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Author: Bryant Simon
Publisher: Univ of California Press
ISBN: 0520945174
Category : Social Science
Languages : en
Pages : 317
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Book Description
Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.
Author: Bryant Simon
Publisher: Univ of California Press
ISBN: 0520945174
Category : Social Science
Languages : en
Pages : 317
Get Book Here
Book Description
Everything but the Coffee casts a fresh eye on the world's most famous coffee company, looking beyond baristas, movie cameos, and Paul McCartney CDs to understand what Starbucks can tell us about America. Bryant Simon visited hundreds of Starbucks around the world to ask, Why did Starbucks take hold so quickly with consumers? What did it seem to provide over and above a decent cup of coffee? Why at the moment of Starbucks' profit-generating peak did the company lose its way, leaving observers baffled about how it might regain its customers and its cultural significance? Everything but the Coffee probes the company's psychological, emotional, political, and sociological power to discover how Starbucks' explosive success and rapid deflation exemplify American culture at this historical moment. Most importantly, it shows that Starbucks speaks to a deeply felt American need for predictability and class standing, community and authenticity, revealing that Starbucks' appeal lies not in the product it sells but in the easily consumed identity it offers.
Author: Scott Rao
Publisher:
ISBN:
Category : Coffee brewing
Languages : en
Pages : 70
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Book Description
Author: Bryant Simon
Publisher: Univ of California Press
ISBN: 0520269926
Category : Business & Economics
Languages : en
Pages : 317
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Book Description
“Simon knows more about Starbucks—and about why so many Americans find perfection in their lattes—than anyone. He connects our deepest desires to be good, smart, ethical consumers with our equally strong yearning to consume in an authentic way. Our coffee, Simon shows, is us.”—Sharon Zukin, author of Naked City
Author: Colin Harmon
Publisher:
ISBN: 9780995769908
Category :
Languages : en
Pages : 224
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Book Description
Author: Anthony B. Pinn
Publisher: Oxford University Press
ISBN: 0195340825
Category : History
Languages : en
Pages : 216
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Book Description
In this groundbreaking study, Anthony B. Pinn challenges the long held assumption that African American theology is solely theist, arguing that this assumption has excluded a rapidly growing segment of the African American population - non-theists. Rejecting the assumption of theism as the African American orientation, Pinn poses a crucial question: What is a non-theistic theology?
Author: Shantina Wilson
Publisher: Page Publishing Inc
ISBN: 1662441630
Category : Fiction
Languages : en
Pages : 299
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Book Description
When Blacq Coffee made detective, he had one goal in mind: putting a stop to cold cases and catching killers who left families heartbroken. When a serial killer lands in his hometown, he catches Detective Coffee at his weakness. With a crazy partner, Detective Carter, and sicko FBI brother Cason by his side, will they catch the killer or become his prey?
Author:
Publisher: John Wiley & Sons
ISBN: 1444393375
Category : Philosophy
Languages : en
Pages : 264
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Book Description
Offering philosophical insights into the popular morning brew, Coffee -- Philosophy for Everyone kick starts the day with an entertaining but critical discussion of the ethics, aesthetics, metaphysics, and culture of coffee. Matt Lounsbury of pioneering business Stumptown Coffee discusses just how good coffee can be Caffeine-related chapters cover the ethics of the coffee trade, the metaphysics of coffee and the centrality of the coffee house to the public sphere Includes a foreword by Donald Schoenholt, President at Gillies Coffee Company
Author: John Palfrey
Publisher: MIT Press
ISBN: 026229799X
Category : Law
Languages : en
Pages : 260
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Book Description
How a flexible and creative approach to intellectual property can help an organization accomplish goals ranging from building market share to expanding an industry. Most managers leave intellectual property issues to the legal department, unaware that an organization's intellectual property can help accomplish a range of management goals, from accessing new markets to improving existing products to generating new revenue streams. In this book, intellectual property expert and Harvard Law School professor John Palfrey offers a short briefing on intellectual property strategy for corporate managers and nonprofit administrators. Palfrey argues for strategies that go beyond the traditional highly restrictive “sword and shield” approach, suggesting that flexibility and creativity are essential to a profitable long-term intellectual property strategy—especially in an era of changing attitudes about media. Intellectual property, writes Palfrey, should be considered a key strategic asset class. Almost every organization has an intellectual property portfolio of some value and therefore the need for an intellectual property strategy. A brand, for example, is an important form of intellectual property, as is any information managed and produced by an organization. Palfrey identifies the essential areas of intellectual property—patent, copyright, trademark, and trade secret—and describes strategic approaches to each in a variety of organizational contexts, based on four basic steps. The most innovative organizations employ multiple intellectual property approaches, depending on the situation, asking hard, context-specific questions. By doing so, they achieve both short- and long-term benefits while positioning themselves for success in the global information economy.
Author:
Publisher:
ISBN:
Category : Food
Languages : en
Pages : 412
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Book Description
Author: Edwin Lester Linden Arnold
Publisher:
ISBN:
Category : Coffee
Languages : en
Pages : 308
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Book Description
