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Author: Michael S. Sirkin
Publisher: Law Journal Press
ISBN: 9781588520715
Category : Business & Economics
Languages : en
Pages : 966
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Book Description
Executive Compensation is an invaluable legal guide through the maze of rules, regulations and practices that govern corporate financial compensation for executive employees.
Author: Michael S. Sirkin
Publisher: Law Journal Press
ISBN: 9781588520715
Category : Business & Economics
Languages : en
Pages : 966
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Book Description
Executive Compensation is an invaluable legal guide through the maze of rules, regulations and practices that govern corporate financial compensation for executive employees.
Author: Bryan Eisenberg
Publisher: Createspace Independent Publishing Platform
ISBN: 9781502757654
Category : Marketing
Languages : en
Pages : 0
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Book Description
By New York Times Bestselling Authors Bryan and Jeffrey Eisenberg with Anthony Garcia, "Buyer Legends: An Executive Storytellers Guide" describes a business process that combines the emotional power of storytelling with hard data to open new opportunities, spot gaps and optimize your sales and marketing.By using Buyer Legends in your organization you will:* Improve communications - Your whole team will see and understand both the bigger picture and the important details* Improve execution - You will turn big directives into purposeful and more effective actions* Improve testing. You will understand how to plan and implement more effective and impactful tests * Make more money. You will see improved conversion rates that make the up-front planning worth the time and effortAfter reading this, you will have more insight as to why your marketing execution may not be meeting expectations and why your team might be struggling to "get it." You will learn how to communicate your brand's story intent and the responsibility of each critical touch point within every level of your organization, from the boardroom to the stockroom. The Buyer Legends process IS one of the final pieces of a complex puzzle that has been missing from most modern marketing efforts.Wouldn't you like to have an edge in turning your brand into a legend?"Having worked first hand with the Eisenbergs on mapping our customers' critical paths and creating scenario narratives, I can confidently say the Buyer Legends process works. My team's focus at Google is on acquiring SMB advertising clients. And if you've ever worked with these types of businesses, you know there is huge diversity through the spectrum of small and medium businesses. We'd miss opportunities and gaps by over-aggregating (i.e. taking too high level a view) though often the challenge was in effectively communicating our insights. The Buyer Legends framework allowed us to more effectively focus our efforts, improving the bottom line. And equally important, to make a more compelling case for change with our marketing, engineering and product colleagues."Paul JeszenszkyHead of Global B2B Digital Marketing Center of Excellence, Google"The most clear-headed and useful guide ever for developing relevant and resonant stories about your business."Jay BaerPresident, Convince & Convert"Buyer Legends introduced me to a structured process which uses storytelling techniques to align our brand story to our customers experiences. With so many of our customers having an unique experience every day on Airbnb, it is our task to collect and communicate a collective narrative in the Airbnb brand story. While the Airbnb storyboarding technique, as described in the introduction, gives a clear overview of the customers journey, the motives of our customers and their experiences are many. With global differences on how people travel, making their decision where to stay, and experience the more local hospitality Airbnb provides, Buyer Legends is the marketing tool which binds Persona's, storyboards and our brand story. This is a powerful combination."Dennis GoedegebuureHead of Global SEO, Airbnb
Author: Sylvia Ann Hewlett
Publisher: Harper Collins
ISBN: 0062246909
Category : Business & Economics
Languages : en
Pages : 178
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Book Description
Are you “leadership material?” More importantly, do others perceive you to be? Sylvia Ann Hewlett, a noted expert on workplace power and influence, shows you how to identify and embody the Executive Presence (EP) that you need to succeed. You can have the experience and qualifications of a leader, but without executive presence, you won't advance. EP is an amalgam of qualities that true leaders exude, a presence that telegraphs you're in charge or deserve to be. Articulating those qualities isn't easy, however. Based on a nationwide survey of college graduates working across a range of sectors and occupations, Sylvia Hewlett and the Center for Talent Innovation discovered that EP is a dynamic, cohesive mix of appearance, communication, and gravitas. While these elements are not equal, to have true EP, you must know how to use all of them to your advantage. Filled with eye-opening insights, analysis, and practical advice for both men and women, mixed with illustrative examples from executives learning to use the EP, Executive Presence will help you make the leap from working like an executive to feeling like an executive.
Author: Bev Burgess
Publisher: Kogan Page Publishers
ISBN: 1789661935
Category : Business & Economics
Languages : en
Pages : 265
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Book Description
Win the attention of high-level decision makers in large corporations; spark their interest and earn their trust to achieve long-term, sustainable mutual value. When it comes to buying and selling complex, high value products and services, people buy from people. Big businesses and public sector organizations rely on solutions to keep their essential services running - things like payroll, IT, property maintenance and communications technology. For the companies that provide those services, winning the business can mean huge, multi-year, multi-million contracts. Executive Engagement Strategies is a comprehensive guide to engaging with the senior professionals making the buying decisions - to win sustainable, long-lasting business. It provides an easy-to-follow guide that will help professionals interact at each step of the B2B buying process using a combination of people, messages and communication channels. Highly practical, Executive Engagement Strategies provides a clear, step-by-step process to capture the attention of busy c-suite executives, and keep them engaged and motivated throughout the lengthy buying process. Filled with global case studies and examples, it will help readers know what to say, and when and how to say it, to build trust and win the business. With key takeaways at the end of each chapter and clearly actionable guidelines and instructions, it is the only resource you'll need to build truly customer-centric engagement with core decision makers.
Author: Helen Hysell
Publisher:
ISBN:
Category : Business
Languages : en
Pages : 292
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Book Description
Author:
Publisher:
ISBN:
Category : Purchasing
Languages : en
Pages : 1206
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Book Description
Author: Gary M. Lawrence
Publisher: Law Journal Press
ISBN: 9781588520852
Category : Law
Languages : en
Pages : 1434
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Book Description
This book discusses financing and documenting joint ventures and early-stage strategic partnerships; devising workable nondisclosure agreements and managing an intellectual property portfolio.
Author:
Publisher:
ISBN:
Category :
Languages : en
Pages : 96
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Book Description
Archival snapshot of entire looseleaf Code of Massachusetts Regulations held by the Social Law Library of Massachusetts as of January 2020.
Author:
Publisher:
ISBN:
Category : Administrative law
Languages : en
Pages : 530
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Book Description
Special edition of the Federal Register, containing a codification of documents of general applicability and future effect ... with ancillaries.
Author: Library of Congress. Copyright Office
Publisher:
ISBN:
Category : American literature
Languages : en
Pages : 1122
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Book Description
