Exploring the Association Between Acculturation and Food Purchasing Behaviors of Latinos

Exploring the Association Between Acculturation and Food Purchasing Behaviors of Latinos PDF Author: Hector Vasquez (Jr.)
Publisher:
ISBN: 9781321492590
Category : Consumer behavior
Languages : en
Pages : 58

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Book Description
Abstract: The purpose of this study was to investigate factors related to purchasing less healthy foods among a sub-sample of the Latino population living in Long Beach, California. Specifically, purchasing less healthy foods were investigated by examining the effects of number of years in the United States, language use, language acculturation, household size, and participant age. Data were obtained from a childhood obesity prevention intervention titled "Sanos y Fuertes" or Healthy and Strong. Demographic forms were collected from Latino families with children between the ages of 2 and 8 years of age. There was no significant relationship observed between purchasing less healthy foods and number of years in the United States, language use, language acculturation, household size, and participant age. The findings signify that there may be other factors involved in food purchasing behavior. This study suggests further research using more in-depth scales that go beyond testing demographics.