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Author: Johnson
Publisher: Pearson Education India
ISBN: 9788131719251
Category :
Languages : en
Pages : 1076
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Book Description
Author: Johnson
Publisher: Pearson Education India
ISBN: 9788131719251
Category :
Languages : en
Pages : 1076
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Book Description
Author: Srinath Perera
Publisher: Taylor & Francis
ISBN: 1317427882
Category : Technology & Engineering
Languages : en
Pages : 504
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Book Description
This internationally conducted study of the latest construction industry practices addresses a broad range of Information and Communication Technology applications. Drawing on research conducted in the US and UK, this book presents the state of the art of various ebusiness processes, and examines BIM, virtual environments and mobile technologies. Innovation is a theme that runs throughout this book, so in addition to the direct impact of these new technical achievements, it also considers the management styles that helped them to emerge. Examples from industry are illustrated with case studies and presented alongside research from some of the best known academics in this field. This book is essential reading for all advanced students and researchers interested in how ICT is changing construction management and the construction industry.
Author: Bernd W. Wirtz
Publisher: Springer Nature
ISBN: 3031502892
Category :
Languages : en
Pages : 1031
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Book Description
Author: Prof Graham Hooley
Publisher: Pearson UK
ISBN: 129227655X
Category : Business & Economics
Languages : en
Pages : 1031
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Book Description
Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation – the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Author: Meral, Yurdagül
Publisher: IGI Global
ISBN: 1799800377
Category : Business & Economics
Languages : en
Pages : 409
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Book Description
The use of ICT applications has dipped into almost every aspect of the business sector, including trade. With the volume of e-commerce increasing, international traders must switch their rules and practices to e-trade to survive in such a competitive market. However, the complexity of international trade, which covers customs processes, different legislation, specific documentation requirements, different languages, different currencies, and different payment systems and risk, presents its own challenges in this transition. Tools and Techniques for Implementing International E-Trading Tactics for Competitive Advantage examines the multidisciplinary approach of international e-trade as it applies to information technology, digital marketing, digital communication, online reputation management, and different legislation and risks. The content within this publication examines digital advertising, consumer behavior, and e-commerce and is designed for international traders, entrepreneurs, business professionals, researchers, academicians, and students.
Author: Stefan Schmid
Publisher: Springer
ISBN: 331974089X
Category : Business & Economics
Languages : en
Pages : 176
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Book Description
This book illustrates the various facets of internationalization in managerial practice, starting with a strategic outline of the many options firms have when formulating internationalization strategies. Designed as a textbook for Bachelor, Master and MBA classrooms, the core of the book consists of six case studies on firms from diverse industries, such as sporting goods, aviation, grocery discount, motorcycle, computer and IT, and fast-food. The cases present a variety of ways of entering and operating in foreign markets, such as export, franchising, joint ventures, strategic alliances, greenfield-investments, acquisitions and mergers. In addition to market entry strategies, the cases provide readers, educators and students with insights into target market strategies, timing strategies, allocation strategies and coordination strategies of well-known companies.
Author: Gerry Johnson
Publisher: Pearson Education
ISBN: 9780273731566
Category : Business & Economics
Languages : en
Pages : 924
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Book Description
An extensive process of market research and product development has formed the basis for this new edition. It covers all of the underlying concepts, processes of development and analytical methods of corporate strategy within a variety of organisations.
Author: Honggen Xiao
Publisher: Routledge
ISBN: 1317977637
Category : Business & Economics
Languages : en
Pages : 225
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Book Description
Contemporary Perspectives on China Tourism is an innovative and engaging collection which presents unique approaches and critical insights into the policy, development and management practices of tourism and hospitality in modern China. This volume consists of nine independent research reports overarching the consequences of tourism from economic, sociocultural, community, and humanistic perspectives. The book addresses generic issues such as tourism demand, mega events, leisure, tourist experience, cultural representation, community development, and quality of life through tourism, as well as strategies and techniques specific to the tourism and hospitality industries. Contemporary Perspectives on China Tourism draws on methodological traditions of anthropology, business, communication and media studies, geography, linguistics and literature, sociology, and critical tourism studies. Seven of the nine chapters in this book were originally published in a special issue on "Methodological Innovations in China Tourism Research" of the Journal of China Tourism Research.
Author: Huda Maulana
Publisher: Springer Nature
ISBN: 9464632046
Category : Business & Economics
Languages : en
Pages : 1114
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Book Description
This is an open access book. Universitas Muhammadiyah Surakarta proudly invite all students, researchers and academia to participate in the International Conference on Economics and Business Studies (ICOEBS). This conference is a part of a conference program called International Summit on Science Technology and Humanity (ISETH) 2022 Organized by Universitas Muhammadiyah Surakarta and will be held on 5-6 December 2022. This year's conference's theme is Green Business in Emerging Economies; Current Issues and Future Challenges. ICOEBS aims to provide opportunities for students, scholars and practitioners to present original research articles, unpublished research and novelties in Economics and Business studies. Full paper submission deadline is 8 November 2022.
Author: Sandeep Bishla
Publisher: Red Unicorn Publishing
ISBN: 8196367740
Category : Business & Economics
Languages : en
Pages : 19
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Book Description
"Strategic Management" is a comprehensive guidebook that explores the theory and practice of strategic management, an essential component of organizational success in today's complex and competitive business environment. This book is designed to provide students, managers, and professionals with the necessary tools and frameworks to formulate and execute effective strategies that enable organizations to achieve their goals and objectives. The book is divided into several sections that cover a range of topics, from the fundamentals of strategic management to the formulation of strategies, implementation, and evaluation. The authors have drawn from a wealth of real-world examples to illustrate key concepts, making the book highly relevant and practical for readers. In addition, the book explores emerging trends in strategic management, such as digital transformation, sustainability, and corporate social responsibility. The authors provide insights and guidance on how organizations can adapt and thrive in the face of these challenges. Whether you are a student, manager, or professional, "Strategic Management" is an essential resource that will help you develop the skills and knowledge necessary to create and implement effective strategies that drive organizational success.
