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Author: Tom Watson
Publisher: Kogan Page Publishers
ISBN: 9780749443061
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
Author: Tom Watson
Publisher: Kogan Page Publishers
ISBN: 9780749443061
Category : Business & Economics
Languages : en
Pages : 228
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Book Description
Global surveys have identified that evaluation is the current major professional research issue. Clients of PR firms are seeking greater evidence of the impact of campaigns and programmes, which in turn is leading to a greater demand for information on evaluation methods.Evaluating Public Relations comprises nine chapters which start with theoretical perspectives and then demonstrate the design and implementation of a range of PR research and evaluation methods. It is illustrated by award-winning case studies from around the world and concludes with consideration of future developments. Most chapters are supplemented by interviews with leading PR practitioners and responses to a survey of leading practitioners around the worldwide.
Author: Catherine Alter
Publisher:
ISBN:
Category : Education
Languages : en
Pages : 218
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Book Description
Author: James H. Stronge
Publisher: Corwin Press
ISBN: 1483334171
Category : Education
Languages : en
Pages : 329
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Book Description
Foster the development of highly qualified teachers and improve your school′s teaching and learning with solid teacher evaluations! The connection between teacher evaluation fostering school improvement and the development of highly qualified teachers is receiving more attention than ever before. Just as there is a rational connection between school improvement and teacher performance, there is a necessary and rational connection between supporting and cultivating highly qualified teachers through effective evaluations and improving relationships in the school. In this updated edition, top-selling author James H. Stronge and his colleagues synthesize current teacher evaluation research and blend it with practice, highlighting how to: Design a sound teacher evaluation system Assess teacher performance thoroughly and accurately Implement a successful teacher evaluation system Incorporate student performance data, teaching portfolios, and classroom observation into the evaluation process By aligning teaching performance and improvement goals with your school′s mission, this text demonstrates how you can effectively encourage teachers to achieve a high standard of instruction at all levels.
Author: Jim Macnamara
Publisher: Routledge
ISBN: 1315391961
Category : Social Science
Languages : en
Pages : 405
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Book Description
Evaluating Public Communication addresses the widely reported lack of rigorous outcome and impact-oriented evaluation in advertising; public relations; corporate, government, political and organizational communication and specialist fields, such as health communication. This transdisciplinary analysis integrates research literature from each of these fields of practice, as well as interviews, content analysis and ethnography, to identify the latest models and approaches. Chapters feature: • a review of 30 frameworks and models that inform processes for evaluation in communication, including the latest recommendations of industry bodies, evaluation councils and research institutes in several countries; • recommendations for standards based on contemporary social science research and industry initiatives, such as the IPR Task Force on Standards and the Coalition for Public Relations Research Standards; • an assessment of metrics that can inform evaluation, including digital and social media metrics, 10 informal research methods and over 30 formal research methods for evaluating public communication; • evaluation of public communication campaigns and projects in 12 contemporary case studies. Evaluating Public Communication provides clear guidance on theory and practice for students, researchers and professionals in PR, advertising and all fields of communication.
Author: Paul J. Gertler
Publisher: World Bank Publications
ISBN: 1464807809
Category : Business & Economics
Languages : en
Pages : 444
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Book Description
The second edition of the Impact Evaluation in Practice handbook is a comprehensive and accessible introduction to impact evaluation for policy makers and development practitioners. First published in 2011, it has been used widely across the development and academic communities. The book incorporates real-world examples to present practical guidelines for designing and implementing impact evaluations. Readers will gain an understanding of impact evaluations and the best ways to use them to design evidence-based policies and programs. The updated version covers the newest techniques for evaluating programs and includes state-of-the-art implementation advice, as well as an expanded set of examples and case studies that draw on recent development challenges. It also includes new material on research ethics and partnerships to conduct impact evaluation. The handbook is divided into four sections: Part One discusses what to evaluate and why; Part Two presents the main impact evaluation methods; Part Three addresses how to manage impact evaluations; Part Four reviews impact evaluation sampling and data collection. Case studies illustrate different applications of impact evaluations. The book links to complementary instructional material available online, including an applied case as well as questions and answers. The updated second edition will be a valuable resource for the international development community, universities, and policy makers looking to build better evidence around what works in development.
Author: Thomas J. Tobin
Publisher: John Wiley & Sons
ISBN: 1118910389
Category : Education
Languages : en
Pages : 304
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Book Description
Create a more effective system for evaluating online faculty Evaluating Online Teaching is the first comprehensive book to outline strategies for effectively measuring the quality of online teaching, providing the tools and guidance that faculty members and administrators need. The authors address challenges that colleges and universities face in creating effective online teacher evaluations, including organizational structure, institutional governance, faculty and administrator attitudes, and possible budget constraints. Through the integration of case studies and theory, the text provides practical solutions geared to address challenges and foster effective, efficient evaluations of online teaching. Readers gain access to rubrics, forms, and worksheets that they can customize to fit the needs of their unique institutions. Evaluation methods designed for face-to-face classrooms, from student surveys to administrative observations, are often applied to the online teaching environment, leaving reviewers and instructors with an ill-fitted and incomplete analysis. Evaluating Online Teaching shows how strategies for evaluating online teaching differ from those used in traditional classrooms and vary as a function of the nature, purpose, and focus of the evaluation. This book guides faculty members and administrators in crafting an evaluation process specifically suited to online teaching and learning, for more accurate feedback and better results. Readers will: Learn how to evaluate online teaching performance Examine best practices for student ratings of online teaching Discover methods and tools for gathering informal feedback Understand the online teaching evaluation life cycle The book concludes with an examination of strategies for fostering change across campus, as well as structures for creating a climate of assessment that includes online teaching as a component. Evaluating Online Teaching helps institutions rethink the evaluation process for online teaching, with the end goal of improving teaching and learning, student success, and institutional results.
Author: James Roth
Publisher: Institute of Internal Auditors Research Foundation Institute
ISBN: 9780894136825
Category : Auditing, Internal
Languages : en
Pages : 0
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Book Description
Author: George Boyne
Publisher: McGraw-Hill Education (UK)
ISBN: 0335230865
Category : Business & Economics
Languages : en
Pages : 190
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Book Description
Governments across the world are pursuing reform in an effort to improve public services. But have these reforms actually led to improvements in services? Evaluating Public Management Reforms develops a framework for a theory-based evaluation of reforms, and then uses this framework to assess the impact of new arrangements for public service delivery in the UK. This book: * identifies the conceptual and practical problems of finding clear criteria for evaluating reforms * focuses on the shifts in public management towards markets and competition, towards the publication of performance indicators, and from larger to smaller organizations * considers what impact these reforms have had on the efficiency, responsiveness and equity of services * comprehensively reviews the evidence on the effects of reform on health care, housing and education * discusses the implications for public sector management.
Author: Margaret Thorogood
Publisher: OUP Oxford
ISBN: 0191015512
Category : Medical
Languages : en
Pages : 230
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Book Description
Health Promotion is a relatively new discipline and there is little in the way of practical help for students and practitioners in choosing and implementing appropriate evaluation methods. As the demands for rigorous evaluation and evidence-based decision-making increase, health promotion cannot ignore the need for accurate, reliable and valid methods to carry out evaluation. This book provides clear descriptions (with plentiful practical examples) of such methods, and the problems that can arise from their implementation. Both qualitative and quantitative methods that are commonly used are described and the problems and benefits that arise with their use are explained. Experiences in the practical implementation of evaluation are explained, with examples from a variety of different social, economic and cultural contexts. The third edition of this highly successful book has been fully revised and updated to reflect the ongoing developments in the field of health promotion. It will appeal to students and practitioners in health promotion and public health (including programme managers in both the government and the voluntary sector), and donors and funding agencies who commission health promotion interventions and evaluations.
Author: John D. Cone
Publisher: Amer Psychological Assn
ISBN: 9781557987235
Category : Medical
Languages : en
Pages : 469
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Book Description
Provides tools for a wide range of human service practitioners to help evaluate how effective their work is. Will appeal to a wide range of practitioners, whether the clients are individuals, families, corpora tions, or agencies. A practical, hands-on book that provides extensiv e examples and advice that makes sense in a real world context.
