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Author: W.H. Inmon
Publisher: Elsevier
ISBN: 008055833X
Category : Computers
Languages : en
Pages : 394
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Book Description
DW 2.0: The Architecture for the Next Generation of Data Warehousing is the first book on the new generation of data warehouse architecture, DW 2.0, by the father of the data warehouse. The book describes the future of data warehousing that is technologically possible today, at both an architectural level and technology level. The perspective of the book is from the top down: looking at the overall architecture and then delving into the issues underlying the components. This allows people who are building or using a data warehouse to see what lies ahead and determine what new technology to buy, how to plan extensions to the data warehouse, what can be salvaged from the current system, and how to justify the expense at the most practical level. This book gives experienced data warehouse professionals everything they need in order to implement the new generation DW 2.0. It is designed for professionals in the IT organization, including data architects, DBAs, systems design and development professionals, as well as data warehouse and knowledge management professionals. - First book on the new generation of data warehouse architecture, DW 2.0 - Written by the "father of the data warehouse", Bill Inmon, a columnist and newsletter editor of The Bill Inmon Channel on the Business Intelligence Network - Long overdue comprehensive coverage of the implementation of technology and tools that enable the new generation of the DW: metadata, temporal data, ETL, unstructured data, and data quality control
Author: W.H. Inmon
Publisher: Elsevier
ISBN: 008055833X
Category : Computers
Languages : en
Pages : 394
Get Book Here
Book Description
DW 2.0: The Architecture for the Next Generation of Data Warehousing is the first book on the new generation of data warehouse architecture, DW 2.0, by the father of the data warehouse. The book describes the future of data warehousing that is technologically possible today, at both an architectural level and technology level. The perspective of the book is from the top down: looking at the overall architecture and then delving into the issues underlying the components. This allows people who are building or using a data warehouse to see what lies ahead and determine what new technology to buy, how to plan extensions to the data warehouse, what can be salvaged from the current system, and how to justify the expense at the most practical level. This book gives experienced data warehouse professionals everything they need in order to implement the new generation DW 2.0. It is designed for professionals in the IT organization, including data architects, DBAs, systems design and development professionals, as well as data warehouse and knowledge management professionals. - First book on the new generation of data warehouse architecture, DW 2.0 - Written by the "father of the data warehouse", Bill Inmon, a columnist and newsletter editor of The Bill Inmon Channel on the Business Intelligence Network - Long overdue comprehensive coverage of the implementation of technology and tools that enable the new generation of the DW: metadata, temporal data, ETL, unstructured data, and data quality control
Author: W. H. Inmon
Publisher: John Wiley & Sons
ISBN: 0471774235
Category : Computers
Languages : en
Pages : 576
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Book Description
The new edition of the classic bestseller that launched thedata warehousing industry covers new approaches and technologies,many of which have been pioneered by Inmon himself In addition to explaining the fundamentals of data warehousesystems, the book covers new topics such as methods for handlingunstructured data in a data warehouse and storing data acrossmultiple storage media Discusses the pros and cons of relational versusmultidimensional design and how to measure return on investment inplanning data warehouse projects Covers advanced topics, including data monitoring andtesting Although the book includes an extra 100 pages worth of valuablecontent, the price has actually been reduced from $65 to $55
Author: W. H. Inmon
Publisher: Wiley
ISBN: 9780471374732
Category : Computers
Languages : en
Pages : 0
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Book Description
A revolutionary new approach to unearthing business opportunities, from the father of the data warehouseLet Bill Inmon, the father of the data warehouse, along with Robert Terdeman and Claudia Imhoff, introduce you to exploration warehousing, an innovative new approach to finding business opportunities hidden in patterns of data. In this groundbreaking book, they clearly explain the exploration process and identify the types of data warehouse designs best suited for exploration. They then outline the steps that must be followed in order to turn data into a competitive advantage. Using numerous case examples, the authors describe original exploration techniques and demonstrate how IT managers can work together with business managers to identify significant value in the data. These patterns can reveal opportunities in the marketplace for new products and services, when to discontinue products and services, where to streamline operations, and much more. To verify the strength and accuracy of these patterns, they show you how to use exploration with data mining techniques to assure business value. With this book, you'll gain a better understanding of: - The process of exploring data - The infrastructure of exploration - The roles that analysts play in your organization - How to form a basis of data that can be used for analysis - How patterns in data can be turned into business opportunity - When patterns should not be turned into business opportunity - The role of data mining
Author: W. H. Inmon
Publisher: John Wiley & Sons
ISBN: 0471437506
Category : Computers
Languages : en
Pages : 400
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Book Description
The "father of data warehousing" incorporates the latesttechnologies into his blueprint for integrated decision supportsystems Today's corporate IT and data warehouse managers are required tomake a small army of technologies work together to ensure fast andaccurate information for business managers. Bill Inmon created theCorporate Information Factory to solve the needs ofthese managers. Since the First Edition, the design of the factoryhas grown and changed dramatically. This Second Edition, revisedand expanded by 40% with five new chapters, incorporates thesechanges. This step-by-step guide will enable readers to connecttheir legacy systems with the data warehouse and deal with a hostof new and changing technologies, including Web access mechanisms,e-commerce systems, ERP (Enterprise Resource Planning) systems. Thebook also looks closely at exploration and data mining servers foranalyzing customer behavior and departmental data marts forfinance, sales, and marketing.
Author: W. H. Inmon
Publisher: John Wiley & Sons
ISBN: 0471270482
Category : Computers
Languages : en
Pages : 434
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Book Description
The data warehousing bible updated for the new millennium Updated and expanded to reflect the many technological advances occurring since the previous edition, this latest edition of the data warehousing "bible" provides a comprehensive introduction to building data marts, operational data stores, the Corporate Information Factory, exploration warehouses, and Web-enabled warehouses. Written by the father of the data warehouse concept, the book also reviews the unique requirements for supporting e-business and explores various ways in which the traditional data warehouse can be integrated with new technologies to provide enhanced customer service, sales, and support-both online and offline-including near-line data storage techniques.
Author: Ronald S. Swift
Publisher: Prentice Hall Professional
ISBN: 9780130889843
Category : Business & Economics
Languages : en
Pages : 524
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Book Description
Preface Corporations that achieve high customer retention and high customer profitability aim for: The right product (or service), to the right customer, at the right price, at the right time, through the right channel, to satisfy the customer's need or desire. Information Technology—in the form of sophisticated databases fed by electronic commerce, point-of-sale devices, ATMs, and other customer touch points—is changing the roles of marketing and managing customers. Information and knowledge bases abound and are being leveraged to drive new profitability and manage changing relationships with customers. The creation of knowledge bases, sometimes called data warehouses or Info-Structures, provides profitable opportunities for business managers to define and analyze their customers' behavior to develop and better manage short- and long-term relationships. Relationship Technology will become the new norm for the use of information and customer knowledge bases to forge more meaningful relationships. This will be accomplished through advanced technology, processes centered on the customers and channels, as well as methodologies and software combined to affect the behaviors of organizations (internally) and their customers/channels (externally). We are quickly moving from Information Technology to Relationship Technology. The positive effect will be astounding and highly profitable for those that also foster CRM. At the turn of the century, merchants and bankers knew their customers; they lived in the same neighborhoods and understood the individual shopping and banking needs of each of their customers. They practiced the purest form of Customer Relationship Management (CRM). With mass merchandising and franchising, customer relationships became distant. As the new millennium begins, companies are beginning to leverage IT to return to the CRM principles of the neighborhood store and bank. The customer should be the primary focus for most organizations. Yet customer information in a form suitable for marketing or management purposes either is not available, or becomes available long after a market opportunity passes, therefore CRM opportunities are lost. Understanding customers today is accomplished by maintaining and acting on historical and very detailed data, obtained from numerous computing and point-of-contact devices. The data is merged, enriched, and transformed into meaningful information in a specialized database. In a world of powerful computers, personal software applications, and easy-to-use analytical end-user software tools, managers have the power to segment and directly address marketing opportunities through well managed processes and marketing strategies. This book is written for business executives and managers interested in gaining advantage by using advanced customer information and marketing process techniques. Managers charged with managing and enhancing relationships with their customers will find this book a profitable guide for many years. Many of today's managers are also charged with cutting the cost of sales to increase profitability. All managers need to identify and focus on those customers who are the most profitable, while, possibly, withdrawing from supporting customers who are unprofitable. The goal of this book is to help you: identify actions to categorize and address your customers much more effectively through the use of information and technology, define the benefits of knowing customers more intimately, and show how you can use information to increase turnover/revenues, satisfaction, and profitability. The level of detailed information that companies can build about a single customer now enables them to market through knowledge-based relationships. By defining processes and providing activities, this book will accelerate your CRM "learning curve," and provide an effective framework that will enable your organization to tap into the best practices and experiences of CRM-driven companies (in Chapter 14). In Chapter 6, you will have the opportunity to learn how to (in less than 100 days) start or advance, your customer database or data warehouse environment. This book also provides a wider managerial perspective on the implications of obtaining better information about the whole business. The customer-centric knowledge-based info-structure changes the way that companies do business, and it is likely to alter the structure of the organization, the way it is staffed, and, even, how its management and employees behave. Organizational changes affect the way the marketing department works and the way that it is perceived within the organization. Effective communications with prospects, customers, alliance partners, competitors, the media, and through individualized feedback mechanisms creates a whole new image for marketing and new opportunities for marketing successes. Chapter 14 provides examples of companies that have transformed their marketing principles into CRM practices and are engaging more and more customers in long-term satisfaction and higher per-customer profitability. In the title of this book and throughout its pages I have used the phrase "Relationship Technologies" to describe the increasingly sophisticated data warehousing and business intelligence technologies that are helping companies create lasting customer relationships, therefore improving business performance. I want to acknowledge that this phrase was created and protected by NCR Corporation and I use this trademark throughout this book with the company's permission. Special thanks and credit for developing the Relationship Technologies concept goes to Dr. Stephen Emmott of NCR's acclaimed Knowledge Lab in London. As time marches on, there is an ever-increasing velocity with which we communicate, interact, position, and involve our selves and our customers in relationships. To increase your Return on Investment (ROI), the right information and relationship technologies are critical for effective Customer Relationship Management. It is now possible to: know who your customers are and who your best customers are stimulate what they buy or know what they won't buy time when and how they buy learn customers' preferences and make them loyal customers define characteristics that make up a great/profitable customer model channels are best to address a customer's needs predict what they may or will buy in the future keep your best customers for many years This book features many companies using CRM, decision-support, marketing databases, and data-warehousing techniques to achieve a positive ROI, using customer-centric knowledge-bases. Success begins with understanding the scope and processes involved in true CRM and then initiating appropriate actions to create and move forward into the future. Walking the talk differentiates the perennial ongoing winners. Reinvestment in success generates growth and opportunity. Success is in our ability to learn from the past, adopt new ideas and actions in the present, and to challenge the future. Respectfully, Ronald S. Swift Dallas, Texas June 2000
Author: Witold Abramowicz
Publisher: Springer Science & Business Media
ISBN: 1447101375
Category : Computers
Languages : en
Pages : 277
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Book Description
Information is a key factor in business today, and data warehousing has become a major activity in the development and management of information systems to support the proper flow of information. Unfortunately, the majority of information systems are based on structured information stored in organizational databases, which means that the company is isolated from the business environment by concentrating on their internal data sources only. It is therefore vital that organizations take advantage of external business information, which can be retrieved from Internet services and mechanically organized within the existing information structures. Such a continuously extending integrated collection of documents and data could facilitate decision-making processes in the organization. Filtering the Web to Feed Data Warehouses discusses areas such as: - how to use data warehouse for filtering Web content - how to retrieve relevant information from diverse sources on the Web - how to handle the time aspect - how to mechanically establish links among data warehouse structures and documents filtered from external sources - how to use collected information to increase corporate knowledge and gives a comprehensive example, illustrating the idea of supplying data warehouses with relevant information filtered from the Web.
Author: Kevin McDonald
Publisher: John Wiley & Sons
ISBN: 0471429341
Category : Computers
Languages : en
Pages : 546
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Book Description
"This book is insightful and thought-provoking for even the most seasoned SAP BW individual." —Richard M. Dunning, Chair, American SAP Users Group Written by the leading experts in the field, this comprehensive guide shows you how to implement the SAP Business Information Warehouse (BW) and create useful applications for business analysis of company-wide data. You'll quickly learn how to design, build, analyze, and administer the data and information in the SAP BW component. The authors present the material in a way that reflects the process an organization goes through during a software implementation. They begin with an introduction to the fundamentals of data warehousing and business intelligence, helping you determine if SAP BW is right for your organization. The book then focuses on the business content and options available when trying to deliver value from the data stored in the SAP BW. And it includes a methodology for implementing the BW, such as data modeling and techniques for capturing and transforming data. With this book, you'll discover the options available in SAP BW 3.0 and explore a new way to drive business performance. It will show you how to: Tackle such challenges as eliminating poor data quality Develop an information model in order to properly deploy SAP BW Utilize ETL, data storage, information access, analysis, and presentation services Schedule, monitor, archive, and troubleshoot data loads Effectively plan and manage the performance of a data warehouse The companion Web site provides useful guides and templates for configuring your system, industry case studies, and additional updates.
Author: Len Silverston
Publisher: John Wiley & Sons
ISBN: 111808232X
Category : Computers
Languages : en
Pages : 572
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Book Description
A quick and reliable way to build proven databases for core business functions Industry experts raved about The Data Model Resource Book when it was first published in March 1997 because it provided a simple, cost-effective way to design databases for core business functions. Len Silverston has now revised and updated the hugely successful 1st Edition, while adding a companion volume to take care of more specific requirements of different businesses. This updated volume provides a common set of data models for specific core functions shared by most businesses like human resources management, accounting, and project management. These models are standardized and are easily replicated by developers looking for ways to make corporate database development more efficient and cost effective. This guide is the perfect complement to The Data Model Resource CD-ROM, which is sold separately and provides the powerful design templates discussed in the book in a ready-to-use electronic format. A free demonstration CD-ROM is available with each copy of the print book to allow you to try before you buy the full CD-ROM.
Author: Management Association, Information Resources
Publisher: IGI Global
ISBN: 1616928530
Category : Computers
Languages : en
Pages : 2042
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Book Description
This three-volume collection, titled Enterprise Information Systems: Concepts, Methodologies, Tools and Applications, provides a complete assessment of the latest developments in enterprise information systems research, including development, design, and emerging methodologies. Experts in the field cover all aspects of enterprise resource planning (ERP), e-commerce, and organizational, social and technological implications of enterprise information systems.
