Author: Thomas C. Kinnear
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Exercises in Marketing Research
Author: Thomas C. Kinnear
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Publisher: McGraw-Hill Companies
ISBN:
Category : Business & Economics
Languages : en
Pages : 260
Book Description
Exercises in Marketing Research
Author: Naresh K. Malhotra
Publisher:
ISBN: 9780132321099
Category : Marketing
Languages : en
Pages :
Book Description
Publisher:
ISBN: 9780132321099
Category : Marketing
Languages : en
Pages :
Book Description
Exercises in Marketing Research
Author: James Earle Nelson
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 228
Book Description
Publisher:
ISBN:
Category : Marketing research
Languages : en
Pages : 228
Book Description
Exercises in Marketing Research
Author: MOLHOTRA
Publisher: Prentice Hall
ISBN: 9780135553763
Category :
Languages : en
Pages : 415
Book Description
Publisher: Prentice Hall
ISBN: 9780135553763
Category :
Languages : en
Pages : 415
Book Description
Essentials of Marketing Research: Exercises
Author:
Publisher: Bookboon
ISBN: 8776814394
Category :
Languages : en
Pages : 50
Book Description
Publisher: Bookboon
ISBN: 8776814394
Category :
Languages : en
Pages : 50
Book Description
Exercises in Marketing Research
Author: Thomas C. Kinnear
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 212
Book Description
Publisher:
ISBN:
Category : Marketing
Languages : en
Pages : 212
Book Description
Experiential Exercises in Marketing Research
Author: David Johnston Luck
Publisher: Prentice Hall
ISBN: 9780132952200
Category : Marketing research
Languages : en
Pages : 181
Book Description
Publisher: Prentice Hall
ISBN: 9780132952200
Category : Marketing research
Languages : en
Pages : 181
Book Description
R for Marketing Research and Analytics
Author: Chris Chapman
Publisher: Springer
ISBN: 9783319144351
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
Publisher: Springer
ISBN: 9783319144351
Category : Business & Economics
Languages : en
Pages : 0
Book Description
This book is a complete introduction to the power of R for marketing research practitioners. The text describes statistical models from a conceptual point of view with a minimal amount of mathematics, presuming only an introductory knowledge of statistics. Hands-on chapters accelerate the learning curve by asking readers to interact with R from the beginning. Core topics include the R language, basic statistics, linear modeling, and data visualization, which is presented throughout as an integral part of analysis. Later chapters cover more advanced topics yet are intended to be approachable for all analysts. These sections examine logistic regression, customer segmentation, hierarchical linear modeling, market basket analysis, structural equation modeling, and conjoint analysis in R. The text uniquely presents Bayesian models with a minimally complex approach, demonstrating and explaining Bayesian methods alongside traditional analyses for analysis of variance, linear models, and metric and choice-based conjoint analysis. With its emphasis on data visualization, model assessment, and development of statistical intuition, this book provides guidance for any analyst looking to develop or improve skills in R for marketing applications.
A Marketing Research Workbook
Author: Mary Kathleen Foster
Publisher: Dryden
ISBN: 9780039229863
Category : Business & Economics
Languages : en
Pages : 220
Book Description
Publisher: Dryden
ISBN: 9780039229863
Category : Business & Economics
Languages : en
Pages : 220
Book Description
Marketing Research Activities of U.S. Department of Agriculture
Author: United States. Congress. House. Committee on Agriculture. Subcommittee on Departmental Operations
Publisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 158
Book Description
Publisher:
ISBN:
Category : Produce trade
Languages : en
Pages : 158
Book Description