Author: Yanik Silver
Publisher: IdeaPress Publishing
ISBN: 9781940858333
Category : Business & Economics
Languages : en
Pages : 225
Book Description
How To Shift Your Company Beyond Being Transactional to Truly Transform and Even Transcend Business...Forever Evolved Enterprise is an illustrated journey for 21st century entrepreneurs ready to explore how greater purpose, joy and meaningful impact create fierce brand loyalty, marketplace leadership and deliver exceptional profits.
Evolved Enterprise
Author: Yanik Silver
Publisher: IdeaPress Publishing
ISBN: 9781940858333
Category : Business & Economics
Languages : en
Pages : 225
Book Description
How To Shift Your Company Beyond Being Transactional to Truly Transform and Even Transcend Business...Forever Evolved Enterprise is an illustrated journey for 21st century entrepreneurs ready to explore how greater purpose, joy and meaningful impact create fierce brand loyalty, marketplace leadership and deliver exceptional profits.
Publisher: IdeaPress Publishing
ISBN: 9781940858333
Category : Business & Economics
Languages : en
Pages : 225
Book Description
How To Shift Your Company Beyond Being Transactional to Truly Transform and Even Transcend Business...Forever Evolved Enterprise is an illustrated journey for 21st century entrepreneurs ready to explore how greater purpose, joy and meaningful impact create fierce brand loyalty, marketplace leadership and deliver exceptional profits.
Intersection
Author: Milan Guenther
Publisher: Newnes
ISBN: 0123884411
Category : Business & Economics
Languages : en
Pages : 464
Book Description
Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the past, and instead address their relationships to people holistically. In Intersection, Milan Guenther introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow's enterprises.This book gives designers, entrepreneurs, innovators, and leaders a model and a comprehensive vocabulary for tackling such deep-rooted challenges. The Enterprise Design framework cuts through the complexity of Strategic Design work, showing how to navigate key aspects and bridge diverging viewpoints. In 9 case studies, the author looks at the way companies like SAP, BBVA, IKEA, and Jeppesen (a Boeing Company) apply design thinking and practice to shape their enterprises. Moving from strategy to conceptual design and concrete results, Intersection shows what is relevant at which point, and what expertise to involve. - Teaches how to align business strategy with Brand Identity, Customer Experience, and Enterprise Architecture initiatives as part of a consolidated enterprise-wide design practice to achieve stakeholder value - Provides a framework for designing systems, products and services as the building blocks of a consistent and coherent experience for all stakeholders in the wider enterprise, joining strategic considerations with the delivery of tangible outcomes - Explains how to make results such as websites, apps, objects, platforms, or environments part of a larger system that orchestrates enterprise touchpoints with people
Publisher: Newnes
ISBN: 0123884411
Category : Business & Economics
Languages : en
Pages : 464
Book Description
Many organizations struggle with the dynamics and the complexity of today's social ecosystems that connect everyone and everything, everywhere and all the time. Facing challenges at the intersection of business models, technical developments, and human needs, modern enterprises must overcome the siloed thinking and isolated efforts of the past, and instead address their relationships to people holistically. In Intersection, Milan Guenther introduces a Strategic Design approach that aligns the overarching efforts of Branding, Enterprise Architecture, and Experience Design, and sets them on a common course to shape tomorrow's enterprises.This book gives designers, entrepreneurs, innovators, and leaders a model and a comprehensive vocabulary for tackling such deep-rooted challenges. The Enterprise Design framework cuts through the complexity of Strategic Design work, showing how to navigate key aspects and bridge diverging viewpoints. In 9 case studies, the author looks at the way companies like SAP, BBVA, IKEA, and Jeppesen (a Boeing Company) apply design thinking and practice to shape their enterprises. Moving from strategy to conceptual design and concrete results, Intersection shows what is relevant at which point, and what expertise to involve. - Teaches how to align business strategy with Brand Identity, Customer Experience, and Enterprise Architecture initiatives as part of a consolidated enterprise-wide design practice to achieve stakeholder value - Provides a framework for designing systems, products and services as the building blocks of a consistent and coherent experience for all stakeholders in the wider enterprise, joining strategic considerations with the delivery of tangible outcomes - Explains how to make results such as websites, apps, objects, platforms, or environments part of a larger system that orchestrates enterprise touchpoints with people
Cosmic Journal
Author: Yanik Silver
Publisher:
ISBN: 140195913X
Category : Business & Economics
Languages : en
Pages : 201
Book Description
What if you found a mysterious Cosmic Journal that seemed like it was written just for you? Imagine being handed the 'Galactic Instruction Manual' you should have received at birth, filled with profound wisdom and inspirational messages to help you re-remember who you really are and what the heck you're doing here on this planet. The topics range from the practical to the mystical, including meditations on destiny, calls to find your highest purpose, and solid advice on building an evolved business. Journal prompts and exercises encourage you to write in the book to deepen your understanding of a topic and to reach out to your social network and share the information. The book can be read straight through, but each entry also stands alone so pages can be read at random. You can even use the book as an oracle! Simply hold your question or intention in mind, then flip to a page and read the message from the Universe there. Each page has been whimsically illustrated and hand-lettered by Yanik Silver.
Publisher:
ISBN: 140195913X
Category : Business & Economics
Languages : en
Pages : 201
Book Description
What if you found a mysterious Cosmic Journal that seemed like it was written just for you? Imagine being handed the 'Galactic Instruction Manual' you should have received at birth, filled with profound wisdom and inspirational messages to help you re-remember who you really are and what the heck you're doing here on this planet. The topics range from the practical to the mystical, including meditations on destiny, calls to find your highest purpose, and solid advice on building an evolved business. Journal prompts and exercises encourage you to write in the book to deepen your understanding of a topic and to reach out to your social network and share the information. The book can be read straight through, but each entry also stands alone so pages can be read at random. You can even use the book as an oracle! Simply hold your question or intention in mind, then flip to a page and read the message from the Universe there. Each page has been whimsically illustrated and hand-lettered by Yanik Silver.
The Invention of Enterprise
Author: David S. Landes
Publisher: Princeton University Press
ISBN: 1400833582
Category : Business & Economics
Languages : en
Pages : 585
Book Description
A sweeping global history of entrepreneurial innovation Whether hailed as heroes or cast as threats to social order, entrepreneurs—and their innovations—have had an enormous influence on the growth and prosperity of nations. The Invention of Enterprise gathers together, for the first time, leading economic historians to explore the entrepreneur's role in society from antiquity to the present. Addressing social and institutional influences from a historical context, each chapter examines entrepreneurship during a particular period and in an important geographic location. The book chronicles the sweeping history of enterprise in Mesopotamia and Neo-Babylon; carries the reader through the Islamic Middle East; offers insights into the entrepreneurial history of China, Japan, and Colonial India; and describes the crucial role of the entrepreneur in innovative activity in Europe and the United States, from the medieval period to today. In considering the critical contributions of entrepreneurship, the authors discuss why entrepreneurial activities are not always productive and may even sabotage prosperity. They examine the institutions and restrictions that have enabled or impeded innovation, and the incentives for the adoption and dissemination of inventions. They also describe the wide variations in global entrepreneurial activity during different historical periods and the similarities in development, as well as entrepreneurship's role in economic growth. The book is filled with past examples and events that provide lessons for promoting and successfully pursuing contemporary entrepreneurship as a means of contributing to the welfare of society. The Invention of Enterprise lays out a definitive picture for all who seek an understanding of innovation's central place in our world.
Publisher: Princeton University Press
ISBN: 1400833582
Category : Business & Economics
Languages : en
Pages : 585
Book Description
A sweeping global history of entrepreneurial innovation Whether hailed as heroes or cast as threats to social order, entrepreneurs—and their innovations—have had an enormous influence on the growth and prosperity of nations. The Invention of Enterprise gathers together, for the first time, leading economic historians to explore the entrepreneur's role in society from antiquity to the present. Addressing social and institutional influences from a historical context, each chapter examines entrepreneurship during a particular period and in an important geographic location. The book chronicles the sweeping history of enterprise in Mesopotamia and Neo-Babylon; carries the reader through the Islamic Middle East; offers insights into the entrepreneurial history of China, Japan, and Colonial India; and describes the crucial role of the entrepreneur in innovative activity in Europe and the United States, from the medieval period to today. In considering the critical contributions of entrepreneurship, the authors discuss why entrepreneurial activities are not always productive and may even sabotage prosperity. They examine the institutions and restrictions that have enabled or impeded innovation, and the incentives for the adoption and dissemination of inventions. They also describe the wide variations in global entrepreneurial activity during different historical periods and the similarities in development, as well as entrepreneurship's role in economic growth. The book is filled with past examples and events that provide lessons for promoting and successfully pursuing contemporary entrepreneurship as a means of contributing to the welfare of society. The Invention of Enterprise lays out a definitive picture for all who seek an understanding of innovation's central place in our world.
Integral Renewal
Author: Ronnie Lessem
Publisher: Routledge
ISBN: 1317115414
Category : Business & Economics
Languages : en
Pages : 445
Book Description
In 2010 Ronnie Lessem and Alexander Schieffer published their seminal work on Integral Research and Innovation, whereby they identified the four R’s; relational and renewal, reason and realization based research paths that altogether encompass the major qualitative research methods and methodologies. Within each path they identified a trajectory from origination to transformation via foundation and emancipation. However these paths, underlying the research process, conventionally termed 'method', were disconnected from the integral economic and enterprise content, conventionally termed 'literature', with which they were concerned. In this book, Integral Renewal they seek to remedy such, in two major respects. As transformative masters and PhD programs are focused on the 'Global South', where the vast majority of the world’s population is based, as well as those developmental agencies focused on such, the great majority of the people with whom the authors deal select the relational research path, and the path of renewal, over and above the paths of reason and realization. The focus of this book will be on these two paths of integral research, now interconnected with integral enterprise and economics. Uniquely, the authors pursue research and innovation in a systematic way. In that respect, while their prior Integral Research book still provides the research foundation for the four southern and eastern, northern and western paths, this book will focus on the former two relational (southern) and renewal (eastern) from the combined perspectives of research process and economic and enterprise content.
Publisher: Routledge
ISBN: 1317115414
Category : Business & Economics
Languages : en
Pages : 445
Book Description
In 2010 Ronnie Lessem and Alexander Schieffer published their seminal work on Integral Research and Innovation, whereby they identified the four R’s; relational and renewal, reason and realization based research paths that altogether encompass the major qualitative research methods and methodologies. Within each path they identified a trajectory from origination to transformation via foundation and emancipation. However these paths, underlying the research process, conventionally termed 'method', were disconnected from the integral economic and enterprise content, conventionally termed 'literature', with which they were concerned. In this book, Integral Renewal they seek to remedy such, in two major respects. As transformative masters and PhD programs are focused on the 'Global South', where the vast majority of the world’s population is based, as well as those developmental agencies focused on such, the great majority of the people with whom the authors deal select the relational research path, and the path of renewal, over and above the paths of reason and realization. The focus of this book will be on these two paths of integral research, now interconnected with integral enterprise and economics. Uniquely, the authors pursue research and innovation in a systematic way. In that respect, while their prior Integral Research book still provides the research foundation for the four southern and eastern, northern and western paths, this book will focus on the former two relational (southern) and renewal (eastern) from the combined perspectives of research process and economic and enterprise content.
DevOps for the Modern Enterprise
Author: Mirco Hering
Publisher: IT Revolution
ISBN: 1942788207
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Many organizations are facing the uphill battle of modernizing their legacy IT infrastructure. Most have evolved over the years by taking lessons from traditional or legacy manufacturing: creating a production process that puts the emphasis on the process instead of the people performing the tasks, allowing the organization to treat people like resources to try to achieve high-quality outcomes. But those practices and ideas are failing modern IT, where collaboration and creativeness are required to achieve high-performing, high-quality success. Mirco Hering, a thought leader in managing IT within legacy organizations, lays out a roadmap to success for IT managers, showing them how to create the right ecosystem, how to empower people to bring their best to work every day, and how to put the right technology in the driver's seat to propel their organization to success. But just having the right methods and tools will not magically transform an organization; the cultural change that is the hardest is also the most impactful. Using principles from Agile, Lean, and DevOps as well as first-hand examples from the enterprise world, Hering addresses the different challenges that legacy organizations face as they transform into modern IT departments.
Publisher: IT Revolution
ISBN: 1942788207
Category : Business & Economics
Languages : en
Pages : 244
Book Description
Many organizations are facing the uphill battle of modernizing their legacy IT infrastructure. Most have evolved over the years by taking lessons from traditional or legacy manufacturing: creating a production process that puts the emphasis on the process instead of the people performing the tasks, allowing the organization to treat people like resources to try to achieve high-quality outcomes. But those practices and ideas are failing modern IT, where collaboration and creativeness are required to achieve high-performing, high-quality success. Mirco Hering, a thought leader in managing IT within legacy organizations, lays out a roadmap to success for IT managers, showing them how to create the right ecosystem, how to empower people to bring their best to work every day, and how to put the right technology in the driver's seat to propel their organization to success. But just having the right methods and tools will not magically transform an organization; the cultural change that is the hardest is also the most impactful. Using principles from Agile, Lean, and DevOps as well as first-hand examples from the enterprise world, Hering addresses the different challenges that legacy organizations face as they transform into modern IT departments.
Systems Performance
Author: Brendan Gregg
Publisher: Pearson Education
ISBN: 0133390098
Category : Business & Economics
Languages : en
Pages : 777
Book Description
The Complete Guide to Optimizing Systems Performance Written by the winner of the 2013 LISA Award for Outstanding Achievement in System Administration Large-scale enterprise, cloud, and virtualized computing systems have introduced serious performance challenges. Now, internationally renowned performance expert Brendan Gregg has brought together proven methodologies, tools, and metrics for analyzing and tuning even the most complex environments. Systems Performance: Enterprise and the Cloud focuses on Linux(R) and Unix(R) performance, while illuminating performance issues that are relevant to all operating systems. You'll gain deep insight into how systems work and perform, and learn methodologies for analyzing and improving system and application performance. Gregg presents examples from bare-metal systems and virtualized cloud tenants running Linux-based Ubuntu(R), Fedora(R), CentOS, and the illumos-based Joyent(R) SmartOS(TM) and OmniTI OmniOS(R). He systematically covers modern systems performance, including the "traditional" analysis of CPUs, memory, disks, and networks, and new areas including cloud computing and dynamic tracing. This book also helps you identify and fix the "unknown unknowns" of complex performance: bottlenecks that emerge from elements and interactions you were not aware of. The text concludes with a detailed case study, showing how a real cloud customer issue was analyzed from start to finish. Coverage includes - Modern performance analysis and tuning: terminology, concepts, models, methods, and techniques - Dynamic tracing techniques and tools, including examples of DTrace, SystemTap, and perf - Kernel internals: uncovering what the OS is doing - Using system observability tools, interfaces, and frameworks - Understanding and monitoring application performance - Optimizing CPUs: processors, cores, hardware threads, caches, interconnects, and kernel scheduling - Memory optimization: virtual memory, paging, swapping, memory architectures, busses, address spaces, and allocators - File system I/O, including caching - Storage devices/controllers, disk I/O workloads, RAID, and kernel I/O - Network-related performance issues: protocols, sockets, interfaces, and physical connections - Performance implications of OS and hardware-based virtualization, and new issues encountered with cloud computing - Benchmarking: getting accurate results and avoiding common mistakes This guide is indispensable for anyone who operates enterprise or cloud environments: system, network, database, and web admins; developers; and other professionals. For students and others new to optimization, it also provides exercises reflecting Gregg's extensive instructional experience.
Publisher: Pearson Education
ISBN: 0133390098
Category : Business & Economics
Languages : en
Pages : 777
Book Description
The Complete Guide to Optimizing Systems Performance Written by the winner of the 2013 LISA Award for Outstanding Achievement in System Administration Large-scale enterprise, cloud, and virtualized computing systems have introduced serious performance challenges. Now, internationally renowned performance expert Brendan Gregg has brought together proven methodologies, tools, and metrics for analyzing and tuning even the most complex environments. Systems Performance: Enterprise and the Cloud focuses on Linux(R) and Unix(R) performance, while illuminating performance issues that are relevant to all operating systems. You'll gain deep insight into how systems work and perform, and learn methodologies for analyzing and improving system and application performance. Gregg presents examples from bare-metal systems and virtualized cloud tenants running Linux-based Ubuntu(R), Fedora(R), CentOS, and the illumos-based Joyent(R) SmartOS(TM) and OmniTI OmniOS(R). He systematically covers modern systems performance, including the "traditional" analysis of CPUs, memory, disks, and networks, and new areas including cloud computing and dynamic tracing. This book also helps you identify and fix the "unknown unknowns" of complex performance: bottlenecks that emerge from elements and interactions you were not aware of. The text concludes with a detailed case study, showing how a real cloud customer issue was analyzed from start to finish. Coverage includes - Modern performance analysis and tuning: terminology, concepts, models, methods, and techniques - Dynamic tracing techniques and tools, including examples of DTrace, SystemTap, and perf - Kernel internals: uncovering what the OS is doing - Using system observability tools, interfaces, and frameworks - Understanding and monitoring application performance - Optimizing CPUs: processors, cores, hardware threads, caches, interconnects, and kernel scheduling - Memory optimization: virtual memory, paging, swapping, memory architectures, busses, address spaces, and allocators - File system I/O, including caching - Storage devices/controllers, disk I/O workloads, RAID, and kernel I/O - Network-related performance issues: protocols, sockets, interfaces, and physical connections - Performance implications of OS and hardware-based virtualization, and new issues encountered with cloud computing - Benchmarking: getting accurate results and avoiding common mistakes This guide is indispensable for anyone who operates enterprise or cloud environments: system, network, database, and web admins; developers; and other professionals. For students and others new to optimization, it also provides exercises reflecting Gregg's extensive instructional experience.
American Enterprise
Author: Andy Serwer
Publisher: Smithsonian Institution
ISBN: 1588344975
Category : History
Languages : en
Pages : 225
Book Description
What does it mean to be an American? What are American ideas and values? American Enterprise, the companion book to a major exhibition at the Smithsonian’s National Museum of American History, aims to answer these questions about the American experience through an exploration of its economic and commercial history. It argues that by looking at the intersection of capitalism and democracy, we can see where we as a nation have come from and where we might be going in the future. Richly illustrated with images of objects from the museum’s collections, American Enterprise includes a 1794 dollar coin, Alexander Graham Bell’s 1876 telephone, a brass cash register from Marshall Fields, Sam Walton’s cap, and many other goods and services that have shaped American culture. Historical and contemporary advertisements are also featured, emphasizing the evolution of the relationship between producers and consumers over time. Interspersed in the historical narrative are essays from today’s industry leaders—including Sheila Bair, Adam Davidson, Bill Ford, Sally Greenberg, Fisk Johnson, Hank Paulson, Richard Trumka, and Pat Woertz—that pose provocative questions about the state of contemporary American business and society. American Enterprise is a multi-faceted survey of the nation’s business heritage and corresponding social effects that is fundamental to an understanding of the lives of the American people, the history of the United States, and the nation’s role in global affairs.
Publisher: Smithsonian Institution
ISBN: 1588344975
Category : History
Languages : en
Pages : 225
Book Description
What does it mean to be an American? What are American ideas and values? American Enterprise, the companion book to a major exhibition at the Smithsonian’s National Museum of American History, aims to answer these questions about the American experience through an exploration of its economic and commercial history. It argues that by looking at the intersection of capitalism and democracy, we can see where we as a nation have come from and where we might be going in the future. Richly illustrated with images of objects from the museum’s collections, American Enterprise includes a 1794 dollar coin, Alexander Graham Bell’s 1876 telephone, a brass cash register from Marshall Fields, Sam Walton’s cap, and many other goods and services that have shaped American culture. Historical and contemporary advertisements are also featured, emphasizing the evolution of the relationship between producers and consumers over time. Interspersed in the historical narrative are essays from today’s industry leaders—including Sheila Bair, Adam Davidson, Bill Ford, Sally Greenberg, Fisk Johnson, Hank Paulson, Richard Trumka, and Pat Woertz—that pose provocative questions about the state of contemporary American business and society. American Enterprise is a multi-faceted survey of the nation’s business heritage and corresponding social effects that is fundamental to an understanding of the lives of the American people, the history of the United States, and the nation’s role in global affairs.
Free Enterprise
Author: Lawrence B. Glickman
Publisher: Yale University Press
ISBN: 0300238258
Category : Business & Economics
Languages : en
Pages : 355
Book Description
An incisive look at the intellectual and cultural history of free enterprise and its influence on American politics Throughout the twentieth century, "free enterprise" has been a contested keyword in American politics, and the cornerstone of a conservative philosophy that seeks to limit government involvement into economic matters. Lawrence B. Glickman shows how the idea first gained traction in American discourse and was championed by opponents of the New Deal. Those politicians, believing free enterprise to be a fundamental American value, held it up as an antidote to a liberalism that they maintained would lead toward totalitarian statism. Tracing the use of the concept of free enterprise, Glickman shows how it has both constrained and transformed political dialogue. He presents a fascinating look into the complex history, and marketing, of an idea that forms the linchpin of the contemporary opposition to government regulation, taxation, and programs such as Medicare.
Publisher: Yale University Press
ISBN: 0300238258
Category : Business & Economics
Languages : en
Pages : 355
Book Description
An incisive look at the intellectual and cultural history of free enterprise and its influence on American politics Throughout the twentieth century, "free enterprise" has been a contested keyword in American politics, and the cornerstone of a conservative philosophy that seeks to limit government involvement into economic matters. Lawrence B. Glickman shows how the idea first gained traction in American discourse and was championed by opponents of the New Deal. Those politicians, believing free enterprise to be a fundamental American value, held it up as an antidote to a liberalism that they maintained would lead toward totalitarian statism. Tracing the use of the concept of free enterprise, Glickman shows how it has both constrained and transformed political dialogue. He presents a fascinating look into the complex history, and marketing, of an idea that forms the linchpin of the contemporary opposition to government regulation, taxation, and programs such as Medicare.
Integral Renewal
Author: Dr Alexander Schieffer
Publisher: Gower Publishing, Ltd.
ISBN: 1472454375
Category : Business & Economics
Languages : en
Pages : 489
Book Description
In 2010 Ronnie Lessem and Alexander Schieffer published their seminal work on Integral Research and Innovation, whereby they identified the four R’s; relational and renewal, reason and realization based research paths that altogether encompass the major qualitative research methods and methodologies. Within each path they identified a trajectory from origination to transformation via foundation and emancipation. However these paths, underlying the research process, conventionally termed 'method', were disconnected from the integral economic and enterprise content, conventionally termed 'literature', with which they were concerned. In this book, Integral Renewal they seek to remedy such, in two major respects. As transformative masters and PhD programs are focused on the 'Global South', where the vast majority of the world’s population is based, as well as those developmental agencies focused on such, the great majority of the people with whom the authors deal select the relational research path, and the path of renewal, over and above the paths of reason and realization. The focus of this book will be on these two paths of integral research, now interconnected with integral enterprise and economics. Uniquely, the authors pursue research and innovation in a systematic way. In that respect, while their prior Integral Research book still provides the research foundation for the four southern and eastern, northern and western paths, this book will focus on the former two relational (southern) and renewal (eastern) from the combined perspectives of research process and economic and enterprise content.
Publisher: Gower Publishing, Ltd.
ISBN: 1472454375
Category : Business & Economics
Languages : en
Pages : 489
Book Description
In 2010 Ronnie Lessem and Alexander Schieffer published their seminal work on Integral Research and Innovation, whereby they identified the four R’s; relational and renewal, reason and realization based research paths that altogether encompass the major qualitative research methods and methodologies. Within each path they identified a trajectory from origination to transformation via foundation and emancipation. However these paths, underlying the research process, conventionally termed 'method', were disconnected from the integral economic and enterprise content, conventionally termed 'literature', with which they were concerned. In this book, Integral Renewal they seek to remedy such, in two major respects. As transformative masters and PhD programs are focused on the 'Global South', where the vast majority of the world’s population is based, as well as those developmental agencies focused on such, the great majority of the people with whom the authors deal select the relational research path, and the path of renewal, over and above the paths of reason and realization. The focus of this book will be on these two paths of integral research, now interconnected with integral enterprise and economics. Uniquely, the authors pursue research and innovation in a systematic way. In that respect, while their prior Integral Research book still provides the research foundation for the four southern and eastern, northern and western paths, this book will focus on the former two relational (southern) and renewal (eastern) from the combined perspectives of research process and economic and enterprise content.