Opinion Dynamics and the Evolution of Social Power in Social Networks PDF Download
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Author: Mengbin Ye
Publisher: Springer
ISBN: 3030106063
Category : Technology & Engineering
Languages : en
Pages : 220
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Book Description
This book uses rigorous mathematical analysis to advance opinion dynamics models for social networks in three major directions. First, a novel model is proposed to capture how a discrepancy between an individual’s private and expressed opinions can develop due to social pressures that arise in group situations or through extremists deliberately shaping public opinion. Detailed theoretical analysis of the final opinion distribution is followed by use of the model to study Asch’s seminal experiments on conformity, and the phenomenon of pluralistic ignorance. Second, the DeGroot-Friedkin model for evolution of an individual’s social power (self-confidence) is developed in a number of directions. The key result establishes that an individual’s initial social power is forgotten exponentially fast, even when the network changes over time; eventually, an individual’s social power depends only on the (changing) network structure. Last, a model for the simultaneous discussion of multiple logically interdependent topics is proposed. To ensure that a consensus across the opinions of all individuals is achieved, it turns out that the interpersonal interactions must be weaker than an individual’s introspective cognitive process for establishing logical consistency among the topics. Otherwise, the individual may experience cognitive overload and the opinion system becomes unstable. Conclusions of interest to control engineers, social scientists, and researchers from other relevant disciplines are discussed throughout the thesis with support from both social science and control literature.
Author: Mengbin Ye
Publisher: Springer
ISBN: 3030106063
Category : Technology & Engineering
Languages : en
Pages : 220
Get Book Here
Book Description
This book uses rigorous mathematical analysis to advance opinion dynamics models for social networks in three major directions. First, a novel model is proposed to capture how a discrepancy between an individual’s private and expressed opinions can develop due to social pressures that arise in group situations or through extremists deliberately shaping public opinion. Detailed theoretical analysis of the final opinion distribution is followed by use of the model to study Asch’s seminal experiments on conformity, and the phenomenon of pluralistic ignorance. Second, the DeGroot-Friedkin model for evolution of an individual’s social power (self-confidence) is developed in a number of directions. The key result establishes that an individual’s initial social power is forgotten exponentially fast, even when the network changes over time; eventually, an individual’s social power depends only on the (changing) network structure. Last, a model for the simultaneous discussion of multiple logically interdependent topics is proposed. To ensure that a consensus across the opinions of all individuals is achieved, it turns out that the interpersonal interactions must be weaker than an individual’s introspective cognitive process for establishing logical consistency among the topics. Otherwise, the individual may experience cognitive overload and the opinion system becomes unstable. Conclusions of interest to control engineers, social scientists, and researchers from other relevant disciplines are discussed throughout the thesis with support from both social science and control literature.
Author: Matthew O. Jackson
Publisher: Princeton University Press
ISBN: 140083399X
Category : Business & Economics
Languages : en
Pages : 519
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Book Description
Networks of relationships help determine the careers that people choose, the jobs they obtain, the products they buy, and how they vote. The many aspects of our lives that are governed by social networks make it critical to understand how they impact behavior, which network structures are likely to emerge in a society, and why we organize ourselves as we do. In Social and Economic Networks, Matthew Jackson offers a comprehensive introduction to social and economic networks, drawing on the latest findings in economics, sociology, computer science, physics, and mathematics. He provides empirical background on networks and the regularities that they exhibit, and discusses random graph-based models and strategic models of network formation. He helps readers to understand behavior in networked societies, with a detailed analysis of learning and diffusion in networks, decision making by individuals who are influenced by their social neighbors, game theory and markets on networks, and a host of related subjects. Jackson also describes the varied statistical and modeling techniques used to analyze social networks. Each chapter includes exercises to aid students in their analysis of how networks function. This book is an indispensable resource for students and researchers in economics, mathematics, physics, sociology, and business.
Author: Philip S. Yu
Publisher: Springer Science & Business Media
ISBN: 1441965157
Category : Science
Languages : en
Pages : 580
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Book Description
This book offers detailed surveys and systematic discussion of models, algorithms and applications for link mining, focusing on theory and technique, and related applications: text mining, social network analysis, collaborative filtering and bioinformatics.
Author: Dr. Jens Krause
Publisher: Oxford University Press
ISBN: 0199679045
Category : Science
Languages : en
Pages : 279
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Book Description
The scientific study of networks - computer, social, and biological - has received an enormous amount of interest in recent years. However, the network approach has been applied to the field of animal behaviour relatively late compared to many other biological disciplines. Understanding social network structure is of great importance for biologists since the structural characteristics of any network will affect its constituent members and influence a range of diverse behaviours. These include finding and choosing a sexual partner, developing and maintaining cooperative relationships, and engaging in foraging and anti-predator behavior. This novel text provides an overview of the insights that network analysis has provided into major biological processes, and how it has enhanced our understanding of the social organisation of several important taxonomic groups. It brings together researchers from a wide range of disciplines with the aim of providing both an overview of the power of the network approach for understanding patterns and process in animal populations, as well as outlining how current methodological constraints and challenges can be overcome. Animal Social Networks is principally aimed at graduate level students and researchers in the fields of ecology, zoology, animal behaviour, and evolutionary biology but will also be of interest to social scientists.
Author: Dave Chaffey
Publisher: Pearson Higher Ed
ISBN: 0273746227
Category : Business & Economics
Languages : en
Pages : 727
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Book Description
Now in its fifth edition, Digital Marketing (previously Internet Marketing) provides comprehensive, practical guidance on how companies can get the most out of digital media to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies and interviews from cutting edge companies such as eBay and Facebook, to help students understand digital marketing in the real world.
Author: Tom Standage
Publisher: Bloomsbury Publishing USA
ISBN: 1620402858
Category : History
Languages : en
Pages : 289
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Book Description
Chronicles social media over two millennia, from papyrus letters that Cicero used to exchange news across the Empire to today, reminding us how modern behavior echoes that of prior centuries and encouraging debate and discussion about how we'll communicate in the future.
Author: S. N. Dorogovtsev
Publisher:
ISBN: 0199686718
Category : Business & Economics
Languages : en
Pages : 282
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Book Description
We live in a world of networks, where everything is amazingly close to everything else. The notion of 'network' turns out to be central to our times: the Internet and WWW are changing our lives; our physical existence is based on various biological networks; we are involved in all-enveloping networks of economic and social relations. Only in the 1990s did physicists begin to explore real networks, both natural and artificial, as evolving systems with intriguingly complex and effective architectures. Progress has been so immediate and astounding that we actually face a new science based on a new set of concepts, and, one may even say, on a new philosophy: the natural philosophy of a small world. Old ideas from mathematics, statistical physics, biology, computer science, and so on take on quite new forms in applications to real evolving networks. - What is common to all networks? - What are the general principles of the organization and evolution of networks? - How do the laws of nature work in communication, biological, and social networks? - What are networks? This book, written by physicists, answers these questions and presents a general insight into the world of networks.
Author: Ryan Light
Publisher: Oxford University Press
ISBN: 0197520618
Category : Social Science
Languages : en
Pages : 697
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Book Description
While some social scientists may argue that we have always been networked, the increased visibility of networks today across economic, political, and social domains can hardly be disputed. Social networks fundamentally shape our lives and social network analysis has become a vibrant, interdisciplinary field of research. In The Oxford Handbook of Social Networks, Ryan Light and James Moody have gathered forty leading scholars in sociology, archaeology, economics, statistics, and information science, among others, to provide an overview of the theory, methods, and contributions in the field of social networks. Each of the thirty-three chapters in this Handbook moves through the basics of social network analysis aimed at those seeking an introduction to advanced and novel approaches to modeling social networks statistically. They cover both a succinct background to, and future directions for, distinctive approaches to analyzing social networks. The first section of the volume consists of theoretical and methodological approaches to social networks, such as visualization and network analysis, statistical approaches to networks, and network dynamics. Chapters in the second section outline how network perspectives have contributed substantively across numerous fields, including public health, political analysis, and organizational studies. Despite the rapid spread of interest in social network analysis, few volumes capture the state-of-the-art theory, methods, and substantive contributions featured in this volume. This Handbook therefore offers a valuable resource for graduate students and faculty new to networks looking to learn new approaches, scholars interested in an overview of the field, and network analysts looking to expand their skills or substantive areas of research.
Author: Borko Furht
Publisher: Springer Science & Business Media
ISBN: 1441971424
Category : Computers
Languages : en
Pages : 718
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Book Description
Social networking is a concept that has existed for a long time; however, with the explosion of the Internet, social networking has become a tool for people to connect and communicate in ways that were impossible in the past. The recent development of Web 2.0 has provided many new applications, such as Myspace, Facebook, and LinkedIn. The purpose of Handbook of Social Network Technologies and Applications is to provide comprehensive guidelines on the current and future trends in social network technologies and applications in the field of Web-based Social Networks. This handbook includes contributions from world experts in the field of social networks from both academia and private industry. A number of crucial topics are covered including Web and software technologies and communication technologies for social networks. Web-mining techniques, visualization techniques, intelligent social networks, Semantic Web, and many other topics are covered. Standards for social networks, case studies, and a variety of applications are covered as well.
Author: Aaron Eisman
Publisher: Palmetto Publishing
ISBN: 9781638371465
Category : Sports & Recreation
Languages : en
Pages : 144
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Book Description
Today social media is king, influencing everything from art to reality TV to national news and politics. It's hard to imagine a world without social media. But it wasn't always like this. In this fascinating book, sports social media expert Aaron Eisman chronicles the sports social media evolution since 2009. The book discusses sports social media history, taking a deep dive into the journey from a casual responsibility for major sports companies to the multi-million dollar industry it is today. Included are interesting stories about major moments in sports social media, such as the birth of ESPN social media, the disruption of Bleacher Report in the industry and the story of Omar Raja and House of Highlights. While athletes didn't give it too much importance early on, they have come to understand the necessity of building a strong social media platform and brand. The book includes interviews with major thought leaders who are influencing the industry. The book breaks down key components of social media like strategy, content, voice, and analytics. In addition, it discusses trends that people will see in the future. Eisman's writing is playful yet impactful, his tone is positive even as it breaks down the negative sides of the phenomenon. The reader will learn a lot about sports social media and how it has touched many lives, and in the end, will understand sports social media even if they had no prior clue about the subject. Sports social media is here to stay.
