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Author: Noah Potts
Publisher:
ISBN: 9781542962377
Category :
Languages : en
Pages :
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Book Description
We have explored the impact of technology on human society and how the pace of change has been driven by technology. We have also demonstrated how the Internet is our most recent example of technology-driven change. In this chapter, we show how the forces of evolution that affect living organisms also affect businesses. The analogy of the evolution of living organisms is extended to the evolution of corporations to show that, fundamentally, they are following a similar trajectory, similar processes, and similar mechanisms for survival, competition, reproduction, and adaptation.
Author: Noah Potts
Publisher:
ISBN: 9781542962377
Category :
Languages : en
Pages :
Get Book Here
Book Description
We have explored the impact of technology on human society and how the pace of change has been driven by technology. We have also demonstrated how the Internet is our most recent example of technology-driven change. In this chapter, we show how the forces of evolution that affect living organisms also affect businesses. The analogy of the evolution of living organisms is extended to the evolution of corporations to show that, fundamentally, they are following a similar trajectory, similar processes, and similar mechanisms for survival, competition, reproduction, and adaptation.
Author: V. Koller
Publisher: Springer
ISBN: 0230511287
Category : Language Arts & Disciplines
Languages : en
Pages : 256
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Book Description
This new study reconciles cognitive metaphor theory with Critical Discourse Analysis to offer a fresh approach to the study of metaphor. In applying this framework to a substantial corpus of texts from business magazines, the author shows how metaphors of war, sports and evolutionary struggle are used to construct business as a masculinized social domain. In view of the subtle but pervasive socio-cognitive impact of these metaphors, the study raises the question of possible alternatives and the scope for change in business media discourse.
Author: Honesto Herrera-Soler
Publisher: Walter de Gruyter
ISBN: 3110274582
Category : Language Arts & Disciplines
Languages : en
Pages : 338
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Book Description
While the role of metaphor in economics and business has produced multiple research articles, no comprehensive book-length study has yet appeared. The present book is a timely attempt to fill this gap, giving a global coverage of the role of metaphor in business and economics. It spans time (from Classical Greece to the current business network meeting-room), space (from Europe through the Americas to Asia), cultures and languages (from continental European languages, Brazilian Portuguese to Chinese). The theoretical grounding of the book is the Conceptual Theory of Metaphor taken in a dynamic sense as evolving with on-going research. The theory is thus used, adapted and refined in accordance with the evidence provided. Metaphor is shown to be theory constitutive in the elaboration of economic thinking down through the ages while, at the same time, the emphasis on evidence open to historical, cross-cultural and cross-linguistic considerations align with the current notion of situatedness. The book is a rich source of information for researchers and students in the fields of Metaphor Studies, Economics, Discourse Analysis, and Communication Studies, among others.
Author: Gerald Zaltman
Publisher: Harvard Business Press
ISBN: 1422121151
Category : Business & Economics
Languages : en
Pages : 273
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Book Description
"Marketing Metaphoria undresses the mind of the consumer to reveal the powerful, unconscious viewing lenses that shape what people think, hear, say, and do. These lenses are called "deep metaphors" and they populate the unconscious mind. Understanding how people use deep metaphors will help you develop new products, launch innovations, enhance purchase and consumption experiences, create engaging communications, and much more." "Drawing on thousands of interview, the authors identify seven primary deep metaphors. Knowing how they influence your consumers can have a huge effect on your sales and profits. Marketing Metaphoria describes how some of the world's most famous companies as well as small firms, not-for-profits, and social enterprises have successfully leveraged deep metaphors to solve their marketing problems."--Jacket.
Author: Salvatore J. Agosta
Publisher: Springer Nature
ISBN: 3030520862
Category : Science
Languages : en
Pages : 273
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Book Description
This book presents a unified evolutionary framework based on three sets of metaphors that will help to consolidate discussions on evolutionary transitions. Evolution is the unifying principle of life, making identifying ways to apply evolutionary principles to tackle existence-threatening crises such as climate change crucial. A more cohesive evolutionary framework will further the discussions in this regard and also accelerate the process itself. This book lays out a framework based on three dualistic classes of metaphors – time, space, and conflict resolution. Evolutionary transitions theory shows how metaphors can help us understand selective diversification, as Darwin described with his “tree of life”. Moreover, the recently proposed Stockholm paradigm demonstrates how metaphors can help shed light on the emergence of complex ecosystems that Darwin highlighted with his “tangled bank” metaphor. Taken together, these ideas offer proactive measures for coping with existential crises for humanity, such as climate change. The book will appeal to biologists, philosophers and historians alike.
Author: David J. Anderson
Publisher: Blue Hole Press
ISBN: 0984521402
Category : Business & Economics
Languages : en
Pages : 262
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Book Description
Teams around the world are adding kanban around their existing processes to deliver greater business agility. This book answers the questions: What is the Kanban Method? Why would I want to use Kanban? How do I go about implementing Kanban?
Author: Mika Pantzar
Publisher:
ISBN: 9789519282473
Category : Business enterprises
Languages : en
Pages : 274
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Book Description
Author: Amar V. Bhide
Publisher: Oxford University Press
ISBN: 019803010X
Category : Business & Economics
Languages : en
Pages : 433
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Book Description
What is this mysterious activity we call entrepreneurship? Does success require special traits and skills or just luck? Can large companies follow their example? What role does venture capital play? In a field dominated by anecdote and folklore, this landmark study integrates more than ten years of intensive research and modern theories of business and economics. The result is a comprehensive framework for understanding entrepreneurship that provides new and penetrating insights. Examining hundreds of successful ventures, the author finds that the typical business has humble, improvised origins. Well-planned start-ups, backed by substantial venture capital, are exceptional. Entrepreneurs like Bill Gates and Sam Walton initially pursue small, uncertain opportunities, without much capital, market research, or breakthrough technologies. Coping with ambiguity and surprises, face-to-face selling, and making do with second-tier employees is more important than foresight, deal-making, or recruiting top-notch teams. Transforming improvised start-ups into noteworthy enterprises requires a radical shift, from "opportunistic adaptation" in niche markets to the pursuit of ambitious strategies. This requires traits such as ambition and risk-taking that are initially unimportant. Mature corporations have to pursue entrepreneurial activity in a much more disciplined way. Companies like Intel and Merck focus their resources on large-scale initiatives that scrappy entrepreneurs cannot undertake. Their success requires carefully chosen bets, meticulous planning, and the smooth coordination of many employees rather than the talents of a driven few. This clearly and concisely written book is essential for anyone who wants to start a business, for the entrepreneur or executive who wants to grow a company, and for the scholar who wants to understand this crucial economic activity.
Author: Robert C. Solomon
Publisher: Oxford University Press, USA
ISBN: 0195167333
Category : Business & Economics
Languages : en
Pages : 172
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Book Description
This one-of-a kind business manual will show you how to be ethical without sacrificing profit.
Author: Gareth Morgan
Publisher: SAGE Publications
ISBN: 1506354726
Category : Business & Economics
Languages : en
Pages : 522
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Book Description
Since its first publication over twenty years ago, Images of Organization has become a classic in the canon of management literature. The book is based on a very simple premise—that all theories of organization and management are based on implicit images or metaphors that stretch our imagination in a way that can create powerful insights, but at the risk of distortion. Gareth Morgan provides a rich and comprehensive resource for exploring the complexity of modern organizations internationally, translating leading-edge theory into leading-edge practice.
