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Author: Daniel Vaca
Publisher: Harvard University Press
ISBN: 0674243978
Category : Religion
Languages : en
Pages : 337
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Book Description
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
Author: Daniel Vaca
Publisher: Harvard University Press
ISBN: 0674243978
Category : Religion
Languages : en
Pages : 337
Get Book Here
Book Description
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
Author: Daniel Vaca
Publisher: Harvard University Press
ISBN: 0674980115
Category : Religion
Languages : en
Pages : 337
Get Book Here
Book Description
A new history explores the commercial heart of evangelical Christianity. American evangelicalism is big business. For decades, the world’s largest media conglomerates have sought out evangelical consumers, and evangelical books have regularly become international best sellers. In the early 2000s, Rick Warren’s The Purpose Driven Life spent ninety weeks on the New York Times Best Sellers list and sold more than thirty million copies. But why have evangelicals achieved such remarkable commercial success? According to Daniel Vaca, evangelicalism depends upon commercialism. Tracing the once-humble evangelical book industry’s emergence as a lucrative center of the US book trade, Vaca argues that evangelical Christianity became religiously and politically prominent through business activity. Through areas of commerce such as branding, retailing, marketing, and finance, for-profit media companies have capitalized on the expansive potential of evangelicalism for more than a century. Rather than treat evangelicalism as a type of conservative Protestantism that market forces have commodified and corrupted, Vaca argues that evangelicalism is an expressly commercial religion. Although religious traditions seem to incorporate people who embrace distinct theological ideas and beliefs, Vaca shows, members of contemporary consumer society often participate in religious cultures by engaging commercial products and corporations. By examining the history of companies and corporate conglomerates that have produced and distributed best-selling religious books, bibles, and more, Vaca not only illustrates how evangelical ideas, identities, and alliances have developed through commercial activity but also reveals how the production of evangelical identity became a component of modern capitalism.
Author: Kristin Kobes Du Mez
Publisher: Liveright Publishing
ISBN: 1631495747
Category : History
Languages : en
Pages : 384
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Book Description
NEW YORK TIMES BESTSELLER The “paradigm-influencing” book (Christianity Today) that is fundamentally transforming our understanding of white evangelicalism in America. Jesus and John Wayne is a sweeping, revisionist history of the last seventy-five years of white evangelicalism, revealing how evangelicals have worked to replace the Jesus of the Gospels with an idol of rugged masculinity and Christian nationalism—or in the words of one modern chaplain, with “a spiritual badass.” As acclaimed scholar Kristin Du Mez explains, the key to understanding this transformation is to recognize the centrality of popular culture in contemporary American evangelicalism. Many of today’s evangelicals might not be theologically astute, but they know their VeggieTales, they’ve read John Eldredge’s Wild at Heart, and they learned about purity before they learned about sex—and they have a silver ring to prove it. Evangelical books, films, music, clothing, and merchandise shape the beliefs of millions. And evangelical culture is teeming with muscular heroes—mythical warriors and rugged soldiers, men like Oliver North, Ronald Reagan, Mel Gibson, and the Duck Dynasty clan, who assert white masculine power in defense of “Christian America.” Chief among these evangelical legends is John Wayne, an icon of a lost time when men were uncowed by political correctness, unafraid to tell it like it was, and did what needed to be done. Challenging the commonly held assumption that the “moral majority” backed Donald Trump in 2016 and 2020 for purely pragmatic reasons, Du Mez reveals that Trump in fact represented the fulfillment, rather than the betrayal, of white evangelicals’ most deeply held values: patriarchy, authoritarian rule, aggressive foreign policy, fear of Islam, ambivalence toward #MeToo, and opposition to Black Lives Matter and the LGBTQ community. A much-needed reexamination of perhaps the most influential subculture in this country, Jesus and John Wayne shows that, far from adhering to biblical principles, modern white evangelicals have remade their faith, with enduring consequences for all Americans.
Author: Tom Krattenmaker
Publisher: Rowman & Littlefield Publishers
ISBN: 9780810895805
Category : Evangelicalism
Languages : en
Pages : 232
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Book Description
To many Americans, evangelical Christians have been the chief culprits in the divisiveness of our times. But in surprising and hopeful ways, a new generation of evangelicals is inventing how to be publicly and persuasively Christian without falling into the old stock roles and stoking the usual animosities. The Evangelicals You Don't Know introduces readers to these Christian innovators embodying this stereotype-busting, boundary-breaking inclusiveness, with each chapter offering insight for how we all, regardless of our own faith persuasion, can become part of this broadening new pursuit of the common good.
Author: João B. Chaves
Publisher: Wipf and Stock Publishers
ISBN: 1621896927
Category : Religion
Languages : en
Pages : 170
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Book Description
Despite the fact that the theological gains of Latin American Liberation Theology (LALT) have been incorporated into several theologies around the world, many North Atlantic evangelicals still consider LALT a heresy. The underlying reason for the lack of positive engagement between North Atlantic Evangelical Theology in general--and American Evangelical Theology in particular--and LALT is the mistaken perception that LALT and evangelical theology are necessarily contradictory. In Evangelicals and Liberation Revisited, Joao Chaves analyzes instances of the evangelical-liberationist interaction and examines the generally suspicious responses given to LALT by North Atlantic Evangelicals. Evangelicals who think of LALT as a heresy have failed to look not only into the diversity that exists among liberationists, but also into the different theological expressions within their own movement. Joao Chaves argues convincingly that if evangelicals think about both liberation theology and their own theological commitments critically, then they will be able to recognize that LALT can be an indispensable ally in their commitment to following God.
Author: Robin M. Jensen
Publisher: Harvard University Press
ISBN: 0674088808
Category : Religion
Languages : en
Pages : 281
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Book Description
The cross stirs intense feelings among Christians as well as non-Christians. Robin Jensen takes readers on an intellectual and spiritual journey through the two-thousand-year evolution of the cross as an idea and an artifact, illuminating the controversies—along with the forms of devotion—this central symbol of Christianity inspires. Jesus’s death on the cross posed a dilemma for Saint Paul and the early Church fathers. Crucifixion was a humiliating form of execution reserved for slaves and criminals. How could their messiah and savior have been subjected to such an ignominious death? Wrestling with this paradox, they reimagined the cross as a triumphant expression of Christ’s sacrificial love and miraculous resurrection. Over time, the symbol’s transformation raised myriad doctrinal questions, particularly about the crucifix—the cross with the figure of Christ—and whether it should emphasize Jesus’s suffering or his glorification. How should Jesus’s body be depicted: alive or dead, naked or dressed? Should it be shown at all? Jensen’s wide-ranging study focuses on the cross in painting and literature, the quest for the “true cross” in Jerusalem, and the symbol’s role in conflicts from the Crusades to wars of colonial conquest. The Cross also reveals how Jews and Muslims viewed the most sacred of all Christian emblems and explains its role in public life in the West today.
Author: Laura Nasrallah
Publisher: Harvard University Press
ISBN: 0674053222
Category : Architecture
Languages : en
Pages : 458
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Book Description
This volume brings together international scholars of religion, archaeologists, and scholars of art and architectural history to investigate social, political, and religious life in Roman and early Christian Thessalonikē, an important metropolis in the Hellenistic, Roman, and early Christian periods and beyond. This volume is the first broadly interdisciplinary investigation of Roman and early Christian Thessalonikē in English and offers new data and new interpretations by scholars of ancient religion and archaeology. The book covers materials usually treated by a broad range of disciplines: New Testament and early Christian literature, art historical materials, urban planning in antiquity, material culture and daily life, and archaeological artifacts from the Roman to the late antique period.
Author: Mark A. Noll
Publisher: Brazos Press
ISBN: 1585585343
Category : Religion
Languages : en
Pages : 144
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Book Description
Evangelicals and Roman Catholics have been responsible for the establishment of many colleges and universities in America. Until recently, however, they have taken very different approaches to the subject of education and have viewed one another's traditions with suspicion. In this volume, Mark Noll and James Turner offer critical but appreciative reassessments of the two traditions. Noll, writing from an evangelical perspective, and Turner, from a Roman Catholic perspective, consider the respective strengths and weaknesses of each approach and what they might learn from the other. The authors then provide brief responses to each other's essays. Thoughtful readers from both traditions will find insightful and challenging ideas regarding the importance of Christian learning and the role of faith in the modern college or university. EXCERPT In many respects, the current volume . . . touch[es] upon three issues: intellectual engagement, tradition, and ecumenism. The basic idea behind the project was to bring [together] a leading American evangelical scholar and a leading American Catholic scholar, both familiar with their own tradition, with one another's tradition, and with the general landscape of "Christian learning," understood to mean what goes on at actual institutions of higher education, as well as the broader world of academic scholarship. Once this goal was formulated, two names quickly leaped to mind: Mark Noll and James Turner--scholars whom I have long suspected might be American reincarnations of the (irenic, erudite) Protestant reformer Philipp Melanchthon and the (irenic, erudite) Catholic humanist Desiderius Erasmus. . . . As planning processes got under way, however, Mark Noll accepted an endowed chair at Notre Dame, bringing his long and distinguished tenure at Wheaton [College] to an end and thereby making among his first tasks in his new post a toe-to-toe encounter with his new colleague and (then-serving) departmental chair, James Turner! Thus our dialogue lost the symbolism of confessionally contrasting institutions, even as we retained the intellectual firepower of the invitees. As readers will discover, those [at the conference] were rewarded with a heady mix of hard-earned erudition, theological commitment, and gracious eloquence--all focused on what I am persuaded are among the more interesting and consequential developments in recent decades: points of (promising) contact and (lingering) conflict between evangelical and Catholic approaches to higher education and scholarship.
Author: Jonathan Calvillo
Publisher:
ISBN: 0190097795
Category : History
Languages : en
Pages : 289
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Book Description
Catholicism has long been the dominant religion among ethnic Mexicans in the U.S. Recent shifts, however, have challenged the traditional association between Mexican ethnicity and Catholicism. Evangelical Protestantism has emerged as a notable alternative of ethnic identity expression for ethnic Mexicans. This book takes readers into the thriving Mexican-majority neighborhoods of Santa Ana, California, a city once dubbed the hardest place to live in the U.S. There, Jonathan E. Calvillo explores how religious practices permeate the fabric of everyday social interactions for Mexican immigrants. How does faith shape these immigrants' sense of ethnic identity? To answer this question, The Saints of Santa Ana compares the experiences of Catholic and Evangelical Mexican immigrants-the two largest religious groupings in the city. Drawing on five years of participant observation and in-depth interviews, this book argues that religious affiliations set Catholics and Evangelicals along diverging trajectories with regard to ethnic identity. In particular, Calvillo argues, Catholics and Evangelicals have differing perspectives on collective memory and ethnic community. The Saints of Santa Ana offers a rich portrait of a fascinating American community.
Author: Frances FitzGerald
Publisher: Simon and Schuster
ISBN: 1439143153
Category : Religion
Languages : en
Pages : 607
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Book Description
* Winner of the 2017 National Book Critics Circle Award * National Book Award Finalist * Time magazine Top 10 Nonfiction Book of the Year * New York Times Notable Book * Publishers Weekly Best Books of 2017 This “epic history” (The Boston Globe) from Pulitzer Prize-winning historian Frances FitzGerald is the first to tell the powerful, dramatic story of the Evangelical movement in America—from the Puritan era to the 2016 election. “We have long needed a fair-minded overview of this vitally important religious sensibility, and FitzGerald has now provided it” (The New York Times Book Review). The evangelical movement began in the revivals of the eighteenth and nineteenth centuries, known in America as the Great Awakenings. A populist rebellion against the established churches, it became the dominant religious force in the country. During the nineteenth century white evangelicals split apart, first North versus South, and then, modernist versus fundamentalist. After World War II, Billy Graham attracted enormous crowds and tried to gather all Protestants under his big tent, but the civil rights movement and the social revolution of the sixties drove them apart again. By the 1980s Jerry Falwell and other southern televangelists, such as Pat Robertson, had formed the Christian right. Protesting abortion and gay rights, they led the South into the Republican Party, and for thirty-five years they were the sole voice of evangelicals to be heard nationally. Eventually a younger generation proposed a broader agenda of issues, such as climate change, gender equality, and immigration reform. Evangelicals now constitute twenty-five percent of the American population, but they are no longer monolithic in their politics. They range from Tea Party supporters to social reformers. Still, with the decline of religious faith generally, FitzGerald suggests that evangelical churches must embrace ethnic minorities if they are to survive. “A well-written, thought-provoking, and deeply researched history that is impressive for its scope and level of detail” (The Wall Street Journal). Her “brilliant book could not have been more timely, more well-researched, more well-written, or more necessary” (The American Scholar).
