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Author: Anthony Iannarino
Publisher: National Geographic Books
ISBN: 0525537627
Category : Business & Economics
Languages : en
Pages : 0
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Book Description
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.
Author: Anthony Iannarino
Publisher: Penguin
ISBN: 0525537627
Category : Business & Economics
Languages : en
Pages : 241
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Book Description
The first ever playbook for B2B salespeople on how to win clients and customers who are already being serviced by your competition, from the author of The Only Sales Guide You'll Ever Need and The Lost Art of Closing. Like it or not, sales is often a zero-sum game: Your win is someone else's loss. Most salespeople work in mature, overcrowded industries, your offerings perceived (often unfairly) as commodities. Growth requires taking market share from your competitors, while they try to do the same to you. How else can you grow 12 percent a year in an industry that's only growing by 3 percent? It's not easy for any salesperson to execute a competitive displacement--or, in other words, "eat their lunch." You might think this requires a bloodthirsty "whatever it takes" attitude, but that's the opposite of what works. If you act like a Mafia don, you only make yourself difficult to trust and impossible to see as a long-term partner. Instead, this book shows you how to find and maintain a long-term competitive advantage by taking steps like: ranking prospective new clients not by their size or convenience to you, but by who stands to gain the most from your solution. understanding the different priorities for everyone in your prospect's organization, from the CEO to the accountants, and addressing their various concerns. developing a systematic contact plan for all those different stakeholders so you can win over the right people at the organization in the optimal sequence. Your competitors may be tough, but with the strategies you'll discover in this book, you'll soon be eating their lunch.
Author: Joan Garry
Publisher: John Wiley & Sons
ISBN: 1119293065
Category : Business & Economics
Languages : en
Pages : 256
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Book Description
Nonprofit leadership is messy Nonprofits leaders are optimistic by nature. They believe with time, energy, smarts, strategy and sheer will, they can change the world. But as staff or board leader, you know nonprofits present unique challenges. Too many cooks, not enough money, an abundance of passion. It’s enough to make you feel overwhelmed and alone. The people you help need you to be successful. But there are so many obstacles: a micromanaging board that doesn’t understand its true role; insufficient fundraising and donors who make unreasonable demands; unclear and inconsistent messaging and marketing; a leader who’s a star in her sector but a difficult boss… And yet, many nonprofits do thrive. Joan Garry’s Guide to Nonprofit Leadership will show you how to do just that. Funny, honest, intensely actionable, and based on her decades of experience, this is the book Joan Garry wishes she had when she led GLAAD out of a financial crisis in 1997. Joan will teach you how to: Build a powerhouse board Create an impressive and sustainable fundraising program Become seen as a ‘workplace of choice’ Be a compelling public face of your nonprofit This book will renew your passion for your mission and organization, and help you make a bigger difference in the world.
Author: David Cay Johnston
Publisher: Penguin
ISBN: 1101216514
Category : Business & Economics
Languages : en
Pages : 342
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Book Description
The bestselling author of Perfectly Legal returns with a powerful new exposé How does a strong and growing economy lend itself to job uncertainty, debt, bankruptcy, and economic fear for a vast number of Americans? Free Lunch provides answers to this great economic mystery of our time, revealing how today's government policies and spending reach deep into the wallets of the many for the benefit of the wealthy few. Johnston cuts through the official version of events and shows how, under the guise of deregulation, a whole new set of regulations quietly went into effect-- regulations that thwart competition, depress wages, and reward misconduct. From how George W. Bush got rich off a tax increase to a $100 million taxpayer gift to Warren Buffett, Johnston puts a face on all of the dirty little tricks that business and government pull. A lot of people appear to be getting free lunches, but of course there's no such thing as a free lunch, and someone (you, the taxpayer) is picking up the bill. Johnston's many revelations include: How we ended up with the most expensive yet inefficient health-care system in the world How homeowners title insurance became a costly, deceitful, yet almost invisible oligopoly How our government gives hidden subsidies for posh golf courses How Paris Hilton's grandfather schemed to retake the family fortune from a charity for poor children How the Yankees and Mets owners will collect more than $1.3 billion in public funds In these instances and many more, Free Lunch shows how the lobbyists and lawyers representing the most powerful 0.1 percent of Americans manipulated our government at the expense of the other 99.9 percent. With his extraordinary reporting, vivid stories, and sharp analysis, Johnston reveals the forces that shape our everyday economic lives and shows us how we can finally make things better.
Author: Robin Jay
Publisher: Red Wheel/Weiser
ISBN: 1601639023
Category : Business & Economics
Languages : en
Pages : 189
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Book Description
What’s the one entrée you should never order at a business lunch? Is it ever okay to order alcohol? When should you bring up the subject of business? The Art of the Business Lunch takes you through every aspect of the business lunch. Robin Jay, the “Queen of the Business Lunch,” teaches you proven methods for making the people with whom you do business choose to work with you, instead of your competition, time and time again. Finally, there is a definitive guide to the business lunch! Here is just some of what you will learn: Whether you should pick up your clients or meet them at the restaurant How to pick the right restaurants for business and which restaurants to avoid How and what to order Is it ever okay to order alcohol? When to bring up the subject of business Cell phone etiquette How to pay for lunch discreetly Discover what companies are looking for in a candidate when the job interview takes place over lunch. Find out how to turn brief encounters at networking luncheons into solid, long-lasting relationships. Once you learn the secrets to The Art of the Business Lunch, you’ll never waste another lunchtime eating alone!
Author: Curt W. Coffman
Publisher:
ISBN: 9780615577968
Category : Corporate culture
Languages : en
Pages : 201
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Book Description
Creating a high performance culture
Author: Marjabelle Young Stewart
Publisher: Macmillan
ISBN: 9780312141035
Category : Business & Economics
Languages : en
Pages : 338
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Book Description
Covering dozens of issues, such as the correct way to ask a colleague to refrain from smoking and the proper method of addressing a CEO (when is a first name basis appropriate?), this indispensable guide to corporate conduct will help launch and develop anyone's career.
Author: Alana Muller
Publisher:
ISBN: 9780988347304
Category : Interpersonal relations
Languages : en
Pages : 138
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Book Description
Coffee Lunch Coffee offers an accessible, relevant, immediately actionable approach to professional networking for anybody interested in connecting with others, getting involved in their community, seeking to advance their career or looking to build social relationships. It will help you formulate a strategic mindset around networking while creating a game plan to get out there and connect.
Author: Keith Ferrazzi
Publisher: Penguin UK
ISBN: 0241971004
Category : Business & Economics
Languages : en
Pages : 356
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Book Description
An updated and expanded edition of the runaway bestseller Never Eat Alone by Keith Ferrazzi Proven advice on networking for success: over 400,000 copies sold. As Keith Ferrazzi discovered early in life, what distinguishes highly successful people from everyone else is the way they use the power of relationships - so that everyone wins. His form of connecting to the world around him is based on generosity and he distinguishes genuine relationship-building from the crude, desperate glad-handling usually associated with 'networking'. In Never Eat Alone, Ferrazzi lays out the specific steps - and inner mindset - he uses to reach out to connect with the thousands of colleagues, friends, and associates on his Rolodex, people he has helped and who have helped him. He then distills his system of reaching out to people into practical, proven principles. Keith Ferrazzi is founder and CEO of Ferrazzi Greenlight, a marketing and sales consulting company. He is the author of the #1 New York Times bestseller Who's Got Your Back and has been a contributor to Inc., the Wall Street Journal, and Harvard Business Review. Previously, he was CMO of Deloitte Consulting and at Starwood Hotels & Resorts, and CEO of YaYa media. He lives in Los Angeles and New York.
Author: Kenneth H. Blanchard
Publisher: Harper Collins
ISBN: 0688103804
Category : Business & Economics
Languages : en
Pages : 148
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Book Description
When a person goes to the boss with a problem and the boss agrees to do something about it, the monkey is off his back and onto the boss's. How can managers avoid these leaping monkeys? Here is priceless advice from three famous experts: how managers can meet their own priorities, give back other people's monkeys, and let them solve their own problems.
Author: Thomas F. Kistner
Publisher: Xlibris Corporation
ISBN: 1462830994
Category : Fiction
Languages : en
Pages : 426
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Book Description
Every morning the world wakes up and absolutely nothing happens until someone sells something to somebody was the favorite shibboleth of Rudy Kirsch, successful entrepreneur and owner and founder of Dynograph Security Systems and Amalgamated Development. His uncanny ability to understand sales types as he called salesmen and sales managers and his facility for recognizing talent and cutting through the smoke screen of empty glibness often proffered by mediocre and failed sales types served him well. The first step in becoming a successful salesman is recognizing you have to work your ass off and that gift of gab has very little to do with it, he would say, often in frustration. This ability enabled Kirsch to put together a team of three very talented people and ask that they save what was left of his empire, namely Dynograph Security Systems. Amalgamated was established by Rudy ten years earlier when he became bored with Dynograph and left it in the incompetent hands of Mitch Feldman and his brother in law Bernie Klein. Now Rudy was in big trouble, up to his ears in debt both personal and business mostly as a result of the collapse of Amalgamated Development, one of the largest and most successful Florida home site sales organizations. Changes in the tax codes as well as much tougher administrative rules and regulations adopted by a variety of federal regulatory agencies all but killed the Florida land sale business. Rudy had no choice but to roll up his sleeves and reassume command at Dynograph. He convinced Chet Landers, his dynamic and incredibly successful vice president of sales at Amalgamated to not only join him but to accept the challenge of doubling sales at Dynograph in twelve months or less. Rudy had grown to admire Chet both as a man and as a manager and gave him carte-blanch to straighten out the mess created by Mitch and Bernie, clean house and right the Dynograph ship and do it quickly or all would be lost. Cast of characters: Steve Holiday From washing machine repairman to legendary sales manager at Dynograph. Chet Landers Football star, war hero, actor, TV icon, retirement consultant, incredible motivator, cleaned house and saved the day at Dynograph. Got rid of the vipers. Ted Sternweiss Left his South Bronx upbringing behind him except for a terrific left hook, added a new dimension to sales at Dynograph. Rudy Kirsch Understood sales types. Was a builder, the driving force behind it all. Became Chet Landers father many times. Selma Kirsch Hated it all. Knew about Debra. Debra Remington Rudys loyal executive assistant and lover of ten years. Skippy Leonard Played trumpet for Arturo Toscanini and worked for Rudy Kirsch. Brought Chet Landers to Amalgamated Development to sell home sites in Florida. Claude and Nadine a unit at an Amalgamated Development sales dinner. David Frost Teds protg, sales super star. Friendship jeopardized in confusion of success. Rose Holiday Jersey girl. Shows wisdom and insight near the end. Howie Weinfeld A different kind of salesman. Had secret weapon. Kevin Boyle Treachery was his middle name. Dave Gordon He did it his way. He trusted no one. Abby Sternweiss Of the Montgomery, Alabama Chennaults. Mitch Feldman President of Dynograph. Gave Bernie Klein a free hand. Bernie Klein Created a vipers nest at Dynograph while Rudy was away. He and Mitch loved it. John Sullivan Viper. Irv Norman Viper. Don Vorhees Viper. Meyer Chrystal Viper. Sam Rizzo Not quite a Viper. A
