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Author: Noel Scott
Publisher: Routledge
ISBN: 1317987268
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Author: Chris Risdon
Publisher: Rosenfeld Media
ISBN: 1933820748
Category : Design
Languages : en
Pages : 337
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Book Description
Customer experiences are increasingly complicated—with multiple channels, touchpoints, contexts, and moving parts—all delivered by fragmented organizations. How can you bring your ideas to life in the face of such complexity? Orchestrating Experiences is a practical guide for designers and everyone struggling to create products and services in complex environments.
Author: J. Robert Rossman
Publisher: Columbia University Press
ISBN: 0231549512
Category : Business & Economics
Languages : en
Pages : 257
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Book Description
In an increasingly experience-driven economy, companies that deliver great experiences thrive, and those that do not die. Yet many organizations face difficulties implementing a vision of delivering experiences beyond the provision of goods and services. Because experience design concepts and approaches are spread across multiple, often disconnected disciplines, there is no book that succinctly explains to students and aspiring professionals how to design them. J. Robert Rossman and Mathew D. Duerden present a comprehensive and accessible introduction to experience design. They synthesize the fundamental theories and methods from multiple disciplines and lay out a process for designing experiences from start to finish. Rossman and Duerden challenge us to reflect on what makes a great experience from the user’s perspective. They provide a framework of experience types, explaining people’s engagement with products and services and what makes experiences personal and fulfilling. The book presents interdisciplinary research underlying key concepts such as memory, intentionality, and dramatic structure in a down-to-earth style, drawing attention to both the macro and micro levels. Designing Experiences features detailed instructions and numerous real-world examples that clarify theoretical principles, making it useful for students and professionals. An invaluable overview of a growing field, the book provides readers with the tools they need to design innovative and indelible experiences and to move their organizations into the experience economy. Designing Experiences features a foreword by B. Joseph Pine II.
Author: Jim Kalbach
Publisher: Rosenfeld Media
ISBN: 1933820527
Category : Design
Languages : en
Pages : 241
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Book Description
These days, consumers have real power: they can research companies, compare ratings, and find alternatives with a simple tap. Focusing on customer needs isn't a nice–to–have, it's a strategic imperative. The Jobs To Be Done Playbook (JTBD) helps organizations turn market insight into action. This book shows you techniques to make offerings people want, as well as make people want your offering.
Author: Caroline A. Jones
Publisher: National Geographic Books
ISBN: 0262035146
Category : Art
Languages : en
Pages : 0
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Book Description
A book that produces sensory experiences while bringing the concept of experience itself into relief as a subject of criticism and an object of contemplation. Experience offers a reading experience like no other. A heat-sensitive cover by Olafur Eliasson reveals words, colors, and a drawing when touched by human hands. Endpapers designed by Carsten Höller are printed in ink containing carefully calibrated quantities of the synthesized human pheromones estratetraenol and androstadienone, evoking the suggestibility of human desire. The margins and edges of the book are designed by Tauba Auerbach in complementary colors that create a dynamically shifting effect when the book is shifted or closed. When the book is opened, bookmarks cascade from the center, emerging from spider web prints by Tomás Saraceno. Experience produces experience while bringing the concept itself into relief as an object of contemplation. The sensory experience of the book as a physical object resonates with the intellectual experience of the book as a container of ideas. Experience convenes a conversation with artists, musicians, philosophers, anthropologists, historians, and neuroscientists, each of whom explores aspects of sensorial and cultural realms of experience. The texts include new essays written for this volume and classic texts by such figures as William James and Michel Foucault. The first publication from MIT's Center for Art, Science, & Technology, Experience approaches its subject through multiple modes. Publication design by Kimberly Varella with Becca Lofchie, Content Object Design Studio. Cover concept by Olafur Eliasson in collaboration with Kimberly Varella (Content Object). Contributors Tauba Auerbach, Bevil Conway, John Dewey, Olafur Eliasson, Michel Foucault, Adam Frank, Vittorio Gallese, Renée Green, Stefan Helmreich, Carsten Höller, Edmund Husserl, William James, Caroline A. Jones, Douglas Kahn, Brian Kane, Leah Kelly, Bruno Latour, Alvin Lucier, David Mather, Mara Mills, Alva Noë, Jacques Rancière, Michael Rossi, Tomás Saraceno, Natasha Schüll, Joan W.Scott, Tino Sehgal, Alma Steingart, Josh Tenenbaum, Rebecca Uchill
Author: Abraham H. Maslow
Publisher: Rare Treasure Editions
ISBN: 177464391X
Category : Religion
Languages : en
Pages : 223
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Book Description
One of the foremost spokesmen for the Third Force movement in psychology, Abraham H. Maslow here articulates one of his prominent theses: the "religious" experience is a rightful subject for scientific investigation and speculation and, conversely, the "scientific community" will see its work enhanced by acknowledging and studying the species-wide need for spiritual expression which, in so many forms, is at the heart of "peak-experiences" reached by healthy, fully functioning people.
Author: Mary N. MacDonald
Publisher:
ISBN:
Category : Religion
Languages : en
Pages : 204
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Book Description
Place and orientation are important aspects of human experience. Place evokes geography and culture and conjures up history and myth. Place is not only a particular physical location but an idea, a mental construction that captures and directs the human relationship to the world. The distinguished contributors to this volume invite us to reflect on the significance of places, real and imagined, in the religious traditions they study and on how places are known, imagined, remembered, and struggled for. Whether looking at the ways myth and ritual reinforce the Yoruba's bond to the land or at Australian Aboriginal engagements with the origins of the created world, exploring Hildegard of Bingen's experience of heaven or myths of the underworld in contemporary American millennialism, listening to oral narratives of divine politics and deserted places of Rajasthan or investigating literal and literary images of the Promised Land, these essays underscore that place is constructed in the intersection of material conditions, political realities, narrative, and ritual performance.
Author: Noel Scott
Publisher: Routledge
ISBN: 1317987268
Category : Business & Economics
Languages : en
Pages : 309
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Book Description
This book provides a review of the current theory and practice of experiential tourism and how it is marketed. Many societies today are characterised by widespread individual wealth of an order previously confined to the elite with the consequence that ownership of ‘ordinary’ physical goods is no longer a distinguishing factor. Instead people are now seeking the ‘extraordinary’ with examples being bodies enhanced through surgery, personal fitness trainers, and, in the case of leisure and tourism, seeking unique and unusual places to visit and activities to undertake. This trend manifests in the increasing consumption of services and the addition of experiential elements to physical goods by businesses aware of societal changes. The trend is enhanced by rapidly changing technology and economic production methods providing new sectors of the world’s population with access to the consumption experiences that are repeatedly featured in the media. This is the experience economy, characterised by a search by consumers for fantasies, feelings, and fun. This book was based on a special issue of Journal of Hospitality Marketing & Mangement.
Author: Mark Fox
Publisher: Routledge
ISBN: 1134442793
Category : Body, Mind & Spirit
Languages : en
Pages : 391
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Book Description
Through the Valley of the Shadow of Death is a dramatic and sustained response to decades of research into near-death experiences (NDEs) - the first to credibly bridge the gap between the competing factions of science and spirituality.
Author: Brady Wagoner
Publisher: Springer Nature
ISBN: 303083171X
Category : Psychology
Languages : en
Pages : 210
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Book Description
Liminality has become a key concept within the social sciences, with a growing number of publications devoted to it in recent years. The concept is needed to address those aspects of human experience and social life that fall outside of ordered structures. In contrast to the clearly defined roles and routines that define so much of industrial work and economic life, it highlights spaces of transition, indefiniteness, ambiguity, play and creativity. Thus, it is an indispensable concept and a necessary counterweight to the overemphasis on structural influences on human behavior. This book aims to use the concept of liminality to develop a culturally and experientially sensitive psychology. This is accomplished by first setting out an original theoretical framework focused on understanding the ‘liminal sources of cultural experience,’ and second an application of concept to a number of different domains, such as tourism, pilgrimage, aesthetics, children’s play, art therapy, and medical diagnosis. Finally, all these domains are then brought together in a concluding commentary chapter that puts them in relation to an overarching theoretical framework. This book will be useful for graduate students and researchers in cultural psychology, critical psychology, psychosocial psychology, developmental psychology, health psychology, anthropology and the social sciences, cultural studies among others.
Author: Anna Farquhar
Publisher:
ISBN:
Category : Boston (Mass.)
Languages : en
Pages : 222
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Book Description
