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Author:
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ISBN:
Category : Business
Languages : en
Pages : 1240
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Book Description
Author:
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 1240
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Book Description
Author:
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 1338
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Book Description
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ISBN:
Category : Accounting
Languages : en
Pages : 222
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ISBN:
Category : Sales management
Languages : en
Pages : 994
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Book Description
Author:
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ISBN:
Category :
Languages : en
Pages : 802
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Book Description
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ISBN:
Category : Photography
Languages : en
Pages : 586
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ISBN:
Category : Poultry
Languages : en
Pages : 858
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Book Description
Author: Burt Jay Paris
Publisher:
ISBN:
Category : Advertising
Languages : en
Pages : 212
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Book Description
Author: United States. Federal Trade Commission
Publisher:
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Category : Chain stores
Languages : en
Pages : 674
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Book Description
Author: Michael Roe
Publisher: Routledge
ISBN: 1136007466
Category : Business & Economics
Languages : en
Pages : 166
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Book Description
Marketing Professional Services is a uniquely focused, incisive and practical introduction to new business planning, marketing and selling skills for those in the professional services sector. It is for professionals who have to sell to professionals. Professionals of all types, from accountants and consultants to surveyors and solicitors who have trained in a specific technical skill will understand the power of good clear marketing practice reading this book. If you have to sell yourself and your service to clients this book shows you: * The importance of winning new business in an increasingly competitive, deregulated market * How to plan for winning new business including a full script for cold calls * The techniques, skills and resources required in order to achieve your goals focusing on the three P's of Preparation, Prospection and Persistence Individual chapters provide you with a basic grounding in separate sales and marketing issues - from prospecting and cold canvassing to direct marketing and public relations. The book includes sample interactive conversations and provides a constant source of reference for the professional sales person. It is based on long experience of training in this sector and is a short, practical and appropriate introduction to the key concepts.
