Author: Maura Thomas
Publisher: Sourcebooks, Inc.
ISBN: 1728234905
Category : Business & Economics
Languages : en
Pages : 109
Book Description
Be the leader your team wants to follow You want to be the kind of leader that leaves a legacy of positive impact. You want to lead an exceptional team so you can power your organization's success and unleash the hidden potential in every team member – including yourself! So how do you realize these goals? In this expansive guide, expert Maura Thomas explores how to combat insidious problems that are costing your organization millions. You can change the status quo with her step-by-step guidance to energize your team, and provide greater focus, transparency, and accountability in the organization. Leaders and aspiring leaders like you will discover how to not only extinguish—but prevent—the dozens of "fires" that pop up all day. You can transform a stressful culture into an empowering one, or a great culture into one where top talent is lining up to be a part of your team. Imagine having consistently productive and satisfying work days, and contributing even more to the organization—but in a way that's inspiring and motivating instead of overwhelming and depleting. The techniques in this book will not only help you, your team and your organization, they'll boost your ability to contribute in a positive way to families, your community, and the world.
Everyone Wants to Work Here
Author: Maura Thomas
Publisher: Sourcebooks, Inc.
ISBN: 1728234905
Category : Business & Economics
Languages : en
Pages : 109
Book Description
Be the leader your team wants to follow You want to be the kind of leader that leaves a legacy of positive impact. You want to lead an exceptional team so you can power your organization's success and unleash the hidden potential in every team member – including yourself! So how do you realize these goals? In this expansive guide, expert Maura Thomas explores how to combat insidious problems that are costing your organization millions. You can change the status quo with her step-by-step guidance to energize your team, and provide greater focus, transparency, and accountability in the organization. Leaders and aspiring leaders like you will discover how to not only extinguish—but prevent—the dozens of "fires" that pop up all day. You can transform a stressful culture into an empowering one, or a great culture into one where top talent is lining up to be a part of your team. Imagine having consistently productive and satisfying work days, and contributing even more to the organization—but in a way that's inspiring and motivating instead of overwhelming and depleting. The techniques in this book will not only help you, your team and your organization, they'll boost your ability to contribute in a positive way to families, your community, and the world.
Publisher: Sourcebooks, Inc.
ISBN: 1728234905
Category : Business & Economics
Languages : en
Pages : 109
Book Description
Be the leader your team wants to follow You want to be the kind of leader that leaves a legacy of positive impact. You want to lead an exceptional team so you can power your organization's success and unleash the hidden potential in every team member – including yourself! So how do you realize these goals? In this expansive guide, expert Maura Thomas explores how to combat insidious problems that are costing your organization millions. You can change the status quo with her step-by-step guidance to energize your team, and provide greater focus, transparency, and accountability in the organization. Leaders and aspiring leaders like you will discover how to not only extinguish—but prevent—the dozens of "fires" that pop up all day. You can transform a stressful culture into an empowering one, or a great culture into one where top talent is lining up to be a part of your team. Imagine having consistently productive and satisfying work days, and contributing even more to the organization—but in a way that's inspiring and motivating instead of overwhelming and depleting. The techniques in this book will not only help you, your team and your organization, they'll boost your ability to contribute in a positive way to families, your community, and the world.
Ask a Manager
Author: Alison Green
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 306
Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
Publisher: Ballantine Books
ISBN: 0399181822
Category : Business & Economics
Languages : en
Pages : 306
Book Description
From the creator of the popular website Ask a Manager and New York’s work-advice columnist comes a witty, practical guide to 200 difficult professional conversations—featuring all-new advice! There’s a reason Alison Green has been called “the Dear Abby of the work world.” Ten years as a workplace-advice columnist have taught her that people avoid awkward conversations in the office because they simply don’t know what to say. Thankfully, Green does—and in this incredibly helpful book, she tackles the tough discussions you may need to have during your career. You’ll learn what to say when • coworkers push their work on you—then take credit for it • you accidentally trash-talk someone in an email then hit “reply all” • you’re being micromanaged—or not being managed at all • you catch a colleague in a lie • your boss seems unhappy with your work • your cubemate’s loud speakerphone is making you homicidal • you got drunk at the holiday party Praise for Ask a Manager “A must-read for anyone who works . . . [Alison Green’s] advice boils down to the idea that you should be professional (even when others are not) and that communicating in a straightforward manner with candor and kindness will get you far, no matter where you work.”—Booklist (starred review) “The author’s friendly, warm, no-nonsense writing is a pleasure to read, and her advice can be widely applied to relationships in all areas of readers’ lives. Ideal for anyone new to the job market or new to management, or anyone hoping to improve their work experience.”—Library Journal (starred review) “I am a huge fan of Alison Green’s Ask a Manager column. This book is even better. It teaches us how to deal with many of the most vexing big and little problems in our workplaces—and to do so with grace, confidence, and a sense of humor.”—Robert Sutton, Stanford professor and author of The No Asshole Rule and The Asshole Survival Guide “Ask a Manager is the ultimate playbook for navigating the traditional workforce in a diplomatic but firm way.”—Erin Lowry, author of Broke Millennial: Stop Scraping By and Get Your Financial Life Together
From To-Do to Done
Author: Maura Thomas
Publisher: Sourcebooks, Inc.
ISBN: 1728234840
Category : Business & Economics
Languages : en
Pages : 61
Book Description
Are you tired of feeling overwhelmed by never-ending to-do lists? Do you struggle to prioritize tasks and accomplish your goals efficiently? Productivity expert Maura Thomas unveils her proven system to transform your chaotic to-do list into a powerful tool of organizational success. By harnessing the power of optimal productivity strategies, Thomas equips you with the techniques necessary to skyrocket your efficiency and time management to achieve personal and professional success. Inside these pages, you'll discover: Personalized Roadmap: Develop a personalized productivity blueprint tailored to your unique needs, ensuring maximum focus and motivation. Streamlined Workflow: Learn how to optimize your work processes and leverage technology to enhance efficiency and reduce stress. Actionable Insights: Gain practical tips and techniques to overcome procrastination, boost concentration, and sustain long-term productivity gains. Work-Life Integration: Discover the secrets to achieving work-life balance by incorporating self-care, mindfulness, and boundary-setting practices into your daily routine. With From To-Do to Done as your guide, you'll finally conquer stress, eliminate distractions, and reclaim control over your time. Don't settle for a life of busyness. Transform your to-do list into a powerful productivity tool and experience the satisfaction of true accomplishment.
Publisher: Sourcebooks, Inc.
ISBN: 1728234840
Category : Business & Economics
Languages : en
Pages : 61
Book Description
Are you tired of feeling overwhelmed by never-ending to-do lists? Do you struggle to prioritize tasks and accomplish your goals efficiently? Productivity expert Maura Thomas unveils her proven system to transform your chaotic to-do list into a powerful tool of organizational success. By harnessing the power of optimal productivity strategies, Thomas equips you with the techniques necessary to skyrocket your efficiency and time management to achieve personal and professional success. Inside these pages, you'll discover: Personalized Roadmap: Develop a personalized productivity blueprint tailored to your unique needs, ensuring maximum focus and motivation. Streamlined Workflow: Learn how to optimize your work processes and leverage technology to enhance efficiency and reduce stress. Actionable Insights: Gain practical tips and techniques to overcome procrastination, boost concentration, and sustain long-term productivity gains. Work-Life Integration: Discover the secrets to achieving work-life balance by incorporating self-care, mindfulness, and boundary-setting practices into your daily routine. With From To-Do to Done as your guide, you'll finally conquer stress, eliminate distractions, and reclaim control over your time. Don't settle for a life of busyness. Transform your to-do list into a powerful productivity tool and experience the satisfaction of true accomplishment.
Attention Management
Author: Maura Thomas
Publisher: Sourcebooks, Inc.
ISBN: 1728217482
Category : Business & Economics
Languages : en
Pages : 70
Book Description
Are you tired of feeling overwhelmed and scattered? Do you wish you could maximize your productivity and achieve success effortlessly? In Attention Management, productivity expert Maura Thomas unveils the ultimate guide to increasing your focus and harnessing your attention for peak performance. In this game-changing book, Thomas shares her practical mindfulness techniques to help you regain control over your attention and optimize your productivity. With a clear and systematic approach, she empowers you to effectively prioritize tasks, eliminate distractions, and enhance your ability to concentrate on what truly matters. Whether you're a student, professional, or entrepreneur, this book will equip you with the tools and knowledge to: Conquer information overload and regain mental clarity Cultivate laser-like focus amidst digital distractions Overcome procrastination and stay motivated Reduce stress and increase overall well-being Cultivate a healthy work-life balance Boost creativity and unlock your full potential A must-read business book for anyone seeking to transform their productivity and achieve lasting success!
Publisher: Sourcebooks, Inc.
ISBN: 1728217482
Category : Business & Economics
Languages : en
Pages : 70
Book Description
Are you tired of feeling overwhelmed and scattered? Do you wish you could maximize your productivity and achieve success effortlessly? In Attention Management, productivity expert Maura Thomas unveils the ultimate guide to increasing your focus and harnessing your attention for peak performance. In this game-changing book, Thomas shares her practical mindfulness techniques to help you regain control over your attention and optimize your productivity. With a clear and systematic approach, she empowers you to effectively prioritize tasks, eliminate distractions, and enhance your ability to concentrate on what truly matters. Whether you're a student, professional, or entrepreneur, this book will equip you with the tools and knowledge to: Conquer information overload and regain mental clarity Cultivate laser-like focus amidst digital distractions Overcome procrastination and stay motivated Reduce stress and increase overall well-being Cultivate a healthy work-life balance Boost creativity and unlock your full potential A must-read business book for anyone seeking to transform their productivity and achieve lasting success!
Remote
Author: Jason Fried
Publisher: Crown Currency
ISBN: 080413751X
Category : Business & Economics
Languages : en
Pages : 258
Book Description
The classic guide to working from home and why we should embrace a virtual office, from the bestselling authors of Rework “A paradigm-smashing, compulsively readable case for a radically remote workplace.”—Susan Cain, New York Times bestselling author of Quiet Does working from home—or anywhere else but the office—make sense? In Remote, Jason Fried and David Heinemeier Hansson, the founders of Basecamp, bring new insight to the hotly debated argument. While providing a complete overview of remote work’s challenges, Jason and David persuasively argue that, often, the advantages of working “off-site” far outweigh the drawbacks. In the past decade, the “under one roof” model of conducting work has been steadily declining, owing to technology that is rapidly creating virtual workspaces. Today the new paradigm is “move work to the workers, rather than workers to the workplace.” Companies see advantages in the way remote work increases their talent pool, reduces turnover, lessens their real estate footprint, and improves their ability to conduct business across multiple time zones. But what about the workers? Jason and David point out that remote work means working at the best job (not just one that is nearby) and achieving a harmonious work-life balance while increasing productivity. And those are just some of the perks to be gained from leaving the office behind. Remote reveals a multitude of other benefits, along with in-the-trenches tips for easing your way out of the office door where you control how your workday will unfold. Whether you’re a manager fretting over how to manage workers who “want out” or a worker who wants to achieve a lifestyle upgrade while still being a top performer professionally, this book is your indispensable guide.
Publisher: Crown Currency
ISBN: 080413751X
Category : Business & Economics
Languages : en
Pages : 258
Book Description
The classic guide to working from home and why we should embrace a virtual office, from the bestselling authors of Rework “A paradigm-smashing, compulsively readable case for a radically remote workplace.”—Susan Cain, New York Times bestselling author of Quiet Does working from home—or anywhere else but the office—make sense? In Remote, Jason Fried and David Heinemeier Hansson, the founders of Basecamp, bring new insight to the hotly debated argument. While providing a complete overview of remote work’s challenges, Jason and David persuasively argue that, often, the advantages of working “off-site” far outweigh the drawbacks. In the past decade, the “under one roof” model of conducting work has been steadily declining, owing to technology that is rapidly creating virtual workspaces. Today the new paradigm is “move work to the workers, rather than workers to the workplace.” Companies see advantages in the way remote work increases their talent pool, reduces turnover, lessens their real estate footprint, and improves their ability to conduct business across multiple time zones. But what about the workers? Jason and David point out that remote work means working at the best job (not just one that is nearby) and achieving a harmonious work-life balance while increasing productivity. And those are just some of the perks to be gained from leaving the office behind. Remote reveals a multitude of other benefits, along with in-the-trenches tips for easing your way out of the office door where you control how your workday will unfold. Whether you’re a manager fretting over how to manage workers who “want out” or a worker who wants to achieve a lifestyle upgrade while still being a top performer professionally, this book is your indispensable guide.
The Happy Inbox
Author: Maura Thomas
Publisher: Sourcebooks, Inc.
ISBN: 1728234875
Category : Business & Economics
Languages : en
Pages : 65
Book Description
Get ready to learn how to conquer the distractions caused by information and communication overload, and how to get out from under "communication clutter," so you can live a life of choice—one of action, not reaction. Feeling buried by communication clutter is that it's that state of feeling like you are always owing return communication to someone. It's the subtle sense of anxiety caused by your backlog of email, taunting you with the little red indicators on the communication apps on your phone—texts, voicemails, missed calls, social media notifications—plus the mountain of outstanding email piling up in your inbox even as you read this. Want to live free of that feeling?! Get ready to dive in and live free of communication clutter! Positive results include: Reduced anxiety caused by digital and paper clutter. An ability to retrieve information you need quickly. The opportunity to spend less time managing communication clutter and more time working toward your goals!
Publisher: Sourcebooks, Inc.
ISBN: 1728234875
Category : Business & Economics
Languages : en
Pages : 65
Book Description
Get ready to learn how to conquer the distractions caused by information and communication overload, and how to get out from under "communication clutter," so you can live a life of choice—one of action, not reaction. Feeling buried by communication clutter is that it's that state of feeling like you are always owing return communication to someone. It's the subtle sense of anxiety caused by your backlog of email, taunting you with the little red indicators on the communication apps on your phone—texts, voicemails, missed calls, social media notifications—plus the mountain of outstanding email piling up in your inbox even as you read this. Want to live free of that feeling?! Get ready to dive in and live free of communication clutter! Positive results include: Reduced anxiety caused by digital and paper clutter. An ability to retrieve information you need quickly. The opportunity to spend less time managing communication clutter and more time working toward your goals!
Personal Productivity Secrets
Author: Maura Nevel Thomas
Publisher: John Wiley & Sons
ISBN: 1118179676
Category : Business & Economics
Languages : en
Pages : 314
Book Description
Learn tried-and-tested methods for optimal personal productivity! Ever find yourself more than a bit overwhelmed by the constant influx of e-mail and reminders as well as the ever-present calendars, to-do lists, miscellaneous paper, and sticky notes? Add to that, myriad devices that were originally intended to make us more efficient, but in reality, only end up forcing us to juggle even more. Our brains aren't wired for all this, but we can learn to be productive. Personal Productivity Secrets gives you everything you need to know to be organized, in control, and to get things done: Understand how your brain absorbs, organizes, and filters the daily deluge of information, and learn to trick your brain into being more productive Appreciate the difference between "Time Management" and "Attention Management" and create workflow processes that help you defend your attention Create a plan for navigating endless technology options, and implement tools that will keep you productive, focused and in control Personal Productivity Secrets reveals updated and vital information for achieving your significant results, and being as productive as you can be in a fast-paced, technology-driven society.
Publisher: John Wiley & Sons
ISBN: 1118179676
Category : Business & Economics
Languages : en
Pages : 314
Book Description
Learn tried-and-tested methods for optimal personal productivity! Ever find yourself more than a bit overwhelmed by the constant influx of e-mail and reminders as well as the ever-present calendars, to-do lists, miscellaneous paper, and sticky notes? Add to that, myriad devices that were originally intended to make us more efficient, but in reality, only end up forcing us to juggle even more. Our brains aren't wired for all this, but we can learn to be productive. Personal Productivity Secrets gives you everything you need to know to be organized, in control, and to get things done: Understand how your brain absorbs, organizes, and filters the daily deluge of information, and learn to trick your brain into being more productive Appreciate the difference between "Time Management" and "Attention Management" and create workflow processes that help you defend your attention Create a plan for navigating endless technology options, and implement tools that will keep you productive, focused and in control Personal Productivity Secrets reveals updated and vital information for achieving your significant results, and being as productive as you can be in a fast-paced, technology-driven society.
An Everyone Culture
Author: Robert Kegan
Publisher: Harvard Business Review Press
ISBN: 1625278632
Category : Business & Economics
Languages : en
Pages : 323
Book Description
A Radical New Model for Unleashing Your Company’s Potential In most organizations nearly everyone is doing a second job no one is paying them for—namely, covering their weaknesses, trying to look their best, and managing other people’s impressions of them. There may be no greater waste of a company’s resources. The ultimate cost: neither the organization nor its people are able to realize their full potential. What if a company did everything in its power to create a culture in which everyone—not just select “high potentials”—could overcome their own internal barriers to change and use errors and vulnerabilities as prime opportunities for personal and company growth? Robert Kegan and Lisa Lahey (and their collaborators) have found and studied such companies—Deliberately Developmental Organizations. A DDO is organized around the simple but radical conviction that organizations will best prosper when they are more deeply aligned with people’s strongest motive, which is to grow. This means going beyond consigning “people development” to high-potential programs, executive coaching, or once-a-year off-sites. It means fashioning an organizational culture in which support of people’s development is woven into the daily fabric of working life and the company’s regular operations, daily routines, and conversations. An Everyone Culture dives deep into the worlds of three leading companies that embody this breakthrough approach. It reveals the design principles, concrete practices, and underlying science at the heart of DDOs—from their disciplined approach to giving feedback, to how they use meetings, to the distinctive way that managers and leaders define their roles. The authors then show readers how to build this developmental culture in their own organizations. This book demonstrates a whole new way of being at work. It suggests that the culture you create is your strategy—and that the key to success is developing everyone.
Publisher: Harvard Business Review Press
ISBN: 1625278632
Category : Business & Economics
Languages : en
Pages : 323
Book Description
A Radical New Model for Unleashing Your Company’s Potential In most organizations nearly everyone is doing a second job no one is paying them for—namely, covering their weaknesses, trying to look their best, and managing other people’s impressions of them. There may be no greater waste of a company’s resources. The ultimate cost: neither the organization nor its people are able to realize their full potential. What if a company did everything in its power to create a culture in which everyone—not just select “high potentials”—could overcome their own internal barriers to change and use errors and vulnerabilities as prime opportunities for personal and company growth? Robert Kegan and Lisa Lahey (and their collaborators) have found and studied such companies—Deliberately Developmental Organizations. A DDO is organized around the simple but radical conviction that organizations will best prosper when they are more deeply aligned with people’s strongest motive, which is to grow. This means going beyond consigning “people development” to high-potential programs, executive coaching, or once-a-year off-sites. It means fashioning an organizational culture in which support of people’s development is woven into the daily fabric of working life and the company’s regular operations, daily routines, and conversations. An Everyone Culture dives deep into the worlds of three leading companies that embody this breakthrough approach. It reveals the design principles, concrete practices, and underlying science at the heart of DDOs—from their disciplined approach to giving feedback, to how they use meetings, to the distinctive way that managers and leaders define their roles. The authors then show readers how to build this developmental culture in their own organizations. This book demonstrates a whole new way of being at work. It suggests that the culture you create is your strategy—and that the key to success is developing everyone.
Show Your Work!
Author: Austin Kleon
Publisher: Workman Publishing
ISBN: 076117897X
Category : Self-Help
Languages : en
Pages : 225
Book Description
In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more forward-thinking and necessary book, he shows how to take that critical next step on a creative journey—getting known. Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive. In chapters such as You Don’t Have to Be a Genius; Share Something Small Every Day; and Stick Around, Kleon creates a user’s manual for embracing the communal nature of creativity— what he calls the “ecology of talent.” From broader life lessons about work (you can’t find your voice if you don’t use it) to the etiquette of sharing—and the dangers of oversharing—to the practicalities of Internet life (build a good domain name; give credit when credit is due), it’s an inspiring manifesto for succeeding as any kind of artist or entrepreneur in the digital age.
Publisher: Workman Publishing
ISBN: 076117897X
Category : Self-Help
Languages : en
Pages : 225
Book Description
In his New York Times bestseller Steal Like an Artist, Austin Kleon showed readers how to unlock their creativity by “stealing” from the community of other movers and shakers. Now, in an even more forward-thinking and necessary book, he shows how to take that critical next step on a creative journey—getting known. Show Your Work! is about why generosity trumps genius. It’s about getting findable, about using the network instead of wasting time “networking.” It’s not self-promotion, it’s self-discovery—let others into your process, then let them steal from you. Filled with illustrations, quotes, stories, and examples, Show Your Work! offers ten transformative rules for being open, generous, brave, productive. In chapters such as You Don’t Have to Be a Genius; Share Something Small Every Day; and Stick Around, Kleon creates a user’s manual for embracing the communal nature of creativity— what he calls the “ecology of talent.” From broader life lessons about work (you can’t find your voice if you don’t use it) to the etiquette of sharing—and the dangers of oversharing—to the practicalities of Internet life (build a good domain name; give credit when credit is due), it’s an inspiring manifesto for succeeding as any kind of artist or entrepreneur in the digital age.
Start with Why
Author: Simon Sinek
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Publisher: Penguin
ISBN: 1591846447
Category : Business & Economics
Languages : en
Pages : 257
Book Description
The inspirational bestseller that ignited a movement and asked us to find our WHY Discover the book that is captivating millions on TikTok and that served as the basis for one of the most popular TED Talks of all time—with more than 56 million views and counting. Over a decade ago, Simon Sinek started a movement that inspired millions to demand purpose at work, to ask what was the WHY of their organization. Since then, millions have been touched by the power of his ideas, and these ideas remain as relevant and timely as ever. START WITH WHY asks (and answers) the questions: why are some people and organizations more innovative, more influential, and more profitable than others? Why do some command greater loyalty from customers and employees alike? Even among the successful, why are so few able to repeat their success over and over? People like Martin Luther King Jr., Steve Jobs, and the Wright Brothers had little in common, but they all started with WHY. They realized that people won't truly buy into a product, service, movement, or idea until they understand the WHY behind it. START WITH WHY shows that the leaders who have had the greatest influence in the world all think, act and communicate the same way—and it's the opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.