and the acuity of a seasoned journalist.”—Kiese Laymon, New York Times bestselling author of Heavy An award-winning journalist's behind-the-scenes account from the epicenter of sports, social justice, and coronavirus, Can't Knock the Hustle is a lasting chronicle of the historic 2019-2020 NBA season, by way of the notorious Brooklyn Nets and basketball's renaissance as a cultural force beyond the game. The Nets were already the most intriguing startup in the NBA: a team of influencers, entrepreneurs and activists, starring the controversial Kevin Durant and Kyrie Irving. But this dynasty-in-the-making got disrupted by the unforeseen. One tweet launched an international scandal, pitting the team's Chinese owner and the league's commissioner against its players and LeBron James. The sudden death of Kobe Bryant, after making his final public appearance in Brooklyn, sent shockwaves through a turbulent season. Then came the unimaginable. A global pandemic and a new civil-rights movement put basketball's trend-setting status to the ultimate test, as business and culture followed the lead of the NBA and its empowered stars. No team intersected with the extremes of 2020 quite like the Brooklyn Nets, and Matt Sullivan had a courtside view. Can't Knock the Hustle crosses from on the court, where underdogs confront A-listers like Jay-Z and James Harden, to off the court, as players march through the streets of Brooklyn, provoke Donald Trump at the White House, and boycott the NBA's bubble experiment in Disney World. Hundreds of interviews—with Hall-of-Famers, All-Stars, executives, coaches and power-brokers across the world—provide a backdrop of the NBA's impact on social media, race, politics, health, fashion, fame and fandom, for a portrait of a time when sports brought us back together again, like never before.
Author: E.J. White
Publisher: Stanford University Press
ISBN: 1503614034
Category : Social Science
Languages : en
Pages : 114
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Book Description
This cultural history reveals how cats became the undisputed mascot of the internet—“an essential look at life online” (Ryan Milner, author of The World Made Meme). Journalists and their readers seem to need no explanation for the line, “The internet is made of cats.” Everyone understands the joke, but few know how it started. A Unified Theory of Cats on the Internet is the first book to explore the history of how the cat became the internet’s best friend. Internet cats can differ in dramatic ways, from the goth cats of Twitter to the glamourpusses of Instagram to the giddy, nonsensical silliness of Nyan Cat. But they all share common traits and values. Bringing together fun anecdotes, thoughtful analyses, and hidden histories of the communities that built the internet, Elyse White shows how japonisme, punk culture, cute culture, and the battle among different communities for the soul of the internet informed the sensibility of online felines. Internet cats offer a playful and useful way to understand how culture shapes—and is shaped by—technology. Western culture has used cats for centuries as symbols of darkness, pathos, and alienation. The communities that helped build the internet represented themselves as outsiders, with snark and alienation at the core of their identity. Thus cats became the sine qua non of cultural literacy for the Extremely Online, as well as an everyday medium of expression for the rest of us. Whatever direction the internet takes next, the “series of tubes” is likely to remain cat-shaped.
