Everything I Know About Business I Learned from the Grateful Dead PDF Download
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Author: Barry Barnes
Publisher: Business Plus
ISBN: 145550517X
Category : Business & Economics
Languages : en
Pages : 127
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Book Description
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Author: Barry Barnes
Publisher: Business Plus
ISBN: 145550517X
Category : Business & Economics
Languages : en
Pages : 127
Get Book Here
Book Description
The Grateful Dead is one of the most popular bands of all time and they have enjoyed incredible relevance to this day. But let's admit it, they were not exactly poster boys for corporate America. In Everything I Know About Business I Learned From the Grateful Dead, Deadhead and business scholar Barry Barnes proves that the Dead's influence on the business world will turn out to be a significant part of their legacy. Without intending to, the band pioneered ideas and practices that were subsequently embraced by American corporations. And in this book Barnes shares the ten most innovative business lessons from the Dead's illustrious career, including: Creating and delivering superior customer value Incorporating and establishing a board of directors early on Founding a merchandising division Giving away your product for free to increase demand Above all, Barnes explains how the Dead were masters of what he calls "strategic improvisation"-the ability to adapt to changing times and circumstances -- and that their success lay precisely in their commitment to constant change and relentless variation. For an extraordinary thirty years, the Dead improvised a business plan and realized their vision -- all while making huge profits. Everything I Know About Business I Learned From the Greatful Dead will show you how they did it -- and what your business can learn from their long, strange trip.
Author: David Meerman Scott
Publisher: John Wiley & Sons
ISBN: 0470900520
Category : Business & Economics
Languages : en
Pages : 197
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Book Description
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business model on live concerts, not album sales. By cultivating a dedicated, active community, collaborating with their audience to co-create the Deadhead lifestyle, and giving away "freemium" content, the Dead pioneered many social media and inbound marketing concepts successfully used by businesses across all industries today. Written by marketing gurus and lifelong Deadheads David Meerman Scott and Brian Halligan, Marketing Lessons from the Grateful Dead gives you key innovations from the Dead's approach you can apply to your business. Find out how to make your fans equal partners in your journey, "lose control" to win, create passionate loyalty, and experience the kind of marketing gains that will not fade away!
Author: David Farber
Publisher: Macmillan
ISBN: 9780809015672
Category : History
Languages : en
Pages : 308
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Book Description
In this absorbing new book, David Farber gives us the history of our collective and individual memories of the 1960s: the brilliant colors of revolt and rapture, of flames and raised fists, of napalm and tear gas, of people desperate to make history even as others fought fiercely to stop them. More than thirty years after the assassination of John F. Kennedy, this book grounds our understanding of the terrible events of that era by linking them to our country's grand projects of previous decades: the forging of a national system of social provision in the New Deal; our new agenda as global superpower after World War II; the creation of the national security state; and the maturation of a national consumer-driven mass-mediated marketplace. Farber's account, based on years of research in archives and oral histories as well as in the historical literature, deals in full not only with nation building in Vietnam, the 1964 Civil Rights Act, the 1965 Watts riot, and the War on Poverty, but with the entertainment business, the drug culture, and much more.
Author: Chris Miskiewicz
Publisher: Z2 Comics
ISBN: 9781940878300
Category : Comics & Graphic Novels
Languages : en
Pages : 0
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Book Description
The Grateful Dead are one of the most influential rock and roll bands ofall time, but every story has a start. The Grateful Dead Origins takes an in depth and personal look at the formation of one of the most important American rock bands of all time, exploring the early days of Jerry Garcia, Phil Lesh, Bob Weir, Pigpen, Bill Kreutzmann and Mickey Hart, and their transition from being a bar cover band to one of the greatest sounds in history. TheGrateful Dead Origins showcases the beginning of the band through the early 1960's San Francisco Haight Ashbury era, becoming the house band for the Ken Kesey's psychedelic "acid tests," while telling a personal tale of the highs and lows of the tightly knit community that would grow around them, culminating at their historic performance at Woodstock, just one more show on their legendary road trip that would soon follow... This official Graphic Novel will also feature an accompanying album of rare Grateful Dead music.
Author: Bill Walton
Publisher: Simon and Schuster
ISBN: 1476716862
Category : Biography & Autobiography
Languages : en
Pages : 336
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Book Description
An NBA sports star and cultural icon discusses his catastrophic spinal collapse in 2007, the excruciating pain he suffered and his slow recovery, as well as his childhood, sports career, and the political and cultural upheaval of the 1960s.
Author: David G. Dodd
Publisher: Simon and Schuster
ISBN: 1501123327
Category : Music
Languages : en
Pages : 512
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Book Description
Additional edition statement from dust jacket.
Author: Bill Kreutzmann
Publisher: Macmillan
ISBN: 1250033799
Category : Biography & Autobiography
Languages : en
Pages : 397
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Book Description
A ground-breaking rock and roll memoir by one of the founding members of the Grateful Dead
Author: Clive Davis
Publisher: Simon and Schuster
ISBN: 1476714789
Category : Biography & Autobiography
Languages : en
Pages : 585
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Book Description
The chief creative officer of Sony Music presents a candid assessment of his life and the past half-century of popular music from an insider's perspective, tracing his work with a wide array of stars and personalities.
Author: Steven D. Strauss
Publisher: John Wiley & Sons
ISBN: 111823877X
Category : Business & Economics
Languages : en
Pages : 599
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Book Description
An updated third edition of the most comprehensive guide to small business success Whether you're a novice entrepreneur or a seasoned pro, The Small Business Bible offers you everything you need to know to build and grow your dream business. It shows you what really works (and what doesn't!) and includes scores of tips, insider information, stories, and proven secrets of success. Even if you've run your own business for years, this handy guide keeps you up to date on the latest business and tech trends. This Third Edition includes entirely new chapters devoted to social media, mobility and apps, and new trends in online discounting and group buying that are vital to small business owners everywhere. New chapters include: How to use Facebook, Twitter, and other social media tools to engage customers and potential stakeholders How to generate leads and win strategic partnerships with LinkedIn How to employ videos and YouTube to further your brand What you need to know about Groupon and group discount buying What mobile marketing can do for your business Give your small business its best shot by understanding the best and latest small business strategies, especially in this transformative and volatile period. The Small Business Bible offers every bit of information you'll need to know to succeed.
Author: Joy Williams
Publisher: Vintage
ISBN: 030776382X
Category : Fiction
Languages : en
Pages : 319
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Book Description
PULITZER PRIZE FINALIST • From one of our most heralded writers comes the “poetic, disturbing, yet very funny” (The Washington Post Book World) life-and-death adventures of three misfit teenagers in the American desert. Alice, Corvus, and Annabel, each a motherless child, are an unlikely circle of friends. One filled with convictions, another with loss, the third with a worldly pragmatism, they traverse an air-conditioned landscape eccentric with signs and portents—from the preservation of the living dead in a nursing home to the presentation of the dead as living in a wildlife museum—accompanied by restless, confounded adults. A father lusts after his handsome gardener even as he's haunted (literally) by his dead wife; a heartbroken dog runs afoul of an angry neighbor; a young stroke victim drifts westward, his luck running from worse to awful; a sickly musician for whom Alice develops an attraction is drawn instead toward darker imaginings and solutions; and an aging big-game hunter finds spiritual renewal through his infatuation with an eight-year-old—the formidable Emily Bliss Pickless. With nature thoroughly routed and the ambiguities of existence on full display, life and death continue in directions both invisible and apparent. Gloriously funny and wonderfully serious, The Quick and the Dead limns the vagaries of love, the thirst for meaning, and the peculiar paths by which all creatures are led to their destiny. A panorama of contemporary life and an endlessly surprising tour de force: penetrating and magical, ominous and comic, this is the most astonishing book yet in Joy Williams's illustrious career. Joy Williams belongs, James Salter has written, "in the company of Céline, Flannery O'Connor, and Margaret Atwood."
